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Pet Litter, Clean-Up, and Odor-Control Products: U.S. Market Trends


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Pet Litter, Clean-Up and Odor-Control Products: U.S. Market Trends

Pet Litter, Clean-Up, and Odor Control Products: U.S. Market Trends analyzes this market in depth, dividing the market into five categories: cat litter, litter boxes and accessories, puppy/training pads and accessories, dog waste bags and accessories, and pet clean-up and odor control sprays and concentrates.

The report charts historical sales and projections for the market overall and category by category; analyzes marketing and new product trends; and draws on insights from other reports in Packaged Facts’ extensive Pet Market Collection. Statistics provided include marketer and brand shares, sales by retail channel, mass-market sales, and distribution by product type. Consumer profiles of pet owners who use pet clean-up and odor-control products are based on Packaged Facts’ proprietary National Pet Owner Survey fielding questions designed specifically for this report, as well as Simmons data. The report contains dozens of easy-to-read numerical tables and charts, as well as over 80 photographs of new products, advertising examples, website screen shots, and other images across key channels including Internet.


  • Executive Summary
    • The Market
      • Market Definition
      • Report Methodology
      • Slow But Steady Gains in Total Retail Sales
        • Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products, 2010 vs. 2015 vs. 2020 (in millions of dollars)
      • Cat Litter Comprises 82% of Market
      • Market Share by Retail Channel
    • Cat Litter and Accessories
      • Introduction
      • Category Sales and Growth
      • Nestlé Purina Leads the Field by Wide Margin
      • Litter Users Expect Odor Control, Easy Clean-Up and More
      • Three-Quarters of Cat Owners Purchase Litter
      • 44% of Litter Users Have Two or More Litter Boxes
    • Dog Waste Management Products
      • Introduction
      • Category Sales and Growth
      • Bramton Leads in Puppy/Training Pads
      • Bramton Takes Top Spot in Dog Waste Bags
      • Puppy/Training Pads for More Than Just Training
      • Demand for Waste Bags Gaining Momentum
      • Waste Bags the Most Popular Waste Management Product
    • Pet Clean-Up and Odor-Control Products
      • Introduction
      • Category Sales and Growth
      • Bramton Leads in Mass-Market Pet-Specific Clean-Up Sales
      • Pet Owners Rely on Clean-Up and Odor-Control Products
      • Dog Owners More Likely to Purchase General-Use Cleaning Products
      • Cat Owners Seek Out Fur Removers, Sprays
  • The Market
    • Key Points
    • Introduction
      • Market Definition
      • Report Methodology
    • Market Size and Composition
      • Slow But Steady Gains in Total Retail Sales
        • Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products, 2010 vs. 2015 vs. 2020 (in millions of dollars)
      • Cat Litter Is Top Segment
        • Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category, 2010, 2015 and 2020 (in millions of dollars)
      • Market Share by Retail Channel
      • IRI-Tracked Sales Reach $2 Billion
        • Table IRI-Tracked Sales of Pet Clean-Up and Odor-Control Products by Category: 2015 vs. 2014 (dollars and percent change)
    • Pet Clean-Up and Odor-Control Market Drivers
      • Overall Pet Market Expanding
      • Natural and Eco-Friendly
      • Pet Ownership and Population Trends
        • Table Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (in thousands and percent)
        • Table Size of Pet Dogs, 2012-2016 (percent of dog owners)
        • Table Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (in thousands and percent)
      • Channel Expansion and Exclusivity
      • Legislating Pet Waste
  • Cat Litter and Accessories
    • Key Points
    • Category Overview
      • Introduction
      • Category Sales and Growth
        • Table U.S. Retail Sales of Cat Litter and Accessories by Category: 2010, 2015 and 2020 (in millions of dollars)
    • Competitive Overview
      • Marketers: Number and Types
      • Nestlé Purina Leads the Field by Wide Margin
        • Table Leading Mass-Market Cat Litter Marketers by IRI-Tracked Sales, 2015 (millions of dollars)
        • Table Top Growth Mass-Market Cat Litter Brands by IRI-Tracked Sales, 2015 (millions of dollars)
        • Table Leading Mass-Market Litter Accessory Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
      • The Challenges of Marketing Litter
      • Litter and Litter Accessories Retail Trends
    • Cat Litter Marketing & New Product Trends
      • Litter Users Expect Odor Control, Easy Clean-Up and More
      • Lightweight Litter
      • Odor Control
      • Natural Litter
      • Health Monitoring and Special Needs Litter
      • Litter Additives
      • Some Pet Owners Not Happy About Discontinuation of Cat Litter Products
    • Litter Boxes and Accessories Marketing & New Product Trends
      • Convenience and Automation
      • Litter Box Innovation
      • Hidden Litter Boxes
      • Disposable Litter Boxes
      • Litter Disposal Systems
      • Other Litter Accessories
    • Consumer Trends
      • Three-Quarters of Cat Owners Purchase Litter
      • Walmart Skews High for Litter Purchases
        • Table Cat Owner Shopping Patterns by Retail Channel: Cat Litter vs. Pet Food vs. Pet Supplies, 2016 (percent)
      • Tidy Cats Most Frequently Used Brand
        • Table Key Demographic Indicators for Purchasing Tidy Cats Litter, 2015 (percent, index and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing Fresh Step Litter, 2015 (percent, index and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing Arm & Hammer Litter, 2015 (percent, index and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing Scoop Away Litter, 2015 (percent, index and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing Cat's Pride Litter, 2015 (percent, index and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing Store Brand Litter, 2015 (percent, index and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing "Green" Litter Brands, 2015 (percent, index and number of cat-owning households)
      • Cat Owners Prefer Higher Priced Litter to Bargain Products
      • Clumping Litter Bests Non-Clumping, Eco-Conscious Options
      • Odor Control, Multi-Cat Usage Most Sought-After Features
      • Half of Litter Purchasers Choose Mid-Sized Litter Bags
        • Table Size of Litter Usually Purchased: 2010, 2012 and 2014
      • 44% of Litter Users Have Two or More Litter Boxes
      • Most Cat Owners Own Regular Litter Boxes
        • Table Ownership of Litter Boxes by Type: 2010, 2012 and 2014
      • Price and Efficacy Key to Automatic Litter Box Usage
        • Table Demographic Indicators for Interest in Automatic/Self-Cleaning Litter Box, 2016 (percent and index)
  • Dog Waste Management Products
    • Key Points
    • Category Overview
      • Introduction
      • Category Sales and Growth
        • Table U.S. Retail Sales of Dog Waste Control Products by Category, 2010, 2015 and 2020 (in millions of dollars)
    • Marketer and Brand Shares
      • Methodology
      • Bramton Leads in Puppy/Training Pads
        • Table Leading Mass-Market Puppy/Training Pads and Diapers Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
      • Bramton Takes Top Spot in Dog Waste Bags
        • Table Leading Mass-Market Dog Waste Bags and Accessories Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
      • Marketer Profile: The Bramton Company/Bags on Board
      • Retailing Dog Waste Management Products
    • Training Pads Marketing & New Products Trends
      • Puppy/Training Pads for More Than Just Training
      • New Training Pads Are Sturdier, More Eco-Friendly
      • Pad Disposal Systems
      • Artificial Turf-Based Pad Systems
      • Real Grass Pad Systems
      • Pet Diapers
    • Waste Bags/Accessories Marketing & New Products Trends
      • Demand for Waste Bags Gaining Momentum
      • Dog Waste Bags Focus on Convenience, "Green" Technology
      • Waste Bag Accessories Deliver Form and Fashion
      • Other Dog Waste Management Options
    • Consumer Trends
      • Waste Bags the Most Popular Waste Management Product
      • Waste Management Products Appeal to Urban Dwellers, Puppy Owners
        • Table Demographic Indicators for Purchasing Dog Waste Management Products, 2016 (percent and index)
  • Pet Clean-Up and Odor-Control Products
    • Key Points
    • Category Overview
      • Introduction
      • Category Sales and Growth
        • Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Sprays and Concentrates, 2010, 2015 and 2020 (in millions of dollars)
    • Competitive Overview
      • Marketer and Brand Shares
      • Bramton Leads in Mass-Market Pet-Specific Clean-Up Sales
        • Table Leading Mass-Market Clean-Up/Odor-Control Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
      • Pet Clean-Up and Odor-Control Crossover
      • Marketer Profile: Skout's Honor
      • Retailing Clean-Up and Odor-Control Products
    • Clean-Up and Odor-Control Marketing & New Product Trends
      • Pet Owners Rely on Clean-Up and Odor-Control Products
      • Clean-Up Sprays/Liquids
      • Odor-Control Products
      • Pet-Specific Vacuums
      • Pet-Specific Air Purifiers
    • Consumer Trends
      • Dog Owners More Likely to Purchase General-Use Cleaning Products
        • Table Demographic Indicators for Purchasing Pet-Related Clean-Up/Odor-Control Products: Pet-Specific vs. General-Use, 2016 (percent and index of dog owners)
      • Walmart Most Popular Retail Venue for Pet Clean-Up Purchases
      • Cat Owners Seek Out Fur Removers, Sprays
        • Table Demographic Indicators for Purchasing Pet-Related Clean-Up/Odor-Control Products: Pet-Specific vs. General-Use, 2016 (percent and index of cat owners)
      • Half of Cat Owners Purchase Clean-Up Products at Walmart
      • Ethnicity, Pet Ownership Impact Odor-Control Efforts
        • Table Level of Agreement with the Statement, "I make an extra effort to have my house smell fresh": By Race/Ethnicity, 2015 (percent and index)
        • Table Level of Agreement with the Statement, "I make an extra effort to have my house smell fresh": By Pets Owned, 2015 (percent and index)
        • Table Clean-Up/Odor-Control Product Shopping Patterns by Product Type and Number of Dogs or Cats Owned, 2015 (percent)
        • Table Clean-Up/Odor-Control Product Shopping Patterns by Product Type and Number of Dogs or Cats Owned, 2015 (index)

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