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PreK-12 Testing Market Forecast 2016-2017

PreK-12 Testing Market Forecast 2016-2017

PreK-12 Testing Market Forecast 2016-2017 from Simba Information provides an overview of the evolving market for academic testing in the PreK-12 school market.

This new edition of a recurring Simba examination of the testing market offers fresh insight in:

  • The evolution of high stakes statewide tests
  • Increasing customization in classroom-level assessments
  • Progress in online testing at both the state and local levels
Simba Information defines the market segments and testing terminology and provides sizing and context for changes in state testing and classroom assessments. Within those two categories, Simba breaks down sizing for online and paper/pencil testing.

PreK-12 Testing Market Forecast 2016-2017 discusses segment sales size estimates for 2014-2015 and 2015-2016 and projection for growth in the segments through 2019-2020.


  • Methodology
  • Executive Summary
    • Testing Market Valued at $2.59 Billion in 2015-2016
    • High-Stakes Assessments Drive Sales of $1.18 Billion
    • Classroom Assessments Almost Keep Pace
    • The Next Area of Growth: Science
    • Online Testing Still Growing
    • State-Level Online Sales Outpace Digital Classroom Sales
    • Addressing Niche Populations
    • Flexible Funding: One of Many Areas of Uncertainty
  • Industry Size and Structure
    • Introduction
    • Types of Tests
      • Table PreK-12 Testing Terminology
    • Testing Market Size and Segments
      • Table Testing Segments and Market Share 2014-2015 vs. 2015-2016 ($ in millions)
    • Change Agent: ESSA
      • Table Contrasts between NCLB and ESSA Regarding Assessments
    • The Trump Administration and the 2017 Congress
    • Policy Changes on the State and Local Side
    • Backlash Against Too Much Testing
    • Leaps Forward in Online Delivery
      • Table Market for Online Assessments, 2014-2015 vs. 2015-2016 ($ in millions)
    • Flexibility, New Administration Add To Funding Uncertainty
      • Table Selected Funding Sources for Assessments
    • Vendors Face Uncertainty, Too
  • State-Level Tests
    • Market Size and Growth
      • Table Market Share of State Tests, 2014-2015 versus 2015-2016 ($ in millions)
    • Ever-Changing Landscape
    • Case Study on Change: Massachusetts
    • Testing Reductions
    • High School: Focus of Change
    • Impact on Vendors
    • Moving Online: Continued Evolution
      • Table Statewide Online Testing Market Size, Growth, and Share, 2014/2015 versus 2015-2016 ($ in millions)
    • Issues Abound
    • A Case Study of Online Challenges: Tennessee
    • Changes Ahead
    • Competitive Landscape
    • Digital Challenges Spur Change
      • Table Summary of States' Primary Testing Vendors and Contract Status, Spring 2017
    • Consortia: Changing Business Models for Challenging Times
    • Case Study of a Consortium State: Vermont
    • Consolidation Reduces Number of Players
  • Classroom-Level Assessments
    • Table Sales, Growth, and Market Share of Classroom Assessments, 2014-2015 versus 2015-2016 ($ in millions)
    • Competitive Landscape
    • Embrace of Formative Assessment Process
    • Striving for a Balanced Assessment System
    • Increased Interest in Formative Assessment on the State Level
    • Relying on the Consortia
    • Increase in Customization
    • Integration of Assessments and Educational Materials
    • Role of Test Prep
    • Teacher-Created Assessments
    • March Toward Online
      • Table Online Classroom Assessment Market Size, Growth, and Share, 2014-2015 versus 2015-2016 ($ in millions)
    • Need for Professional Learning
  • Trends Affecting Assessment
    • Onward toward Science Assessments
    • Computer Adaptive Testing and AI Scoring
    • Case Study in Computer-Adaptive Testing: Virginia
    • AI Scoring and Other Technology Improvements
    • Challenge: How to Engage Students
    • Piloting Performance Assessments
    • Improving Accommodations
    • The Rise of Native-Language Tests
    • Assessing Below Grade 3
    • A Hold on Speaking and Listening
  • Conclusions and Outlook
    • Introduction
    • Slow Growth Ahead for the Assessment Market as a Whole
      • Table PreK-12 Assessment Market Forecast, 2015-2016 through 2019-2020P ($ in millions)
      • Table Forecasted Annual Growth in PreK-12 Assessment Market, 2016-2017 through 2019-2020P ($ in millions)
      • Table Forecasted Market Share, State Level Summative vs. Classroom Assessments, 2016-2017 through 2019-2020P ($ in millions)
    • Strong Growth in Online Assessment Continues
      • Table PreK-12 Online Assessment Market Forecast, 2015-2016 through 2019-2020P ($ in millions)
      • Table Forecasted Annual Growth in PreK-12 Online Assessment Market, 2016-2017 through 2019 - 2020P ($ in millions)
    • Uncertain Times to Continue
    • Pockets of Growth
    • Ramifications for Assessment Vendors
  • Who's Who
    • ACT
    • American Institutes for Research (AIR)
    • Amplify
    • College Board
    • Curriculum Associates
    • Data Recognition Corp.
    • Edmentum
    • Educational Testing Service
    • HMH Assessment
    • MasteryConnect
    • Mastery (formerly Peoples) Education
    • Measured Progress
    • Naiku
    • Northwest Evaluation Association
    • Pacific Metrics
    • PARCC
    • Pearson Education
    • Questar Assessment
    • Renaissance Learning
    • Scantron
    • SEG Measurement
    • Smarter Balanced
    • Triumph Learning
    • Vantage Labs
    • WestEd

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