Spain Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Distribution Channel, Occasions, Retail Sectors, Open Loop, C

According to PayNXT360, gift card market in Spain is expected to grow by 6.9% on annual basis to reach US$4,458.0 million in 2025.

The gift card market in the country experienced robust growth during 2020-2024, achieving a CAGR of 7.8%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 6.0% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 4,170.3 million to approximately USD 5,633.4 million.

This report provides a detailed data-centric analysis of the gift card sector in Spain, covering market opportunities and risks across consumer segments (retail and corporate); product categories; retail sectors; and store formats. With over 100+ KPIs at the country level, this report provides a comprehensive understanding of gift card market dynamics.

It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Key Insights

The Spanish gift card market is evolving due to rising digital adoption, increased corporate use, and expanding retail partnerships. These trends are shaping consumer purchasing behavior and business strategies, contributing to the industry's steady growth. As competition intensifies, businesses that invest in digital transformation, customization, and strategic collaborations will be best positioned for success. Keeping pace with evolving consumer expectations will be key to capitalizing on Spain's growing demand for flexible and convenient gift card solutions.

Growing Shift Toward Digital Gift Cards
• The Spanish gift card market is transitioning from physical to digital alternatives. Consumers increasingly opt for e-gift cards due to their ease of use and availability. Major retailers in Spain have expanded their digital gift card offerings to meet this rising demand.
• The widespread adoption of e-commerce and the increasing use of smartphones have made digital transactions more accessible to Spanish consumers. Additionally, the COVID-19 pandemic accelerated the demand for contactless gifting solutions as people sought safer and more convenient ways to send gifts. The ability to purchase and deliver gift cards online has further contributed to their growing popularity.

Increasing Use of Gift Cards in Corporate Incentive Programs
• Spanish businesses are increasingly integrating gift cards into corporate incentive programs to reward and engage employees. These cards provide flexibility, allowing employees to choose how they use their rewards, which enhances overall job satisfaction.
• Companies recognize the efficiency of gift cards in distributing rewards, particularly in large organizations where managing incentive programs can be complex. The ability to customize gift cards across different merchants allows businesses to align incentives with employee preferences, improving motivation and retention.
• The use of gift cards in corporate reward programs is expected to grow further, supporting the overall expansion of Spain’s gift card market. As organizations continue to explore effective ways to incentivize their workforce, demand for customizable and diverse gift card solutions will likely increase.

Expanding Retail Partnerships and Diversified Gift Card Offerings
• Retailers in Spain are forming strategic partnerships to expand their gift card portfolios, including options for experiences such as dining, entertainment, and travel. This shift caters to the changing preferences of consumers who seek more personalized and experiential gifting choices.
• Retailers aim to attract a wider consumer base by offering gift cards beyond traditional retail purchases. By collaborating with service providers and experience-based businesses, they can offer diversified options that appeal to customers looking for unique gift ideas.
• The increasing variety of gift cards through retail partnerships will contribute to further market expansion. Retailers that provide flexible, personalized, and multi-use gift cards will likely gain a competitive advantage as consumer preferences evolve.

Competitive Landscape of the Spain Gift Card Market

The Spanish gift card market is continuously expanding, driven by increasing digital adoption, corporate incentives, and the evolution of e-commerce. Established retailers such as El Corte Inglés, Zara, and Mercadona reinforce their market presence, while new entrants, including global platforms such as Amazon and Apple, contribute to heightened competition. As consumer preferences shift towards digital and personalized gifting options, companies focus on innovation and strategic partnerships to remain competitive. The market is expected to see further consolidation and diversification, with businesses investing in technology-driven and multi-purpose gift card solutions. Regulatory changes to improve transparency and fraud prevention will be critical in shaping the industry’s future. Companies that stay ahead of these trends by prioritizing digital transformation and compliance will be well-positioned to capitalize on Spain's growing demand for flexible and secure gift card solutions.

Current Market Dynamics
• The market is increasingly shifting towards digital gift cards, propelled by the expansion of e-commerce and the demand for contactless payment solutions. The COVID-19 pandemic has further accelerated this digital transformation as consumers seek convenient, safe gifting options.

Key Players and Market Share
• Prominent players in the Spanish gift card market include major retail chains such as El Corte Inglés, Zara, and Mercadona. These established retailers have a significant presence in the market and offer both physical and digital gift card solutions.
• In addition to these established players, new entrants are leveraging digital platforms to offer innovative gift card solutions. For instance, global companies such as Amazon and Apple have expanded their digital gift card offerings in Spain, contributing to the market's evolution.

Recent Launches and Partnerships
• In recent years, there has been a trend of partnerships between retailers and digital payment providers to enhance gift card offerings. For instance, leading retailers have expanded their gift card portfolios to feature more options beyond traditional products, including lifestyle experiences, to address diverse consumer needs and enhance the attractiveness of gift cards.
• While the available sources do not detail specific recent mergers and acquisitions in the Spanish market, the global trend indicates a move towards consolidation to leverage synergies in the gift card sector. This includes strategic collaborations between retailers and fintech companies to offer more versatile and personalized gift card options.

Anticipated Market Evolution (Next 2-4 Years)
• Over the next 2-4 years, the competitive landscape of the Spanish gift card market is expected to become more dynamic. With the continuous growth of e-commerce and digital payments, established players and new entrants will likely innovate their gift card offerings.
• Companies may focus on personalized and versatile gift card solutions to meet evolving consumer preferences. Additionally, strategic partnerships and potential mergers could reshape the market, enhancing competitiveness and expanding market reach.

Regulatory Changes
• In the past year, the Spanish government has introduced regulations aimed at enhancing consumer protection in the financial services sector, including gift cards. These regulations focus on transparency in terms and conditions and measures to prevent fraud and misuse.
• Market participants must comply with these regulatory changes to maintain consumer trust and avoid legal challenges. Companies must stay abreast of regulatory developments to ensure adherence and mitigate potential risks.

Scope

This report provides in-depth, data-centric analysis of gift card industry in Spain through 100+ tables and 280+ charts. Below is a summary of key market segments:

Spain Total Spend on Gifts
• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Spain Gift Card Market Size by KPIs across Consumer Segments
• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Spain Gift Card Market Size by Consumer Segment
• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Spain Digital Gift Card Market Size
• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size

Spain Gift Card Market Size by Retail Consumer
• By Functional Attribute
• By Occasion
1. Festivals & Special Celebration Days
2. Milestone Celebration
3. Self-Use
4. Other
• Value by Purchase Channel

Spain Gift Card Spend by Consumer Behavior and Demographics
• Gift Card Spend by Payment Method
• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender

Spain Gift Card Market Size by Corporate Consumer
• By Functional Attribute
• By Occasion
1. Employee Incentive
2. Sales Incentive
3. Consumer Incentive
• By Scale of Business

Spain Gift Spend by Product Categories (Split by Retail and Corporate Consumers)
• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other

Spain Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)
• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel

Spain Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)
• Gift Card Online Sales
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift

Spain Gift Card Purchase by Payment Method
• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• BNPL & Other Digital Payment
• Cash

Spain Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
Mercadona
El Corte Inglés
Lidl
Carrefour Hypermarket
Consum
Zara
Eroski
Leroy Merlin
MediaMarkt
Carrefour Market

Reasons to buy
• Comprehensive comprehension of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for gift and incentive cards in Spain.
• Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market.
• Learn about the attitudes and behaviours of consumers in Spain: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers.
• Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
• Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales. Show more