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PreK-12 Industry Competitive Analysis

PreK-12 Instructional Materials Industry Competitive Analysis, 2018

PreK-12 Instructional Materials Industry Competitive Analysis, 2018 examines the ways publishers are adapting to the changing demand for instructional materials in the school market in the U.S. Based on Simba Information’s continuous research into the dynamics of the PreK-12 market, this report briefly examines the overall landscape of the PreK-12 market, as well as:

  • How mergers and acquisitions are reshaping the competitive landscape;
  • The rise of technology start-ups;
  • Emerging trends in market demand;
  • Operating performance of 12 public companies operating in the PreK-12 market; and
  • Individual strategic profiles of 13 leading core basal and supplemental publishers in the PreK-12 market, including two newly added publishers.
The 13 featured profiles focus on the individual company’s K-12 publishing strategy and include 2018 actual revenue if fiscal year ended within the first half of 2018 or projections for 2018 K-12 revenue. The 13 featured profiles are: Cambium Learning Group, Cengage (National Geographic Learning), Discovery Education, Goodheart-Willcox, Houghton Mifflin Harcourt, K12 Inc., McGraw-hill education, Pearson, Renaissance, Rosetta Stone, Scholastic, School Specialty, and Scientific Learning.


  • Methodology
  • Introduction
    • Shifting Demand & Expanded Opportunity
      • Behind the Shift
      • Accepting OER
    • Private Equity, International Lead M&A Activity
      • Table Simba Information's PreK-12 Merger & Acquisition Index, 2017
      • What Didn't Happen
    • Startups Seek Competitive Advantage
    • Work Remains to be Done on Operating Performance
      • Table Simba Information's PreK-12 Performance Index, 2017 vs. 2016 ($ in 000; ranked by Operating Margin)
  • Company Profiles
    • Cambium Learning Group
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Cengage (National Geographic Learning)
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Discovery Education
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Goodheart-Willcox
      • Key Executives
      • Company Overview
      • Publishing Strategy
      • Financial Summary
    • Houghton Mifflin Harcourt
      • Key Executives
      • Company Overview
      • PreK-12 Publishing Strategy
      • Financial Summary
    • K12 Inc.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • McGraw-Hill Education
      • Key Executives
      • Company Overview
      • PreK-12 Publishing Strategy
      • Financial Summary
    • Pearson
      • Key Executives
      • Company Overview
      • K-12 Strategy
      • Financial Summary
    • Renaissance
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
    • Rosetta Stone, Inc.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Scholastic Corp.
      • Key Executives
      • Company Overview
      • PreK-12 Strategy
      • Financial Summary
    • School Specialty
      • Key Executives
      • Company Overview
      • PreK-12 Instructional Materials Strategy
      • Financial Summary
    • Scientific Learning Corp.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary

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