U.S. Pet Market Outlook, 2021-2022

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $4,750	311 Pages	Packaged Facts	March, 2021	LA16110877

Attention: There is an updated edition available for this report.

Best Price Guarantee
Price	from $4,750
Length	311 Pages
Publisher	Packaged Facts
Published Date	March, 2021
SKU	LA16110877

U.S. Pet Market Outlook, 2021-2022

This report analyzes current and projects future retail sales and trends across the U.S. pet industry, factoring in the known and longer-term impacts of the coronavirus pandemic. The report examines collectively and separately four sectors of pet products and services—pet food, non-food pet supplies, veterinary services, and non-medical pet services—paying particular attention to the market impact of e-commerce and technology-driven and other emerging products and services.

Executive Summary
- Scope & Methodology
  - Scope of Report
  - Report Methodology
- Market Size and Growth
  - Pet Industry Reset: Above Average Growth in Three of Four Sectors
  - Pet Product and Service Spending Per Pet-Owning Household
  - Retail Channel: Pandemic Accelerates E-commerce
  - Looking Ahead: Growth Market-wide Through 2025
    - Table Projected 2021-2025 U.S. Retail Sales of Pet Products and Services: By Sector (in billions of dollars)
- Market Drivers
  - COVID Economy Impact on Pet Owner Spending Mindset
  - Pandemic Intensifies Focus on Health and Wellness
  - Pandemic Fuels Pet Population Boom
  - Dog and Cat Ownership Down Among Lower-Income Households
  - Catering to Deal-Seekers
  - Pandemic Accelerates Digital Pet Care
  - Pet Rescue Efforts Ramp Up During Pandemic
  - Sustainability and Animal Welfare
  - Investment and M&A
- Overall Industry Trends
  - Pandemic Reset: Birdseye View
  - Industry Overview
- Focus on Pet Food & Treats
  - Pandemic Reset: Accelerated Innovation
  - Channel Choices
  - Pet Food Industry Investment Shows Strategic Directions
  - Four Natural Pet Food Pioneers Change Hands
  - Superpremium
  - Fresh Pet Food
  - Sustainable Dovetailing with Alternative Protein
  - Science-Based Diets Dovetailing Into Natural
  - Lessons in DCM/Grain-Free Stumble
- Focus on Non-Food Pet Supplies
  - Pandemic Reset: Health, Home, New Pets
  - Channel Choices
  - Pet Supplements in COVID Overdrive
  - Pet Medications Also Riding COVID-Driven Hyper Health Wave
  - Focus on Home: Pets, Products, Positioning
  - BarkBox/Northern Star Merger Klieg-lights Subscription/DTC Sales
  - "Smart" Products Get Pandemic Push
- Focus on Veterinary Services
  - Pandemic Reset: Adaptation to the COVID Crisis
  - The Internet Challenge
  - The "Retail-ization" of Vet Care
  - Telemedicine and the Digitalization of Vet Care
  - Success of Curbside
  - Peak Usage Rates for Veterinary Services
  - Generation Gap Hurdles Remain
  - Veterinary Visit Patterns
- Focus on Non-Medical Pet Care Services
  - Pandemic Reset: Travel Bust, DIY Pet Care Shift Dampen Spending
  - PetSmart and Petco (Even Further) All In On Services
  - Independents Also Big On Pet Services
  - Walmart Launches Walmart Pet Care
  - Franchise Operations
  - Big Shifts in Digital Pet Care
  - Pet Insurance Advancing, Pandemic Notwithstanding
- Internet and Retail Trends
  - Pandemic Reset: A Permanent Remix of Physical and/or Digital
  - Overview of Internet and Retail Channel Sales and Shares
  - Channel Shopping Choices
  - Generational Skews
  - Fulfillment Patterns for Digital Pet Product Shopping
  - Curbside and Inside Pickup
  - The E-Commerce Dollar Sales Leaders: Amazon vs. Chewy
  - Shopper Draw Among Pet Product Websites
  - Top Pet Product Types Purchased Online
  - Autoship Rates Double, Manufacturer Direct Gains Traction
  - Not Just Virtual Shopping Carts
- Pet Population Trends
  - Pandemic Reset: Pet Population Churn
  - Pet Acquisition by Generational Cohort
  - Acquisition by Type of Pet
  - Overview of Pet Ownership
  - Dog and Cat Population Trends
- Opportunities
  - Health &Wellness
  - Home
  - New Pets
  - Other Pets, Multiple Pets Households
  - Overweight and Senior Pets
  - Omnimarket
  - E-commerce
  - Subscriptions and Customization
  - Fresh Pet Food
  - Wet Pet Food
  - Private Label
  - The Feline Factor
  - The Vet Card
  - Veterinarians: Digital and Curbside
  - Sustainability
  - Same-Day Delivery
  - Keeping Pet Care Affordable for Lower-Income Households
  - CBD
Market Size and Growth
- Chapter Highlights
- Market Size & Growth
  - Pet Industry Reset: Above Average Growth in Three of Four Sectors
    - Table U.S. Pet Market Retail Sales by Sector, 2015-2020 (in billions of dollars)
    - Table U.S. Pet Market Retail Sales Annual Change by Sector, 2015-2020 (percent change over previous year)
    - Table Sector Share of U.S. Pet Market Retail Sales: 2019, 2020, and 2025P (percent)
    - Table Sector Share of U.S. Pet Market Retail Sales by Animal Type: Dog, Cat, Other, 2020 (percent)
  - Pet Product and Servicing Spending Per Pet-Owning Household
    - Table Dollar Sales Per Pet-Owning Household by Sector, 2015-2020 (millions of dollars and dollars)
    - Table Dollar Sales Per Dog-Owning Household by Sector, 2015-2020 (millions of dollars and dollars)
    - Table Dollar Sales Per Cat-Owning Household by Sector, 2015-2020 (millions of dollars and dollars)
    - Table Dollar Sales per Individual Dog and Cat by Sector, 2020 (millions of dollars and dollars)
  - Retail Channel: Pandemic Accelerates E-commerce
    - Table Share of U.S. Retail Channel Sales of Pet Products by Channel Classification: Pet Food & Treats, Non-Food Pet Supplies, Total, 2020 (percent)
  - Looking Ahead: Growth Market-wide Through 2025
    - Table Projected Growth by Pet Market Sector and Channel, 2021-2022 (millions of dollars)
    - Table Projected 2020-2025 U.S. Retail Sales of Products and Services (in billions of dollars)
    - Table Projected 2021-2025 U.S. Retail Sales of Products and Services: By Sector (in billions of dollars)
    - Table Projected 2020-2025 Annual Change in U.S. Retail Sales of Products and Services: By Sector (percent change over previous year)
    - Table U.S. Pet Market Compound Annual Growth Rates by Sector: 2015-2020 vs. 2020-2025 (percent)
- Market Drivers
  - COVID Economy Impact on Pet Owner Spending Mindset
    - Table $70K+ Household Share of Pet Market Expenditures: By Classification, 2012-2019 (percent)
    - Table Level of Agreement with Statement: "I consider my dogs/cats/other pets to be part of the family," February 2021 (percent of pet owners)
    - Table Level of Agreement with Statement: "My pets are important to my physical/mental health," February 2021 (percent of dog, cat, and other pet owners)
  - Pandemic Intensifies Focus on Health and Wellness
  - Pandemic Fuels Pet Population Boom
    - Table Overview of Pet Ownership by Type, 2019 vs. 2020 (percent and millions of households)
    - Table Top Sources of Acquisition/Adoption of New Pets, February 2021 (percent of pet owners who have acquired new pet in last 12 months)
  - Dog and Cat Ownership Down Among Lower-Income Households
  - Catering to Deal-Seekers
  - Pandemic Accelerates Digital Pet Care
  - Pet Rescue Efforts Ramp Up During Pandemic
  - Sustainability Initiatives Increasingly Part of the Plan
  - Animal Welfare
  - Investment and M&A
Overall Industry Trends
- Chapter Highlights
- Industry Trends
  - Pandemic Reset: Birdseye View
- Industry Overview
  - An "Omnimarket" Era
  - Leading Pet Product Marketers and Brands
  - Leading Veterinary and Non-Medical Pet Service Operators
  - Fast-Growing Franchises and Private Companies
  - Pet Industry Leaders Launch Venture Funds Targeting Promising Start-Ups
  - Pandemic Resilience Spurs Investment Boom
  - Recent Mergers, Acquisitions, Investments, and Restructuring
Focus on Pet Food & Treats
- Chapter Highlights
- Pet Food and Treats
  - Pandemic Reset: Pet Food Sector Superpremium Steam
  - Pet Food Industry Investment Shows Strategic Directions
  - Four Natural Pet Food Pioneers Change Hands in 4Q 2020
  - Superpremium
  - The New Pet Food "Superpremium"
  - Fresh Pet Food
  - Sustainable Dovetailing with Alternative Protein, Superpremium
  - Science-Based Diets Dovetailing Into Natural
  - Lessons in DCM/Grain-Free Debacle
  - CBD Pet Treats Gaining Ground, Illegality Notwithstanding
Focus on Non-Food Pet Supplies
- Chapter Highlights
- Non-Food Pet Supplies
  - Pandemic Reset: Health, Home, New Pets
  - Pet Supplements in COVID Overdrive
    - Table U.S. Retail Sales Pet Supplements, 2015-2020 (million dollars and percent)
    - Table U.S. Retail Sales of Pet CBD Products, 2016-2020 (in millions of dollars and percent)
  - Pet Medications Also Riding COVID-Driven Hyper Health Wave
  - Focus on Home: Pets, Products, Positioning
  - BarkBox/Northern Star Merger Klieg-lights Subscription/DTC Sales
  - "Smart" Products Get Pandemic Push
Focus on Veterinary Services
- Chapter Highlights
- The Veterinary Sector
  - Pandemic Reset: Veterinary Sector Rises to the COVID Occasion
    - Table U.S. Veterinary Sales and Sales Growth, 2015-2020 (in billions of dollars and percent change)
    - Table Overview of U.S. Veterinary Sector Sales: Overall and by Product or Service Type, 2019 vs. 2020 (in millions)
  - Veterinary Market Landscape
  - The "Retail-ization" of Vet Care
  - Telemedicine and the Digitalization of Vet Care
    - Table Selected Veterinary Services and Technology Psychographics, 2021 (percent of pet owners)
  - Success of Curbside
- Veterinary Care Customer Patterns
  - Peak Usage Rates for Veterinary Services
    - Table Use of Veterinary Services by Dog or Cat Owner Classification, Fall 2016-Fall 2020 (percent using in last 12 months)
  - Regular Check-Up vs. Urgent/Emergency Visits to Vet
  - Local Vet Clinics Regain Step in COVID Era
  - Generation Gap Hurdles Remain
    - Table Selected Psychographics About Veterinary Care Services, 2021 (percent of pet owners)
    - Table Selected Veterinary Service Options Psychographics, 2021 (percent of pet owners)
  - Historical and Generational Patterns by Number of Veterinary Visits
    - Table Use of Veterinary Services by Number of Visits, Fall 2011 - Fall 2020 (percent share for 1, 2, or 3+ visits)
    - Table Use of Veterinary Services by Dog or Cat Owners: By Generational Cohort and Number of Visits, Fall 2020 (percent using in last 12 months)
  - Veterinary Care Spending Patterns
    - Table Share of Veterinary Care Spending in Last 12 Months by Dollar Ranges and Generational Cohort, Fall 2020 (percent)
Focus on Non-Medical Pet Care Services
- Chapter Highlights
- Non-Medical Pet Care Services Sector
  - Pandemic Reset: COVID-Related Travel Bust, DIY Pet Care Shift Dampen Spending
    - Table U.S. Sales of Non-Medical Pet Services by Type, 2019 vs. 2020 (in billions)
    - Table Use of Non-Medical Pet Care Services, 2019 vs. 2020 (percent of dog and cat owners)
    - Table Overview of Pet Acquisition in 2020
  - PetSmart and Petco (Even Further) All In On Services
  - Independents Also Big On Pet Services
  - Walmart Launches Walmart Pet Care
  - Franchise Operations
  - Best Friends Pet Care
  - Internet as Pet Care Assistant
  - Big Shifts in Digital Pet Care
  - Pet Insurance Advancing, Pandemic Notwithstanding
    - Table Percent of Dog and Cat Owners Who Have Medical Coverage/Plan for Their Pets, 2020 vs. 2021 (percent of dog and cat owners)
Internet and Retail Trends
- Internet and Retail
  - Pandemic Reset: A Permanent Remix of Physical and/or Digital
  - Overview of Internet and Retail Channel Sales and Shares
    - Table U.S. Retail Channel Sales of Pet Products: Sales & Shares by Channel Classification, 2015, 2019, and 2020 (dollar sales in billions and percent share)
  - The Mass-Market vs. Specialty Channel Reset
- Overview of Shopping Patterns
  - Note on Packaged Facts February 2021 Survey
  - 2020 Brings Remix of Pet Product Channel Shopping Choices
  - Overview of Pet Product Shopping Platform Usage
  - Frequency of Store vs. Online Shopping
    - Table Time Frame for Most Recent Purchase of Pet Products: In a Store, Online, Through Smartphone, By Generational Cohort, February 2021 (percent of pet owners)
  - Fulfillment Patterns for Digital Pet Product Shopping
  - Same-Day Delivery
  - Curbside and Inside Pickup
    - Table Top Ways to Receive or Pick Up Pet Products Ordered by Internet or Smartphone: By Generational Cohort, February 2021 (percent of digital pet product shoppers)
  - Store Brand Reset
  - Customer Loyalty and Rewards Programs
  - Independent Pet Stores and the Role of Local
    - Table Agreement with Selected Statements About Retailer and Manufacturer Role in Pet Welfare Causes: By Generational Cohort, February 2021 (percent of pet owners)
- Channel Sales and Shopping Patterns: Pet Foods vs. Pet Supplies
  - Note on Shopper Draws
  - Shopping Patterns for Pet Food
    - Table Within last 3 months, through which channels have you purchased pet food products? February 2021 (percent of pet product shoppers)
  - Shopping Patterns for Pet Supplies (Non-Food)
    - Table Within the last 3 months, through which channels have you purchased pet supply products other than pet foods or pet medications? February 2021 (percent of pet product shoppers)
  - Shopping Patterns for Pet Medications and Supplements
    - Table Within the last 3 months, through which channels have you purchased pet medications or supplements? February 2021 (percent of pet product shoppers)
- E-Commerce and the Internet's Influence
  - The E-Commerce Dollar Sales Leaders: Amazon vs. Chewy
    - Table Sales & Shares of Selected Pet Product E-Commerce Leaders: By Channel and Website, 2019 vs. 2020 (in millions of dollars and percent)
  - Shopper Draw Among Pet Product Websites
    - Table Cross-Shopping Patterns Among Top Pet Product E-Commerce Websites, February 2021 (percent)
  - Top Pet Product Types Purchased Online
  - Autoship Rates Double, Manufacturer Direct Gains Traction
    - Table Autoship Purchasing Rates for Pet Products in Past 12 Months by Type: By Generational Cohort, February 2021 (percent of dog or cat product shoppers)
  - Not Just Virtual Shopping Carts
    - Table Product Purchasing and Other Uses of the Internet in Past 12 Months: Selected Pet Product Types, February 2021 (percent of dog or cat pet product shoppers)
    - Table Agreement with Statement, "I look out for lower prices, special offers, and sales on pet products": By Generational Cohort, February 2021 (percent of pet product shoppers)
  - The Wingspan of Internet Influence
    - Table Agreement with Selected Statements About Technology and Pet Care: By Generational Cohort, February 2021 (percent of pet owners)
Pet Population Trends
- Chapter Highlights
- Pet Population and Pet Ownership
  - Pandemic Reset: Pet Acquisition in Response to COVID-19
  - First-Time Pet Owners
  - Multiple Pets, Multiple Types of Pets
  - COVID Motivators for Pet Acquisition
    - Table Patterns for Working at Office/Company and Working at Home: Adults Overall and Pet Owners, Fall 2019 vs. Fall 2020 (percent)
  - Pet Population Churn
  - Pet Acquisition by Generational Cohort
    - Table Overview of Pet Acquisition in 2020 Among Current Pet Owners: By Generational Cohort, (percent of current pet owners who've had pets 2+ years)
  - Acquisition by Type of Pet
    - Table Types of Pets Acquired in Last 12 Months, February 2021 (percent of current pet owners who've had pets 2+ years)
  - Population Gains for "Other" Pets
  - Characteristics of Pet Acquisition
  - Pet Gifting for Winter Holidays 2020
  - Pet Shelters vs. Other Sources of Pet Acquisition
    - Table Sources of Pet Acquisition in Last 12 Months, February 2021 (percent of pet owners acquiring new pets)
- Topline Overview of Pet Ownership
  - Pet Ownership Rates
    - Table Topline Pet Ownership Rates by Type, 2016-2020 (percent of overall households)
    - Table Number of Pet-Owning Households by Type, 2016-2020 (in millions)
    - Table Number of Pet Dogs and Cats, 2016-2020 (in millions)
  - From Smaller Dogs to Medium
    - Table Size of Pet Dogs: Previously Acquired and Recently Acquired, February 2020 vs. February 2021 (percent of dog owners)
    - Table Dog Population by Size of Dogs, 2016-2020 (percent and number of overall households)
  - Age of Dog and Cat Population
    - Table Dog and Cat Population by Age Bracket of Pet, 2016-2020 (percent of overall households)
    - Table Puppy/Kitten vs. Senior Share of Pet Population: Dogs vs. Cats, 2016-2020 (percent of overall households)
  - Overweight and Special Needs Pets
    - Table Share of Dog or Cat Owners Who Report Having Overweight, Special Needs, or Handicapped Pets, February 2021 (percent of pet owners)