Sleep Management in the U.S.: Consumer Strategies

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Sleep Management in the U.S.: Consumer Strategies

Troubled sleep is normal. Proprietary survey analysis conducted for Packaged Facts’ Sleep Management in the U.S.: Consumer Strategies reveals that 82% of adults have trouble sleeping at least once a week, due to at least one of seven forms of sleep disturbance. This translates to 206 million “troubled sleepers” out of 249 million U.S. adults. But even frequent troubled sleep is commonplace, with 39% of adults (97 million) having trouble sleeping five or more times a week.
Sleep Management in the U.S.: Consumer Strategies provides industry participants with an organized, insight-driven roadmap to navigating consumers’ sleep treatment and management strategies, helping to leverage market opportunity. The report focuses on how adults approach and treat sleep disturbances and sleep disorders, emphasizing consumer survey analysis, including trends over time. The report studies two distinct groups: “troubled sleepers” and adults who have specific sleep conditions/disorders. Demographic analysis of these groups is woven into report analysis.


  • Executive Summary
    • Report summary
      • Introduction and overview
      • Troubled sleepers and sleep disorders
      • Sleep treatment management
      • Drug treatment methods and outcomes
      • Non-drug treatment methods and outcomes
  • Introduction and Overview
    • Prevalence
    • Consequences
      • In dollar terms, the consequences are also high.
    • Major sleep disorders
      • Insomnia
      • Narcolepsy
      • Restless legs syndrome
      • Sleep apnea
      • Snoring
    • Living with sleep disorders
      • Quality of life: diminished personal agency resuscitated by medication
        • Table Quality of Life Attitudes: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
      • Health and diet: underappreciated but waiting for its moment?
        • Table Diet and Nutrition Attitudes: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
      • Exercise and weight management: pain points that require attention and provide opportunity
        • Table Exercise and Weight Management Attitudes: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
        • Table Average BMI, by Hours Slept, Snoring Frequency, Snorting Frequency and Sleep Disorder Diagnosis, 2007-2008
  • Troubled Sleepers and Sleep Disorders
    • Having trouble sleeping: let me count the ways
      • Hours slept: a barometer for healthy sleep
        • Table Average Hours Slept Per Night, by Percent and Population, 2016
      • Quality sleep, please
        • Table Percentage of Adults Who Told Doctor They Have Trouble Sleeping vs. Told by Doctor They Have Sleeping Disorder, 2013-2014
      • Troubled sleepers
        • Table Percent of Adults Who Have Trouble Sleeping at Least Once a Week: Sleep Attribute, by Percent and Population, 2016
      • Frequency of having trouble sleeping
        • Table Frequency of Having Trouble Sleeping Per Month, by Sleep Attribute, 2016
    • Sleep disorders
      • Table Adults Who Have Been Told by Doctor They Have Sleeping Disorder, by Type of Disorder, 2007-2008
      • Prevalence: 10-year trending
        • Table Prevalence of Insomnia/Sleep Disorder and Snoring/Sleep Apnea, 2007-2016
      • Degree of severity: 10-year trending
        • Table Prevalence of Insomnia/Sleep Disorder and Snoring/Sleep Apnea, by Severity, 2007-2016
      • Major sleep disorders
        • Table Prevalence of Sleep Conditions: Percent and Population, by Type, 2016
        • Table Prevalence of Sleep Conditions, by Type: Share of Self-Diagnosed vs. Health Professional Diagnosed, 2016
      • High degree of comorbidity
        • Table Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea Sufferers, by Other Illness/Condition Suffered, 2016
      • Target audience differs by sleep disorder
        • Table Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea Sufferers, by Demographic, 2016
        • Table Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea Sufferers: Gender by Generation, 2016
  • Sleep Treatment Management
    • Introduction
    • Responding to pain and sickness
      • Table How Consumers Respond to Pain and Sickness: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
    • Consumers' preferred approach to managing their sleep problems
      • Table Preferred Approach to Managing Sleep Problem, 2016
      • Preferred approaches to managing sleep, by sleep disorder
        • Table Preferred Approach to Managing Sleep Problem: Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016
        • Table Preferred Approach to Managing Sleep Problem: Night Wakers, by Weekly Frequency of Disturbance, 2016
        • Table Preferred Approach to Managing Sleep Problem: Early Wakers, by Weekly Frequency of Disturbance, 2016
        • Table Preferred Approach to Managing Sleep Problem: Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016
        • Table Preferred Approach to Managing Sleep Problem: Snorers, by Weekly Snoring Frequency, 2016
        • Table Preferred Approach to Managing Sleep Problem: Snorters, by Weekly Snorting Frequency, 2016
      • The doctor visit
        • Table Attitudes Toward Their Doctor: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
      • Patient attitudes toward doctor recommendations for medication
        • Table Doctor Medication Recommendations: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
      • Patient attitudes toward doctors as guide and information source
        • Table Doctor as Guide and Information Source: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
      • Attitudes toward alternative and homeopathic medicine
        • Table Alternative Medicine and Homeopathic Medicine Attitudes: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
  • Drug Treatment Methods and Outcomes
    • Attitudes toward prescription and non-prescription medicine
      • Table Attitudes Toward Prescription and Non-Prescription Medicine: Adults with Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea 2016
      • Attitudes toward drug packaging and pharmaceutical company information
        • Table Attitudes Toward Drug Packaging and Pharmaceutical Company Information: Adults with Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea 2016
    • Use of drugs to treat sleep problems and disorders
      • Table Prevalence of Treating Sleep Problem with Prescription and Non-Prescription Medication: Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016
      • Table Prevalence of Treating Sleep Problem with Prescription and Non-Prescription Medication: Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016
      • Table Usage and Frequency of Use of Pills to Help Sleep, by Gender, 2007-2008
      • Table Usage and Frequency of Use of Pills to Help Sleep, by Gender and Age, 2007-2008
      • Table Usage and Frequency of Use of Pills to Help Sleep, by Doctor Diagnosed Sleep Disorder, 2007-2008
    • Prescription drugs used for used for sleep
      • Prescription drug usage
        • Table Prescription Medication: Used to Treat Sleep Problem and Relief from Problem, 2016
        • Table Prevalence of Treating Sleep Problem with Prescription Medication, by Type/Brand, 2016
      • Insomnia analysis: Ambien and Lunesta users: 8-year trending
        • Table Ambien and Lunesta Usage, 2009-2016
      • Narcolepsy analysis: Concerta users: 8-year trending
        • Table Concerta Usage, 2009-2016
    • Non-prescription drugs used for sleep
      • Sleeping remedy sales by top brands
        • Table Sleeping Remedy Sales: Top Brands, 2015-2016
      • Non-prescription treatments used/got relief
        • Table Non-Prescription Medication: Used to Treat Sleep Problem and Relief from Problem, 2016
      • Prevalence: 10-year trending
        • Table Prevalence of Using Non-Prescription Headache/Pain Reliever for Sleeplessness, 2007-2016
    • Prescription vs. non-prescription drug use, by sleep disorder
      • Insomnia/sleep disorder and snoring/sleep apnea suffers: 10-year trending
        • Table OTC vs. Rx Drug Use: Insomnia/Sleep Disorder and Snoring/Sleep Apnea, 2007-2016
        • Table Insomnia/Sleep Disorder Sufferers: Type of Medication Taken for Condition, by Demographic, 2016
        • Table Type of Health Conditions Suffered: Insomnia/Sleep Disorder Sufferers, by Type of Medication Taken for Insomnia/Sleep Disorder, 2016
        • Table Snoring/Sleep Apnea Sufferers: Have Condition vs. Take Prescription for Condition, by Demographic, 2016
        • Table Type of Health Conditions Suffered: Snoring/Sleep Apnea Sufferers vs. Snoring/Sleep Apnea Prescription Drug Users, 2016
  • Non-Drug Treatment Methods and Outcomes
    • Behavioral change methods
      • Table How Consumers Treat Sleep Problem, by Behavioral Method, 2016
      • Insomnia sufferers
        • Table How Consumers Treat Sleep Problem, by Behavioral Method: Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016
      • Sleep apnea sufferers
        • Table How Consumers Treat Sleep Problem, by Behavioral Method: Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016
    • Vitamins & supplements, and natural sleep aids
      • Table How Consumers Treat Sleep Problem: Beverages, Vitamins and Supplements, and Natural Sleep Aids, 2016
      • Vitamins and supplements
        • Table Attitudes Toward Vitamins: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
      • Vitamin/supplement usage prevalence among insomnia and sleep apnea sufferers
        • Table Attitudes Toward Vitamins: Adults Suffering Insomnia/Sleep Disorder vs. Snoring/Sleep Apnea, 2016
    • Alternative treatments
      • Table How Consumers Treat Sleep Problem: Health Professional Treatments, 2016
      • Table How Consumers Treat Sleep Problem: Health Professional Treatments, Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016
      • Table How Consumers Treat Sleep Problem: Health Professional Treatments, Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016
    • Health professional products and retail products
      • Table How Consumers Treat Sleep Problem: Health Professional Products and Retail Products, 2016
      • Table How Consumers Treat Sleep Problem: Health Professional Products and Retail Products, Troubled Sleepers vs. Insomnia Sufferers, by Source of Diagnosis, 2016
      • Table How Consumers Treat Sleep Problem: Health Professional Products and Retail Products, Troubled Sleepers vs. Sleep Apnea Sufferers, by Source of Diagnosis, 2016
  • Appendix
    • Consumer survey methodology
      • Survey-specific terms and definitions
    • Generations
    • Population estimates
    • Relief ratio
    • Table indexes
    • Sleep disorder classifications
      • Insomnia disorders
      • Sleep-related breathing disorders
      • Central disorders of hypersomnolence
      • Circadian rhythm sleep-wake disorders
      • Parasomnias
      • Sleep-related movement disorders
      • Other sleep disorders
    • Other terms and definitions
      • Abbreviations
      • Biofeedback
      • Continuous positive airway pressure
      • Sleep study

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