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U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper


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In U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper the analysis is devoted to the role Amazon plays in shaping these trends, with attention paid to Amazon cross-usage among major pet players over time, it’s influence on online, in-store and multi-channel purchasing preferences and pet spending allocation by purchase channel. The report also analyses Amazon Subscribe & Save, Amazon Fresh, and other features and services as they relate to the company’s approach to the pet product category


  • Executive Summary
    • Report scope
    • Report summary
      • Online pet product sales growth
      • Key trends shaping the pet products industry
      • Amazon versus the pet products competition
      • Gauging the Amazon threat
      • Multi-channel pet product purchasing analysis
      • Pet product spend: multi-channel analysis
      • Amazon's approach to the pet product category
  • Amazon Category Analysis: Pet Products
    • Sales trends
    • Usage trends
      • Table Percentage of Consumers Making Online Purchase in Last Three Months, Top Five Growth Categories, 2015-2017
    • Key trends shaping the pet products industry
    • Amazon versus the pet products competition
      • 2011-2017 pet supply purchasing trends, by retailer and channel
        • Table Pet Supply Purchasers, by Channel, 2011-2017
      • Loyal purchasers hold steady even while number of stores shopped increases
        • Table Pet Supply Purchasers: Average Number of Channels Used and Loyal Purchasers, 2011-2017
      • Sole-channel pet supply purchasers
        • Table Sole-Channel Pet Supply Purchasers, by Channel, 2011-2017
      • Online pet product/supply purchasing gaining traction; online-only is another matter
        • Table Sole Channel Pet Supply Purchasers, by Channel, 2011-2017
      • The Amazon threat
        • Table Amazon vs. Petco and PetSmart: Purchasers and Purchasers Shopping at Amazon, 2014 vs. 2017
        • Table Amazon vs. Petco and PetSmart: Online Purchasers and Online Purchasers Shopping at Amazon, 2017
        • Table Pet Supply Purchasing Indexes by Channel vs. Amazon Purchasers, by Age, HH Income Segments and County Size, 2017
        • Table Pet Supply Purchasing, by Channel: Amazon Users vs. Non-Users, 2017
      • Sole-channel pet product and supply purchase channels used: Amazon users vs. non-users
        • Table Sole Channel Pet Supply Purchasers, by Channel: Amazon Users vs. all Pet Owners, 2017
    • Multi-channel pet product purchasing analysis
      • In-store, veterinarian and online pet product purchasing
        • Table Pet Product Purchases: In-Store, Online, and Veterinarian, 2017
      • In-store only vs. online-only pet product purchasing
        • Table Pet Product Purchases: In-Store, In-Store Only, Online, and Online Only, 2017
      • The big picture: usage across channels
        • Table In-Store/Online, In-Store and Online Pet Product Purchases: Brick and Mortar and Internet Retailers, 2017
      • Brick and mortar players
        • Table Brick and Mortar Retailers: In-Store/Online, In-Store and Online Pet Product Purchases, 2017
        • Table Brick and Mortar Retailers: In-Store Pet Product Purchasers, In-Store-Only Share, 2017
        • Table Brick and Mortar Retailers: Online Pet Product Purchasers, Online-Only Share, 2017
      • Internet-only players
        • Table Online Pet Product Purchases, by Internet Retailer, 2017
        • Table Amazon Pet Product Purchasers: Multi-Channel Pet Product Shopping, by Major Retailer, 2017
    • Pet product spend: multi-channel analysis
      • Table Share of Pet Product Spending, In-Store, Online and Other, 2017
      • The Amazon connection
        • Table Multi-Channel Pet Product Spending Share: Amazon Pet Product Purchasers, 2017
        • Table Multi-Channel Pet Product Spending Share, by Brick and Mortar Retailer, 2017
    • Amazon pet products matrix
      • Amazon pet products
        • Table Amazon Dog Products: Purchase Choices, by Category and Amazon Program, 2017
        • Table Amazon Cat Products: Purchase Choices, by Category and Amazon Program, 2017
    • Amazon Subscribe & Save
      • Pet product subscription services
        • Table Online Pet Product Purchasers and Subscription/Auto-Ship Orders, by Internet Retailer, 2017
      • Amazon Subscribe & Save
        • Table Amazon Subscribe & Save Usage, By Product Category, 2016-2017
    • Amazon Fresh
      • Elbow butter in Amazon Fresh? Genius!
      • FreshPet front and center
      • Private label pet? Not yet
  • Appendix
    • Consumer survey methodology
    • Indexes in Table 1-8

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