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U.S. Food Market Outlook 2019

U.S. Food Market Outlook 2019

U.S. Food Market Outlook, 2019 focuses on the market for selected food products sold to consumers in the United States through retail channels. All retail channels of distribution are covered including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels such as online and mail order. Market size data are provided at the retail sales level for 2013-2018 and projections for 2018-2023.

Markets covered include:

  • Cereal
  • Chocolate Candy
  • Cookies
  • Fresh Bread
  • Fresh Packaged Salads
  • Frozen Dinners/Entrees
  • Frozen Pizza
  • Ice Cream/Frozen Novelties
  • Meal/Snack Bars
  • Meat/Poultry
  • Natural & Specialty Cheese
  • Salty Snacks
  • Soup
  • Yogurt


  • Executive Summary
    • Introduction
      • Scope
      • Methodology
    • Cereal
      • Key Opportunities for Future Growth
    • Chocolate Candy
      • Key Opportunities for Future Growth
    • Cookies
      • Key Opportunities for Future Growth
    • Fresh Bread
      • Key Opportunities for Future Growth
    • Fresh Packaged Salads
      • Key Opportunities for Future Growth
    • Frozen Dinners/Entrees
      • Key Opportunities for Future Growth
    • Frozen Pizza
      • Key Opportunities for Future Growth
    • Ice Cream and Frozen Novelties
      • Key Opportunities for Future Growth
    • Meal and Snack Bars
      • Key Opportunities for Future Growth
    • Meat and Poultry
      • Key Opportunities for Future Growth
    • Natural and Specialty Cheese
      • Key Opportunities for Future Growth
    • Salty Snacks
      • Key Opportunities for Future Growth
    • Soup
      • Key Opportunities for Future Growth
    • Yogurt
      • Key Opportunities for Future Growth
  • Cereal
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Cereal Nearly $11 Billion in 2018
      • Market at $10. 2 Billion by 2023
        • Table U. S. Cereal Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U. S. Cereal Market Retail Volume Sales, 2013–2018 (in pounds and percent change)
    • Market Segmentation
      • Category Sales
        • Table U. S. Cereal Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Cereal not Just for Breakfast Anymore
      • Innovation: Gut Health Getting Attention in Cereal
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • General Mills and Kellogg Control Over 50% of Total Market
        • Table Selected Marketers/Brands of Cereal, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
      • Sweetening the Cereal Bowl to Drive Kid Appeal
      • Healthier Kids Cereal
      • Incentive to Reduce Sugar
      • Clean Label Equals Healthy and Nutritious
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Cereal: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
    • Consumer Trends
      • Cold Cereal Consumption Declining but Eaten by 84% of Households
      • More Consumers Prefer Pre-Sweetened Cold Cereal
        • Table Types of Cold Cereal Eaten Most Often, 2008–2018 (percent of U. S. households that eat cold cereal)
      • Cold Cereal Eaters Eat a Lot of Cereal
        • Table Portions of Cold Cereal Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat cold cereal)
      • Highest Percentage of Hot Cereal Eaters Consumes Lowest Volume
        • Table Portions of Hot Cereal Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat hot cereal)
      • Biggest Cold Cereal Gainers are Sweetened
        • Table Brands of Cold Cereal Eaten Most Often by Households in the Last 7 Days, 2008–2018 (percent of households that eat cold cereal)
      • Quaker Dominates Hot Cereal
        • Table Brands of Hot Cereal Eaten Most Often by Households in the Last 7 Days, 2008–2018 (percent of households that eats hot cereal)
  • Chocolate Candy
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Chocolate Candy Nearly $23 Billion in 2018
      • Market to Exceed $25 Billion by 2023
        • Table U. S. Chocolate Candy Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U. S. Chocolate Candy Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)
    • Market Segmentation
      • Category Sales
        • Table U. S. Chocolate Candy Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Clean Label Differentiates Premium Chocolates
      • Innovation: Uniqueness Sells at Mass and Premium
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Hershey and Mars Wrigley Control Nearly 70% of the Mass Market
        • Table Selected Marketers/Brands of Chocolate Candy, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
      • Innovating to Reduce Sugar
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Chocolate candy: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
    • Consumer Trends
      • Chocolate & Other Candy Consumption Increased Over Last Decade
        • Table Consumption Rates for Chocolate & Other Candy, 2008–2018 (percent of adults)
      • Fun-Size Packages Increasing in Popularity
        • Table Types of Chocolate & Other Candy Eaten Most Often, 2008–2018 (percent of adults who eat chocolate & other candy)
      • Most Adults Eat 10 or More Servings of Chocolate & Other Candy per Month
        • Table Servings of Chocolate & Other Candy Eaten in Last 30 Days, 2008–2018 (percent of U. S. adults who eat chocolate & other candy)
      • Kit Kat Biggest Gainer in Last 10 Years
        • Table Brands of Chocolate Candy Eaten Most Often by Adults, 2008–2018 (percent of adults who eat chocolate candy)
  • Cookies
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Cookies Nearly $11 Billion in 2018
      • Market to Reach $12 Billion by 2023
        • Table U. S. Cookies Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U. S. Cookies Market Retail Volume Sales, 2013–2018 (in pounds and percent change)
    • Factors to Market Growth
      • Innovation: Indulgence Still Rules
      • Innovation: New Functional Benefits Drive Innovation
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Mondelez Controls About 40% of the Market
        • Table Selected Marketers/Brands of Cookies, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Organic Share of Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
      • Healthier Kids Cookies
      • High Protein Cookies Mainly Plant-Based
      • Clean Label and Free From Equals Healthy and Nutritious
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Cookies: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
    • Consumer Trends
      • Ready-to-Eat Cookies Eaten by Over 70% of Households
        • Table Consumption Rates for Ready-to-Eat Cookies, 2008–2018 (percent of households)
      • Consumers Like Sandwich Cookies and Chocolate Chip Most
        • Table Types of Cookies Eaten Most Often, 2008–2018 (percent of U. S. households that eat cookies)
      • Consumers Overwhelmingly Prefer Regular Cookies
        • Table Kinds of Cookies Eaten Most Often, 2013–2018 (percent of U. S. households that eat cookies)
      • Most Households Eat 4-7 Packages a Month
        • Table Packages of Cookies Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat cookies)
      • Oreos, Chips Ahoy, Store Brands Biggest Gains in Last 10 Years
        • Table Brands of Cookies Eaten Most Often by Households, 2008–2018 (percent of households that eats cookies)
  • Fresh Bread
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Fresh Bread Exceed $16 Billion in 2018
      • Market to Reach Nearly $17 Billion by 2023
        • Table U. S. Fresh Bread Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U. S. Fresh Bread Market Retail Volume Sales, 2013–2018 (in pounds and percent change)
    • Market Segmentation
      • Category Sales
        • Table U. S. Fresh Bread Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Opportunities in Bread Come in New Ways and from New Players
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Bimbo, Flowers and Private Label Control 70% of the Market
        • Table Selected Marketers/Brands of Fresh Bread, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
      • Clean Label Driven by Organic, Artisan Bakers
      • Free-From Movement Targets Allergens and Grains
      • Designed for Kids
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Fresh Bread: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation:
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
    • Consumer Trends
      • Bread Eaten by Virtually All Households
        • Table Consumption Rates for Bread, 2008–2018 (percent of households)
      • Consumer Bread Preferences
        • Table Types of Bread Eaten Most Often, 2008–2018 (percent of U. S. households that eat bread)
      • Most People Eat Bread, but Don't Eat a Lot
        • Table Loaves of Bread Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eats bread)
      • Nature's Own Stands Out Over Last 10 Years
        • Table Brands of Bread Eaten Most Often by Households, 2008–2018 (percent of U. S. households that eats bread)
  • Fresh Packaged Salads
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Fresh Packaged Salads Over $6 Billion in 2018
      • Market to Reach Nearly $8 Billion by 2023
        • Table U. S. Fresh Packaged Salads Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U. S. Fresh Packaged Salads Market Retail Volume Sales, 2013–2018 (in million pounds and percent change)
    • Market Segmentation
      • Category Sales
    • Factors to Market Growth
      • Innovation: Convenience Drives Innovation
      • Innovation: Local—The Next-Gen Organic
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Fresh Express, Dole, and Private Label Control About 70% of the Market
        • Table Selected Marketers/Brands of Fresh Packaged Salads, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
      • Ensuring Clean Label for All Packaged Salad Products
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Fresh Salads: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store Innovation
      • Opportunities for Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
    • Consumer Trends
      • Packaged Salads Eaten by 70% of Households
        • Table Consumption Rates for Bagged/Packaged Salads and Fresh Produce, 2009-2018 (percent of households)
      • Consumers of Packaged Salad and Fresh Produce Share Many Characteristics with Some Distinctions
        • Table Demographic Characteristics of Bagged/Packaged Salad and Fresh Produce Eaters, 2018 (Index)
      • Organic Consumption
        • Table Consumption Rates for Organic Vegetables, 2016–2018 (percent of households that eat fresh produce)
      • Organic Vegetables Eaten Most by Younger, Higher Income Households
        • Table Demographic Characteristics of Organic Vegetable Eaters, 2018 (Index)
      • Brand Usage
        • Table Brands of Bagged/Packaged Salads Eaten Most Often by Households, 2009-2018 (percent of households that eat bagged/packaged salads)
  • Frozen Dinners/Entrees
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Frozen Dinners/Entrees Over $11 Billion in 2018
      • Market to Exceed $12 Billion by 2023
        • Table U. S. Frozen Dinners/Entrees Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U. S. Frozen Dinners/Entrees Market Retail Volume Sales, 2013–2018 (in millions of pounds)
    • Market Segmentation
      • Segment Sales
        • Table U. S. Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Greater Authenticity Drives Innovation
      • Innovation: Customized Nutrition with Functional Benefits
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Nestlé and ConAgra Control About 60% of Market
        • Table Selected Marketers/Brands of Frozen Dinners/Entrees, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
      • Natural Key Driver of Cleaner Labels
      • Plant-Based Defining Healthier Frozen Meals
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Frozen Dinners/Entrees: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
    • The Consumer
      • Frozen Dinners/Entrees Eaten by Over 40% of Households
        • Table Consumption Rates for Frozen Main Courses and Complete Dinners, 2008–2018 (percent of households)
        • Table Consumption Rates for Frozen Pizza, 2008–2018 (percent of households)
      • Consumption Rates Decline for Heaviest Eaters, Increase for Lightest Eaters
        • Table Number of Frozen Complete Dinners Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen complete dinners)
        • Table Number of Frozen Main Courses Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen main courses)
      • Stouffer's and Marie Callender's Big Gainers
        • Table Brands of Frozen Main Courses and Complete Dinners Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of households that eats frozen main courses and complete dinners)
  • Frozen Pizza
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Frozen Pizza Exceed $5 Billion in 2018
      • Market to Exceed $6 Billion in 2023
        • Table U. S. Frozen Pizza Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U. S. Frozen Pizza Market Retail Volume Sales, 2013–2018 (in millions of pounds)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Premiumization Helps Drive Innovation and Growth
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Nestlé and Schwan's Control 60% of Market
        • Table Selected Marketers/Brands of Frozen Pizza, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
      • "Free-From" Efforts Resulting in Cleaner Labels
      • Plant-Based Defining Healthier Frozen Pizzas
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Frozen Pizza: U. S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
    • The Consumer
      • Frozen Pizza Eaten by 2/3 of Households
        • Table Consumption Rates for Frozen Pizza, 2008–2018 (percent of U. S. households)
        • Table Consumption Rates for Frozen Main Courses and Complete Dinners, 2008–2018 (percent of U. S. households)
      • Frozen Pizza Eaters Don't Eat Them That Often
        • Table Number of Frozen Pizzas Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat frozen pizza)
      • DiGiorno Biggest Gainer
        • Table Brands of Frozen Pizza Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of U. S. households that eats frozen pizza)
  • Ice Cream and Frozen Novelties
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Ice Cream and Frozen Novelties at Nearly $13 Billion in 2018
      • Market to Exceed $14 Billion by 2023
        • Table U. S. Ice Cream and Frozen Novelties Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U. S. Ice Cream and Frozen Novelties Market Retail Volume Sales, 2013–2018 (combination of pints for ice cream/sherbet and 16 oz equivalents for frozen novelties)
    • Market Segmentation
      • Category and Segment Sales
        • Table U. S. Ice Cream and Frozen Novelties Market Retail Dollar Sales: By Category & Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Opportunities in Ice Cream in New Ways and from New Players
      • Innovation: From Global Treats
      • Innovation: Indulgence Sells at Every Level
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Unilever, Nestlé, and Private Label Control Nearly 60% of Market
        • Table Selected Marketers/Brands of Ice Cream and Frozen Novelties, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
      • Remaking Light Ice Cream as Low-Calorie
      • Clean Label Differentiates Premium Ice Creams
      • Ice Cream Alternatives Drive Plant-Based Trend
      • Innovating to Reduce Sugar
      • Targeting Kids Directly
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Ice Cream & Frozen Novelties: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store Innovation
      • Opportunities for Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
    • The Consumer
      • Ice Cream Has Highest Household Penetration
        • Table Consumption Rates for Ice Cream, Frozen Novelties, and Packaged Frozen Yogurt, 2008–2018 (percent of U. S. households)
      • Regular Dominates Ice Cream Segment
        • Table Types of Ice Cream/Sherbet Eaten Most Often, 2008–2018 (percent of U. S. households that eat ice cream/sherbet)
      • Most Ice Cream/Sherbet Eaters Consume 2-4 Quarts a Month
        • Table Quarts of Ice Cream/Sherbet Eaten in Last 30 Days, 2009-2018 (percent of U. S. households that eat ice cream/sherbet)
      • Store Brands Big Gainers, Breyers & Edy's Big Decliners
        • Table Brands of Ice Cream/Sherbet Eaten Most Often by Households, 2008–2018 (percent of U. S. households that eat ice cream/sherbet)
  • Meal & Snack Bars
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Meal & Snack Bars $7 Billion in 2018
      • Market to Exceed $8 Billion by 2022
        • Table U. S. Meal & Snack Bars Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U. S. Meal & Snack Bars Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)
    • Market Segmentation
      • Category Sales
        • Table U. S. Meal & Snack Bars Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Clean Label Equals Healthy & Nutritious
      • Innovation: New Functional Benefits Drive Innovation
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • General Mills, Kellogg & CLIF Bar Control About 50% of the Market
        • Table Selected Marketers/Brands of Meal & Snack Bars
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
      • Making Kid-Friendly Bars More Nutritious
      • Free-From Movement Targets Allergens
      • Natural & Plant-Based Defining Healthier Bars
      • Innovating to Reduce Sugar
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Meal & Snack Bars: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store Innovation
      • Opportunities for Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
    • Consumer Trends
      • Breakfast/Cereal/Granola Snacks & Bars Eaten by Over 50% of Adults
        • Table Consumption Rates for Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars, 2008–2018 (percent of adults)
      • Consumers Prefer Granola, but Fruit & Nut Bars Gaining
        • Table Types of Breakfast/Cereal/Granola Snacks & Bars Eaten Most Often, 2008–2018 (percent of adults that eat breakfast/cereal/granola snacks & bars)
      • Snack Bar Eaters Don't Eat Them That Often
        • Table Servings of Breakfast/Cereal/Granola Snacks & Bars Eaten in Last 30 Days, 2008–2018 (percent of U. S. adults that eat breakfast/cereal/granola snacks & bars)
      • Nature Valley, CLIF & Pure Protein Biggest Gainers
        • Table Brands of Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often by Adults, 2008–2018 (percent of adults that eat breakfast/cereal/granola & energy/diet snacks & bars)
  • Meat and Poultry
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Meat and Poultry $98 Billion in 2018
      • Market to Reach $108 Billion by 2023
        • Table U. S. Meat and Poultry Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U. S. Meat and Poultry Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)
    • Market Segmentation
      • Category and Segment Sales
        • Table U. S. Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Opportunities in Meat and Poultry in New Ways and from New Players
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Low
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Five Companies Control Majority of the Market
      • Other Players
        • Table Selected Marketers/Brands of Meat and Poultry
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
      • Free-From Targets Hormones and Antibiotics
      • Meat Alternatives Drive Plant-Based Trend
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Meat and Poultry: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store Innovation
      • Opportunities for Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
    • Consumer Trends
      • Consumers Continue to Love Beef and Chicken
        • Table Consumption Rates for Selected Meat & Poultry, 2008–2018 (percent of households)
      • More Households Eating Bacon
        • Table Consumption Rates for Selected Processed Meats and Poultry 2008–2018 (percent of households)
      • Most Preferred Cold Cuts
        • Table Types, Kinds, and Brands of Cold Cuts Eaten Most Often, 2008–2018 (percent of U. S. households that eats cold cuts)
      • Most Preferred Sausages: Breakfast; Pork; Jimmy Dean, Hillshire Farm
        • Table Types, Kinds, and Brands of Sausages Eaten Most Often, 2008–2018 (percent of U. S. households that eats sausages)
  • Natural and Specialty Cheese
    • Scope
      • Difference Between Natural and Specialty Cheese
      • Products Outside Scope
    • Methodology
    • The Market
      • Retail Sales of Natural and Specialty Cheese $16 Billion in 2018
      • Market to Exceed $18 Billion by 2023
        • Table U. S. Natural and Specialty Cheese Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U. S. Natural and Specialty Cheese Market Retail Volume Sales, 2013–2018 (in millions of pounds and percent change)
    • Market Segmentation
      • Category Sales
        • Table U. S. Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: New Forms Creating New Opportunities
      • Innovation: Making Cooking with Cheese More Convenient
      • Innovation: Crafting Cheese Part of Premiumization Trend
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Private Label, Kraft, and Sargento Control 70% of the Market
        • Table Selected Marketers/Brands of Natural and Specialty Cheese, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Cheese Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
      • Natural Cheese Nutritious Snack for Kids
      • Sustainable Milk Sourcing to Ensure Quality
      • Natural Cheese Naturally Free-From Artificial Ingredients
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Natural and Specialty Cheese: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store Innovation
      • Opportunities for Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
    • Consumer Trends
      • Consumption of Natural/ Specialty Cheese Increasing; American/Processed Cheese Declining
        • Table Consumption Rates for Natural and Specialty, and American/Processed Cheese 2008–2018 (percent of households)
      • Vast Majority of Natural Cheese Consumers Eat Full Fat Products
        • Table Types of Natural and Specialty Cheese Eaten Most Often, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)
      • Consumption Increases Most for Shredded, Sliced, and String Cheese
        • Table Forms of Natural and Specialty Cheese Eaten Most Often, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)
      • Cheddar and Mozzarella Still Rule but Specialty Varieties Keep Gaining
        • Table Kinds of Natural and Specialty Cheese Eaten Most Often, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)
      • High Consumption Households Increase
        • Table Pounds of Natural and Specialty Cheese Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat natural and specialty cheese)
      • Sargento Top Gainer Over Last Ten Years
      • Consumers Eat Store Brands, Kraft, and Sargento Most Often
        • Table Brands of Natural and Specialty Cheese Eaten Most Often by Households in the Last 7 Days, 2008–2018 (percent of households that eats natural and specialty cheese)
  • Salty Snacks
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Salty Snacks at $26 Billion in 2018
      • Market Nearly $32 Billion by 2023
        • Table U. S. Salty Snacks Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U. S. Salty Snacks Market Retail Volume Sales, 2013–2018 (in millions of pounds)
    • Market Segmentation
      • Category Sales
        • Table U. S. Salty Snack Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Opportunities in Salty Snacks Come in New Ways and from New Players
      • Innovation: Indulgence Still Rules
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • PepsiCo Controls 60% of Market
        • Table Selected Marketers/Brands of Salty Snacks, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
      • Making Salty Snacks Kid-Friendlier
      • Free-From Movement Targets Allergens
      • Sustainably Reducing Food Waste
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Salty Snacks: U. S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • Opportunities for In-Store Innovation
      • Opportunities for Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
    • The Consumer
      • Product Usage Rates
        • Table Consumption Rates for Selected Salty Snacks, 2008–2018 (percent of households)
      • Potato Chips
        • Table Types of Potato Chips Eaten Most Often, 2008–2018 (percent of U. S. households that eat potato chips)
        • Table Bags of Potato Chips Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat potato chips)
        • Table Brands of Potato Chips Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of households that eat potato chips)
      • Corn/Tortilla/Pita Chip & Cheese Snacks
        • Table Bags of Corn/Tortilla/Pita Chip & Cheese Snacks Eaten in Last 30 Days, 2008–2018 (percent of U. S. households that eat corn/tortilla chips/cheese snacks)
        • Table Brands of Corn/Tortilla/Pita Chip/Cheese Snacks Eaten Most Often by Households in the Last 30 Days, 2008–2018 (percent of U. S. households that eat corn/tortilla/pita chip/cheese snacks)
  • Soup
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Soup $7 Billion in 2018
      • Market to Reach Over $7 Billion by 2023
        • Table U. S. Soup Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U. S. Soup Market Retail Volume Sales, 2012–2018 (in pounds/16oz. equivalents and percent change)
    • Market Segmentation
      • Category Sales
        • Table U. S. Soup Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Opportunities Remain in Soup, but in New Ways & from New Players
      • Innovation: Turning Old Form Into New Trend
      • Innovation: Drink Your Soup
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Campbell Soup Controls 60% of Wet Soups
        • Table Selected Marketers/Brands of Soup 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
      • Free-From & Less Salt Key Innovation Drivers
      • Fresh, Natural, &Plant-Based Defining Healthier Soups
      • Making Soup Appealing to Kids
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Soup: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store Innovation
      • Opportunities for Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
    • Consumer Trends
      • Wet Soup Consumption Declines
        • Table Consumption Rates for Canned/Packaged Soup, Broth, &Stock, 2008–2018 (percent of U. S. households)
      • More Consumers Prefer Ready-To-Serve Soup
        • Table Types of Canned/Packaged Soup, Broth, &Stock Eaten Most Often, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, &stock)
      • Most Households Eat 4 to 5 Cans of Soup per Week
        • Table Cans of Canned/Packaged Soup, Broth, &Stock Eaten in Last 7 Days, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, &stock)
      • Swanson Broth & Store Brand Biggest Gainers
        • Table Brands of Canned/Packaged Soup, Broth, &Stock Eaten Most Often by Households in Last 7 Days, 2008–2018 (percent of U. S. households that eat canned/packaged soup, broth, &stock)
  • Yogurt
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Yogurt Nearly $9 Billion in 2018
      • Market to Reach $9. 5 Billion by 2023
        • Table U. S. Yogurt Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U. S. Yogurt Market Retail Volume Sales, 2013–2018 (in millions of pints and percent change)
    • Market Segmentation
      • Category Sales
        • Table U. S. Yogurt Market Retail Dollar Sales: By Category, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Opportunities Remain in Yogurt, but in New Ways & from New Players
      • Innovation: Dairy Alt as the New Greek
      • Innovation: New International Styles
      • Innovation: Indulgence & Convenience Never Go Out of Style
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Danone, Chobani, &General Mills Control Nearly 70% of Market
        • Table Selected Marketers/Brands of Yogurt, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U. S. households)
      • Kid-Friendly, Portable Probiotics
      • Yogurt Alternatives Drive Plant-Based Trend
      • Innovating to Reduce Sugar
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Yogurt: U. S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store & Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Categories, 2008–2018 (percent of U. S. households)
    • Consumer Trends
      • Yogurt Eaten by More than Half of Adults
        • Table Consumption Rates for Yogurt & Smoothies, 2008–2018 (percent of U. S. adults)
      • Consumers Prefer Spoonable Yogurt by a Wide Margin
        • Table Forms of Yogurt & Smoothies Eaten/Drank Most Often, 2011–2018 (percent of U. S. adults that eat/drink yogurt & smoothies)
      • Consumers Increasingly Prefer Regular (Full-Fat) Yogurt
        • Table Types of Yogurt & Smoothies Eaten/Drank Most Often, 2008–2018 (percent of U. S. adults that eat/drink yogurt & smoothies)
      • Consumers Prefer Yogurt with Fruit & Greek Style
        • Table Kinds of Yogurt & Smoothies Eaten/Drank Most Often, 2008–2018 (percent of U. S. adults that eat/drink yogurt & smoothies)
      • Most Yogurt Eaters/Drinkers Don't Consume It That Frequently
        • Table Servings of Yogurt Eaten/Drank in Last 30 Days, 2008–2018 (percent of U. S. adults that eat/drink yogurt)
      • Chobani Gains; Dannon, Yoplait Decline
        • Table Brands of Yogurt Eaten/Drank Most Often by Adults in the Last 30 Days, 2008–2018 (percent of U. S. adults that eats/drinks yogurt)

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