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Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 3rd Edition


Attention: There is an updated edition available for this report.

  • Executive Summary
    • Introduction
      • Scope of the Report
    • Methodology
    • Market Definition
    • The Market
      • Overall Sales of Home Organization Products Exceed $8 Billion in 2014
      • Sales by Category
      • General Purpose Storage Products by Product Segment
      • Projected Market Growth
      • Market Fragmented
        • Table Leading Selected Marketers of U.S. Home Organization Products, 2014 (manuf. sales, $ million)
      • Shed Market Relatively Concentrated
    • Marketing Trends
      • Houzz Major Internet Community for Manufacturers
      • Made in USA Making a Comeback
    • Product Trends
      • Consumers Still Want Customized and Flexible Storage Options
      • Easier Solutions Still in Demand
      • Continued Demand for Specialty Storage
      • Décor Still as Important as Functionality
      • Market Composition of DIY Products by Retail Channel
      • Private Label Store Brands and Exclusives Important to Retailers
      • Omni Channel Retailing Has Become Essential
    • Consumers Still Frugal in Wake of Recession
    • Decline in Home Remodeling
      • Table Households That Did or Plan to Do Any Remodeling, 2008-2014 (percent of households)
    • Clutter Culture Still Leads to Stress
    • 2 Million Households Purchased a Storage Shed in 2014
      • Younger Boomer Households Making $75,000 or More Likely to Buy Sheds
    • Over 2% of Households Plan to Remodel Basements, Attics, or Garages in Next 12 Months
      • Gen Xers Remodel Basements, Attics and Garages at Highest Rates
    • Increasing Internet Use for Product Research and Shopping
      • Table Attitudes About Internet Research and Shopping for All Adults, Shed Purchasers and Basement/Attic/Garage Remodelers, 2008-2014 (percent of adults)
  • The Market
    • Scope of the Report
    • Methodology
    • Market Definition
    • Overall Sales of Home Organization Products Exceed $8 Billion in 2014
      • Table U.S. Sales of Home Organization Products, 2010-2014 (% millions; percent change)
    • Sales by Category
      • Closet and Garage Organization Products Key Growth Drivers
    • General Purpose Storage Products by Product Segment
      • Containers
      • Cabinets/Drawers/Modular Units
      • Shelving
      • Hanging Storage
      • Accessories/Other
    • Regional Sales Differences
    • Factors Affecting Market Growth
    • Housing and Households
      • Sluggish Growth of Household Formations
      • Home Ownership on Downward Spiral
      • Housing Recovering Unevenly, Still Below 2005 Peak
        • Table Annual Existing Home Sales and Housing Starts, 2002-2014
      • New Home Sales Decline, Median Prices Recover to New Highs
        • Table Annual New Single-Family Home Sales and Median Annual Sales Price, 2000-2014
      • Homes Trending Bigger Again
        • Table Median Square Feet of Floor Area of New Single-Family Houses Completed, 1993-2013
      • Americans Like More Bathrooms and Bedrooms
        • Table Bathrooms in New Single-Family Houses Completed, 1994; 2004-2013 (percent of houses)
        • Table Bedrooms in New Single-Family Houses Completed, 1994; 2004-2013 (percent of houses)
      • Outdoor Living Trend Helps Shed and Storage Box Sales
        • Table Outdoor Features in New Single-Family Houses Completed, 1994; 2004-2013 (percent of houses)
      • Americans Love Garages and Big Ones
        • Table Type of Parking Facility of New Single-Family Houses Completed, 1994-2013 (percent of houses)
    • Economy and Spending
      • Unemployment Rate Declines from 2009 High
      • Median Incomes Down from 2007 High
      • Lagging Economy Impacts Consumer Spending
      • Non-Home Borrowing Recovers, Driven by Auto and Student Loans
      • Home Borrowing Continues to Decline
      • Consumers Increase Savings Rates, Reduce Spending
        • Table Personal Income and Its Disposition - 2007-2014 ($ billions)
      • Americans Spend Most on Housing and Homes
        • Table U.S. Average Annual Consumer Expenditures, 2005, 2010, 2013 (percent of total spending)
      • Home Improvement Expenditures Recover but Will Moderate
        • Table Estimated Annual Home Improvement Expenditures, 2004-2014 ($ billions)
      • Low Prices Help Drive Consumer Spending
    • Sales of Leading Retailers Illustrate Spending Trends
      • Table Walmart U.S. Sales, Fiscal Years 2009-2014 ($, billions)
      • Table Home Depot Fiscal Net Sales, 2009-2013 ($, billions)
      • Growth of Bulk Buying Requires More Storage
        • Table Costco Fiscal Year Net Sales and Individual Membership, 2005-2014 Fiscal Years (net sales, $ millions; members, thousands)
    • Popularity of Self-Storage Facilities Shows Need for Home Storage
    • Projected Market Growth
  • The Marketers
    • Introduction
      • Table Types of Companies Competing in U.S. Home Organization Products Market
    • Leading Marketers
      • Market Fragmented
        • Table Leading Selected Marketers of U.S. Home Organization Products, 2014 (manuf. sales, $ million)
      • Shed Market Relatively Concentrated
    • Mergers, Acquisitions, Divestitures
    • Market Continues to Attract New Entrants
    • Competitive Profiles
      • Emerson Electric Co.
        • Table Emerson Commercial & Residential Solutions Segment Sales, 2008-2013 ($, millions)
        • Table Emerson Electric Home Organization Products
      • Newell Rubbermaid Inc.
        • Table Newell Rubbermaid Sales by Business Segment, 2013 ($, million)
        • Table Newell Rubbermaid Home Solutions and Rubbermaid Consumer Sales, 2011-2013 ($, million)
        • Table Rubbermaid Home Organization Products
      • Gladiator (Whirlpool Corporation)
        • Table Gladiator GarageWorks Home Organization Products
      • California Closets
        • Table California Closets Home Organization Products
      • Sterilite Corporation
        • Table Sterilite Home Organization Products
      • Iris USA
        • Table Iris USA Home Organization Products
      • Home Products International
        • Table Home Products International Home Organization Products
      • Richards Homewares
        • Table Richards Homewares Home Organization Products
      • Whitmor
        • Table Whitmor Home Organization Products
      • Household Essentials
        • Table Household Essentials Home Organization Products
      • Honey-Can-Do
        • Table Honey-Can-Do Home Organization Products
      • Neatfreak Group
        • Table Neatfreak Group Home Organization Products
      • Pro-Mart Industries
        • Table Pro-Mart Industries Home Organization Products
      • Elfa
        • Table Elfa Home Organization Products
      • Organized Living
        • Table Organized Living Home Organization Products
      • John Louis Home
        • Table John Louis Home Organization Products
      • Sauder Woodworking
        • Table Sauder Woodworking Home Organization Products
      • Stack-On Products Company
        • Table Stack-On Products Home Organization Products
      • The Stow Company
        • Table The Stow Company Home Organization Products
      • BH North America
        • Table BH North America Home Organization Products
      • New Age Products
        • Table New Age Products Home Organization Products
      • GarageTek Inc.
        • Table GarageTek Home Organization Products
      • Tuff Shed Inc.
        • Table Tuff Shed Home Organization Products
      • Arrow Storage Products
        • Table Arrow Storage Products Home Organization Products
      • Duramax Building Products
        • Table Duramax Home Organization Products
      • Suncast Corporation
        • Table Suncast Home Organization Products
      • Backyard Products
        • Table Backyard Products Home Organization Products
      • Lifetime Products
        • Table Lifetime Products Home Organization Products
      • Keter Plastic
        • Table Keter Home Organization Products
      • Way Basics
        • Table Way Basics Home Organization Products
      • SC Johnson
        • Table SC Johnson Home Organization Products
      • Rev-A-Shelf
        • Table Rev-A-Shelf Home Organization Products
      • Shelf Genie
        • Table ShelfGenie Home Organization Products
  • Marketing and New Product Trends
    • Marketing Practices and Trends
    • Marketers Continue To Connect With Consumers
      • Social Media Continues to Grow in Importance
      • Home Depot and Martha Stewart Video Series
      • Houzz Major Internet Community for Manufacturers
      • Online Design Tools
      • Product Placement on TV Shows Builds Awareness
      • Showcasing Products in Showcase Homes
      • Spokespeople Lend Credibility
      • Target Promotes Private Label Threshold Brand in NY's Grand Central Station
    • Back to School Has Become a Key Selling Season
      • Contests Remain Popular With Consumers
    • Price Still Important for Frugal Consumers
      • Sales Events Spark Sales
      • Weekly Specials in Retailer Circulars
        • Table Retail Circular Deals for Selected Home Organization Products
    • Made in USA Making a Comeback
    • Consumers Still Want Customized and Flexible Storage Options
    • Easier Solutions Still in Demand
    • Continued Demand for Specialty Storage
    • Wasted Space Presents Opportunities for Storage
    • Enhancing Value
    • Kids Storage Still Growing in Importance
      • Table Selected Licensed Storage and Organization Products, 2014
    • Décor Still as Important as Functionality
    • Marketers Try to Be Eco-Friendly
  • Distribution and Retailing
    • Distribution Channels
      • Table Selected Retailers That Sell Home Organization Products, 2014
    • Market Composition of DIY Products by Retail Channel
      • Discount Stores
      • Home Centers and Hardware Stores
      • Specialty Channel
      • Other Outlets
    • Private Label Store Brands and Exclusives Important to Retailers
      • Table Selected Private Label and Exclusive Home Organization Brands, 2014
    • Omni Channel Retailing Has become Essential
      • Houzz Major Internet Community for Manufacturers
    • Broadening Retail Distribution to Increase Sales
    • Key and Innovative Retailers
      • Walmart
        • Table Walmart U.S. Sales, Fiscal Years 2009-2014 ($, billions)
        • Table Walmart Sales by Product Category, Fiscal 2014 (percent)
      • Target
        • Table Target Sales, 2009-2013 ($, millions)
        • Table Target Sales by Product Category, 2013 (percent)
      • Home Depot
        • Table Home Depot Fiscal Net Sales, 2009-2013 ($, millions)
      • Lowe's
        • Table Lowe's Net Sales, 2009-2013 ($, millions)
        • Table Lowe's Net Sales by Product Category, 2013 ($, millions; percent)
      • The Container Store
        • Table Container Store Net Sales, Fiscal Years 2009-2013 ($, millions)
        • Table Container Store Net Sales by Operating Segment, Fiscal Years 2012-2013 ($, millions)
        • Table Container Store In-Store Departments
      • Bed Bath & Beyond
      • Ikea Group
      • Organize-It
      • Wayfair
  • The Consumer
    • Sources
    • Consumers Still Frugal in Wake of Recession
      • Consumers Looking to Save Money, Pay Down Debt in 2014
      • Consumers Anticipate Spending Less on Home Products, More on Healthcare and Kids in 2014
    • Decline in Home Remodeling
      • Table Households That Did or Plan to Do Any Remodeling, 2008-2014 (percent of households)
    • Do-It-Yourself Home Remodeling Declines
    • Highest Percentage of Households Spent Between $250 and $999 on Home Improvement Products
    • Clutter Culture Still Leads to Stress
    • 2 Million Households Purchased a Storage Shed in 2014
      • Table Home Improvement Products Bought in Last 12 Months, 2008-2014 (percent of households)
    • Highest Percentage of Households Spent $1,000 or More on Sheds
    • Do-It-Yourself Assembly and Installation of Sheds Declines
    • Younger Boomer Households Making $75,000 or More Likely to Buy Sheds
      • Table Demographic Characteristics of Storage Shed Purchasers, 2014 (Index)
    • Over 2% of Households Plan to Remodel Basements, Attics, or Garages in Next 12 Months
      • Table Home Remodeling Projects in Past and Next 12 Months, 2008-2014 (percent of households)
    • Gen Xers Remodel Basements, Attics and Garages at Highest Rates
      • Table Demographic Characteristics of Basement, Attic and Garage Remodelers, 2014 (Index)
    • Lifestyle/Psychographic Attitudes of Remodelers
      • Table Lifestyle/Psychographic Attitudes of Adults Who Did Selected Remodeling in Last 12 Months, 2014 (Index)
    • Lifestyle/Psychographic Attitudes of Shed, Kitchen Cabinet, and Garage Door Purchasers
      • Table Lifestyle/Psychographic Attitudes of Adults Who Purchased Sheds, Kitchen Cabinets, and Garage Doors, 2014 (Index)
    • Consumer Attitudes Measured with Simmons Segmentation System
      • Simmons Retail Shopper Segmentation System
        • Table How Consumers Identify with Simmons Retail Shopper Segments, 2014 (percent)
    • Increasing Internet Use for Product Research and Shopping
      • Table Attitudes About Internet Research and Shopping for All Adults, Shed Purchasers and Basement/Attic/Garage Remodelers, 2008-2014 (percent of adults)
      • Table Attitudes About Internet Research and Shopping for All Adults, Shed Purchasers, Basement/Attic/Garage Remodelers, and Those with Certain Lifestyle/Psychographic Attitudes, 2014 (percent)
    • Awareness and Cost Biggest Obstacles for Green Products
      • Home Décor Enthusiasts and People Looking to Improve Their Home Think Greener
        • Table Environmental Attitudes of All Adults, Shed Purchasers, Basement/Attic/Garage Remodelers, and Those with Certain Lifestyle/Psychographic Attitudes, 2014 (percent)
    • Consumer Demographics and Impact on Storage, Organization
      • Table Characteristics of Demographic Cohorts and Storage and Organization Needs
      • Shelf Genie Markets by Demographics
    • American Nests Expanding
      • Lennar's Next Gen - The Home Within a Home
    • Manufacturers Continue To Be More Consumer-Centric
      • Home Builders Influence Storage Product Manufacturers
        • Table Pulte Homes Life Tested Home Features

Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 3rd Edition

Americans are acquisitive. We like to buy things and put them in our homes – even if the homes aren’t blessed with terrific storage space. Enter the home organization market – products designed to make order out of disorder, in closets, garages, cabinets, storage sheds, etc. Early on this was a thriving market. Then came the recession, and the market for these products stalled.

So what lies in the future for the home storage market?

In Home Organization in the U.S.: General Purpose Storage, Closets, Garages, and Storage Sheds, 3rd Edition, a new report, Packaged Facts finds that sales of home organization products have been recovering from the recession-induced slowdown. While consumers are still shy to pull the trigger on large, discretionary items, our research indicates that the home organization market should continue to recover and perform better than many other household product categories. Consumer demand exists and is growing for the products.

Packaged Facts estimates that overall U.S. manufacturers’ sales of home organization products reached $8.5 billion in 2014. The market grew at an estimated compound annual growth rate (CAGR) of 3.5% between 2010 and 2014. Sales recovered during the period after growing at less than a 1% CAGR between 2006 and 2010. During that period the market declined in 2008 and 2009 due to the recession and housing crash. Sales reversed the downward trend in 2010 and have continued to increase slowly through 2014. The economic recovery, while slow and uneven, has propelled sales growth, which had been increasing at a rapid pace prior to the recession. Pent up demand for garage and closet organization products as well as sheds and general storage products has further helped drive sales increases over the last several years.

Packaged Facts estimates that the home organization products market will continue to grow and at a CAGR of nearly 4% to reach $10.3 billion in 2019. The pace of future growth should be at a slightly accelerated rate compared to the last several years due to expected growth of employment and housing.

Closet and garage organization products have been the main drivers of growth for the market before and after the recession. While the financial and housing collapse hurt these highly discretionary items, particularly higher-priced installed systems, consumers have shifted to buying less expensive DIY systems or components to help propel the categories back to growth. Specific products that have done well tap into trends that are still relevant and growing in importance. They include convenience, ease and simplicity of use and assembly, versatility and customization, utilization of wasted space for storage, and more stylish products tied into home decor.

Scope of Report

This report focuses on home organization products sold to consumers in the United States. Products covered include items used by consumers to store and organize things within and outside their homes. The report broadly categorizes products for general purpose storage, closets, garages, and outdoor storage sheds. Products are purchased by consumers as DIY or installed items that are assembled by others. Not included are food storage products and furniture such as conventional cabinets. For the purpose of this report, sales are estimated at the manufacturer’s level and include products sold to consumers but not services rendered such as consultation and installation.

The report covers all retail channels of distribution that carry DIY home organization products such as mass merchandisers, warehouse clubs, home improvement centers, hardware stores, specialty stores, department stores, dollar stores, food and drug stores, catalogues, home shopping channels, Internet retailers, and manufacturers own websites. Also included are dealers, franchisees and agents who sell installed products. Market size data are provided at the manufacturer’s sales level for 2010-2014 and projections for 2014-2019. In addition to presenting industry statistics, this report identifies key trends affecting the marketplace and profiles key and interesting manufacturers and retailers.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included consultation with industry sources and on-site examination of retail stores. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, publications and other market research sources. Total sales of home organization products, as well as breakouts by manufacturer, product form and retail channel, are difficult to quantify since most sales are unaudited. Additionally, the vast majority of market players are private firms. Particularly challenging is the fact that many products such as totes and bins can be used across various rooms of the home. We used our research and analysis to develop market sales and share data estimates. Our analysis of consumer trends relies on data from various sources including a national online consumer usage survey conducted in January/February 2014 by Packaged Facts, and Simmons National Consumer Surveys for Winter 2008 through Winter 2014, from Experian Marketing Services.

Market Definition

Home organization products consist of a range of items consumers use to store and organize possessions inside and outside of the home. We’ve defined four broad categories: general purpose storage, closets, garages, and outdoor storage sheds. General purpose storage includes containers, shelving, cabinets, drawers, modular units, hanging storage, accessories, and other products used throughout the home and not specified for use in closets or garages. Closet storage consists of a wide range of products such as rails, tracks, rods, shelves, hanging organizers, drawers, and doors. Garage storage includes wall systems, cabinets, and overhead storage products. Outdoor sheds are storage units placed outside the home and typically used to store gardening and other outdoor equipment and supplies. Products, typically made from resin/plastic, vinyl, metal, or wood, range from small preassembled units to larger, site-built sheds.


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