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U.S. Pet Market Focus: Pet Specialty Channel and Internet Shoppers

Focusing on the new landscape of competition and interplay between brick-and-mortar specialty channels and the Internet, U.S. Pet Market Focus: Pet Specialty Channel and Internet Shoppers focuses on the dog- or cat-owner customer base. The report analyzes current and projects future retail sales and trends. The report also examines and details strategic activity in major retail channels, paying particular attention to the market impact of e-commerce, technology, and other emerging products and services.

Report Methodology

The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. With a sample size of approximately 2,000, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income.

Our primary research also includes interviews with pet market experts; participation in pet industry events including the American Pet Products Association’s Global Pet Expos (2004-2018) and Petfood Industry/Watt Publishing’s Petfood Forums (2004-2018); on-site examination of retail and service provider venues; and Internet canvassing, including blogs.


  • Executive Summary
    • The Market
      • Scope and Methodology
      • Overall Retail Channel Shares
      • Cross-Channel and Omnichannel Competition
      • Pet Chains at Three-Fourths of Pet Specialty Sector Sales
      • Pet Food Competition in the Age of Omnichannel
      • Competing Through Pet Care Services in Age of Omnichannel
      • PetSmart and Petco: Sales and Shopper Base
      • PetSmart and Petco: Shopper Loyalty and Cross-Channel Purchasing
      • PetSmart and Petco: Demographics and Psychographics
      • Other Pet Specialty Chains and Stores: Sales and Shoppers
      • Other Pet Specialty Chains and Stores: Channel Loyalty and Cross-Channel Purchasing
      • Other Pet Specialty Chains and Stores: Demographics and Psychographics
        • Table Selected Pet Product Shopping Psychographics: PetSmart/Petco, Other Pet Chains, Independent Pet Stores, and the Internet, 2019 (percent who strongly agree or somewhat agree)
      • Farm Supply Stores: Pet Product Sales and Shoppers
      • Pet Product Shoppers at Farm Supply Stores: Channel Loyalty and Cross-Channel Purchasing
      • Pet Product Shoppers at Farm Supply Stores: Demographics and Psychographics
      • Pet Product E-Commerce: Sales and Shoppers
      • Pet Product E-Commerce: Channel Loyalty and Cross-Channel Purchasing
      • Online Shoppers for Pet Products: Demographics and Psychographics
        • Table Online Pet Product Customer Base by Dog or Cat Ownership Classification, 2008, 2013, and 2018 (in percent and thousands of U.S. dog- or cat-owning households)
      • Projected Channel and E-tail Shares in 2023
        • Table U.S. Pet Product Sales: Modeling of Shifts in Retail Channel Shares, 2015, 2018, 2019, & 2023 (percent of overall sales)
        • Table U.S. Pet Product Sales: Projected Shifts in Top Website Sales, 2019 vs. 2023 (percent of overall sales)
  • Introduction
    • Overall Retail Channel Shares
      • Table Share of U.S. Retail Channel Sales of Pet Products by Channel Classification: Pet Food & Treats, Non-Food Pet Supplies, Total, 2018 (percent)
    • Cross-Channel and Omnichannel Competition
    • Pet Chains at Three-Fourths of Pet Specialty Sector Sales
    • Pet Food Competition in the Age of Omnichannel
    • Competing Through Pet Care Services in Age of Omnichannel
    • Projected Channel and E-tail Shares in 2023
      • Table U.S. Pet Product Sales: Modeling of Shifts in Retail Channel Shares, 2015, 2018, 2019, & 2023 (percent of overall sales)
      • Table U.S. Pet Product Sales: Projected Shifts in Top Website Sales, 2019 vs. 2023 (percent of overall sales)
  • PetSmart and Petco
    • Table Overview of PetSmart and Petco as Brick-and-Mortar Pet Market Competitors
    • Channel Overview
      • $10 Billion in Pet Product Sales
      • Customer Base
        • Table Dog or Cat Product Shopper Draws: PetSmart vs. Petco, 2008–2018 (number of U.S. dog- or cat-owning households in thousands)
        • Table Dog or Cat Product Shoppers by Dog or Cat Ownership Classification: PetSmart vs. Petco, 2008 and 2018 (percent and thousands of U.S. dog- or cat-owning households)
      • Upscale & Millennial Slant to Customer Base
      • Spending Psychographics: PetSmart/Petco vs. Online Shoppers
        • Table Selected Pet Product Shopping Psychographics: PetSmart/Petco vs. Competing Channels, 2019 (percent who strongly agree or somewhat agree)
    • Competitive Dynamics
      • PetSmart and Petco in Overall Market Context
        • Table Overview of PetSmart, Petco, and Top Competitors, 2018 (in U.S. retail sales, number of outlets, and pet product dollar sales)
      • PetSmart and Petco Under New Direction
      • The Internet Factor
      • PetSmart Adds Chewy to Diverse Digital Portfolio
      • Petco Invests in Online Platforms, Omnichannel
      • Pet Food Subscription and Auto-Replenishment Programs
      • PetSmart Expands In-Store Events
      • The Case for Smaller-Store Formats
      • Pet Superstore Shares of Pet Food Sales and Shoppers
        • Table Pet Food Purchase Patterns by Leading Channels and Retail Chains, 2018 (percent of dog- and cat-owning households)
        • Table Dog Food Online Purchase Patterns by Leading Websites, 2018 (percent of dog-owning households who buy dog food online)
        • Table Cat Food Online Purchase Patterns by Website, 2018 (percent of cat-owning households who buy cat food online)
      • Petco's Natural Food Initiative
      • Petco and Champion Petfoods
      • Petco and JustFoodForDogs
      • PetSmart, Petco, and Private-Label Pet Food
      • Exclusive Brands at PetSmart and Petco
      • PetSmart, Petco, and Pet Services
      • PetSmart Launches Groomery
      • PetSmart Reviews Pet Groomer Training
      • Petco Adds Thrive Veterinary Services and PetCoach Stores
      • PetSmart/Petco Pet Boarding Initiatives
      • Petco and PetInsuranceQuotes.com
    • Consumer Trends
      • Cross-Channel Shopping
      • Shopper Patterns by Age Bracket, Marital Status, and Gender
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Age Bracket, 2008-2018 (percent of U.S. dog- or cat-owning households)
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Age Bracket, 2008-2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Age Bracket: PetSmart vs. Petco, 2008, 2013, 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Age Bracket: PetSmart vs. Petco, 2008, 2013, 2018 (thousands of U.S. dog- or cat-owning households)
        • Table PetSmart or Petco Dog or Cat Product Shoppers by Marital Status, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Marital Status, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Marital Status: PetSmart vs. Petco, 2008, 2013, 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Marital Status: PetSmart vs. Petco, 2008, 2013, 2018 (thousands of U.S. dog- or cat-owning households)
      • Shopper Patterns by Children in Household
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Age of Children in Household, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Age of Children in Household, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Age of Children in Household: PetSmart vs. Petco, 2008, 2013, 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Age of Children in Household: PetSmart vs. Petco, 2008, 2013, 2018 (thousands of U.S. dog- or cat-owning households)
      • Geographic Region, Metro, and Racial/Ethnic Patterns
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Race/Ethnicity, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Race/Ethnicity, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Race/Ethnicity: PetSmart vs. Petco, 2008, 2013, 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Race/Ethnicity: PetSmart vs. Petco, 2008, 2013, 2018 thousands of U.S. dog- or cat-owning households)
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Geographic Region, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Geographic Region, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Geographic Region: PetSmart vs. Petco, 2008, 2013, 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Geographic Region: PetSmart vs. Petco, 2008, 2013, 2018 (thousands of U.S. dog- or cat-owning households)
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Metro Area Classification and Top Metro Areas: 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Metro Area Classification and Top Metro Areas: 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Metro Area Classification: PetSmart vs. Petco, 2008, 2013, 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Metro Area Classification: PetSmart vs. Petco, 2008, 2013, 2018 (thousands of U.S. dog- or cat-owning households)
      • Employment, Income, and Housing Patterns
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Employment Status, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Employment Status, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Employment Status: PetSmart vs. Petco, 2008, 2013, 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Employment Status: PetSmart vs. Petco, 2008, 2013, 2018 (thousands of U.S. dog- or cat-owning households)
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Number of Employed Adults in Household, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Number of Employed Adults in Household, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Number of Employed Adults in Household: PetSmart vs. Petco, 2008, 2013, 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Number of Employed Adults in Household: PetSmart vs. Petco, 2008, 2013, 2018 (thousands of U.S. dog- or cat-owning households)
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Household Income, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Household Income: 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Household Income: PetSmart vs. Petco, 2008, 2013, 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Household Income: PetSmart vs. Petco, 2008, 2013, 2018 (thousands of U.S. dog- or cat-owning households)
        • Table PetSmart/Petco Dog or Cat Product Shoppers by Type of Residence, 2018 (percent and number in thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shoppers by Type of Residence: PetSmart vs. Petco, 2018 (percent and number in thousands of U.S. dog- or cat-owning households)
  • Other Pet Chains & Stores
    • Table Overview of Pet Stores Other than PetSmart and Petco as Pet Market Competitors
    • Channel Overview
      • $5.5 Billion in Pet Product Sales
      • Customer Base
        • Table Dog or Cat Product Shopper Base for PetSmart and Petco vs. Other Pet Stores, 2008–2018 (number of U.S. dog- or cat-owning households in thousands)
        • Table Dog or Cat Product Shopper Base by Dog or Cat Ownership Classification: PetSmart/Petco vs. Other Pet Stores, 2008 and 2018 (in percent and thousands of U.S. dog- or cat-owning households)
      • Urban, Educated, Adult Household Demographics
      • Spending Psychographics: PetSmart/Petco vs. Other Pet Store Shoppers
        • Table Selected Pet Product Shopping Psychographics: PetSmart/Petco, Other Pet Chains, Independent Pet Stores, and the Internet, 2019 (percent who strongly agree or somewhat agree)
    • Competitive Dynamics
      • The Evolving Pet Specialty Store Sector
        • Table Overview of Leading Specialty Pet Chains, 2018 (in U.S. number of outlets and pet product dollar sales)
      • Pet Specialty Store Shares of Dog vs. Cat Food Shoppers
        • Table Pet Food Purchase Patterns by Type of Pet Specialty Store, 2018 (percent of dog- and cat-owning households)
      • Pet Specialty Shares of Non-Food Pet Supplies Shoppers
        • Table Pet Product Shopper Draw by Type of Pet Specialty Stores, Last Three Months: Pet Supplies, 2016-2018 (percent of pet product buyers)
      • Sentinel Capital Acquired Pet Supplies Plus
      • Petland Discounts Loses Battle to E-Commerce
      • Fast-Growing Franchises
      • Pet Specialty Independents and Small Chains Finding Strength in Numbers
      • Bentley's on an Acquisitions Tear
    • Consumer Trends
      • Cross-Channel Shopping
      • Household Composition Patterns
        • Table Dog or Cat Product Shopper Base by Age Bracket: Pet Stores Other than PetSmart or Petco, 2008-2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Age Bracket: Pet Stores Other than PetSmart or Petco, 2008-2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Marital Status: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Marital Status: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Age of Children in Household: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Age of Children in Household: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
      • Geographic Region, Metro, and Racial/Ethnic Patterns
        • Table Dog or Cat Product Shopper Base by Race/Ethnicity: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Race/Ethnicity: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Geographic Region: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Geographic Region: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Metro Area Classification and Top Metro Areas: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Metro Area Classification and Top Metro Areas: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
      • Employment, Income, and Housing Patterns
        • Table Dog or Cat Product Shopper Base by Employment Status: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Employment Status: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Number of Employed Adults in Household: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Number of Employed Adults in Household: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Household Income: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Household Income: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Type of Residence: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Dog or Cat Product Shopper Base by Type of Residence: Pet Stores Other than PetSmart or Petco, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
  • Farm Supply Stores
    • Table Overview of Farm Supply Stores as Pet Market Competitors
    • Channel Overview
      • $3 Billion in Pet Product Sales
        • Table Farm Supply Store Dog or Cat Product Shopper Draw by Dog or Cat Ownership Classification, 2018 (in percent and thousands of U.S. dog- or cat-owning households)
      • Demographic Indicators for Buying Pet Products at Farm Supply Stores
      • Bargain Hunting—But Spending More
        • Table Selected Pet Product Shopping Psychographics: Farm Supply Stores vs. Competing Channels, 2019 (percent who strongly agree or somewhat agree)
    • Competitive Dynamics
      • Brick-and-Mortar Meets e-Commerce
      • Leading Chains: Tractor Supply, Southern States, Orscheln, and Rural King
      • Purina Mills and America's Country Store
      • Economic and Political Forces
      • Tractor Supply Co. Sets the Pace
        • Table Tractor Supply Co. Overall and Pet Owner Customer Base, 2016/17 through 2018/19 (number of dog, cat, or other pet-owning households and percent of customer base)
      • Cargill as Animal and Pet Feed Distributor
    • Consumer Trends
      • Cross-Channel Shopping
      • Generational and Household Composition Patterns
        • Table Dog or Cat Product Shoppers by Generational Age Bracket: Farm Supply Stores, 2018 (percent and number in thousands of U.S. dog- or cat-owning households)
        • Table Farm Supply Store Dog or Cat Product Shoppers by Marital Status, 2018 (percent and number of U.S. dog- or cat-owning households in thousands)
        • Table Farm Supply Store Dog or Cat Product Shoppers by Presence and Age of Children in Household, 2018 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Geographic Region, Metro, and Racial/Ethnic Patterns
        • Table Farm Supply Store Dog or Cat Product Shoppers: Overall vs. Non-Hispanic Whites, 2018 (percent and number of U.S. dog- or cat-owning households in thousands)
        • Table Farm Supply Store Dog or Cat Product Shoppers by Metro Area Classification, 2018 (percent and number of U.S. dog- or cat-owning households in thousands)
        • Table Farm Supply Store Dog or Cat Product Shoppers by Geographic Region, 2018 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Employment Patterns
        • Table Farm Supply Store Dog or Cat Product Shoppers by Employment Status, 2018 (percent and number of U.S. dog- or cat-owning households in thousands)
        • Table Farm Supply Store Dog or Cat Product Shoppers by Number of Employed Adults in Household, 2018 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Patterns by Household Income and Type of Residence
        • Table Farm Supply Store Dog or Cat Product Shoppers by Household Income, 2018 (percent and number of U.S. dog- or cat-owning households in thousands)
        • Table Farm Supply Store Dog or Cat Product Shoppers by Type of Residence, 2018 (percent and number of U.S. dog- or cat-owning households in thousands)
  • The Internet
    • Table Overview of Online Channel as Pet Market Competitor
    • Channel Overview
      • $11 Billion in Pet Product Sales
      • Customer Base
        • Table Dog or Cat Product Shopper Base: Online vs. PetSmart/Petco and Other Pet Stores, 2008–2018 (number of U.S. dog- or cat-owning households in thousands)
        • Table Online Pet Product Customer Base by Dog or Cat Ownership Classification, 2008, 2013, and 2018 (in percent and thousands of U.S. dog- or cat-owning households)
      • Rising Sales, Upscale Skew for Online Shopping
        • Table Selected Pet Product Shopping Psychographics: Internet vs. Pet Specialty Sectors, 2019 (percent who strongly agree or somewhat agree)
    • Competitive Dynamics
      • Online, Omnichannel, Omnimarket
        • Table Chewy.com Sales, Fiscal Year 2011 through Fiscal Year 2018 (in millions of dollars and percent growth)
      • Chewy (and CHWY) vs. Amazon
        • Table Estimated Pet Product Sales of Leading Websites/E-tailers, 2019 (in thousands of dollars and percent of online pet product sales)
      • Amazon's Pet Market March Continues
        • Table Overview of Amazon's Overall and Pet Owner Customer Base, 2018/19 (percent and number of overall and of dog- or cat-owning households)
      • Amazon's Private-Label Credit Card Advantage
        • Table Amazon Private-Label and Co-Branded Credit Card In-Store Purchase Value, 2015-2018 (billion dollars)
      • Amazon's Private-Label Pet Products Strategy
      • Amazon's Whole Foods Foot in Brick-and-Mortar
      • PetSmart Adds Chewy to Diverse Digital Portfolio
      • Chewy Sets Sights on Pet Medications
      • Petco Invests in Online Platforms, Omnichannel
      • Walmart Looks to the Internet
      • Chewy.com Pharmacy Answered with WalmartPetRx.com
      • Online Ordering Subscription Programs
      • Home Delivery and BOPIS
      • Pet Food and the Internet
        • Table Pet Food Purchase Patterns: Online vs. Selected Other by Channel, 2018 (percent of dog- and cat-owning households)
      • Pet Durables and the Internet
      • Pet Supplements and the Internet
        • Table Top Internet Retailers Where Pet Supplements Are Purchased, 2019 (percent of dog and cat owners from online survey)
    • Consumer Trends
      • Cross-Channel Shopping
      • Generational and Household Composition Patterns
        • Table Online Dog or Cat Product Shopper Draw by Age Bracket, 2008-2018 (percent of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Base by Age Bracket, 2008-2018 (thousands of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Draw by Marital Status, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Base by Marital Status, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Draw by Age of Children in Household, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Base by Age of Children in Household, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
      • Geographic Region, Metro, and Racial/Ethnic Patterns
        • Table Online Dog or Cat Product Shopper Draw by Race/Ethnicity: Overall, Non-Hispanic Whites, and Hispanics, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Base by Race/Ethnicity: Overall, Non-Hispanic Whites, and Hispanics, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Draw by Geographic Region, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Base by Geographic Region, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Draw by Metro Area Classification, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Base by Metro Area Classification, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
      • Employment, Income, and Housing Patterns
        • Table Online Dog or Cat Product Shopper Draw by Employment Status, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Base by Employment Status, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Draw by Number of Employed Adults in Household, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Base by Number of Employed Adults in Household, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Draw by Household Income, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Base by Household Income, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Draw by Type of Residence, 2008, 2013, and 2018 (percent of U.S. dog- or cat-owning households)
        • Table Online Dog or Cat Product Shopper Base by Type of Residence, 2008, 2013, and 2018 (thousands of U.S. dog- or cat-owning households)

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