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Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition

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Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition

Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition examines the market for packaged tea across the U.S. retail spectrum. Retail channels include supermarkets and grocery stores, convenience stores, supercenters/mass merchandisers, gourmet/specialty food stores, warehouse clubs, drugstores, and the Internet.

This report also focuses on retail packaged tea and not tea sold at foodservice, although some foodservice trends are touched upon.


  • Executive Summary
    • Scope of Report
    • Report Methodology
    • Tea Sales Rise to $7.3 billion
      • Table Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
    • Tea by Channel
    • IRI-tracked Tea Shoots Up
      • Table IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)
    • Looking Ahead
      • Table Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
    • Tea Culture Blossoms
    • Functional: The Next Wave
    • Consumer Shifts Create Opportunity and Peril
    • Powerhouse Brands Target RTD Tea
    • Tea Market Share Spread Out
    • Marketing Trends
    • Product Trends
    • Retail Trends
    • Tea Market Share Spread Out
    • Tea Consumption Trends
    • Hot and Cold Tea Usage by Gender
      • Table Tea Usage by Gender, 2016
  • Tea Trends & Opportunities
    • Key Opportunities
      • Tea Culture Blossoms
      • Gourmet Gear
      • Functional: The Next Wave
    • Factors to Market Growth
      • Consumer Shifts Create Opportunity and Peril
      • Powerhouse Brands Target RTD Tea
  • Market Size and Projections
    • Market Size and Segmentation
      • Tea Sales Rise to $7.3 billion
        • Table Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
      • Tea by Channel
        • Table Share of U.S. Sales of Tea by Channel, 2016 (percent)
      • IRI-tracked Tea Shoots Up
        • Table IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)
      • Looking Ahead
        • Table Projected Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
  • The Marketers
    • Marketer Shares
      • Tea Market Share Spread Out
        • Table Top Marketers of Tea at Food, Drug and Mass Merchandisers, 2016 (in millions)
      • Pepsi Lipton Tea Partnership Tops RTD Tea
        • Table Top Marketers of Canned and Bottled Tea, 2016 (in millions)
        • Table Biggest Canned and Bottled Tea Brand Line Gainers, 2016 (in millions)
      • Gold Peak Tops Refrigerated Tea
        • Table Top Marketers of Refrigerated Tea, 2016 (in millions)
        • Table Biggest Refrigerated Tea Brand Line Gainers, 2016 (in millions)
      • Lipton Tops Bagged/Loose Tea Segment
        • Table Top Marketers of Tea (Bags/Loose), 2016 (in millions)
        • Table Biggest Tea (Bags/Loose) Brand Line Gainers, 2016 (in millions)
      • Four Players with Double Digit Share in Single-Cup Tea
        • Table Top Marketers of Single-Cup Tea, 2016 (in millions)
        • Table Biggest Single-Cup Tea Brand Line Gainers, 2016 (in millions)
      • Private Label Tea Market Feels the Pain
        • Table Private Label Tea, 2016 (in millions)
  • Marketing and New Product Trends
    • Range of Approaches
      • Global Positioning at Lipton
      • Experiential Effort for Lipton Sparkling Ice Tea
      • Pure Leaf Moves into Television
      • Brisk Targets Urban Teens
      • Gold Peak Takes It Home
      • Snapple Goes Madcap
      • "Butterflyz" at Fuze
      • AriZona and Marketing
      • The Honesty Index
      • Celestial Makeover Misstep
    • Product Trends
      • Expanding Premium Tier
      • Natural Strategies
      • Sparkling Products in the Spotlight
      • Tea Lattes Proliferate
      • Exotic Flavor Directions
      • Specialty Teas Advancing
      • Matcha: The Superfood Tea
      • Unrest in Kombucha
      • Single-Serve Form
      • Instant Tea
      • Segmentation in Hot Tea
  • Retail Trends
    • Changing Retail Landscape
      • Consumer Mindsets Are Shifting
      • Developments in Mass Channels
      • Tea Retailers
      • Tea Cafés
      • Online Channel
  • The Tea Consumer
    • Tea Consumption Trends
      • Table Usage Rates for Leaf and Instant Tea, 2009-2016 (percent)
      • Table Usage Rates for Ready-to-Drink Tea, 2009-2016 (percent)
    • Hot and Cold Tea Usage by Gender
      • Table Tea Usage Rates by Gender, 2016
    • Gender Differences in Frequency of Consumption
      • Table Number of Tea or Tea Drinks Consumed Per Day: Overall and by Gender, 2016
    • Tea Channel Shopping by Gender
      • Table Tea Purchasing Patterns by Retail Channel: By Gender, 2016
    • Tea Type Preferences
      • Table Caffeinated vs. Decaffeinated vs. Herbal Tea Consumption Patterns, 2016
      • Table Tea Usage Rates by Form: Overall and by Age Bracket, 2016
      • Table Types of Tea Drunk at Home: Overall and by Age Bracket, 2016
      • Table Types of Tea at Drunk at Restaurants/Cafes: Overall and by Age Bracket, 2016
      • Table Types of Tea Drunk Most Often at Home or Restaurants/Cafes: Overall and by Age Bracket, 2016
    • Brand Preference Trends
      • Table Regular Tea (in Bags or Packages) Consumption Trends by Brand, 2008-2016 (percent)
      • Table Instant Ice Tea Mix Consumption Trends by Brand, 2008-2016 (percent)
      • Table Ready-to-Drink Iced Tea Consumption Trends by Brand, 2008-2016 (percent)
    • Tea Consumer Demographics
      • Table Demographics of Tea Consumers (Bagged/Packages and Instant) by Select Brands, 2016 (Index)
      • Table Demographics of Ready-to-Drink Tea Consumers by Select Brands, 2016 (Index)

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