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Australia - Digital Economy - Statistical Overview and Analyses


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Australia - Digital Economy - Statistical Overview and Analyses

The digital economy affects everybody, including existing players such as telcos, banks, media wholesalers, services and retail. All businesses will eventually need to adapt to the new environment as new players enter these markets from different angles.

In 2015, digital technologies including the Internet are contributing $78.8 billion to Australias economy, or 5.1% of GDP, according to a Deloitte Access Economics estimate.

This report highlights information from surveys that indicate how well businesses are prepared for the digital economy, where they participate, their strengths and weaknesses and the first interesting commercial starting points. It provides statistics in text, tabular and easy-to-read chart formats. This report also contains detailed statistics from e-business activity usage surveys taken over the last few years.

This indicates a strong acknowledgement of business benefit, including productivity gains and positive growth. It highlights a near unanimous view that active digital economy participation is important to future business success, despite a diversity of adoption, planning and sophistication across the business community.

Key developments:

Businesses using social media and websites to have an online presence, more businesses are preparing to enter the online world as revenue increases include other streams.


1. Synopsis
2. The size of the digital economy
3. Australian business earn $266.8 billion on the net
4. Digital economy grew 50% in three years
5. e-trade index
6. ICT tools can provide $8 billion of annual savings
7. How to plan the economic transformation?
8. The impact of Broadband On the economy
9. SMEs are driving the digital economy
10. Businesses underusing digital tech
11. Government lags in digital leadership
12. Digital marketing survey
13. Costs still hampering digital enterprises.
14. Sensis e-Business Report 2014
14.1 Introduction
14.2 Businesses using the internet for purchasing
14.3 Advertising online
14.4 Businesses online with websites
14.5 Mobile internet access
14.6 Internet usage on tablets
14.7 Social networking use by SMEs
15. The effects on the economy
15.1 SmartICT manifesto
15.2 Digital productivity
15.3 New job creation
16. Digital inclusion index
17. Related reports
Table 1 - Total transaction volume and cost per transaction by channel
Table 2 Proportion of businesses with a social media presence
Table 3 Business internet income and annual change 2002; 2007 - 2014
Table 4 - e-Trade Readiness Index rankings - 2014
Table 5 Top 5 uses of the internet by businesses 2009 - 2014
Table 6 The top 5 categories purchased by businesses using the internet 2009 - 2014
Table 7 Selling over the internet 2009 - 2013
Table 8 Selling over the internet by industry sector 2014
Table 9 Businesses with and the effectiveness of websites 2009 - 2014
Table 10 Top 5 uses of mobile internet 2009 - 2014
Table 11 Australians accessing the internet with a tablet 2014
Table 12 Top 5 internet applications used on a tablet in the past 12 months
Table 13 Social networking use by businesses 2010 - 2014
Chart 1 Overview of business internet income and annual change 2007 - 2014
Chart 2 Overview of the top 5 categories purchased by businesses using the internet 2009 - 2014
Chart 3 Overview of percentages of businesses online 2009 - 2014
Chart 4 Overview of the trends of the top five uses of mobile internet 2009 - 2014
Exhibit 1 - Key ICT business tools

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