Consumer Behavior 2024

Publisher Richard K. Miller & Associates

Published Jul 01, 2023

Length 334 Pages

SKU # RKM18090013

Description

Consumer Behavior 2024

Consumer spending accounts for 70% of the U.S. gross domestic product, or over $16 trillion. Consumer Behavior 2024 assesses how this spending is distributed and the consumer behaviors that affect spending.

Consumer Behavior 2024 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. W hile there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2024 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. Over 850 embedded website links will direct you to raw data, additional market research, and other resources.

PART I: THE AMERICAN CONSUMER
1 DEMOGRAPHICS: 1.1 Population Distribution; 1.2 Population By State; 1.3 Median Age; 1.4 Births; 1.5 Population Growth; 1.6 Generational Demographics; 1.7 Race/Ethnicity Distribution; 1.8 Education, Family Status, And Nativity; 1.9 Market Resources
2 CONSUMER SPENDING: 2.1 Consumer Contribution to the GDP; 2.2 Household Spending; 2.3 Spending Assessment; 2.4 Retail Spending; 2.5 Market Resources
3 PERSONAL FINANCES: 3.1 Personal Financial Situation; 3.2 Economic Well-Being; 3.3 Financial Insecurity; 3.4 Financial Challenges; 3.5 Household Income; 3.6 Income By State; 3.7 Household Wealth/Net Worth; 3.8 Assets; 3.9 Personal Savings; 3.10 Consumer Debt; 3.11 Market Resources
4 HOUSEHOLDS & HOUSING: 4.1 Households; 4.2 Multigenerational Households; 4.3 Home Ownership; 4.4 Median Home Price; 4.5 Home Improvement; 4.6 Vacation Homes; 4.7 Market Resources
5 COMMUNITIES: 5.1 Metropolitan and Micropolitan Statistical Areas; 5.2 Urban And Rural Populations; 5.3 Important Community Attributes; 5.4 Satisfaction With Communities; 5.5 Generational Preferences; 5.6 Market Resources
6 POPULATION MIGRATION: 6.1 Household Relocation; 6.2 Reasons For Moving; 6.3 Net Migration By State; 6.4 Net Migration By City; 6.5 Mobility Among Young Adults; 6.6 Moving In Retirement; 6.7 Relocation Assessments; 6.8 Fastest-Growing States; 6.9 Market Resources
7 EDUCATION: 7.1 Enrollment; 7.2 Homeschooling; 7.3 Educational Attainment; 7.4 Earnings Based On Education; 7.5 Net Worth Of College Graduates; 7.6 Market Resources
8 HOW AMERICANS EAT: 8.1 The U.S. Food Dollar; 8.2 Distribution Of Daily Food Consumption; 8.3 Compliance With Dietary Guidelines; 8.4 Dining Trends Of Young Adults; 8.5 Snacking; 8.6 Market Resources
9 USE OF MEDIA & THE INTERNET: 9.1 Time Spent Using Media; 9.2 Use Of The Internet; 9.3 Use Of Mobile Devices; 9.4 Online Activities; 9.5 How Consumers Obtain The News; 9.6 Media Use Among Children
10 USE OF TIME: 10.1 Overview; 10.2 Americans’ Use of Time; 10.3 Activities By Gender; 10.4 Household Activities; 10.5 Leisure Activities; 10.6 Market Resources
11 USE OF TRANSPORTATION: 11.1 Overview; 11.2 Transportation Spending; 11.3 Travel To Work; 11.4 Personal Travel; 11.5 Driving; 11.6 Vehicle Ownership; 11.7 Market Resources
PART II: CONSUMER PROFILES
12 GENERATIONAL FOCUS: 12.1 Demographics; 12.2 Household Wealth; 12.3 Generational Characteristics; 12.4 Shopper Profiles; 12.5 Age 50-Plus Consumers; 12.6 Seniors; 12.7 Baby Boomers; 12.8 Generation X; 12.9 Millennials; 12.10 Generation Z; 12.11 Generation Alpha
13 GENDER FOCUS: 13.1 Demographics; 13.2 Mothers; 13.3 Fathers; 13.4 Labor Force Distribution; 13.5 Gender Pay Gap; 13.6 Blurring Gender Roles; 13.7 Purchase Decision-Making; 13.8 Gender And Education
14 ETHNIC FOCUS: 14.1 Overview; 14.2 African-American Consumers; 14.3 Arab-American Consumers; 14.4 Asian-American Consumers; 14.5 Hispanic- And Latino-Americans; 14.6 Jewish-American Consumers; 14.7 Muslim-American Consumers; 14.8 Native-American Consumers; 14.9 Multiracial Consumers; 14.10 Market Resources
15 SEGMENTATION: 15.1 College Students; 15.2 Consumers With Disabilities; 15.3 Family Caregivers; 15.4 Households With Children; 15.5 Immigrant Consumers; 15.6 LGBT Consumers; 15.7 Married Couples and Cohabitation; 15.8 Military Consumers; 15.9 Pet Owners; 15.10 Retirees; 15.11 Single Consumers
PART III: SHOPPING BEHAVIORS
16 BACK-TO-SCHOOL SHOPPING: 16.1 Back-to-School Spending; 16.2 What People Buy; 16.3 Where People Shop; 16.4 When People Shop; 16.5 Market Resources
17 BRAND COMMUNICATIONS: 17.1 Overview; 17.2 Preferred Communications By Sector; 17.3 Promotions; 17.4 Customer Service; 17.5 Email Communications; 17.6 Text Message Communications; 17.7 Social Media Communications
18 BRAND LOYALTY: 18.1 How Consumers Demonstrate Loyalty; 18.2 How Brands Earn Loyalty; 18.3 Brand Loyalty By Generation; 18.4 Brand Preferences
19 BUSINESS SECTOR PERCEPTION: 19.1 Consumer Impressions Of Sectors
20 BUYING AMERICAN-MADE: 20.1 Preference For U.S.-Made Products; 20.2 Buying American By Product Type; 20.3 Market Resources
21 BUYING LOCAL: 21.1 Impact On Local Economies; 21.2 Patronizing Local Businesses; 21.3 Patronizing Small Businesses; 21.4 Shop Small; 21.5 Market Resources
22 COUPON USE: 22.1 Use Of Coupons; 22.2 Redemption; 22.3 Influence Of Coupons On Shopping
23 CUSTOMER SATISFACTION: 23.1 Overview; 23.2 Factors Contributing To High Customer Satisfaction; 23.3 Market Resources
24 DISCRETIONARY SPENDING: 24.1 Spending Priorities; 24.2 Necessities and Luxuries
25 EXPERIENCES: 25.1 The Experience Economy; 25.2 Market Assessment; 25.3 Trends; 25.4 Experiential Gifting; 25.5 Influence Of Social Media
26 GIFT CARDS: 26.1 Market Assessment; 26.2 Use Of Gift Cards; 26.3 Redemption; 26.4 Shopping With Gift Cards; 26.5 Market Resources
27 GIFT GIVING: 27.1 Overview; 27.2 Market Assessment; 27.3 Graduation Gift Giving; 27.4 Wedding Gift Giving; 27.5 Charitable Gift Giving; 27.6 Self-Gifting; 27.7 Returning Gifts and Re-Gifting
28 HEALTH & WELLNESS INFLUENCE: 28.1 Overview; 28.2 Healthful Eating; 28.3 Purchasing Priorities
29 HOLIDAY SHOPPING: 29.1 Overview; 29.2 Market Assessment; 29.3 Holiday Season E-Commerce; 29.4 When People Shop
30 IN-STORE SHOPPING: 30.1 Overview; 30.2 The In-Store Experience; 30.3 Product Selection; 30.4 Checkout
31 INFLATION IMPACT: 31.1 Overview; 31.2 Discretionary Spending Cutbacks
32 LOYALTY PROGRAM PARTICIPATION: 32.1 Participation; 32.2 Member Demographics; 32.3 Customer Expectations; 32.4 Member Satisfaction; 32.5 Loyalty Program Influence; 32.6 Pay For Perks
33 METAVERSE ENGAGEMENT: 33.1 Overview; 33.2 Virtual And Augmented Reality; 33.3 Cryptocurrencies; 33.4 Virtual Worlds
34 ONLINE SHOPPING: 34.1 Overview; 34.2 Why People Shop Online; 34.3 Purchasing Luxury Goods Online; 34.4 Devices Used For Online Shopping; 34.5 Online Purchasing Decisions; 34.6 Characteristics Of Online Shopping; 34.7 Selecting An Online Retailer; 34.8 Fulfillment Preferences; 34.9 Expectations Online; 34.10 Returns
35 PAYMENT PREFERENCES: 35.1 Comparison Of Payment Methods; 35.2 Credit and Debit Cards; 35.3 How Americans Pay Their Bills; 35.4 Cash Payments; 35.5 Online Retail Payments; 35.6 Proximity Mobile Payments; 35.7 Buy Now, Pay Later; 35.8 Peer-to-Peer Payment Apps; 35.9 Market Resources
36 POST-PANDEMIC CONSUMER BEHAVIOR: 36.1 The New Normal; 36.2 Shifts In Consumer Behavior; 36.3 Market Resources
37 PRIVACY CONCERNS: 37.1 Overview; 37.2 Attitudes About Privacy; 37.3 Online Privacy; 37.4 Violations Of Online Privacy; 37.5 Actions Taken To Protect Privacy; 37.6 Willingness To Share Personal Information; 37.7 Privacy On Social Media Platforms; 37.8 Use Of Facial Recognition Technology
38 PURCHASE INFLUENCES & DECISION-MAKING: 38.1 Top Priorities; 38.2 Deciding Where To Shop; 38.3 Trust in Shopping Recommendations; 38.4 Price & Value; 38.5 Influence Of Social Media; 38.6 Influencers; 38.7 Influence Of Brand Attributes; 38.8 Trust In Brands; 38.9 Reasons Consumers Switch Brands; 38.10 Impulse Buying
39 RESPONSE TO ADVERTISING: 39.1 Trust In Advertising; 39.2 Preferred Media For Ads; 39.3 Response To Digital Ads; 39.4 Positive Response To Ads; 39.5 Negative Response To Ads; 39.6 Annoying Ads; 39.7 Response to Irrelevant Ads; 39.8 Ignoring Ads
40 RESPONSE TO CUSTOMER SERVICE: 40.1 Overview; 40.2 Perspectives On Customer Service; 40.3 Customer Service Channels; 40.4 Consumer Opinions Of Customer Service; 40.5 Impact By Segment
41 RESPONSE TO REVIEWS: 41.1 Reading and Using Online Reviews; 41.2 Time Spent Using Reviews; 41.3 Posting Reviews
42 RETAIL MEMBERSHIP PROGRAM PARTICIPATION: 42.1 Participation; 42.2 Benefits
43 RETAIL SUBSCRIPTION PROGRAM PARTICIPATION: 43.1 Participation; 43.2 Subscription Spending; 43.3 The Subscription Customer; 43.4 Most Popular Subscription Services; 43.5 Apparel Subscription Services
44 SECOND-HAND GOODS: 44.1 Overview; 44.2 Online Resale; 44.3 Second-Hand Clothing; 44.4 Market Resources
45 SHOPPING CHANNEL PREFERENCES: 45.1 Shopping In-Store Vs. Online; 45.2 Omnichannel Retail; 45.3 Cross-Channel Shopping; 45.4 Buy Online, Pick Up In-Store; 45.5 Shopping For Apparel and Footwear
46 SHOPPING RESEARCH: 46.1 Sources For Product Research; 46.2 Comparison Shopping Websites; 46.3 Search When Shopping Online; 46.4 Research Via Mobile Devices; 46.5 Social Media
47 SOCIAL MEDIA INFLUENCE: 47.1 Why People Purchase On Social Media; 47.2 Brand Promotions; 47.3 Brand Transparency On Social Media; 47.4 Social-Led Marketing Campaigns
48 SOCIALLY RESPONSIBLE CONSUMERISM: 48.1 Overview; 48.2 Socially Responsible Behaviors; 48.3 Brand Purpose; 48.4 Social Issues; 48.5 Consumer Views On Corporate Social Responsibility
49 SUSTAINABILITY INFLUENCE: 49.1 Importance Of Sustainability When Shopping; 49.2 Environmental Concerns; 49.3 Decision-Making About Brands; 49.4 Lifestyle Brand Consumers; 49.5 Shopper Satisfaction With Sustainability By Brands
50 TRUST IN BUSINESS & MEDIA: 50.1 Trust In Institutions And Industries; 50.2 Trust For News And Information; 50.3 Trust Baromter
PART IV: BRAND PREFERENCE SURVEYS
51 CUSTOMER LOYALTY ENGAGEMENT: 51.1 Overview; 51.2 Customer Loyalty Engagement Rankings; 51.3 Market Resources
52 CUSTOMER SATISFACTION: 52.1 Overview; 52.2 ACSI Scores; 52.3 Market Resources
53 LOYALTY PROGRAM SATISFACTION: 53.1 Overview; 53.2 Top Programs In Member Satisfaction; 53.3 Market Resources
54 MOST TRUSTED BRANDS: 54.1 Overview; 54.2 Most Trusted Brands; 54.3 Market Resources
55 PERSONALIZATION: 55.1 Overview; 55.2 Retail Personalization Index; 55.3 Market Resources
56 REPUTATION RANKING: 56.1 Overview; 56.2 Rankings; 56.3 Market Resources; APPENDIX A - ACADEMIC RESEARCH CENTERS; APPENDIX B - ANALYSTS; APPENDIX C - ASSOCIATIONS; APPENDIX D - BLOGS; APPENDIX E - GOVERNMENT AGENCIES; APPENDIX F - MARKET RESEARCH SOURCES; APPENDIX G - PANDEMIC MARKET RESEARCH; APPENDIX H - PERIODICALS; APPENDIX I - RESEARCH STUDIES & SURVEYS; REFERENCES

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