Pet Treats and Chews in the US, 6th Edition

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $3,995	175 Pages	Packaged Facts	May, 2025	LA20016605

Best Price Guarantee
Price	from $3,995
Length	175 Pages
Publisher	Packaged Facts
Published Date	May, 2025
SKU	LA20016605

Pet Treats and Chews in the U.S., 6th Edition

The pet treats market is set to encounter several significant challenges in the upcoming year. With consistently high prices across all consumer categories, pet owners are beginning to cut back on non-essential products and prioritize necessities. This shift is responsible for the 3% growth rate for the nearly $13 billion market in 2024 after several years of double- and high-single-digit growth. However, these challenges also present an opportunity for treat marketers to demonstrate that their products are not merely an afterthought but play a crucial role in the bond between pet owners and their pets. Treats that provide functional benefits, use sustainable ingredients, and are manufactured in the USA have a competitive edge in the current market. Additionally, cat-focused products are in high demand as cat ownership becomes more popular, and cat owners seek the same level of attention for their pets as dog owners receive from both marketers and retailers.

Pet Treats and Chews in the U.S., 6th Edition offers an in-depth analysis of the various high-demand product types and examines how marketers are addressing current issues such as value propositions, e-commerce, product safety, and transparency. Building on insights from previous editions, this updated sixth edition provides historical and projected retail sales data from 2019 to 2029 across four categories of treats and chews for dogs and cats: indulgent treats, rawhide/long-lasting chews, functional treats/chews, and dental treats/chews. The report also delves into the competitive strategies of key players, trends in marketing and new product development, and retail dynamics, including the rise of e-commerce and omnichannel marketing. Featuring exclusive data from Packaged Facts’ Surveys of Pet Owners, the report explores purchasing trends by product type and brand, as well as the attitudes and demographic characteristics of pet treat and chew buyers. Additionally, the report includes multi-year MRI-Simmons data profiling the demographics and product preferences of pet treat purchasers.

CHAPTER 1: EXECUTIVE SUMMARY: INTRODUCTION; Market Definition; MARKET SIZE AND COMPOSITION; MARKET OUTLOOK; OPPORTUNITIES IN THE PET TREATS MARKET; Table 1-1. Selected Pet Product Spending Psychographics, January 2022, February 2023, January 2024, and January 2025 (percent of pet product shoppers); Figure 1-1. Level of Agreement with the Statement, “I seek out pet treats made in the USA”, 2025 (percent of pet treat purchasers); Illustration 1-1. Hollywood Feed’s Online U.S.A. Made Shop
CHAPTER 2: MARKET TRENDS
CHAPTER HIGHLIGHTS: INTRODUCTION; Market Definition; Four Product Categories; Other Marketing Classifications; Methodology; Two Consumer Survey Sources; Illustration 2-1. US Census Regional Divisions and Sub-Divisions; MARKET SIZE AND COMPOSITION; Sales Growth Moderates in Current Economy; Table 2-1. US Retail Sales of Pet Treats & Chews, 2019-2024 (dollars in millions); Sales Growth by Animal Type; Table 2-2. US Retail Sales of Pet Treats & Chews: Dog vs. Cat, 2019-2024 (million dollars); Indulgent Treats Tops in Sales; Figure 2-1. Share of US Retail Sales of Pet Treats & Chews by Type, 2024 (percent and dollars in millions); Table 2-3. Pet Treats & Chews Sales by Animal Type, 2024 (percent and dollars in millions); Sales by Distribution Channel; Figure 2-2. Percent Share of US Retail Sales of Pet Treats & Chews by Channel, 2024 (percent and dollars in millions); Annual Expenditure on Treats and Chews; Table 2-4. Annual Expenditure on Treats/Chews Per Pet-Owning Household, 2022-2024 (in millions of dollars and dollars); Table 2-5. Annual Expenditure on Treats/Chews Per Pet, 2022-2024 (in millions of dollars and dollars); MARKET OUTLOOK; Pet Owners Rely on Pet Treats & Chews; Pet Owners Feel the Economic Bite; Table 2-6. Percentage Change in Consumer Price Index: Overall and by Pet Industry Sector, 2019 – 2024; Figure 2-3. Effects of Current Economic Environment, 2025 (percent of pet owners); Table 2-7. Selected Pet Product Spending Psychographics, January 2022, February 2023, January 2024, and January 2025 (percent of pet product shoppers); Figure 2-4. Reduction in Expenditure on “Extras”, Past Year vs. Coming Year, 2025 (percent of pet owners); Figure 2-5. Level of Concern About Rising Prices in Consumer Categories, 2025 (percent of pet owners); Figure 2-6. Level of Concern with the Rising Prices of Pet Treats by Household Income, 2025 (percent of pet owners); Figure 2-7. Most Significant Challenges to Pet Ownership, 2025 (percent of pet owners); Consumer Sentiment Takes a Hit; Figure 2-8. Inflation Expectations, December 5, 2025 – February 7, 2027 (percent); Pet Owners Budget, Splurge on Their Pets; Figure 2-9. Monitoring Pet Spending, 2025 (percent of pet owners); Focus on Affordability in Pet Food and Treats; Table 2-8a. Number of Pet Food Buyers Purchasing "Store Brand" Pet Food or Treats in Last 6 Months 2018 vs. 2022 vs. 2025 (in thousands); Table 2-8b. Share of Pet Food Buyers Purchasing "Store Brand" Pet Food or Treats in Last 6 Months 2018 vs. 2022 vs. 2025 (percent of category purchasers); Keeping the Focus on Health and Wellness; Figure 2-10. Agreement with Selected Statements Related to Pet Health Concerns: Dog vs. Cat Owners, 2025 (percent); Pets’ Impact on Human Health; Figure 2-11. Percentage Strongly or Somewhat Agreeing with Statement: “My pets are important to my mental health”: Dog vs. Cat Owners, 2024 (percent); Figure 2-12. Percentage Strongly or Somewhat Agreeing with Statement: “My pets are important to my physical health”: Dog vs. Cat Owners, 2024 (percent); Pet Treats As Pet Health Products; Figure 2-13. Level of Agreement with Selected Statements Related to Healthier Pet Treats, 2025 (percent of dog and cat owners); Figure 2-14. Most Important Pet Health and Wellness Products, 2025 (percent of dog and cat owners); Figure 2-15. Share of Pet Owners Currently Buying Health-Related Treats, 2025 (percent of dog and cat owners); Functional Pet Treats Compete with Other Treatments; Figure 2-16. Level of Agreement with the Statement, “Functional treats play an important role in my pet’s health care”, 2025 (percent of dog and cat owners); Dental Treats Provide Oral Care Benefits; Cannabis/CBD Treats Help with Anxiety, Pain; Figure 2-17. Level of Agreement with the Statement, “I like the idea of CBD/Cannabidiol pet treats to help address my pet’s anxiety/pain”, 2025 (dog and cat owners); Pet Obesity and Aging Pets Contribute to Health Concerns; Figure 2-18. Share of Dog/Cat-Owning Households With Special Needs Pets, 2024 (percent); Figure 2-19. Level of Agreement with the Statement, “I sometimes refrain from giving treats due to concerns over my pet being overweight/obese”, 2025 (percent of dog and cat owners); Figure 2-20. Share of Dog and cat-Owning Households With Senior Pets Age 7+, 2015-2025 (percent of dog and cat owners); Table 2-9. Dog-Owning Household Population by Generational Cohort, 2019-2025 (number in thousands); Figure 2-21. Share of Cat Owners Who Agree That Pet Industry Sectors Sometimes Treat Cats as Second-Class Citizens, 2019, 2022, and 2025 (percent of cat owners); Pet Treats Provide “Family” Bonding Moments; Figure 2-22. Level of Agreement with Family-Related Sentiments, 2025 (percent of pet owners); Figure 2-23. Level of Agreement with the Statement, “I use treats to bond and spend quality time with my pet”, 2025 (percent of dog and cat owners); Human/Animal Bond Part of Humanization Trend; Illustration 2-2. Portland Pet Food Company Gingerbread Biscuits; Figure 2-24. Humanization and Treat Attitudes, 2025 (percent of dog and cat owners); Shift to Alternative Protein Pet Treats Influenced by Human Trends; Figure 2-25. Alternative Proteins in Treats, 2025 (percent of dog and cat owners); Treats for Training; Figure 2-26. Treat Usage for Reward/Training, 2025 (percent of dog and cat owners); Pet Owners Still Concerned About Pet Treat Safety; Figure 2-27. Level of Agreement with the Statement, “Fear of contamination/product safety is a key consideration in the pet treats I purchase”, 2025 (dog and cat owners); Competition from Wet Pet Food; Table 2-10. Household Usage of Pet Food by Type in Last 6 Months 2019-2024 (percent of dog- or cat-owning households); LOOKING AHEAD; Pet Treats Sales to Approach $15 Billion by 2029; Table 2-11. Projected US Retail Sales of Pet Treats & Chews, 2024-2029P (dollars in millions); Table 2-12. Projected US Retail Sales and Shares of Pet Treats & Chews: Dog vs. Cat, 2024-2029P (dollars in millions and percent)
CHAPTER 3: COMPETITIVE TRENDS
CHAPTER HIGHLIGHTS: COMPETITIVE OVERVIEW; Market Structure and Retail Dynamics; Pet Treat Sales Controlled by Big Five; Raw Food Marketers Field Treats, Bones, Animal Parts; Mergers, Acquisitions, Investments, and Expansions; General Mills Acquires Whitebridge Pet Brands’ North American Business; Other Mergers, Acquisitions, Investments, and Expansions; Pet Owner Loyalty to Food, Treat Brands; Figure 3-1. Pet Food and Treat Brand Loyalty, Dog vs. Cat, 2025 (dog and cat pet food and treat purchasers); THE RETAIL LANDSCAPE; Pet Treats Tend to Be Unplanned, Impulse Purchases; Figure 3-2. When Treats are Purchased, 2025 (percent of dog and cat treat purchasers); Private-Label Treats Follow Trends; Figure 3-3. Level of Agreement with the Statement, “Store brand pet foods provide comparable quality to national brand pet foods”, 2024 (percent of pet owners); Table 3-1. Select Private-Label Pet Treat Brands, 2025; Customer Rewards Programs; Figure 3-4. Level of Agreement with the Statement, “I use customer rewards/loyalty programs for the pet treats I buy”, 2025 (percent of dog and cat treat purchasers); Retailer-Exclusive Products; Illustration 3-1. Milk-Bone’s Pawberries and Crème Walmart Exclusive Flavor; Illustration 3-2. Temptations Birthday Cat Treats; Human Brand Collaborations; Illustration 3-3. BARK and Dunkin’ Maple Bacon Dog Treat; Illustration 3-4. Milk-Bone Peeps Treats; Illustration 3-5. Ollie and Van Leeuwen Frozen Dog Treat; Subscription Boxes; Illustration 3-6. PupJoy Subscription Box; Illustration 3-7. Pooch Perks Treats Only Subscription Box; Illustration 3-8. BoxCat Subscription Box
CHAPTER 4: MARKETING & NEW PRODUCT TRENDS
CHAPTER HIGHLIGHTS: TRENDS IN TREATS AND CHEWS; Treats and Chews Follow Pet Food Trends; Figure 4-1. Level of Agreement with the Statement, “I would like to know more about the new types of treats out there”, 2025 (percent of dog and cat owners); Illustration 4-1. Karoo Wild Dog Treats; Made in the USA Top Product Claim; Table 4-1. Purchase Rates for Treats and Chews by Product Claim, Past 12 Months, 2025 (percent of dog and cat owners who purchased treats/chews); Figure 4-2. Level of Agreement with the Statement, “I seek out treats made in the USA”, 2025 (percent of dog and cat owners); Illustration 4-2. Farm to Pet Dog Treats; Illustration 4-3. Milk-Bone Treats with US Banner; Illustration 4-4. Goodlands Smart Trace Ingredient Tracker; Treat Purchase Rate by Specialty Formulation; Table 4-2. Purchase Rates for Treats and Chews by Specialty Formulation, Past 12 Months, 2025 (percent of dog and cat owners who purchased treats/chews); Natural and Organic Treats; Figure 4-3. Level of Agreement with the Statement, “I seek out treats made from natural/organic ingredients”, 2025 (percent of dog and cat owners); Humanization; Illustration 4-5. BARK’s Cereal-Inspired The Snack Pack Treats at PetSmart; Illustration 4-6. Bubble Lick’s Lickable Bubbles for Pets; Illustration 4-7. Holi Shareables Treats for Pups and People; Human-Grade Treats; Illustration 4-8. Maev Human-Grade Freeze-Dried Treats for Dogs; Functional Treats; Table 4-3. Health Conditions for Which Treats/Chews are Purchased, Past 12 Months, 2025 (percent of dog and cat owners who purchased treats/chews); Illustration 4-9. Nulo Functional Jerky Bites; Illustration 4-10. Dogswell Senior Health Mini Soft Strips Chews; Illustration 4-11. Crumps Naturals Gusty Functional Treats; Probiotics and Digestive Health; Illustration 4-12. Pet Naturals Balanced Belly Bones; Illustration 4-13. Dave’s Pet Food Digesti-Bites; Illustration 4-14. Himalayan Pet Supply Yogurt Sticks; CBD Treats; Table 4-4. Top Health Conditions for Which CBD Pet Treat/Chew Were Purchased, Past 12 Months, 2025 (percent of dog and cat owners who purchased CBD treats/chews); Dental Treats and Chews; Table 4-5. Level of Agreement with the Statement, “I’m concerned about the dental hygiene/breath odor of my dogs/cats”, By Age of Dog and Catt 2025 (percent of dog and cat owners); Illustration 4-15. Blue Buffalo 3-in-1 Dental Chews; Illustration 4-16. bluestem Veggie Dental Chews at SUPERZOO 2024; Illustration 4-17. Wellness Whimzees Cat Dental Treats at SUPERZOO 2024; Illustration 4-18. TEEF for Life Dental Treats at SUPERZOO 2024; Illustration 4-19. Stella & Chewy’s Dental Chews at SUPERZOO 2024; Illustration 4-20. Ark Naturals Kiss Me-ow Cat Dental Treats at SUPERZOO 2024; Limited- and Single-Ingredient Treats and Chews; Figure 4-4. Level of Agreement with the Statement, “I seek out treats made with limited-ingredient recipes for my pets”, 2025 (percent of dog and cat owners); Illustration 4-21. Three Dog Bakery Bark’N Crunch Single-Ingredient Treats; Illustration 4-22. Finfare Salmon Pet Treats; Illustration 4-23. Palz & Co. Rabbitdog Rabbit Jerky; Freeze-Dried and Air-Dried/Dehydrated Treats; Illustration 4-24. Mission Farms Freeze-Dried Treats for Dogs; Illustration 4-25. Dr. Gary’s Best Breed Air-Dried Treats; Corporate Responsibility; Figure 4-5. Level of Agreement with the Statement, “I’m concerned about the ethical/humane treatment of the animals raised to use in pet food/treats/chews”, 2025 (percent of dog and cat owners); Illustration 4-26. Campfire Treats Certified Humane Dog Treats; Illustration 4-27. West Paw Montana Beef Sticks; Treats for a Cause; Illustration 4-28. GivePet Treats; Sustainability and Alternative Proteins; Figure 4-6. Agreement with Sustainability-Related Statements, 2025 (percent of dog and cat owners); Illustration 4-29. PureBites Holiday Turkey and Turkey & Sweet Potato Fall Treats; Illustration 4-30. Roam Pet Treats; Plant-Based Treats; Illustration 4-31. Honest to Goodness Treats for Dogs; Alternative Protein Treats; Illustration 4-32. Jiminy’s Insect-Based Dental Chews; Illustration 4-33. Noochies! Nutritional Yeast Treats; Illustration 4-34. Friends & Family Pet Food Co. Cultivated Ocean Fish Cat Treats; Trends in Rawhides and Long-Lasting Edible Chews; Rawhide Alternatives; Illustration 4-35. Harvest Moon Hide Free Puffed Chews; Illustration 4-36. RightHide Rawhide Alternative Chews; Illustration 4-37. Cadet Chewalicious No-Rawhide Chews; Illustration 4-38. Collachews Rawhide-Free Chews; Illustration 4-39. TruRanch Rawhide Alternative Collagen Chews; Trends in Cat Treats; Illustration 4-40. Get Naked Functional Cat Treats; Illustration 4-41. Pet Honesty Urinary Tract Health Treats; Illustration 4-42. SmartCookie Freeze-Dried Cat Treats; Illustration 4-43. CatIt Creamy Cat Treats; Multipurpose Products; Illustration 4-44. Open Farm Freshly Crafted Meatballs; Illustration 4-45. Green Coast Pet Better Bites; Treats for Other Pets; Illustration 4-46. Vitakraft Star Drops Watermelon Flavor Treats; Illustration 4-47. Kaytee Treat Stick for Birds; Illustration 4-48. Prestige Mexican Spicy Noodle Mix; Illustration 4-49. Small Pet Select Healthy Snackers; Illustration 4-50. Pangea Gecko Treat
CHAPTER 5: THE CONSUMER
CHAPTER HIGHLIGHTS: NOTE ON CONSUMER USAGE FIGURES; Two Data Sources; Illustration 5-1. US Census Regional Divisions and Sub-Divisions; PET TREAT PURCHASING PATTERNS; Indulgent Treats Are the Most Popular Choice; Table 5-1. Purchase Rates for Treats and Chews by Type, Past 12 Months, 2025 (percent of dog and cat owners); Cat Owners Treat Usage Increases; Figure 5-1. Usage Rates for Treats, Past Six Months, 2021 vs. 2023 vs. 2025 (percent and number in thousands of dog-/cat-owning households); Long-Term Treat Usage; Figure 5-2. Pet Treat Usage Rates, Past Six Months, 2015 through 2025 (percent of dog- and cat-owning households); Figure 5-3. Pet Treat Usage Rates, Past Six Months, 2015 through 2025 (number of dog- and cat-owning households in thousands); Number of Treat Bags Purchased; Table 5-2. Usage Rates of Treats by Number of Packages, Last 30 Days, 2019 vs 2021 vs 2025 (percent of dog- and cat-owning households using treats in the past six months); Figure 5-4. Share of Heavy Treats Users Compared to Share of Multi-Dog Households, 2019,2021, and 2025 (percent of dog- and cat-owning households using treats in the past six months); Treat-Giving Frequency; Table 5-3. How Frequently Dog and Cat Owners Give Pets Treats/Chews, 2025 (percent of dog and cat owners who purchased treats/chews in past 12 months); Treat Usage Rates by Number of Pets; Table 5-4. Pet Treats Usage Rates by Number of Pets, Past Six Months, 2025 (percent of dog and cat-owning households); Pet Treat/Chew Usage Rates by Size of Dog; Table 5-5. Pet Treats Usage Rates by Size of Dog, 2025 (percent and number of dog-owning households); Purchase Rate of Size-Specific Treats; Figure 5-5. Purchase Rate of Size-Specific Dog Treats, Past 12 Months, 2025 (percent of dog treat purchasers); Treat Usage Rates by Age of Pet; Table 5-6. Purchase Rates of Treats by Age of Pet, 2025 (percent of dog-/cat-owning households); Treat Purchase Rate by Texture/Size/Shape of Treat; Table 5-7. Purchase Rates for Treats and Chews by Texture/Size/Shape, Past 12 Months, 2025 (percent of dog and cat owners who purchased treats/chews); Purchase Rate of Treats by Price Range; Figure 5-6. Purchase Rate of Treats by Price Range, Past 12 Months, 2025 (percent of dog treat purchasers)