2018 National Instructional Materials Adoption Scorecard and 2019 Outlook


Attention: There is an updated edition available for this report.

2018 National Instructional Materials Adoption Scorecard and 2019 Outlook

Instructional materials adoption is a critical factor for education publishers to understand. One reason the adoption market has been crucial to publishers’ business plans is the almost guaranteed demand created when states approve a list of instructional materials programs that school districts then purchase.

Simba Information’s 2018 National Instructional Materials Adoption Scorecard and 2019 Outlook provides information on the PreK-12 education landscape in which instructional materials adoptions take place, offers background on the adoption process, and examines in detail the results of specific state adoptions Simba tracked in 2018. Simba also previews the landscape of and trends in instructional materials adoptions in 2019 and beyond.

Specifically in 2018, one of the low points in the adoption cycle, Simba focused on the K-12 science adoptions in Florida and Tennessee and K-8 social studies purchasing in California. Sales in North Carolina, where schools continued to buy primarily science and social studies in the absence of new adoption, also were provided.

The report also discusses changes affecting the adoption process and includes the annual publisher scorecard and a state-by-state calendar of adoption market opportunities from 2019 through 2022.

For this report, Simba conducted exclusive research in these adoption states, compiling data from state agencies and individual school districts. The data and analysis provided in this report will help education publishing companies build effective strategic plans and navigate market shifts


  • Executive Summary
  • Methodology
  • Introduction and Trends
    • Guaranteed Demand
    • 18 States Form Core of Instructional Materials Adoptions
      • Table Instructional Materials Adoption States
      • Adoption Cycles
  • 2018 State Adoption Results
    • Florida Schools Adopt Science
      • Table Florida K-12 Science Adoption Sales, 2018
      • McGraw-Hill Captures 44.7% Share
    • California Schools Buy Social Studies, Science
      • Table California K-12 Social Studies Adoption Sales, 2018
      • Pearson Takes the Lead in California
    • Science Buy Strong in North Carolina
      • MHE Tops 2018 Spending in North Carolina
        • Table North Carolina Off-Year Adoption Sales, 2018
    • Mix of Science Materials, Including OER, in Tennessee
      • Williamson County Goes for OER
      • Other Districts' Choices
    • McGraw-Hill Education Tops 2018 Publisher Adoption Scorecard
      • Table Simba Information's Adoption Publisher Scorecard, 2018
      • Pearson Holds the No. 2 Position
      • Houghton Mifflin Harcourt Takes Third Place
  • Looking Ahead-2019 and Beyond
    • 17 Publishers Jockey for Position in CA Science Adoption
      • Table Approved Programs in the California 2019 K-8 Science Adoption
    • Texas OKs ELA Programs from 16 Publishers
      • Table Approved Programs in Texas 2019 K-8 English Language Arts/Reading Adoption
      • Financial Literacy
    • North Carolina Adopts K-8 Math
      • Open Source Choice
        • Table Approved Programs in the North Carolina 2019 K-8 Math Adoption
    • New Mexico will Adopt Science
      • Table Approved Programs in the New Mexico 2019 K-12 Science Adoption
    • Coming Adoption Activity
      • Table State K-12 Instructional Materials Adoption Schedule, Purchase Years 2019-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook