PreK-12 Instructional Materials: United States

PreK-12 Instructional Materials: United States

This report forecasts the US PreK-12 instructional material market for 2026 in nominal US dollars. Total sales are segmented by product in terms of: basal curriculum, courseware, digital supplements, state-level tests, manipulatives, print supplements, trade books, video, and classroom magazines.

To illustrate historical trends, total sales and the various segments are provided for 2020-2022.

Other table data provided in this report include: enrollment in public K-12 schools by level for Fall 2019 to Fall 2023; Catholic school enrollment and number of schools, 2022-2023; number of charter students and schools, 2018-2019 through 2020-2021; number of students home-educated, 2019-2022; number of US virtual schools, enrollment, and share of enrollment, 2019-2020; summary of public elementary-secondary school system revenues, FY2021; and summary of public elementary-secondary school system expenditures, FY2021.

Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:

  • 451211 Book Stores
  • 453310 Used Merchandise Stores
  • 511130 Book Publishers
  • 512110 Motion Picture and Video Production
  • 611710 Educational Support Services

Post-Lockdown Enrollments Lag
The Public School Landscape
General Population Trends
Alternatives to Public Schools
Private Schools See Pandemic Coattails
Catholic Schools Stay Strong
Charter Schools
Home Schooling
Virtual Schooling
Dual Enrollment
Federal Funding Remains Strong In Advance of ESSER Cliff
Preparing for the ESSER Funding Cliff
Looking Ahead
K-12 Spending By Funding Source
Uncertainty Impacts State Budget Forecasts
Curriculum Restrictions & Book Bans
School Choice & Parental Rights
Parental Rights in the Classroom
Policy Dictates Subject Matter
Social Issues at the Forefront
Pandemic Fallout
Move to Digital Slows Post-Pandemic
Category Trends Continue
PreK-12 Companies’ Financial Performance
First Half of 2023 Shows a Slowing of M&A Activity
Industry Codes
Figure 1 | Key Trends in the US PreK-12 Instructional Materials Market, 2022 - 2026
Table 1 | Enrollment in Public K-12 Schools by Level, Fall 2019 to Fall 2023 (in 000s)
Table 2 | Catholic School Enrollment & Number of Schools, 2022 - 2023
Table 3 | Number of Charter Students & Schools, 2018 - 2019 to 2020 - 2021
Table 4 | Number of Students Home-Educated, 2019 - 2022
Table 5 | Number of US Virtual Schools, Enrollment, & Share of Enrollment, 2019 - 2020
Table 6 | Summary of Public Elementary-Secondary School System Revenues, FY 2021 (US$ 000)
Table 7 | Summary of Public Elementary-Secondary School System Expenditures, FY 2021 (US$ 000)
Figure 2 | US PreK-12 Instructional Materials Sales by Product, 2022 & 2026 (US$ bil)
Table 8 | US PreK-12 Instructional Materials Sales by Product; 2020 - 2022, 2026 (US$ mil)
Figure 3 | US PreK-12 Instructional Materials Sales by Product, 2022 - 2026 (%)
Table 9 | Simba Information PreK-12 Performance Index for Most Recently Reported Fiscal Years
Table 10 | NAICS & SIC Codes Related to PreK-12 Instructional Materials

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