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Consumer Use of the Internet & Mobile 2026

Publisher Richard K. Miller & Associates
Published Jul 01, 2025
SKU # RKM20165143

Description

RKMA first wrote about the Internet (then called Arpanet) in 1984. Consumer Use of the Internet & Mobile continues our assessment of the sector.

Providing insight into the 250 million U.S. adult Internet users, Consumer Use of the Internet & Mobile 2026 assesses online activities and content, e-commerce spending, mobile access to the web, apps, and more.

Internet and mobile-media market data are scattered throughout a myriad of sources. This handbook compiles top-line consumer Internet use and expenditure data into a single easy-to-use reference, with information sourced from top research organizations. Market data is presented along with analyses of trends and projections on how Internet use will evolve. The handbook also assesses mobile Internet access and apps.

Select topics include accuracy of online information, blogs, consumer reviews, digital music, digital video, gaming, photo sharing, privacy concerns, security concerns, social media user demographics, the Metaverse, and the Internet of Things.

Along with top-line data, the handbook provides over 350 links to additional resources for more in-depth assessments.

Table of Contents

PART I: CONSUMERS ONLINE
1 THE INTERNET
1.1 Use Of The Internet
1.2 Home Broadband
1.3 Broadband Access Providers
1.4 Time Spent Online
1.5 Devices Used For Internet Connection
1.6 Use Of Digital Media
2 MOBILE & APPS
2.1 Cellphone/Smartphone Owners
2.2 Market Assessment
2.3 Time Spent Using Mobile Devices
2.4 Internet Access Via Smartphone Only
2.5 Cellphone-Only Households
2.5 Mobile Phone Activities
2.6 Smartphone AI Features
2.7 5G Technology
2.8 Importance Of Apps
2.9 Frequency of App Use
2.10 Reasons For App Use
2.11 Distribution of App Time
2.12 App Census
2.13 App Downloads And Spending
2.14 In-App Spending
2.15 Market Resources
3 SMART WEARABLES
3.1 Consumer Use
3.2 Devices
3.3 Market Leaders
3.4 Smart Watches
3.5 Health and Fitness Monitoring
3.6 Smart Glasses
4 INTERNET OF THINGS
4.1 Overview
4.2 IoT Connections and Technologies
4.3 IoT Applications
4.4 Connected Cars
4.5 Smart Homes
4.6 Remote Patient Monitoring
4.7 Fitness Monitoring
4.8 Market Resources
5 ONLINE ACTIVITIES
5.1 Activities By Adult Internet Users
5.2 Market Resources
PART II: RANKINGS
6 TOP WEBSITES
6.1 Top Multi-Platform Properties
6.2 Top U.S. Websites
7 WEBSITE CATEGORIES
7.1 Overview
7.2 Arts & Entertainment
7.3 Business and Consumer Services
7.4 Community and Society
7.5 Computers, Electronics, and Technology
7.6 E-Commerce and Shopping
7.7 Finance
7.8 Food and Beverage
7.9 Gambling
7.10 Games
7.11 Health
7.12 Hobbies and Leisure
7.13 Home and Garden
7.14 Jobs and Career
7.15 Lifestyle
7.16 News and Media
7.17 Pets and Animals
7.18 Reference Materials
7.19 Science and Education
7.20 Sports
7.21 Travel and Tourism
7.22 Vehicles
7.23 Market Resources
8 TOP APPS
8.1 Top App Publishers
8.2 Top Apps, Apple App Store
8.3 Top Apps, Google Play Store
9 APP CATEGORIES
9.1 General Apps
9.2 Game Apps
9.3 Kids & Family Apps
10 FASTEST GROWING WEBSITES & APPS
10.1 Overview
10.2 Major Websites
10.3 Major Apps
10.4 Websites by Category
10.5 Apps by Category
10.6 Market Resources
11 SOCIAL ENGAGEMENT
11.1 Overview
11.2 Cross-Platform Actions
PART III: SOCIAL NETWORKS
12 SOCIAL MEDIA
12.1 Use Of Social Networking Sites
12.2 Top Sites
12.3 Frequency Of Use
12.4 Social Network Access By Device
12.5 Social Media Activities
12.6 Social Video
13 USER DEMOGRAPHICS
13.1 Overview
13.2 Facebook
13.3 Instagram
13.4 LinkedIn
13.5 Pinterest
13.6 Reddit
13.7 Snapchat
13.8 TikTok
13.9 WhatsApp
13.10 X (Twitter)
13.11 YouTube
14 CONTENT CREATORS
14.1 Content Creators
14.2 Top Creators
14.3 Followers
14.4 Market Assessment
14.5 Support Services
PART IV: APPLICATIONS
15 AUDIO
15.1 Consumer Use
15.2 Top Digital Audio Platforms
15.3 Streaming Music Services
15.4 Market Assessment
15.5 Demographics
15.6 Streaming Service Listener Share
15.7 Internet Radio
15.8 Social Audio
16 BLOGS
16.1 Bloggers
16.2 Consumer Use
16.3 Blog Categories
16.4 Most Popular Blogs
16.5 Top Bloggers
17 COMMUNICATIONS
17.1 Email
17.2 Messaging
18 COMPUTER & VIDEO GAMES
18.1 Market Assessment
18.2 Participation
18.3 Types of Games
18.4 Game Genres
18.5 Casual and Social Games
18.6 Mobile Gaming
18.7 Subscription Services
18.8 Gaming Networks
18.9 Market Resources
19 CONNECTED CARS
19.1 Overview
19.2 Market Penetration
19.3 Consumer Perspective
19.4 Privacy Concerns
20 DATING
20.1 Overview
20.2 Use Of Dating Apps/Services
20.3 Market Assessment
20.4 Top Dating Apps
21 E-COMMERCE
21.1 E-Commerce Spending
21.2 E-Commerce Sales By Category
21.3 E-Commerce Sales Share
21.4 Marketshare Leaders
21.5 Online Marketplaces
21.6 Subscription E-Commerce
21.7 Mobile Commerce
21.8 Social Commerce
21.9 Shoppable Commerce
21.10 Direct-to-Consumer
21.11 E-Commerce Fulfillment
21.12 Click-and-Collect
21.13 Prime Day
21.14 Market Resources
22 FINANCIAL SERVICES
22.1 Use Of Digital Banking
22.2 Financial Apps
22.3 Digital Bank Accounts
22.4 Peer-to-Peer Payments
22.5 Peer-to-Peer Lending
22.6 Crowdfunding
23 GENEALOGY
23.1 Market Assessment
23.2 Top Websites
24 GIG WORK
24.1 Overview
24.2 Market Assessment
24.3 Gig Workers
24.4 Segmentation
25 HEALTH & HEALTHCARE
25.1 Telehealth
25.2 Search For Health Information
25.3 Websites, Apps, And Social Media
25.4 Communications
25.5 Virtual Physician Visits
25.6 Remote Patient Monitoring
26 MOBILE PAYMENTS
26.1 Overview
26.2 Market Assessment
26.3 Top Apps/Systems
26.4 In-Store and Online Payments
27 NEWS
27.1 How Consumers Obtain The News
27.2 Digital News Media
27.3 Demographics
27.4 Digital Native News Publishers
27.5 News From Social Media Sites
27.6 Market Resources
28 PHOTOGRAPHY
28.1 Overview
28.2 Photo Sharing
29 PODCASTS
29.1 Consumer Use
29.2 Most Popular Podcasts
30 QR CODES
30.1 Overview
30.2 Applications
30.3 Consumer Use
31 REVIEWS
31.1 Reading and Using Online Reviews
31.2 Influence of Reviews
31.3 Time Spent Using Reviews
31.4 Trust in Reviews
31.5 Posting Reviews
32 SEARCH
32.1 Search
32.2 Search When Shopping Online
32.3 Visual Search
33 SMART SPEAKERS & VOICE ASSISTANTS
33.1 Overview
33.2 Smart Speakers
33.3 Smartphone Voice Assistants
34 SMART HOMES
34.1 Consumer Use
34.2 Market Assessment
34.3 Home Security Systems
34.4 Smart Appliances
34.5 Interoperability
35 TRAVEL
35.1 Market Assessment
35.2 Market Leaders
35.3 Travel Research and Booking Online
35.4 Travel Booking Demographics
35.5 Travel Review Sites
35.6 Virtual Tours
36 VIDEO & STREAMING VIDEO
36.1 Overview
36.2 Digital Video Viewers
36.3 Market Assessment
36.4 Over-the-Top/Streamed Video Services
36.5 Digital TV
36.6 Free Video Services
36.7 Ad-Supported Video-on-Demand
APPENDIX A - ANALYSTS
APPENDIX B - ONLINE RESOURCES
REFERENCES

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