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Meat & Poultry: U.S. Retail Market Trends & Opportunities

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Meat & Poultry: U.S. Retail Market Trends & Opportunities

This latest Packaged Facts report, Meat & Poultry: U.S. Retail Market Trends & Opportunities, encompasses products from slaughtered animals; live animals and inedible byproducts of slaughtering (e.g., bones and hides) are not counted in retail sales and related figures. This report quantifies trends in sales for the major categories of meat and poultry products, including meat substitutes. Both historical and forecasted growth are provided as a compound annual growth rate (CAGR), which, by definition, employs only the first and final values of a series. Readers are encouraged to consider historical volatility when assessing trends.


  • Executive Summary
    • Scope of this Report
    • Methodology
  • The Market
    • Market Size & Segmentation
      • Scope & Methodology
      • Product Definitions
      • Market Size & Historical Trends
        • Table Retail Sales of Meat, Poultry & Meat Substitutes: 2011-2016 (U.S.$ mil)
      • Market Segmentation
        • Table Retail Sales of Meat by Product Segment: 2011-2016 (U.S.$ mil)
        • Table Retail Sales of Poultry by Type: 2011-2016 (U.S.$ mil)
    • Projected Market Growth
      • Market Projections
        • Table Projected Retail Sales of Meat, Poultry & Meat Substitutes, 2016-2021 (U.S.$ mil)
      • Factors Influencing Market Growth
  • Marketing & Retailing
    • Marketers and Brands
      • The Range of Marketers
      • Leading Marketers
      • Brand Leaders
        • Table Selected Leading Meat and Poultry Brands by Product Category Penetration Rates, 2008-2016 (percent of U.S. households)
      • A Taste for Meat Substitute Acquisitions
    • Marketing & New Product Trends
      • Culinary Forecast: Telling the Product Story
      • Beef Trends
      • The Chicken Comes First
      • Wild Boar and Exotics as the New Natural
      • The New Meat (Skin) Snacks: Crackling and Chicharonnes
      • Meat-Centric Meal Kits Offer the Foodie Experience at Home
      • Charcuterie: A Cut Above the Standard Appetizer
      • Telling the Story: The Quest for Supply Chain Transparency
    • Retailing & Internet Trends
      • Retail Channel Shares
  • The Consumer
    • Product Usage Rates
      • Bacon, Boneless Chicken Are Top Gainers in Consumer Base
        • Table Retail Purchasing Patterns for Fresh Red Meat: Overall and by Type, 2008-2016 (percent of U.S. households)
        • Table Retail Purchasing Patterns for Fresh/Frozen Poultry: Overall and by Type, 2008-2016 (percent of U.S. households)
        • Table Retail Purchasing Patterns for Cold Cuts: Overall and by Deli vs. Packaged, Kind, Level of Consumption, and Brand, 2008-2016 (percent of U.S. households)
        • Table Retail Purchasing Patterns for Bacon: Overall and by Level of Consumption and Brand, 2008-2016 (percent of U.S. households)
        • Table Retail Purchasing Patterns for Hot Dogs: Overall and by Type and Brand, 2008-2016
        • Table Retail Purchasing Patterns for Sausage: Overall, by Mealtime, by Types, Forms, and Flavors Used Most Often, and by Level of Consumption, 2008-2016 (percent of U.S. households)
        • Table Retail Purchasing Patterns for Fresh Bratwurst: Overall and by Flavors and Brands Used Most Often, 2008-2016 (percent of U.S. households) Classification 2008 2010 2012 2014 2016
        • Table Retail Purchasing Patterns for Beef Jerky/Meat Snacks, 2008-2016 (percent of U.S. households)
        • Table Retail Purchasing Patterns for Canned Meat: Overall and by Brand Used Most Often, 2012-2016 (percent of U.S. households)
        • Table Retail Purchasing Patterns for Meat Alternatives: Overall and by Forms, Types, and Brands Used Most Often, 2008-2016 (percent of U.S. households)
    • Consumer Psychographics
      • Gourmet, Home Chef, and Natural/Organic Shoppers Draw for Specialty Offerings
      • Skews by Product Type for Hot Dogs and Sausage
      • The Vegetarian Angle
        • Table Selected Psychographic Patterns for Purchasers of Retail Meat and Poultry Products by Type, 2016 (indexes for "agree a lot")
    • Consumer Demographics
      • Purchasing Indicators by Product Type
      • Fresh Meat and Poultry
      • Cold Cuts
      • Bacon
      • Hot Dogs
      • Sausage and Bratwurst
      • Meat Jerky/Snacks
      • Canned Meats
      • Meat Alternatives
        • Table Purchasing Rates for Retail Meat and Poultry Products by Type: Overall and by Generational Cohort, 2016 (percent of households)
        • Table Consumer Base for Retail Meat and Poultry Products by Type: Overall and by Generational Cohort, 2016 (number of households in thousands)
        • Table Household Purchasing Indexes for Retail Meat and Poultry Products by Type: By Generational Cohort, 2016
        • Table Retail Purchasing Rates for Meat and Poultry Products by Type: By Race/Ethnicity, 2016 (percent of households)
        • Table Consumer Base for Retail Meat and Poultry Products by Type: By Race/Ethnicity, 2016 (number of households in thousands)
        • Table Household Purchasing Indexes for Retail Meat and Poultry Products by Type: By Race/Ethnicity, 2016
        • Table Retail Purchasing Rates for Meat and Poultry Products by Type: By Geographic Region, 2016 (percent of households)
        • Table Consumer Base for Retail Meat and Poultry Products by Type: By Geographic Region, 2016 (number of Households in thousands)
        • Table Household Purchasing Indexes for Retail Meat and Poultry Products by Type: By Geographic Region, 2016
        • Table Retail Purchasing Rates for Meat and Poultry Products by Type: By Top Metro Area Grouping, 2016 (percent of households)
        • Table Consumer Base for Retail Meat and Poultry Products by Type: By Top Metro Area Grouping, 2016 (number of households in thousands)
        • Table Household Purchasing Indexes for Meat and Poultry Products by Type: By Top Metro Area Grouping, 2016
        • Table Retail Purchasing Rates for Meat and Poultry Products by Type: By Household Income, 2016 (percent of households
        • Table Consumer Base for Retail Meat and Poultry Products by Type: By Household Income, 2016 (number of households in thousands)
        • Table Purchasing Indexes for Retail Meat and Poultry Products by Type: By Household Income, 2016
        • Table Retail Purchasing Rates for Meat and Poultry Products by Type: By Number of Persons in Household, 2016 (percent)
        • Table Consumer Base for Retail Meat and Poultry Products by Type: By Number of Persons in Household, 2016 (number of households in thousands)
        • Table Household Purchasing Indexes for Retail Meat and Poultry Products by Type: By Number of Persons in Household, 2016
        • Table Retail Purchasing Rates for Meat and Poultry Products by Type: By Children in Household, 2016 (percent)
        • Table Consumer Base for Retail Meat and Poultry Products by Type: By Children in Household, 2016 (number of households in thousands)
        • Table Household Purchasing Indexes for Retail Meat and Poultry Products by Type: By Children in Household, 2016
        • Table Retail Purchasing Rates for Meat and Poultry Products by Type: By Type of Residence, 2016 (percent of households)
        • Table Consumer Base for Retail Meat and Poultry Products by Type: By Type of Residence, 2016 (number of households in thousands)
        • Table Household Purchasing Indexes for Retail Meat and Poultry Products by Type: By Type of Residence, 2016
    • Packaged Facts Survey Data on Animal Welfare Issues
      • Spotlight on Food Animal Welfare Issues
        • Table Please indicate the extent to which you agree or disagree with the statement: "I'm satisfied that animals raised for food are treated appropriately under current practices and regulations," 2017
        • Table Please indicate the extent to which you agree or disagree with the statement: "I am more concerned than I was a few years ago about the treatment of animals raised for food," 2017
      • Equating Humane Conditions to Healthier Products
        • Table Please indicate the extent to which you agree or disagree with the statement: "Meat and poultry is healthier for me if the animal was raised humanely."
      • Questioning Agricultural Product Safety
        • Table Please indicate the extent to which you agree or disagree with the statement: "Food safety/contamination is a major concern for me with fresh meat and poultry."
        • Table Please indicate the extent to which you agree or disagree with the statement: "I am concerned about livestock animals and poultry being given antibiotics for production reasons."
        • Table Please indicate the extent to which you agree or disagree with the statement: "I am concerned about livestock animals and poultry being given growth hormones."
        • Table Please indicate the extent to which you agree or disagree with the statement: "I am concerned about livestock animals and poultry being fed genetically modified ingredients."
      • Meat, Poultry, and Dairycase Product Claims Rank High on Consumer Radars

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