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Publishing for the PreK-12 Market 2017

PreK-12 Market 2017-2018

Publishing for the PreK-12 Market 2017-2018 provides the most up-to-date data on how providers of instructional materials in the school market are adapting to changes in student enrollment and federal and state policies.

The updated annual report from Simba Information offers the most comprehensive analysis of the drivers of demand for instructional materials in the school market and the strategies instructional materials providers are employing to meet the changing needs of the school market and to maximize their investments.

Schools in the U.S. will spend a projected $8.75 billion on instructional materials in 2017, according to Simba. Topics of relevance for emerging, developing and structurally changing business models in Publishing for the PreK-12 Market 2017-2018 include:

  • Market size by media segment: basal core curriculum, courseware, digital supplements, print supplements, manipulatives, trade books, video, classroom magazines and state summative tests;
  • Drivers of and challenges to growth in each segment;
  • Initiatives by instructional materials providers to help schools meet demands of changing education policies
  • Changing demographics of U.S. students;
  • Trends in state funding for education;
  • What subjects schools are spending on;
  • The changing instructional materials adoption landscape;
  • Competitive analyses of 11 leading publishers;
  • Market segment projections through 2020.


  • Methodology
  • Executive Summary
    • Every Student Succeeds Act Kicks in
    • Instructional Materials Disappoint in 2016
    • Basal Curriculum Sales Decline
    • Courseware Generates Growth of 3.7%
    • State Tests Grow in Uncertain Environment
    • Digital Media Captures 56.8% Share in 2016
    • K-12 Market to Grow at 2.5% CAGR between 2016 and 2020
  • Industry Size and Structure
    • Introduction
      • Table Simba Information's Instructional Materials Segment Definitions
    • Instructional Materials Sales Overall Disappoint in 2016
      • Weak Adoptions Hamstrung Basal Curriculum Sales
      • Courseware Generates Growth of 3.7%
        • Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2015-2017P ($ in millions)
      • State Tests Grow in Uncertain Environment
      • Growth of Digital Supplements Stabilizes at 1.4%
      • Print Supplements Flatten
      • Manipulatives Have a Strong Year
      • Novel Approach: Books for Literacy
      • Video Pulls Back Amid Often Free Competition
      • Election Year Boosts School Magazines
    • Digital Media Captures 56.8% Share in 2016
      • Table Market Share of Print & Digital Instructional Media Sold into U.S. PreK-12 Schools, 2015-2017P ($ in millions)
      • LMSs Facilitate Digital Uptake in Schools
      • Evolving Learning Environment: Blended Learning
    • Competitive Landscape
      • Table Simba Information's PreK-12 Performance Index, 2016 vs. 2015 ($ in 000; ranked by Operating Margin)
      • M&A? Big Stories May Be on the Horizon
        • Table Simba Information's PreK-12 Merger & Acquisition Index, 2016
        • Table continued: Simba Information's PreK-12 Merger & Acquisition Index, 2016
      • School Specialty Refinances Debt
      • Curriculum Associates Transfers Ownership to ISU
  • Enrollment & Demographics
    • Introduction
      • Table Profile of U.S. School Districts by Size, 2017
    • Public School Enrollment on the Rise
      • Table Trends in Public School Enrollment, 2013-2014 to 2026-2027P
    • Enrollment Patterns Vary Across the States
      • Table Projected Percentage Change in Public School Elementary and Secondary Enrollment
    • Private Enrollment Sees Declining Trend
      • Table Trends in Private School Enrollment, 1995-1996 to 2025-2026P
    • Charter Enrollment Rises
      • Table Charter School Growth, 2004-2005 to 2014-2015
      • Table Percentage of Public School Students Enrolled in Charter Schools, Fall 2014
    • Homeschool Enrollment Trends Up
      • Table Sources of Homeschool Curriculum, 2016
      • Table Growth in Students Being Homeschooled, 1999-2012
      • Table Number of Students Being Homeschooled by State, 2016-2017
    • More Virtual Schools, Some Blended Schools
      • Table Virtual Schools by Operator Status, 2015-2016
      • Blended Schools
        • Table Blended Schools by Operator Status, 2015-2016
      • An Opportunity in Lagging Performance
    • Students in Poverty are Target for Vendors
      • Table Percentage of Children Under Age 18 in Families Living in Poverty, 2015
      • Table Percentage of Public School Students
    • Schools Become More Diverse
      • Table Trends in English-Language Learner Enrollment, 2004-2005 to 2014-2015
      • Table Top 10 Languages of ELL Students, 2014-2015
      • Table Percentage of Public School Students who are ELL, 2014-2015
    • Special Needs Students Require Services
      • Table Trends in Youth Receiving IDEA Services, 1990-1991 to 2014-2015
    • State-Funded PreK Enrollment Swells
      • Table Enrollment Growth in State-Funded Preschool Programs, 2013-2014 to 2015-2016
      • Table Enrollment in State-Funded Preschool, 2015-2016
  • Policy & Funding
    • Introduction
    • ESSA Settled Policy, Then Trump Elected
    • Changing Course under Trump
    • Funding for FY 2017 Continues Priorities
      • Table 2017 Education Department Appropriations FY2016-FY2017 (selected K-12 categories, $ in millions)
    • Changing Priorities for Fiscal 2018
      • Table Education Department Appropriations FY2017-FY2018 P (selected K-12 categories, $ in millions)
      • Where the Cuts Hit
    • Title I's 50 Largest Allocations
      • Table 50 Largest Title I Allocations to LEAs, FY 2016 ($ in thousands)
    • E-Rate Supports Classroom Connectivity
      • What Schools Need from E-Rate
    • State Education Funding Lags over Decade
      • Table Percent Change in State Formula Funding Per Student, Inflation Adjusted, FY 2008-FY-2017
      • Table Percent Change in State Formula Funding Per Student, Inflation Adjusted, FY 2016-FY-2017
    • States are Cautious with Fiscal 2018 Spending
    • State-Funded PreK Grows
      • Table Funding for State-Funded Preschool, 2015-2016 (Funding dollars in thousands)
  • Basal Curriculum & Adoptions
    • Introduction
      • Table Core Basal Curriculum Segment Definitions:
    • Segment Size
      • Table Estimated and Projected Sales of Basal Curriculum ($ in millions)
      • Core Basal Preference
    • Adoption States and Open Territories
      • Top Disciplines in Open Territories
        • Table Top 8 Disciplines for Textbooks in Open Territories, 2016
      • Reading/Language Arts Headlines Sales in Adoption States
        • Table Top 8 Disciplines for Textbooks in Adoption States, 2016
    • McGraw-Hill Tops 2016 Adoption Publisher Scorecard
      • Table Simba Information's Adoption Publisher Scorecard, 2016 (Sales $ in 000 and rounded; ranked by total sales)
      • HMH in Second; Pearson in Third
      • Accelerate Learning on the Rise
    • Adoptions Outlook in 2017 and Beyond
      • 2017 Adoption Opportunity Is Expected to be Flat to Slightly Improved
  • Digital Instructional Materials: Courseware, Supplements, Video
    • Introduction
      • Table Digital Segment Definitions
    • Courseware: Providers and Use Grow
      • Table Estimated and Projected Sales of Courseware ($ in millions)
      • More Providers, More Courseware
      • Facilitating Integration
      • Schools Consider New Options
    • Digital Supplements Give Schools Options
      • Table Estimated and Projected Sales of Digital Supplements ($ in millions)
      • Companies Expand Offerings of Digital Supplements
      • Districts Guide, but Also Empower Teachers
    • Video Used More, Purchased Less
      • Table Estimated and Projected Sales of Educational Video ($ in millions)
  • Outlook
    • Introduction
    • K-12 Market to Grow at a 2.5% CAGR between 2016 and 2020
      • Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2015-2017P ($ in millions)
      • Basal Curriculum Hits Peak Cycle
      • Courseware Benefits from Digital Transition
      • Slow Growth for State Tests
      • Flat to Slight Growth for Print & Digital Supplements, Video Declines
      • Manipulatives Have Staying Power
      • For Reading, Trade Books, Magazines Hang on
  • Company Profiles
    • Cambium Learning Group
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Discovery Education
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Goodheart-Willcox
      • Company Overview
      • K-12 Publishing Strategy
      • Improving Sales & Marketing
      • Financial Summary
    • Houghton Mifflin Harcourt
    • Company Overview
      • PreK-12 Publishing Strategy
      • Financial Summary
    • K12 Inc.
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • McGraw-Hill Education
      • Company Overview
      • PreK-12 (Digital) Publishing Strategy
      • Adoptions
      • Financial Summary
    • Pearson
      • Company Overview
      • K-12 Strategy
      • Financial Summary
    • Rosetta Stone, Inc.
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Scholastic Corp.
      • Company Overview
      • PreK-12 Strategy
      • Financial Summary
    • School Specialty
      • Company Overview
      • PreK-12 Curriculum Strategy
      • Financial Summary
    • Scientific Learning Corp.
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary

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