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Prepaid Cards in the U.S., 7th Edition

Publisher Packaged Facts
Published Jun 11, 2020
Length 121 Pages
SKU # LA16121077

Description

Prepaid Cards in the U.S., 7th Edition

Prepaid Cards in the U.S., 7th Edition, provides insight into significant near-term and longer-term factors shaping this varied and growing card segment. Specifically, the report:
  • provides a market size and forecast for the prepaid card market, including trended payment value for general use (open-loop) and private label (closed-loop) prepaid cards, by card type, with related growth opportunity analysis
  • assesses in detail the effects of the COVID-19 pandemic on the prepaid card industry, including cash conversion, payment electronification, interchange, and deposits, as well as effects by card type
  • gauges (reloadable and non-reloadable) prepaid card use trends during 2014-2019, breaking prepaid card use down by card network; banked status; credit score; cash preference; and app and smartphone use
  • identifies top general-purpose prepaid card brand and card network brands, by demographic
  • studies reasons for choosing general-purpose reloadable prepaid cards, including use cost; overdraft fee avoidance and debt management; credit and bank account substitution; breadth of acceptance; and reloading method
  • explores prepaid card marketer and issuer strategies, including those of Axos Financial, The Bancorp Bank, Green Dot, MetaBank and Netspend
  • Analysis includes competitive positioning, new product introductions, company innovations, and trended performance analysis.
  • Heavy emphasis is placed on add-value proprietary estimates for load value, purchase value, and other metrics otherwise not published by these industry participants.
  • Thorough analysis of the app-based digital banking threat is also included.
  • explores a variety of prepaid card industry challenges and solutions, including regulatory issues, pricing, and profit factors, broadening the target audience, bank account competition, and fraud

Table of Contents

121 Pages
    • Report Scope
    • Report Summary
    • U.S. Prepaid Card Market Size and Forecast
    • Growth Opportunity
    • Coronavirus Pandemic Impact on the Prepaid Card Industry
    • App-Based Digital Banking Threatens GPR Prepaid Industry
    • General-Purpose Prepaid Card Use Trends: 2014-2019
    • General-Purpose Reloadable Prepaid Card Use: 2014-2019
    • General-Purpose Non-Reloadable Prepaid Card Use: 2014-2019
    • General-Purpose Prepaid Card Brand and Card Network Brand Use
    • General-Purpose Reloadable Prepaid Card Features Used
    • Reasons for Choosing Reloadable Prepaid Cards
    • Axos Financial
    • The Bancorp, Inc.
    • Green Dot Corporation
    • MetaBank
    • Netspend
    • Methodology
    • Abbreviations
    • Terms and Definitions

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