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PreK-12 Testing Market Forecast 2014-2015


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PreK-12 Testing Market Forecast 2014-2015

Support it or disagree with it, standardized testing has become core to students’ educational experience nationwide. While educators debate the value of standardized testing, professionals involved in developing and marketing tests know that this is a highly competitive and dynamic market. And having authoritative information on the issues and challenges associated with the testing market is critical for success.

Simba Information’s PreK-12 Testing Market Forecast 2014-2015 offers decision-makers in all facets of the PreK-12 instructional materials industry insights into the most current business information and market trends affecting the highly competitive testing segment.

In this all-new edition, Simba examines the academic testing market in schools, focusing on the impact of the implementation of the new common assessment and other more rigorous statewide tests to measure proficiency against the Common Core State Standards in English Language Arts and Mathematics. The report addresses progress made toward online delivery of assessment systems and the uncertain future of the consortium tests and applies Simba’s branded expertise in the educational publishing industry to the dynamic market for high-stakes state testing and classroom assessment.

PreK-12 Testing Market Forecast 2014-2015 provides an overview of the K-12 academic testing market and its key segments: high-stakes statewide testing and formative assessment at the district, school and classroom levels. It drills down each segment, providing market data and forecasts for both print and online testing.

Also featured is a complete rundown of the leading vendors currently supplying products and services to the U.S. school testing market. PreK-12 Testing Market Forecast 2014-2015 is an essential market and business intelligence tool for publishers and editors, as well as marketing, business development and investment professionals responsible for developing strategies to succeed in the U.S. school testing market.


  • Methodology
  • Executive Summary
    • Testing Market Valued at $2.46 Billion in 2013-2014
    • High-Stakes Assessments Drive Sales of $1.95 Billion
    • Classroom Assessments Experience a Pause in Growth
    • Uncertainty Reigns in Many States
    • Focus on ELA and Mathematics
    • Online Testing Shows Strong Growth, Print Sector Down
    • State-Level Online Sales Outpace Classroom Sales of Digital Tests
    • Federal Funding Declines, States' Share Grows
  • Industry Size and Structure
    • Introduction
      • Table PreK-12 Testing Terminology
      • Types of Tests
        • Table Testing Segments and Market Share 2012-2013 vs. 2013-2014 ($ in millions)
    • Testing Market Size and Segments
      • Table Contrasts Between Smarter Balanced and PARCC Consortia
    • Change Agent: Common Core
      • Indecision, Drop-Outs, and Delays
        • Table Consortia Shares of state-Level ELA Market by percentage of States (50 states and DC)
      • Backlash Against the Common Core State Standards
      • Teachers Seek `Course Correction'
      • Standardized Testing Comes under Increasing Fire
      • Implications for Vendors
        • Table Vendors Awarded Consortium Assessment Contracts To Date
    • March Toward Online Delivery Continues
      • Table Market for Online Assessments, 2012-2013 vs. 2013-2014
    • Funds Available Thanks To Industry Trends, Improving Economy
      • Table Potential Federal Sources of Funding for Assessment
      • Table Funding Sources Prek-12 Assessments 2013-2014 (Total Assessment Market=$2.46 billion)
  • State-Level Tests
    • Introduction
      • Table Market Share of State Tests, 2012-2013 versus 2013-2014 ($ in millions)
    • Changing Competitive Landscape
    • Different States, Different Strategies
      • Table Consortia Membership and Selected Commercial Contracts by State1 (as of Sept. 1, 2014)
      • Legacy Tests Are Phased Out, After Transition Period
    • States in Transition Case Studies
      • Iowa: Undergoing a Review
      • Wyoming: State Statute Precludes Smarter Balanced
    • Trends and Issues in State Testing
      • Interest in Science and STEM Is Percolating
      • Changes Ahead in EOCs, Exit Exams, and Writing
      • Focus on the Youngest and the Oldest Students
        • Table Leading Alternative Assessment Consortia
      • Special Populations Draw Attention
        • Table Leading ELL Assessment Consortia
        • Table Online Testing Market Size and Share, 2013-2014 ($ in millions)
    • Big Progress On Digital Delivery, But We're Not There Yet
  • Classroom-Level Assessments
    • Table Market Share of Classroom Assessments, 2012-2013 vs. 2013-2014 ($ in millions)
    • More Rigor Leads To Market Growth, Tempered by Uncertainty
    • Configuration of Open Source Tools Is Unknown
      • Statewide Involvement in Classroom Assessments
        • Table Classroom Assessment Terminology
    • Trends and Issues in Classroom Assessment
      • Sophistication about Formative Solutions Is on the Rise
      • Focus on Professional Development
        • Table Online Classroom Assessment Market Size and Share, 2013-2014 ($ in millions)
      • Demand for Online Products Rises; Infrastructure Remains Spotty
      • Focus on ELA and Math
  • Conclusions and Outlook
    • Introduction
    • Classroom Buying To Out-Pace State-Level Purchases
      • Table PreK-12 Assessment Market Forecast, 2013-2014 through 2015-2016P ($ in millions)
    • Continued Transition to Online Delivery
    • The State-Level Assessment Market: More Uncertainty Ahead
    • Classrooms Continue to Embrace Formative Processes
    • Next Frontier: Science Assessments Ahead
    • Looking for Improved Accommodations
    • Piloting Performance Assessments
    • Ramifications for Assessment Vendors
  • Who's Who
    • Achievement & Assessment Institute (AAI)
    • ACT
    • American Institutes for Research (AIR)
    • Amplify
    • ASSETS
    • Council for Aid to Education
    • CTB/McGraw-Hill
    • Curriculum Associates
    • Data Recognition Corp.
    • Dynamic Learning Maps (DLM)
    • Edmentum
    • ELPA21
    • Educational Testing Service (ETS)
    • K-3 Formative Assessment Consortium
    • MasteryConnect
    • Measured Progress
    • Naiku
    • National Center and State Collaborative (NCSC)
    • Northwest Evaluation Association (NWEA)
    • Pacific Metrics
    • PARCC
    • Pearson Education
    • Peoples Education
    • Questar Assessment
    • Renaissance Learning
    • Riverside Publishing
    • Scantron
    • SEG Measurement
    • Smarter Balanced
    • Triumph Learning
    • Vantage Labs
    • WestEd
    • WIDA Consortium

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