U.S. Food Market Outlook 2019

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In the latest edition of the best-selling Food Market Outlook report series, Packaged Facts covers the retail market across 14 key product categories.

Cereal

This report focuses on the market for cereal, generally eaten for breakfast, sold to consumers in the United States through retail channels. The market is broken out into two categories: cold cereal and hot cereal.Cold cereal is ready-to-eat out of the package. Hot cereal, primarily oatmeal as well as others like farina, is mixed with liquid and heated on the stovetop or in the microwave.

Chocolate Candy

This report focuses on the market for chocolate candy sold to consumers in the United States through retail channels. The mass market is broken out into six IRI-tracked categories:

· Box/Bag/Bar; Snack Size;Holiday/Seasonal; Gift Box; Sugar Free; and Novelty.

· The market is also categorized by everyday chocolate versus premium chocolate. The chocolate industry has historically defined premium chocolate as product selling over 50¢/ounce($8/pound), although some manufacturers and data suppliers may use a different threshold.

Cookies

This report focuses on the market for packaged cookies sold to consumers in the United States through retail channels. It covers all retail channels of distribution that carry packaged cookies, which are segmented as supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores,dollar stores, and direct-sales channels such as online, mail order, and person to person (including Girl Scout sales).

Fresh Baked Bread

This report focuses on the market for packaged fresh bread sold to consumers in the United States through retail channels. The market is broken out into five categories: Bread (includes pita), Rolls/Buns/Croissants,Hamburger/Hot Dog Buns, English Muffins, and Bagels/Bialys.

Packaged Salad

This report focuses on the market for fresh packaged salads sold to consumers in the United States through retail channels. Fresh packaged salads include pre-cut salad greens that are sold in plastic bags, clam shells,or other packaging. They consist of single variety or blends, organic salads, coleslaw,and kits that include salad greens as well as other ingredients such as dried fruit,nuts, seeds, protein, and dressing.

Frozen Dinners/Entrees

This report focuses on the market for packaged frozen dinners/entrees sold to consumers in the United States through retail channels. There are six segments within the frozen dinners/entrees category:

· Single-Serve Dinners/Entrees

· Multi-Serve Dinners/Entrees

· Hand-Held Entrees (Non-Breakfast)

· Pot Pies

· Pasta

· Chili

Frozen Pizza

This report focuses on frozen pizza sold to consumers through U. S. retail channels. The report may discuss products that are not part of the scope or included in sales estimates including frozen pizza crusts and dough, frozen pizza kits and toppings, and frozen pizza snacks. Market size data are provided at the retail sales level for 2013–2018 and projections for 2018-2023.

Ice Cream and Frozen Novelties

This report focuses on the market for packaged ice cream and frozen novelties sold to consumers in the United States through retail channels.The market is broken out into two categories: ice cream/sherbet and frozen novelties (packaged single-serve units including cones, cups, bars, sandwiches, nuggets, and squeeze tubes). Frozen novelties can be made with most products, including ice cream, frozen yogurt, and fruit ices.

Meal & Snack Bars

This report focuses on the market for meal and snack bars sold to consumers in the United States through retail channels. To discuss sales trends and forecasts the report breaks the market out into two categories as defined by Packaged Facts and four segments as tracked by IRI:

· Meal Bar Category

o   Primarily nutritional bars that are marketed as meal replacement, diet, or fitness supplements.

o   One segment: Nutritional/Intrinsic Health Value Bars.

· Snack Bar Category

o   Primarily cereal and granola bars with marketing focused more on flavor than nutrition.

o   Three segments: Granola Bars; Breakfast/Cereal/Snack Bars; and All Other Snack/Granola Bars.

Meat and Poultry

This report focuses on the market for packaged meat and poultry sold to consumers in the U. S. through retail channels. Meat refers to muscle and other edible tissues harvested from common livestock animals such as cows, pigs, and sheep. Poultry encompasses chicken, turkey, and other common birds harvested for edible products.

This report includes fresh (fresh meat cuts, ground meat, and poultry parts sold in the meat department/meat case); frozen (meat and poultry, some processed, sold in freezer section); and refrigerated products (primarily frankfurters, sausage, lunch and breakfast meats, and prepared products).

Natural and Specialty Cheese

This report focuses on packaged natural and specialty cheese sold to consumers through U S. retail channels. In the U. S. , the Food and Drug Administration’s(FDA) Code of Federal Regulations legally defines cheese, which may be made from cow’s, goat’s, or sheep’s milk or a blend.

For the sake of generating sales estimates and discussing market and product trends, Packaged Facts breaks out the Natural and Specialty Cheese market into 10 IRI-defined categories:

· Shredded, Chunks, Slices, String/Stick, Shelf-Stable Grated, Refrigerated Grated, Crumbled, Ricotta, Cubes, and All Other Forms.

Salty Snacks

This report focuses on the market for salty snacks sold to consumers in the United States. Salty snacks are broken out into eight categories:

· potato chips

· tortilla/tostada chips

· other salted snacks (not including nuts)

· pretzels

· cheese snacks

· corn snacks (not including tortilla chips)

· ready-to-eat (RTE) popcorn/caramel corn

· pork rinds

Soup

This report focuses on the market for soup sold to consumers in the United States through retail channels.

The market is broken out into nine categories:

· Ready-to-Serve (RTS) Wet Soup

· Condensed Wet Soup

· Wet Broth/Stock

· Ramen

· Dry Soup

· Bouillon

· Dry Broth/Stock

· Refrigerated Soup

· Frozen Soup

Yogurt

This report focuses on the market for yogurt sold to consumers in the United States through retail channels. The market is broken out into two categories: refrigerated yogurt (spoonable) and refrigerated yogurt drinks.

While the report may discuss yogurt in other forms (frozen yogurt, yogurt dips, snacks, etc. ) or yogurt sold in other venues such as foodservice channels, they are not part of the scope or included in sales estimates.