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Eating Trends: Restaurant Use

Eating Trends: Restaurant Use

This Eating Trends report provides a topline data overview of continuity and changes in U.S. adult (age 18+) use of restaurants, with a focus on fast-food (limited-service) and full-service (sit-down table service) chain restaurants. The purchasing, demographic, and psychographic data presented draw on the MRI-Simmons national consumer survey series, primarily referencing the Spring 2019 survey release, but also providing historical perspective through selected data back through Spring 2009.


  • INTRODUCTION: SCOPE AND METHODOLOGY
  • Overview
    • RESTAURANT USAGE RATES
      • Table Percent of Adults Who Eat at Restaurants: Fast-Food vs. Full-Service, 2009-2019
    • RESTAURANT SPENDING
      • Table Percent of Adults Using Restaurants in Last 30 Days, 2014-2019
      • Table Spending Levels at Fast-Food Restaurants in Last 30 Days, 2014-2019 (percent of adults)
      • Table Spending Levels at Full-Service Restaurants in Last 30 Days, 2014-2019 (percent of adults)
    • RESTAURANT USE FOR BREAKFAST
      • Table Percent of Adults Who Use Restaurants for Breakfast: Fast-Food vs. Full-Service, 2009-2019
    • RESTAURANT USE FOR LUNCH
      • Table Percent of Adults Using Restaurants for Lunch, 2009-2019
    • RESTAURANT USE FOR DINNER
      • Table Percent of Adults Using Restaurants for Dinner, 2009-2019
    • RESTAURANT USE FOR BETWEEN-MEAL SNACKS
      • Table Percent of Adults Using Restaurants for Snacks, 2009-2019
    • RESTAURANT USE PATTERNS: FREQUENCY AND WITH WHOM
      • Table Number of Times Restaurants Used Per Month: Fast-Food vs. Full-Service, 2014-2019 (percent of adults)
      • Table Using Restaurants: Alone vs. With Others, 2009-2019 (percent of adults)
      • Table Using Fast-Food Restaurants: Alone vs. With Others, 2009-2019 (percent of adults)
      • Table Using Full-Service Restaurants: Alone vs. With Others, 2009-2019 (percent of adults)
    • USE OF RESTAURANT COUPONS
      • Table Household Use of Restaurant Coupons, 2009-2019 (percent)
    • USE OF RESTAURANT GIFT CARDS
      • Table Use of Restaurant/Coffee Shop Gift Cards in Last 12 Months, 2011-2019
    • USAGE TRENDS FOR LEADING RESTAURANT CHAINS
      • Table Top Fast-Food or Full-Service Chain Restaurants, 2019 (in thousands of adults)
      • Table Top Gainers in Consumer Base Among Fast-Food or Full-Service Chain Restaurants, 2009 vs. 2019 (in thousands of adults)
  • Fast-Food Restaurants
    • Fast Food Consumer Trends
      • Table Fast-Food Restaurant Customer Base: By Type of Food, 2019 (in thousands and percent of adults)
      • Table Customer Base for Leading Beef/Burger/BBQ Restaurant Chains, 2019 (in thousands and percent of adults)
      • Table Customer Base for Leading Fast-Food Chicken Chain Restaurants, 2019 (in thousands and percent of adults)
      • Table Customer Base for Leading Fast-Food Coffee/Bakery Restaurant Chains, 2019 (in thousands and percent of adults)
      • Table Customer Base for Leading International Fast-Food (Mexican, Tex-Mex, or Asian) Restaurant Chains, 2019 (in thousands and percent of adults)
      • Table Customer Base for Leading Fast-Food Pizza/Pasta Restaurant Chains, 2019 (in thousands and percent of adults)
      • Table Customer Base for Leading Fast-Food Sub/Sandwich Restaurant Chains, 2019 (in thousands and percent of adults)
      • Table Customer Basse for Leading Fast-Food Seafood Restaurant Chains, 2019 (in thousands and percent of adults)
      • Table Customer Base for Leading Ice Cream, Frozen Yogurt, Smoothie, and Juice Restaurant Chains, 2019 (in thousands and percent of adults)
  • Full-Service Restaurants
    • Consumer Trends and Full-Service Restaurants
      • Table Customer Base for Leading Full-Service Restaurant Chains, 2019 (in thousands and percent of adults)
      • Table Top 10 Full-Service Restaurant Chains: Numbers of Visits in Last 30 Days, 2019 (percent of adults)

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