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US Pet Market Outlook 2026-2027

Publisher Packaged Facts
Published May 05, 2026
Length 392 Pages
SKU # LA21159587

Description

Packaged Facts projects a compound annual growth rate (CAGR) of 3.9% for the US pet market between 2025 and 2030, bringing sales to $188.11 billion. This projection reflects current population trends, macroeconomic conditions, and lower rates of dog adoption.

This report covers retail sales and trends across four sectors of pet products and services: pet food, non-food pet supplies, veterinary services, and non-medical pet services. Sales are presented in US dollars.

Additional sales breakouts include:
brick-and-mortar vs. e-commerce sales, with brick-and-mortar segmented into mass market, pet specialty, and other retail.

Market shares by animal type (dog, cat, other)

Average household spending on dogs and cats by product and service sectors

This report also provides detailed historical and current data on household ownership rates for dog and cats, as well as pet owner and pet market shopper psychographics.

Scope of the Report:

This report analyzes sales and trends across the US pet industry. It examines collectively and separately four sectors of pet products and services – pet food, non-food pet supplies, veterinary services, and non-medical pet services – paying particular attention to the market impact of the economy, omnimarket strategizing, and consumer mindsets and purchasing patterns.

The report focuses on products and services for dogs and cats. Historical sales data are provided for 2020 through 2025, with forecasts through 2030. Pet population data are provided for 2019 through 2025, with forecasts through 2029. Report analysis also covers industry structure, key industry players, competitive dynamics, and product and service trends and usage rates.

Table of Contents

392 Pages
CHAPTER 1: EXECUTIVE SUMMARY
SCOPE AND METHODOLOGY
Illustration 1-1. US Census Regional Divisions and Sub-Divisions
MARKET OVERVIEW
Pet Industry Sales Reach $155 Billion in 2025
Figure 1-1. Change in Overall Pet Market Sales, 2021 – 2025 (percent)
Growth by Product vs. Service Sectors
Pet Product and Service Spending Levels
E-Commerce Growth Continues to Outperform
National Population and Macroeconomic Context
Figure 1-2. Change in Number of Households: Total Households, Dog Households, Dogs/Cat Households, and Cat Households, 2019 vs. 2025 (percent)
Petflation
Pet Market Sales Projections
Pet Population Projections
OPPORTUNITIES
Pets and Human Health
Figure 1-3. Levels of Agreement/Disagreement That Pets Are Important to Personal Health: Mental Health vs. Physical Health, 2026 (percent of pet owners)
Illustration 1-2. Human Animal Bond Research Institute (HABRI) “The Real Reason for Pets” Campaign, 2026
Cats Are No Longer the Other Furry Pet
Table 1-1. Agreement That Cats Are Sometimes Treated as Second-Class Citizens: By Pet Market Product, Service, or Retail Sector, 2026 (percent of cat owners)
Omnimarket, One-Stop Shopping Competition
Value and Affordability
The Subscription and DTC Economy
The Retail-ization of Pet Services
Senior and Overweight Pets
AI and Pet Tech
CHAPTER 2: MARKET SIZE, GROWTH DYNAMICS, AND PROJECTIONS
CHAPTER HIGHLIGHTS
MARKET SIZE & GROWTH
Pet Industry Sales Reach $155 Million in 2025
Table 2-1. Overall Pet Market Sales, 2020 – 2025 (billion dollars)
Growth by Product vs. Service Sectors
Table 2-2a. Pet Market Sales by Sectors: Products vs. Services, 2020 – 2025 (billion dollars)
Table 2-2b. Annual Change in Pet Market Sales by Sectors: Products vs. Services, 2020 – 2025 (percent change over previous year)
Market Shares by Sector
Table 2-3. Share of Pet Market Sales by Sectors: Products vs. Services, 2020 – 2025 (percent)
Market Shares by Animal Type
Table 2-4a. Pet Market Sector Sales by Animal Type: Products vs. Services, 2025 (billion dollars)
Table 2-4b. Pet Market Sector Shares by Animal Type: Products vs. Services, 2025 (percent)
Pet Product and Service Spending Levels
Table 2-5. Dollar Sales Per Pet-Owning Household by Sectors: Products vs. Services, 2020 – 2025 (dollars)
Table 2-6. Dollar Sales Per Dog-Owning Household by Sectors: Products vs. Services, 2020 – 2025 (dollars)
Table 2-7. Dollar Sales Per Cat-Owning Household by Sectors: Products vs. Services, 2020 – 2025 (dollars)
Table 2-8. Dollar Sales per Dog and Cat by Sectors: Products vs. Services, 2025 (millions of dollars and dollars)
Retail Channel Trends: E-Commerce Growth Continues to Outperform
Table 2-9a. Retail Sales of Pet Products by Channel Classification: Overall, Pet Food/Treats, and Pet Supplies, 2020 vs. 2025 (billion dollars)
Table 2-9b. Retail Shares of Pet Product Sales by Channel Classification: Overall, Pet Food/Treats, and Pet Supplies, 2020 vs. 2025 (percent)
Table 2-10a. Retail Channel Sales of Pet Products by Channel Classification, 2020 – 2025 (billion dollars)
Table 2-10b. Retail Channel Shares of Pet Product Sales, 2020 – 2025 (percent)
MACROECONOMICS AND PET POPULATION
National Population Growth Patterns
Table 2-11. National Population at Decennial Censuses, 1910 – 2020 (number and percent change)
Table 2-12. Population Change for the US, 2022 – 2035P (thousands and percent change)
Figure 2-1. Total Fertility Rates in the US, 1960 – 2024 (selected years) (children per woman)
Figure 2-2. US Immigrant Population Levels, 1850 – 2025 (percent of US population)
Housing Unit Growth Patterns
Table 2-13. Annual Estimates of Housing Units for the US: Overall and by Region, 2020 – 2024 (thousands and percent change)
Figure 2-3. Projected Homeowner Household Growth: Low-Immigration Scenario, 2001 – 2025 (thousand households)
Table 2-14. Projected Homeowner and Renter Household Patterns by Age Bracket and Race/Ethnicity: Low-Immigration Scenario, 2025 vs. 2035 (percentages and numerical change)
Housing Affordability
Figure 2-4. Home Price Index and Annual Change, 2010 – 2025 (index and percent)
Housing Prices
Figure 2-5. Median Sales Price of Houses Sold in the United States, Q1 1963 –Q4 2025 (dollars)
Mortgage Rates
Figure 2-6. Freddie Mac Primary Mortgage Market Survey: Average 30-Year and 15-Year Fixed Rates, March 2016 – March 2026 (percent)
Table 2-15. Freddie Mac Primary Mortgage Market Survey: Average 30-Year and 15-Year Fixed Rates, January 2011 – January 2026 (percent)
Home Insurance Premiums
Consumer Credit and Debt
Figure 2-7. Total Housing and Non-Housing Debt Balance, Q1 2004 – Q4 2025 (trillion dollars)
Topline Pet Ownership Rates
Figure 2-8. Change in Number of Households: Total Households, Dog Households, Dogs/Cat Households, and Cat Households, 2019 vs. 2025 (percent)
Table 2-16a. Topline Pet Ownership Rates by Type: Overall, Dogs, and Cats, 2019 – 2025 (percent of overall households)
Table 2-16b. Number of Pet-Owning Households by Type: Overall, Dogs, and Cats, 2019 – 2025 (millions)
PET CARE SPENDING AND INFLATION
Pets as Family
Figure 2-9. Level of Agreement with Statement: “I consider my pets to be part of the family”, 2026 (percent of pet owners)
Pet Parents’ Disposition to Spend
Table 2-17. Agreement with Selected Statements Related to Pet Care, 2026 (percent of pet Owners)
Table 2-18. Selected Pet Owner Psychographics: Dog vs. Cat Owners, 2025 (percent agreeing)
Table 2-19. Changes in Levels of Pet Care Spending Compared With Previous Year, February 2021 – January 2026 (percent of pet owners who have had pets for 2+ years)
Table 2-20. Percentage Change in Consumer Price Index: Overall and by Pet Industry Segment, 2019 – 2025
Figure 2-10. Share of Pet Owners Facing Significant Challenges with Pet Care Costs, 2026 (percent)
Table 2-21. Selected Pet Product Spending Psychographics, 2022 – 2026 (percent of pet owners)
Figure 2-11. Reduction in Spending on “Extras”, 2025 (percent of pet owners)
Table 2-22. Effects of the Economic Environment on Overall Consumer Spending by Pet Owners, 2022 – 2026 (percent negatively/positively affected)
MARKET PROJECTIONS
Pet Market Sales Projections Through 2030
Table 2-23. Overall Pet Market Sales, 2025 – 2030P (billion dollars)
Projected Growth by Product Versus Service Sectors
Table 2-24a. Pet Market Sales by Sectors: Products vs. Services, 2025 – 2030P (billion dollars)
Table 2-24b. Annual Change in Pet Market Sales by Sectors: Products vs. Services, 2025 – 2030P (percent change over previous year)
Table 2-25. Pet Market Compound Annual Growth Rates by Sectors: Products vs. Services, 2020 – 2025 vs. 2025 – 2030P (percent)
Projected Growth for E-Commerce vs. Brick-and-Mortar
Table 2-26. Projected Pet Market Growth by Retail Channels: E-Commerce vs. Brick-and-Mortar, 2025 vs. 2030P (billion dollars)
CHAPTER 3: INDUSTRY TRENDS
CHAPTER HIGHLIGHTS
INDUSTRY TRENDS
Overview
Signs of the Economic Times
Omnichannel and Omnimarket
Illustration 3-1. Omnimarket Strategies Cross Traditional Business Boundaries
Figure 3-1. Agreement with Selected Cross-Over Consumer to Pet Market Psychographics: Overall and by Generational Cohort, 2026 (percent of pet owners)
AI Is Now
AI As Customer Loyalty Generating Tool
AAFCO Launches AI Powered Virtual Assistant
Consolidation Continues
Pet Food Market Leaders
Non-Food Pet Supplies Market Leaders
Leading Veterinary and Non-Medical Pet Service Operators
Fast-Growing Franchises and Private Companies
Pet Care Start-up Accelerator Programs
Mars’ Companion Venture Fund
Mars’ Leap Venture Studio & Academy
Nestlé Purina’s PetCare Innovation Prize
Illustration 3-2. Purina 2026 Pet Care Innovation Prize Winners
Other Accelerator Programs and Funds
Deal-Making Looks to Be Picking Up
Mergers, Acquisitions, Investments
“I and love and you” Acquires Made by Nacho
Pure Treats Acquires Primal Pet Foods
Hollywood Feed Secures Loan Through Fortress Investment Group
Chewy Acquires Modern Animal
Cencora Merges MWI Animal Health Unit with Covetrus
Loyal Completes Funding Round
Paw Prosper Acquires Blue-9 Pet Products
Agrolimen Acquires Ollie
Snout Completes Major Funding Round
Rover Acquires Meowtel
PPC Acquires NaturPak
KVP International Acquires SafePath-IVD
Vet Custom Label (VCL) Acquires Myristol
Chewy Acquires SmartPak, LLC (SmartEquine)
Scenthound Receives Backing from VMG Partners
Inverness Graham/Treat Planet Acquires Bosco & Roxy’s
Modern Animal Closes $46 Million Funding Round
Firelight Capital Partners, LLC Acquires Snif-Snax
Cricket Hill/Archway Pet Food Acquires Bright Planet Pet
MPM Products Acquired by Private Equity
Wellness Secures Financing for Strategic Initiatives
FoodScience Acquires Natural Dog Company
PetScreening Obtains $80 million in Funding
Custom Veterinary Services Acquires Green Mountain Animal, LLC
Goose Attracts Multimillion Investment
Pet Food Experts Acquires Assets of Animal Supply Company
Vetigenics Closes Seed Funding Round
Hill’s Acquires Fresh Pet Food Brand Prime100
Anivive Lifesciences Secures Funding from Leonid Capital Partners
Kradle Closes Funding Round
Entrepreneurial Equity Partners Invests in Bil-Jac Foods
SportPet Acquires Mammoth Pet Products
Mixlab Acquires The Pet Apothecary
Paw Prosper Acquires Sleepypod
EarthWise Pet Obtains Growth Capital Financing
CHAPTER 4: FOCUS ON PET FOOD AND TREATS
CHAPTER HIGHLIGHTS
SALES OVERVIEW
Topline Revenues and Growth
Table 4-1. Retail Sector Sales of Pet Food/Treats, 2020 – 2025 (billion dollars and percent change)
Dog vs. Cat Product Share of Sales
Brick-and-Mortar Versus E-Commerce Sales
Figure 4-1. Brick-and-Mortar vs. E-Commerce Shares of Pet Food/Treat Sales, 2020 – 2025 (percent)
Table 4-2. Pet Food/Treats Retail Sales and Shares: Overall and E-Commerce vs. Brick-and-Mortar, 2020 – 2025 (billion dollars, percent growth, and percent share)
Breakout of Brick-and-Mortar Sales: Mass Market Versus Pet Specialty
Table 4-3. Brick-and-Mortar Sales of Pet Food/Treats: By Channel, 2020 – 2025 (billion dollars, percent growth, and percent share)
Economic Pressures Persist
Table 4-4. Effects of Current Economic Environment on Pet Owners: Ability to Buy Nonessentials and Ability to Pay Monthly Bills, 2025 vs. 2026 (percent negatively/positively affected)
Figure 4-2. Annual Change in Pet Food Consumer Price Index, 2019 – February 2026
Figure 4-3. Most Significant Challenges to Pet Ownership, 2026 (percent of pet owners)
Impact on Pet Food Purchasing
Table 4-5. Changes in Levels of Pet Food Spending Compared With Previous Year, February 2021 – January 2026 (percent of pet owners who have had pets for 2+ years)
Impact of Declining Dog Population
Sector Projections
Table 4-6. Retail Sector Sales of Pet Food/Treats, 2020, 2025, 2026P, and 2030P (billion dollars and percent change)
COMPETITIVE DYNAMICS
A Highly Consolidated Market
Table 4-7. Top Pet Food Brand Lines by Shopper Draw: Dog vs. Cat Categories, 2019 – 2025 (percent)
Table 4-8. Brand Loyalty Rates: Pet Food and Treats vs. Other Pet Product Segments, 2026 (percent of pet owners)
Fresh Pet Food Marketers
Illustration 4-1. Chewy’s Get Real Fresh Dog Food
Illustration 4-2. Orijen Freshprey
Pet Treats
Figure 4-4. Dog Treat and Cat Treat Usage Rates, 2019 – 2025 (percent of dog/cat-owning households)
Table 4-9. Top Pet Treat Brand Lines by Category Shopper Draw: Dog vs. Cat Categories, 2019 – 2025 (percent)
Table 4-10. Store Brand Usage Rates by Dog or Cat Food/Treat Segment, 2019 vs. 2025 (percent of category purchasers)
Merger, Acquisition, and Expansion Activities
MARKETING AND NEW PRODUCT TRENDS
Pet Food’s No. 1 Pet Health Role
Figure 4-5. Types of Pet Health and Wellness Products Considered Most Important, 2026 (percent of pet owners)
Table 4-11. Types of Pet Health and Wellness Products Considered Most Important: By Generational Cohort, 2026 (percent of pet owners)
“Natural” Morphs to More Specific Positionings
Consumer Concern over Highly Processed Pet Foods
Figure 4-6. Level of Agreement with the Statement, “I worry about the healthfulness of highly processed pet foods”, 2026 (percent of pet owners)
Illustration 4-3. Freshpet Clean Label Project Purity Award
Table 4-12. Pet Owner Use of Human and Human-Grade Foods for Pets: By Generational Cohort, 2026 (percent of dog/cat owners)
Illustration 4-4. Nulo Gently-Cooked Meals
Illustration 4-5. Health Extension Gently Cooked in Bone Broth Pet Foods
Science-Based and Functional Products
Illustration 4-6. Hill’s Prescription Diet, Science Diet, and Natural
Illustration 4-7. Wellness Core Digestive Health
Illustration 4-8. Royal Canin Corgi Adult Dry Dog Food
Illustration 4-9. JustFoodforDogs Targeted Nutrition
Figure 4-7. Usage Rates for Pet Food Formulation Types: Dog vs. Cat, 2025 (percent of pet food purchasers)
Table 4-13. Use of Pet Food Formulations Based on Health Condition Claims, 2025 (percent of dog/cat owners)
Health and Pampering in Pet Treats
Illustration 4-10. The Honest Kitchen Valentine’s Dog Treats
Table 4-14. Usage Rates for Pet Teats/Chews by Product Positioning: Dog vs. Cat Owners, 2026 (percent)
Functional and Customization
Figure 4-8. Share of Dog or Cat Owners Buying Customized Pet Food Formulations: By Generational Cohort, 2026 (percent)
Illustration 4-11. Wellness Bowl Boosters
Made in the USA and Locally Sourced
Illustration 4-12. Tractor Supply Co. USA Made Dog Food Selection
Sustainability and Animal Welfare Initiatives
Illustration 4-13. Open Farm Pet Food’s Animal Welfare Partnerships
Figure 4-9. Potential Demand for More Affordable or More Available Natural/Organic Pet Products: By Generational Cohort, 2026 (percent)
Table 4-15. Receptivity to Plant and Alternative Proteins in Pet Food: Overall and by Generational Cohort, 2026 (percent of pet food purchasers)
Illustration 4-14. Midwestern Pet Foods Earthborn Dog and Cat Foods
Illustration 4-15. West Paw Montana Beef Sticks
Retail Channel Trends
Table 4-16a. Pet Food Shopper Draw for Leading Channels and Retailers/E-tailers, 2023 – 2025 (percent)
Table 4-16b. Pet Food Customer Base for Leading Channels and Retailers/E-tailers, 2023 – 2025 (percent)
Table 4-17. Shopper Uses of the Internet in Past 12 Months: Pet Food, 2026 (percent of pet owners)
Pet Food Cross-Shopping Patterns
Table 4-18. Pet Food Cross-Shopping Indices Across Key Retailers/E-tailers, 2025
PRODUCT USAGE AND SPENDING PATTERNS
Topline Usage Rates
Table 4-19a. Usage Rates for Dog and Cat Pet Food and Treats: By Product Type, 2019 – 2025 (percent of dog/cat households)
Table 4-19b. Customer Base for Dog and Cat Pet Food and Treats: By Product Type, 2019 – 2025 (thousands of dog/cat households)
Specialized Pet Food Formats
Table 4-20. Usage Rates for Pet Food Products by Format: Dog vs. Cat Owners, 2026 (percent)
Figure 4-10. Share of Dog or Cat Owners Buying Freeze-Dried or Air-Dried Pet Food Formulations: By Generational Cohort, 2026 (percent)
Illustration 4-16. Petaluma Dehydrated Plant-Based Dog Food Whole Food Mixer
Specialized Pet Treat and Chew Formats
Table 4-21. Usage Rates for Pet Food Products by Format: Dog vs. Cat Owners, 2026 (percent)
Pet Food Spending per Household
Table 4-22. Household Spending on Pet Food in Last 12 Month by Dollar Ranges, 2021 – 2025 (percent)
Table 4-23. Household Spending on Pet Food in Last 12 Months by Dollar Ranges: By Household Income, 2025 (percent)
CHAPTER 5: FOCUS ON NON-FOOD PET SUPPLIES
CHAPTER HIGHLIGHTS
SALES OVERVIEW
Topline Revenues and Growth
Table 5-1. Retail Sector Sales of Pet Supplies (Non-Food), 2020 – 2025 (million dollars and percent change)
Dog vs. Cat Product Share of Sales
Brick-and-Mortar Versus E-Commerce Sales
Table 5-2. Pet Supplies (Non-Food) Retail Sales and Shares: Overall and E-Commerce vs. Brick-and-Mortar, 2020 – 2025 (billion dollars, percent growth, and percent share)
Breakout of Brick-and-Mortar Sales: Mass Market Versus Pet Specialty
Table 5-3. Brick-and-Mortar Sales of Pet Supplies (Non-Food): By Channel, 2020 – 2025 (billion dollars, percent growth, and percent share)
Sales by Product Categories and Top Segments
Table 5-4. Retail Sales of Pet Supplies (Non-Food): By Category and Selected Segments, 2025 (million dollars and percent growth)
Economic Pressures in a Discretionary Sector
Figure 5-1. Most Significant Challenges to Pet Ownership, 2026 (percent of pet owners)
Table 5-5. Changes in Levels of Pet Supplies (Non-Food) Spending Compared to Previous Year, February 2021 – January 2026 (percent of pet owners who have had pets for 2+ years)
Sector Projections
Table 5-6. Retail Sector Sales of Pet Supplies (Non-Food), 2020, 2025, 2026P, and 2029P (billion dollars and percent change)
SECTOR TRENDS
Pet Health & Wellness as Core Driver
Figure 5-2. Agreement with Statement, “I look for products to improve my pets’ health and wellness”: By Generational Cohort, 2026 (percent of pet owners)
Figure 5-3. Types of Pet Health and Wellness Products Considered Most Important: Pet Food/Treats vs. Non-Food Pet Supplies, 2026 (percent of pet owners)
AI Products Raise the Ante
Illustration 5-1. Fi Series 3+ GPS Collar and Membership Plans
Figure 5-4. Share of Pet Owners Who Use Internet/Bluetooth-Connected Pet Products: By Generation, 2025 (percent)
Table 5-7. High-Tech Pet Products Purchased in Last 12 Months, 2026 (percent of pet owners)
Table 5-8. Agreement with Statement, “Technology is allowing me to save time on pet care”: Overall and by Generational Cohort, 2026 (percent of pet owners)
Table 5-9. Agreement with Statement, “Technology is allowing me to spend more quality time with my pets”: Overall and by Generational Cohort, 2026 (percent of pet owners)
Feeding and Watering Systems
Pet Toys and Interactive Robots
Illustration 5-2. Omgen ORo Dog Companion Robot
Smart Litter Boxes
Camera/Video and Media Systems
Wearables
Illustration 5-3. PetPace 3.0 Collar and Dog Health Monitor
Containment Products and Smart Doors
Pet Grooming
Testing Kits
Table 5-10. Agreement with Statement, “Am interested in at-home DNA/health screening kits for my pets”: Overall and by Generational Cohort, 2026 (percent of pet owners)
The Sustainability Front
Illustration 5-4. Hartz Sustainability Actions & Commitment
Illustration 5-5. BetterBone Chew Toys
Retail Shopping Patterns
Figure 5-5. Retail Channel Patterns for In-Store Purchasing of Pet Products: Pet Supplies vs. Pet Food/Treats, 2026 (percent of pet product purchasers)
Figure 5-6. Retail Channel Patterns for Online Purchasing of Pet Products: Pet Supplies vs. Pet Food/Treats, 2026 (percent of pet product purchasers)
Table 5-11. Shopper Uses of the Internet in Past 12 Months: By Pet Supplies Product Area, 2026 (percent of pet owners)
PRODUCT CATEGORY TRENDS
Cat Litter
Competitive Dynamics
Table 5-12. Top Cat Litter Brand Lines by Shopper Draw, 2023 – 2025 (percent)
Table 5-13. Brand Loyalty Rates: Cat Litter vs. Other Pet Product Segments, 2026 (percent of pet owners)
Figure 5-7. Types of Litter Changed To in Past 12 Months, 2025 (percent of cat owners who had changed which litter they use)
Illustration 5-6. Arm & Hammer Plant Power Cat Litter at Petco
Figure 5-8. Cat Owner Attitudes Toward Natural and Environmentally Friendly Litter Products, 2025 (percent of cat owners)
Retail Channel Trends
Table 5-14. In-Store Shopping Patterns for Cat Litter and Related Items in Past 12 Months: By Channel and Retailer, 2025 (percent of in-store purchasers)
Table 5-15. Online Shopping Patterns for Cat Litter and Related Items in Past 12 Months: By Channel and Retailer, 2025 (percent of online purchasers)
Table 5-16. Shopper Uses of the Internet in Past 12 Months: Cat Litter, 2026 (percent of cat owners)
Product Usage Rates
Table 5-17. Cat Litter Usage in Last 12 Months: Overall, by Kind, and by Type, 2019 – 2025 (percent of cat households)
Parasiticides
Competitive Dynamics
Table 5-18. Top Flea Control/Parasiticide Brand Lines by Shopper Draw: Prescription vs. Over-the-Counter, 2025 (percent of category shoppers)
Table 5-19. Brand Loyalty Rates: Prescription Pet Medications Other Pet Product Segments, 2026 (percent of pet owners)
Illustration 5-7. Prescription Pet Medications at Amazon
Illustration 5-8. VetGetRx
Figure 5-9. Types of Pet Health and Wellness Products Considered Most Important: Nutrition vs. Prescription, 2026 (percent of pet owners)
Retail Channel Trends
Figure 5-10. Flea Control/Parasiticide Shopping Patterns by Leading Channels, 2022 vs. 2025 (percent of category shopper households)
Product Usage Rates
Figure 5-11. Usage Rates for Flea Control/Parasiticides by Dog/Cat Ownership Classification, 2025 (percent of category shopper households)
Pet Supplements
Competitive Dynamics
Figure 5-12. Level of Agreement with the Statement, “I am actively seeking discounts/promotions for pet vitamins/ supplements more than I used to”, 2025 (percent of pet supplement purchasers)
New Product Trends
Illustration 5-9. Vetnique Max Vet Strength Supplements
Table 5-20. Top Types of Condition-Specific Pet Supplements Based on Products Purchased in Last 12 Months, 2025 (percent of pet owners)
Illustration 5-10. Zesty Paws Probiotic Bites for Every Life Stage
Illustration 5-11. Pet Honesty Cat Supplements
Retail Channel Trends
Figure 5-13. Retail Channels for Purchasing Pet Supplements, Past 12 Months, 2025 (percent of pet supplement purchasers)
Table 5-21. Shopper Uses of the Internet in Past 12 Months: Pet Supplements, 2026 (percent of pet owners)
Table 5-22. Brand Loyalty Rates: Pet Supplements vs. Other Pet Product Segments, 2026 (percent of pet owners)
Product Usage Rates
Figure 5-14. Pet Supplement Purchase Rates, 2025 (percent of pet product purchasers)
Pet Toys
Competitive Dynamics
Figure 5-15. Level of Agreement with the Statement, “Toys for my pets are a discretionary purchase that I would cut back on to save money”, 2025 (percent of dog and cat owners)
Table 5-23. Brand Loyalty Rates: Pet Supplements vs. Other Pet Product Segments, 2026 (percent of pet owners)
New Product Trends
Table 5-24. Agreement with Statement, “I buy active/interactive pet toys to promote the health and wellness of my pets”: Overall and by Generational Cohort, 2026 (percent of pet owners)
Figure 5-16. Types of Toys Owners Purchase for Pets, 2025 (percent of owners of dogs not cats and cats not dogs)
Illustration 5-12. JM Smucker and Pets + People Licensing Partnership
Retail Channel Trends
Figure 5-17. Share of Pet Toy Sales by Channel, 2025 (percent)
Table 5-25. Shopper Uses of the Internet in Past 12 Months: Pet Toys and Subscription Boxes, 2026 (percent of pet owners)
Product Usage Rates
Figure 5-18. Frequency of Toy Purchases, 2025 (percent of durables purchasers)
CHAPTER 6: FOCUS ON VETERINARY SERVICES
CHAPTER HIGHLIGHTS
SALES OVERVIEW
Toplines Revenues and Growth
Table 6-1a. Veterinary Services Sector Revenues: Overall and by Services vs. Products, 2020 – 2025 (billion dollars)
Table 6-1b. Veterinary Services Sector Revenues: Overall and by Services vs. Products, 2020 – 2025 (percent change)
Dog Versus Cat Client Share of Sales
Share of Non-Medical Pet Services Sales
Price Inflation for Veterinary Services
Figure 6-1. Annual Consumer Price Index Inflation Rates for Veterinary Services, 2015 – 2025 (percent)
Table 6-2. Changes in Levels of Spending on Veterinary Services in Last 12 Months, February 2021 – January 2026 (percent of pet services customers with 2+ years as pet owners)
Figure 6-2. Most Significant Challenges to Pet Ownership, 2026 (percent)
Sector Projections
Table 6-3. Veterinary Sector Revenues: Overall and by Services vs. Products, 2020, 2025, 2026P, and 2030P (billion dollars and percent change)
COMPETITIVE DYNAMICS
Sector Structure & Dynamics
Leading Corporate Operators
Illustration 6-1. Mars Veterinary Health
Illustration 6-2. PetSmart Veterinary Services
Illustration 6-3. PetIQ Veterinary Services
Illustration 6-4. Chewy Acquires Modern Animal Membership-Concept Veterinary Clinics
Illustration 6-5. PetWellClinic
Illustration 6-6. Airvet Telehealth and Pet Services
Local and/or Corporate
Illustration 6-7. Vetcor: Network of Community-Focused Veterinary Practices
Illustration 6-8. PetVet Care Centers: Compassionate Care, Delivered Locally
Wellness Plans and Membership Models
Illustration 6-9. CityVet Petcare Plus Plan
The Franchise Factor
Merger, Acquisition, and Expansion Activities
Illustration 6-10. Covetrus Platform
Vet Care as Omnimarket Strategy
Figure 6-3. Use of Veterinary Services Located in Retail Stores: Gen Z/Millennials vs. Gen X/Boomer Veterinary Clients, 2026 (percent)
Illustration 6-11. Chewy Vet Care
Usage Patterns by Service Provider Type
Figure 6-4. Usage Rates in Last 12 Months for Local, Independent Veterinary Hospitals/Clinics: Dog Owners vs. Cat Owners, 2024 – 2026 (percent of veterinary customers)
Table 6-4. Usage Rates in Last 12 Months for Veterinary Services by Type of Provider: Dog Owners vs. Cat Owners, 2026 (percent of veterinary customers)
Table 6-5. Usage Rates in Last 12 Months for Chain Veterinary Formats by Type of Provider: Dog Owners vs. Cat Owners, 2024 vs. 2026 (percent of veterinary customers)
Figure 6-5. Usage Rates in Last 12 Months for Local, Independent Veterinary Hospitals/Clinics: By Generational Cohort, 2026 (percent of veterinary customers)
Figure 6-6. Aggregate Usage Rates in Last 12 Months for Alternative/Emerging Veterinary Service Formats by Generational Cohort: Dog Owners vs. Cat Owners, 2026 (percent of veterinary customers)
Table 6-6. Most Important Sources of Pet Care Information: By Generational Cohort, 2026 (percent)
Pet Tech and AI Developments
Telehealth
Table 6-7. Levels of Agreement with Selected Statements Related to Telehealth, 2026 (percent of veterinary customers)
Illustration 6-12. Chewy Connect with as Vet
Illustration 6-13. Thrive Pet Healthcare HereFurYou Helpline
Wearables
SERVICE USAGE AND SPENDING PATTERNS
Topline Usage Rates
Table 6-8. Veterinary Service Usage Rates: Overall and by Dog/Cat Ownership, 2016 – 2025 (percent of dog/cat owning households)
Table 6-9. Client Base for Veterinary Services vs. Overall Dog/Cat Household Population, 2022 – 2025 (in millions of households)
Dogs Account for Three-Fourths of Vet Patients
Figure 6-7. Share of Pet Households vs. Veterinary Clients by Dog/Cat Ownership, 2025 (percent)
Patterns for Regular/Check-Up vs. Urgent/Emergency Care Visits
Figure 6-8. Patterns for Urgent/Emergency Care Veterinary Visits for Dogs: By Generational Cohort, 2026 (percent of dog veterinary service users in last 12 months)
Patterns by Number of Vet Visits
Table 6-10. Patterns for Annual Number of Visits to Vet by Selected Dog/Cat Owner Classifications, 2021 – 2025 (percent of veterinary customers)
The Income Factor to Use of Vet Services
Table 6-11. Indexes for Use of Veterinary Services by Household Income Bracket: by Dog/Cat Ownership, 2025 (base index = 100)
Vet Care Spending per Household
Table 6-12. Veterinary Care Spending by Dollar Ranges in Last 12 Months per Client Household, 2021 – 2025 (percent)
Table 6-13. Veterinary Care Spending by Dollar Ranges in Last 12 Months: By Household Income Bracket, 2021, 2023, and 2025 (percent)
Table 6-14. Veterinary Care Spending by Dollar Ranges in Last 12 Months: Dog Owners Overall, Dog Owners Without Senior Dogs, and Dog Owners With Senior Dogs Age 7+, 2021, 2023, and 2025 (percent)
CHAPTER 7: FOCUS ON PET SERVICES
CHAPTER HIGHLIGHTS
SALES OVERVIEW
Topline Revenues and Growth
Table 7-1a. Non-Medical Pet Services Sector Revenues: Overall and by Category, 2020 – 2025 (million dollars)
Table 7-1b. Annual Change in Non-Medical Pet Services Sales by Category, 2020 – 2025 (percent)
Table 7-1c. Share of Non-Medical Pet Services Sales by Category, 2020 – 2025 (percent)
Veterinary Sector Sales of Non-Medical Pet Services
Economic Stress/Inflation Takes a Toll
Figure 7-1. Share of Dog or Cat Owners Who Have Never Used or Recently Discontinued Using Pet Services: Non-Medical Pet Services vs. Veterinary Services, 2026 (percent)
Figure 7-2. Reasons for Changing “Hands-On” Pet Service Providers in Last 12 Months, 2025 (percent of pet service users)
Figure 7-3. Share of Customers Who Increased Pet Services Spending in Last 12 Months, February 2021 – January 2026 (percent of pet services customers with 2+ years as pet owners)
Table 7-2. Changes in Levels of Spending on Non-Medical Pet Services in Last 12 Months, February 2021 – January 2026 (percent of pet services customers with 2+ years as pet owners)
Figure 7-4. Most Significant Challenges to Pet Ownership, 2026 (percent)
Table 7-3. Share of Pet Owners Facing Significant Challenges with Pet Care Costs: By Topline Sector and Generation, 2026 (percent)
Table 7-4. Student Loan Patterns by Generational Cohort, 2025 (percent with loans, thousands of borrowers, percent of total borrowers, and index)
Discretionary Nature of Non-Medical Pet Services
Impact of Declining Dog Population
Slower Going for Hands-On Pet Services Might Be Shorter-Term
Figure 7-5. Types of Pet Services Considered Most Important by Non-Medical Pet Service Customers, 2026 (percent)
Table 7-5. Types of Pet Services Considered Most Important by Non-Medical Pet Service Owners: Gen Z/Millennials vs. Gen X/Boomers, 2026 (percent)
Sector Projections
Table 7-6. Non-Medical Services Sector Revenues: Overall and by Service Type, 2020, 2025, 2026P, and 2030P (million dollars and percent change)
COMPETITIVE DYNAMICS
A Shifting Market Landscape
Franchisors Continue to Advance
Pet Supplies Plus and Wag N’ Wash Separate from The Franchise Group
Dogtopia Targeting 300 Units in 2026
Illustration 7-1. Dogtopia Dash Activity Monitor Promotion
Camp Bow Wow Introduces Systemwide Refresh
Illustration 7-2. Camp Bow Wow Promotion
EarthWise Receives Capital Investment, Teams with MoeGo
Illustration 7-3. EarthWise’s GROOMBAR home page
Woof Gang Bakery & Grooming Reports Banner 2025
Illustration 7-4. Woof Gang At-Home Grooming Products Collection
Other Leading Pet Care Franchises
Non-Franchise Pet Services Chains
Illustration 7-5. Best Friends Web Page: “Selling Your Business”
Rover and Wag! Dominate App-Based Pet Sitting/Walking
Rover Expanding Internationally
Wag! Emerges from Bankruptcy Under Retriever LLC
Walmart Up to Six Pet Services Centers
Pet Specialty Retailers and Shoppers All in on Services
Table 7-7. Selected Attitudes and Behaviors Related to Pet Services, 2026 (percent of pet services customers)
PetSmart
Illustration 7-6. PetSmart Service Specials (Spring 2026)
Petco
Pet Insurance Is Top Performer
Penetration Remains Low
Table 7-8. Percent of Dog and Cat Owners with Veterinary Expense Coverage: Overall, Pet Wellness Plans, Pet Insurance, 2026 (percent of dog/cat owners)
Cats Outrunning Dogs as New Pet Insurance Clients
Over a Dozen Players, Three Companies Dominate
Leading Pet Retailers Participate Through Affinity Arrangements
PAW Act Could Make Vet Care and Pet Insurance More Affordable
Emerging Services
SERVICE USAGE PATTERNS
Topline Usage Rates
Table 7-9. Household Usage Rates for Non-Medical Pet Services by Type: Overall and by Dog/Cat Ownership, 2019 – 2025 (thousands and percent)
Table 7-10. Customer Base for Non-Medical Pet Services: By Dog/Cat Households Overall, Dogs Households, and Cat Households, 2019 – 2025 (thousands and percent change)
CHAPTER 8: RETAIL AND E-COMMERCE TRENDS
CHAPTER HIGHLIGHTS
SALES OVERVIEW
Topline Revenues and Growth
Table 8-1a. Retail Sector Sales of Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2020 – 2025 (billion dollars)
Table 8-1b. Retail Sector Sales of Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2020 – 2025 (percent change)
E-Commerce Versus Brick-and-Mortar Sales
Figure 8-1. E-Commerce vs. Brick-and-Mortar Shares of Retail Pet Product Sales, 2020 – 2025 (percent)
Table 8-2. Pet Product Retail Sales and Shares: Overall and Brick-and-Mortar vs. E-Commerce, 2020 – 2025 (billion dollars, percent growth, and percent share)
Breakout of Brick-and-Mortar Sales: Mass Market Versus Pet Specialty
Table 8-3. Brick-and-Mortar Sales of Pet Products: By Channel, 2020 – 2025 (billion dollars, percent growth, and percent share)
Sector Projections
Table 8-4. Retail Sales of Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2020, 2025, 2026P, and 2029P (billion dollars and percent change)
Projected E-Commerce Versus Brick-and-Mortar Sales
Table 8-5. Pet Product Retail Sales and Shares: Overall and E-Commerce vs. Brick-and-Mortar, 2025, 2026P, and 2030P (billion dollars, percent growth, and percent share)
Projected Brick-and-Mortar Sales by Channel
Table 8-6. Brick-and-Mortar Sales of Pet Products: By Channel, 2025, 2026P, and 2029P (billion dollars, percent growth, and percent share)
SHOPPER PSYCHOGRAPHICS
Omnimarket vs. Omnichannel
Table 8-7. Level of Agreement/Disagreement with the Statement, “My pet product shopping patterns are ‘all of the above’”, 2024 vs. 2026 (percent)
Illustration 8-1. Pet Supplies Plus Services and Events
Illustration 8-2. Petland Franchising
Preference for One-Stop Shopping
Figure 8-2. Level of Agreement with the Statement, “I Like the Idea of Having a Single Source for Pet Care, Including Pet Products and Pet Services ”: By Generational Cohort, 2026 (percent of pet owners)
Figure 8-3. Level of Agreement with the Statement, “I Like the Idea of Having a Single Smartphone App for Pet Care, Including Pet Products and Pet Services”: By Generational Cohort, 2026 (percent of pet owners)
Consumer Priorities in Choosing Where and What to Buy
Figure 8-4. Top Consumer Priorities in Choosing Where to Buy Pet Products, 2026 (percent of pet owners)
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Table 8-8. Especially Important Considerations in Choosing Where to Buy Pet Products: By Generational Cohort, 2026 (percent of pet product shoppers)
IN-STORE AND DIGITAL SHOPPING PATTERNS
Topline Retail Shopping Patterns
Table 8-9. Where/How Purchased Pet Products in Last 12 Months, 2023 – 2026 (percent of pet product shoppers)
Table 8-10. General In-Store vs. Online Shopping Patterns, 2023 – 2026 (percent of pet product shoppers)
Table 8-11. Most Recent Purchase of Pet Products: In-Store, Online, by Smartphone App, 2026 (percent of pet product shoppers)
Digital Natives Get into Physical, Big Box Distribution
Illustration 8-3. The Farmer’s Dog at Walmart
Illustration 8-4. Rendering of Amazon’s Planned Big-Box Store in Orland Park, Illinois
Mass, Specialty, and Online Share of Pet Product Shoppers
Figure 8-5. Pet Product Shopper Draw for Leading Channels, 2023 – 2025 (percent of household category shoppers)
Table 8-12. Pet Product Customer Base for Leading Retail Channels, 2023 – 2025 (thousand households)
Figure 8-6. Leading Retailer/E-tailer Shares of Overall Pet Product Shoppers, 2023 – 2025 (percent of the total household pet product category shoppers)
Table 8-13. Pet Product Customer Base for Selected Retail/E-tail Leaders, 2023 – 2025 (thousand households)
Leading Pet Specialty Retail Chains
Table 8-14. Leading Pet Specialty Retailers in the US, Spring 2026 (number of stores)
Top Websites for Pet Products
Figure 8-7. Leading Websites Shopped for Pet Products in Last 12 Months, 2026 (percent of online shoppers for pet products)
COMPETITIVE DYNAMICS
Round-Up of Trends
The Omnipresent Internet
Figure 8-8. Uses of the Internet for Pet Product Shopping, 2023 vs. 2026 (percent of pet product shoppers)
Subscription and DTC Purchasing
Figure 8-9. Direct-to-Consumer (DTC) Purchasing Rates by Key Pet Product Types, 2026 (percent of pet product shoppers)
Illustration 8-5. Direct-to-Consumer Purchasing of PrettyLitter
Home Delivery and Pickup Options
Figure 8-10. Delivery Patterns for Receiving Pet Product Orders, 2026 (percent of shoppers)
Figure 8-11. Pick-up Patterns for Receiving Pet Product Orders, 2026 (percent of shoppers)
Churn in Where and How Category Shoppers Buy
Figure 8-12. Share of Pet Product Shoppers Who Significantly Changed Where or How They Bought Pet Products in 2026 (percent)
Figure 8-13. Share of Shoppers Using One Main Store, Website, or Smartphone App for Pet Product Purchasing, 2026 (percent)
Private Label Plays Increasingly Strategic Role
Figure 8-14. Percent Who Have Purchased Store Brand Products in Last 12 Months: By Generational Cohort, 2026 (pet product shoppers)
Table 8-15. Store Brand Usage Rates by Dog or Cat Product Category, 2019 vs. 2025 (percent of category purchasers)
Illustration 8-6. Costco’s Kirkland Private-Label Products
Customer Loyalty and Rewards Programs
Figure 8-15. Percent of Overall Consumers Using Any Type of Customer Loyalty/Rewards Program, 2018 – 2025 (percent)
Figure 8-16. Percent of Pet Product Shoppers Using Any Type of Customer Loyalty/Rewards Program: By Household Income Bracket, 2025 (percent)
Payment Services
Figure 8-17. Percent Purchasing Pet Products Through “Buy Now, Pay Later” Plans: By Generational Cohort, 2026 (pet product shoppers)
Figure 8-18. Reasons for Using “Buy Now, Pay Later” Plans, 2025 (percent of adults)
The Retail-ization of Veterinary and Non-Medical Pet Services
Illustration 8-7. Vetco at Petco
Illustration 8-8. Woof Gang Grooming Services
Illustration 8-9. Woof Gang Bakery Private-Label Line Extensions
Illustration 8-10. Chewy Careplus
CHAPTER 9: PET OWNERSHIP AND POPULATION TRENDS
CHAPTER HIGHLIGHTS
PET OWNERSHIP PSYCHOGRAPHICS
Pets as Family
Figure 9-1. Level of Agreement with Statement: “I consider my pets to be part of the family”, 2026 (percent of pet owners)
Figure 9-2. Level of Agreement with Statement: “My pets are central to my home life”, 2026 (percent of pet owners)
Illustration 9-1. Blue Buffalo Nutritional Philosophy
Motivations for Pet Ownership
Table 9-1. Reasons for Keeping Pets: Dog Owners, Cat Owners, and Other Pet Owners, 2025 (percent agreeing)
Pet Owner Awareness of Health Benefits
Figure 9-3. Levels of Agreement/Disagreement That Pets Are Important to Personal Health: Mental Health vs. Physical Health, 2026 (percent of pet owners)
Table 9-2. Levels of Agreement/Disagreement That Pets Are Important to Personal Health: Mental Health vs. Physical Health, 2026 (percent of pet owners)
Table 9-3. Levels of Agreement/Disagreement That Pets Are Important to Personal Health: Mental Health vs. Physical Health by Generational Cohort, 2026 (percent of pet owners)
Other Pet Ownership Psychographics
Table 9-4. Selected Pet Owner Psychographics: Dog vs. Cat Owners, 2025 (percent agreeing)
The Human-Animal Bond Strengthens Over Time
Table 9-5. Agreement with Statement, “I’m happier because I have my pet”: Dog vs. Cat Owners, 2025 (percent)
Table 9-6. Agreement with Statement, “I see myself as having a pet for as long as I can”: Dog vs. Cat Owners, 2025 (percent)
Pets in the House
Figure 9-4. Patterns for Keeping Dogs and Cats Inside or Out, 2025 (percent of pet owners)
Figure 9-5. Patterns for Where Dogs and Cats Are Fed, 2025 (percent of pet owners)
Figure 9-6. Patterns for Where Dogs and Cats Sleep, 2025 (percent of pet owners)
OVERVIEW OF PET OWNERSHIP TRENDS
Topline Pet Ownership Rates
Figure 9-7. Change in Number of Households: Total Households, Dog/Cat Households, Dog Households, and Cat Households, 2019 vs. 2025 (percent)
Table 9-7a. Topline Pet Ownership Rates by Type: Overall, Dogs, and Cats, 2019 – 2025 (percent of overall households)
Table 9-7b. Number of Pet-Owning Households by Type: Overall, Dogs, and Cats, 2019 – 2025 (millions)
COVID-19 Effect on Pet Population
Table 9-8. Household Ownership Rates for Dogs vs. Cats, 2010 – 2025 (percent)
PET ADOPTION PATTERNS
Pet Population Changes at the Household Level
Figure 9-8. Pet Ownership Changes at the Household Level: Pet Ownership Increased, Stayed the Same, or Decreased, 2025 (percent of pet owner households)
Table 9-9. Pet Ownership Changes at the Household Level: By Generational Cohort, 2021 vs. 2026 (percent of pet owner households who have had pets 2+ years)
Types of Pets Added
Figure 9-9. Types of Pets Adopted within the last 12 Months, January 2026 (percent of households adding pets)
Age of Pets Adopted
Table 9-10. Age of Pets Adopted in Last 12 Months: Dogs vs. Cats, January 2026 (percent of households adopting pets)
Dynamics of Pet Acquisition
Figure 9-10. Planning Dynamics Behind Adopting Pets in the Last 12 Months: Dogs vs. Cats, January 2026 (percent of adopters)
Pet Gifting for Winter Holidays
Influences on Pet Acquisition
Figure 9-11. Influences Behind Adopting Pets in the Last 12 Months: Dogs vs. Cats, January 2026 (percent of adopters)
Sources of Pet Acquisition
Table 9-11. Sources of Pet Adoption in the Last 12 Months: Dogs vs. Cats, January 2026 (percent of adopters)
Puppy vs. Kitten Adoption Trends
Figure 9-12. Percent of Dog Owners with Puppies vs. Percent of Cat Owners with Kittens, 2010 – 2025 (% of dog/cat-owning households)
Figure 9-13. Kitten Household Population as a Share of Puppy Household Population, 2019 – 2025 (percent)
Table 9-12. Number of US Households with Dogs/Puppies vs. Cats/Kittens, 2010 –2025 (thousands)
Generational Trends in Pet Ownership
Dog Ownership
Figure 9-14. Dog-Owning Household Population by Generational Cohort, 2020 – 2025 (thousands)
Cat Ownership
Figure 9-15. Cat-Owning Household Population by Generational Cohort, 2020 – 2025 (thousands)
Length of Pet Ownership
Figure 9-16. Length of Pet Ownership: Dog Owners, Cat Owners, and Other Pet Owners, 2026 (thousands)
Table 9-13. Length of Pet Ownership: Dog Owners, Cat Owners, and Other Pet Owners, 2026 (percent)
Household Population Growth and the Pet Population
Table 9-14. Annual Estimates of Housing Units for the US: Overall and by Region, 2020 – 2024 (thousands and percent change)
Figure 9-17. Projected Homeowner Household Growth: Low-Immigration Scenario, 2001 – 2025 (percent of US population)
Table 9-15. Projected Homeowner and Renter Household Patterns by Age Bracket and Race/Ethnicity: Low-Immigration Scenario, 2025 vs. 2035 (percentages and numerical change)
Consumer Sentiment Trends and Puppy/Kitten Adoption Patterns
Figure 9-18. Consumer Sentiment Index, 2015 – 2026 (index)
Table 9-16. Consumer Sentiment Index and Puppy/Kitten Population Patterns, 2015 – 2025 (index and percentages)
Pet Shelter Adoption Patterns for Dogs vs. Cats
Puppy vs. Senior Dog Populations
Table 9-17a. Percentage of Dog-Owning Households by Age Bracket of Dogs, 2019 – 2025 (percent)
Table 9-17b. Number of Dog-Owning Households by Age Bracket of Dogs, 2019 – 2025 (thousands)
Overweight and Special Needs Dogs
Table 9-18. Share of Dog Owners With Special-Need Dogs, 2025 (percent)
Economic Headwinds Create Pent-Up Demand for Pets
Figure 9-19. Attitudes Toward Having Pets Among Those Who Aren’t Currently Pet Owners, 2026 (percent)
Table 9-19. Factors Holding Back Pet Ownership Among Those Who Might or Would Definitely Like to Have Pets, 2026 (percent)
Pet Population Projections Through 2029
Table 9-20. Projected Number of Dog-Owning Households: Overall and by Generational Cohort, 2025 vs. 2029P (thousands and CAGR)
Table 9-21. Projected Number of Cat-Owning Households: Overall and by Generational Cohort, 2025 vs. 2029P (thousands and CAGR)
Table 9-22. Projected Number of Pet-Owning Households by Type: Overall, Dogs, and Cats, 2025 vs. 2029P (millions and CAGR)
Table 9-23. Projected Number of Dog-Owning Households: Overall and by Generational Cohort, 2025 – 2029P (thousands and CAGR)
Table 9-24. Projected Number of Cat-Owning Households: Overall and by Generational Cohort, 2025 – 2029P (thousands and CAGR)

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