Pet Treats and Chews in the US, 6th Edition
Description
Pet Treats and Chews in the U.S., 6th Edition
The pet treats market is set to encounter several significant challenges in the upcoming year. With consistently high prices across all consumer categories, pet owners are beginning to cut back on non-essential products and prioritize necessities. This shift is responsible for the 3% growth rate for the nearly $13 billion market in 2024 after several years of double- and high-single-digit growth. However, these challenges also present an opportunity for treat marketers to demonstrate that their products are not merely an afterthought but play a crucial role in the bond between pet owners and their pets. Treats that provide functional benefits, use sustainable ingredients, and are manufactured in the USA have a competitive edge in the current market. Additionally, cat-focused products are in high demand as cat ownership becomes more popular, and cat owners seek the same level of attention for their pets as dog owners receive from both marketers and retailers.
Pet Treats and Chews in the U.S., 6th Edition offers an in-depth analysis of the various high-demand product types and examines how marketers are addressing current issues such as value propositions, e-commerce, product safety, and transparency. Building on insights from previous editions, this updated sixth edition provides historical and projected retail sales data from 2019 to 2029 across four categories of treats and chews for dogs and cats: indulgent treats, rawhide/long-lasting chews, functional treats/chews, and dental treats/chews. The report also delves into the competitive strategies of key players, trends in marketing and new product development, and retail dynamics, including the rise of e-commerce and omnichannel marketing. Featuring exclusive data from Packaged Facts’ Surveys of Pet Owners, the report explores purchasing trends by product type and brand, as well as the attitudes and demographic characteristics of pet treat and chew buyers. Additionally, the report includes multi-year MRI-Simmons data profiling the demographics and product preferences of pet treat purchasers.
The pet treats market is set to encounter several significant challenges in the upcoming year. With consistently high prices across all consumer categories, pet owners are beginning to cut back on non-essential products and prioritize necessities. This shift is responsible for the 3% growth rate for the nearly $13 billion market in 2024 after several years of double- and high-single-digit growth. However, these challenges also present an opportunity for treat marketers to demonstrate that their products are not merely an afterthought but play a crucial role in the bond between pet owners and their pets. Treats that provide functional benefits, use sustainable ingredients, and are manufactured in the USA have a competitive edge in the current market. Additionally, cat-focused products are in high demand as cat ownership becomes more popular, and cat owners seek the same level of attention for their pets as dog owners receive from both marketers and retailers.
Pet Treats and Chews in the U.S., 6th Edition offers an in-depth analysis of the various high-demand product types and examines how marketers are addressing current issues such as value propositions, e-commerce, product safety, and transparency. Building on insights from previous editions, this updated sixth edition provides historical and projected retail sales data from 2019 to 2029 across four categories of treats and chews for dogs and cats: indulgent treats, rawhide/long-lasting chews, functional treats/chews, and dental treats/chews. The report also delves into the competitive strategies of key players, trends in marketing and new product development, and retail dynamics, including the rise of e-commerce and omnichannel marketing. Featuring exclusive data from Packaged Facts’ Surveys of Pet Owners, the report explores purchasing trends by product type and brand, as well as the attitudes and demographic characteristics of pet treat and chew buyers. Additionally, the report includes multi-year MRI-Simmons data profiling the demographics and product preferences of pet treat purchasers.
Table of Contents
175 Pages
- Introduction
- Market Size and Composition
- Market Outlook
- Opportunities in the Pet Treats Market
- Chapter Highlights
- Introduction
- Market Size and Composition
- Market Outlook
- Looking Ahead
- Chapter Highlights
- Competitive Overview
- The Retail Landscape
- Chapter Highlights
- Trends in Treats and Chews
- Chapter Highlights
- Note on Consumer Usage Figures
- Pet Treat Purchasing Patterns
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