Publishing for the PreK-12 Market 2017-2018 provides the most up-to-date data on how providers of instructional materials in the school market are adapting to changes in student enrollment and federal and state policies.
The updated annual report from Simba Information offers the most comprehensive analysis of the drivers of demand for instructional materials in the school market and the strategies instructional materials providers are employing to meet the changing needs of the school market and to maximize their investments.
Schools in the U.S. will spend a projected $8.75 billion on instructional materials in 2017, according to Simba. Topics of relevance for emerging, developing and structurally changing business models in Publishing for the PreK-12 Market 2017-2018 include:
Market size by media segment: basal core curriculum, courseware, digital supplements, print supplements, manipulatives, trade books, video, classroom magazines and state summative tests;
Drivers of and challenges to growth in each segment;
Initiatives by instructional materials providers to help schools meet demands of changing education policies
Changing demographics of U.S. students;
Trends in state funding for education;
What subjects schools are spending on;
The changing instructional materials adoption landscape;
Competitive analyses of 11 leading publishers;
Market segment projections through 2020.
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