Durable Dog and Cat Petcare Products, 2nd Edition

Durable Dog and Cat Petcare Products, 2nd Edition


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Focusing on product innovation and consumer preferences, Durable Dog and Cat Petcare Products, 2nd Edition, breaks out this $4.9 billion market into seven categories:
  • Toys: fetch toys, plush toys, non-edible chew toys, rope/pull toys, treat-dispensing toys, interactive toys, cat scratchers, and cat furniture/“kitty condos”
  • Collars, leashes, and harnesses: basic/decorative collars, chain/choke collars, muzzle/head collars, training collars, e-collars, and activity trackers (medicated collars are excluded); basic harnesses, no-pull harnesses, and special needs/handicapped harnesses; basic leashes, retractable leashes, hands-free leashes, double leashes, and training leashes; tie-outs/stakes/cables
  • Beds: pillow/cushion beds, nest/cuddle beds, donut/bolster beds, orthopedic beds, heated/cooling pads, kennel pads, raised cots, and covered/cave beds
  • Carriers, crates, and housing: carriers, crates, pens/kennels, dog houses, travel/car accessories, strollers, and bicycle trailers, as well as other containment products including pet gates, doors, and fencing systems
  • Bowls, feeders, waterers: bowls/diners/dishes, elevated bowls, slow feeders, gravity feeders/waterers, electronic feeders/waterers, travel feeders/waterers, feeding accessories, food storage
  • Apparel/fashion accessories: outdoor clothing, decorative clothing, costumes
  • Litter boxes and accessories: basic litter boxes, covered/enclosed litter boxes, automated litter boxes (including rake, rotating, self-flushing), decorative litter boxes; litter scoops; litter mats; waste disposal systems (excludes non-durable litter accessories such as waste bags and disposable litter boxes, litter mats, litter box liners, and litter additives)


  • Executive Summary
    • Market Overview
      • Scope and Methodology
      • Market Size and Composition
      • Market Drivers
      • Marketer Overview
      • Consumer Overview
    • Toys
      • Market Overview
      • Consumer Trends
      • Marketing and New Product Trends
    • Collars, Leashes, and Harnesses
      • Market Overview
      • Consumer Trends
      • Marketing and New Product Trends
    • Beds
      • Market Overview
      • Consumer Trends
      • Marketing and New Product Trends
    • Carriers, Crates, and Housing
      • Market Overview
      • Consumer Trends
      • Marketing and New Product Trends
    • Bowls, Feeders, and Waterers
      • Market Overview
      • Consumer Trends
      • Marketing and New Product Trends
    • Apparel and Fashion Accessories
      • Market Overview
      • Consumer Trends
      • Marketing and New Product Trends
    • Litter Boxes and Accessories
      • Market Overview
      • Marketer Overview
      • Consumer Trends
      • Marketing and New Product Trends
    • Sales Growth Opportunities
      • E-commerce: The Big Disruptor
      • Cats: the Underserved Minority
      • Products as Petcare Providers
      • Pet Health as Key to Next-Level Premiumization
      • Tapping into Millennials
  • Market Overview
    • Chapter Highlights
    • Scope and Methodology
      • Market Definition: Seven Product Categories
      • Report Methodology
    • Market Size and Composition
      • Modest But Steady Gains in U.S. Retail Sales
        • Table U.S. Retail Sales of Durable Petcare Products: 2012, 2016, 2017, 2022 (dollars in millions and CAGR)
      • Largest Durables Category Is Toys at Over $1.5 Billion
        • Table U.S. Retail Sales of Durable Petcare Products by Category, 2016 vs. 2017 (dollars in millions and percent change)
        • Table U.S. Retail Sales of Durable Petcare Products by Category, 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
        • Table U.S. Retail Sales and Share of Durable Petcare Products by Category: Dog vs. Cat, 2017 (percent and dollars in millions)
      • Market Share by Retail Channel
      • Tech Products Reach $400 Million in Sales
    • Market Drivers
      • Pet Durables a Significant Part of Non-Food Pet Supplies Market
      • E-Commerce Prompts Category-Wide Innovation
      • Next Generation of Pet Owners Take "Pet Parent" to Heart
        • Table Level of Agreement with Statement: "I consider my dogs/cats to be part of the family," 2018 (percent of pet owners)
        • Table Level of Agreement with Statement: "I enjoy buying pet products that pamper my dogs/cat," 2018 (percent of pet product buyers)
      • Pet Owners Seek Products that Keep Pets Close
        • Table Travel Activities of Dog and Cat Owners in Last 12 Months, 2017-2018 (percent of dog owners vs. cat owners)
      • Natural/Eco-Friendly Products Gaining Momentum in Durables Market
      • Safety Is Key in Durables Market
      • Pet Ownership and Population Trends
        • Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2010-2016 (percent)
        • Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category and Income Level, 2016 (percent)
        • Table Size of Pet Dogs: Owned and Recently Acquired, 2018 (percent of dog owners)
    • Marketer Overview
      • Wide Range of Companies Compete in Durables Market
      • Acquisitions and Expansion Activity
      • Walmart Introduces Vibrant Life Private-Label Brand
      • Celebrities and Licensing Bring Pop Culture to Pet Market
      • "Eco-Friendly" Is the New "Natural" in Durables Market Positioning
      • Pets on the Go
      • "Connected" Is a Top Draw in Durables
    • Consumer Overview
      • Data Sources
      • 38% of U.S. Households Own Dogs, 25% Own Cats
        • Table Household Ownership Rates for Selected Pet-Owning Classifications, 2014-2018 (percent and number of U.S. households)
      • Durable Petcare Product Purchasing Rates by Category
        • Table Annual Purchasing Rates for Durable Petcare Products by Product Type, 2013-2018 (percent and number of U.S. dog- or cat-owning households)
        • Table Annual Purchasing Rates for Durable Petcare Products by Product and Pet Type, 2018 (percent)
        • Table Household Purchasing Patterns for Durable Petcare Products by Category and Dog or Cat Ownership Classification, 2017/2018 (percent of total purchasers and purchasing index)
      • Toys Top the List in Packaged Facts Survey
      • Pet Specialty, Mass Merchandiser Are the Favored Channels
      • Kennels/Carriers/Crates Category Has Highest Per-Item Price
        • Table Pet Durables Average Price Per Unit by Category, 2017 (U.S. dollars)
  • Toys
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales on Slow But Steady Upward Curve
        • Table U.S. Retail Sales of Dog and Cat Toys: 2012 vs. 2017 vs. 2022 (dollars in millions)
      • Marketer Overview
    • Consumer Trends
      • Consumer Trends in Pet Toys
        • Table Purchasing Patterns for Dog or Cat Toys by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Toys by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Toys by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Toys by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Toys by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
    • Marketing and New Product Trends
      • Toys Category Thrives on Pet-Pleasing, Long-Lasting Products
      • Fetch Toys
      • Chew Toys
      • Tug Toys
      • Plush Toys
      • Puzzle/Stimulation Toys
      • Tech Toys
      • Cat Toys
  • Collars, Leashes, and Harnesses
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales Chalk Up Steady Gains
        • Table U.S. Retail Sales of Dog and Cat Collars, Leashes, and Harnesses: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
      • Marketer Overview
      • Mass-Market Leaders
      • Pet Specialty Leaders
    • Consumer Trends
      • Consumer Trends in Collars, Leashes, and Harnesses
        • Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
    • Marketing and New Product Trends
      • Collars/Leashes/Harnesses in Demand as More Pets Accompany Owners
        • Table Ownership of Collars by Type, 2016 (percent of dog and cat owners)
        • Table Ownership of Leashes by Type: 2010 vs. 2016 (percent of dog owners)
      • No-Pull/Training Products
      • Outdoor Gear
      • Multi-Functional Products
      • Stylish/Decorative
      • Eco-Friendly
      • Harnesses
      • Cat Collars, Leashes, and Harnesses
      • Pet Wearables: Tracking, Monitoring, and More
  • Beds
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales Post Healthy Growth
        • Table U.S. Retail Sales of Dog and Cat Beds: 2012 vs. 2017 vs. 2022 (dollars in millions)
      • Marketer Overview
      • Mass-Market Consolidated Among Handful of Marketers
      • Pet Specialty Leaders
    • Consumer Trends
      • Consumer Trends in Pet Beds
        • Table Purchasing Patterns for Dog or Cat Beds by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Beds by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Beds by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Beds by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Beds by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
    • Marketing and New Product Trends
      • Function and Fashion
      • Covered/Contained Beds
      • Designer/Décor Beds
      • Functional Beds
      • Private-Label/Licensed Beds
  • Carriers, Crates, and Housing
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales Post Steady Growth
        • Table U.S. Retail Sales of Dog and Cat Carriers, Crates, and Housing: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
      • Airlines Update Pet Travel Requirements
      • Marketer Overview
      • Mass-Market Leaders
      • Pet Specialty Leaders
    • Consumer Trends
      • Consumer Trends in Carriers, Crates, and Housing
        • Table Purchasing Patterns for Dog or Cat Carriers, Crates, and Kennels by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Carriers, Crates, and Kennels by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog Carriers, Crates, and Kennels by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog Carriers, Crates, and Kennels by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Pet Carriers, Crates, and Kennels by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
    • Marketing and New Product Trends
      • Pet Comfort, Portability Among the Top Appeals
        • Table Factors Impacting Purchase Decision of Most Recent Pet Carrier/Crate/Housing Purchase, 2018 (percent of dog- and cat-owning households)
        • Table Material of Most Recent Pet Carrier/Crate/Housing Purchase, 2018 (percent of dog- and cat-owning households)
      • Carriers
      • Cat Containment
      • Pet Doors
      • Strollers
      • Crates
  • Bowls, Feeders, and Waterers
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales Post Steady Growth
        • Table U.S. Retail Sales of Bowls, Feeders, and Waterers: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
      • Marketer Overview
    • Consumer Trends
      • Consumer Trends in Bowls, Feeders, and Waterers
        • Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
    • Marketing and New Product Trends
      • Pet Owners Choose Stylish and Solution-Based Feeders
        • Table Ownership of Bowls/Feeders/Waterers by Type, 2016 (percent of dog and cat owners)
      • Designer Bowls
      • Functional Feeders/Waterers
      • Smart Feeders and Waterers
      • Travel Feeders/Waterers
  • Apparel and Fashion Accessories
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales Edge Upward
        • Table U.S. Retail Sales of Pet Apparel and Fashion Accessories: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
      • Marketer Overview
      • Pet Specialty Business Is Highly Fragmented
      • Mass-Market Leaders
    • Consumer Trends
      • Consumer Trends in Apparel and Fashion Accessories
        • Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Generational Cohort and Number of Dogs Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Race/Ethnicity and Number of Dogs Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Geographic Region and Number of Dogs Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Household Income Bracket and Number of Dogs Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Number of Children in Household and Number of Dogs Owned, 2017/18 (percentages and index)
    • Marketing and New Product Trends
      • Merging Function and Fashion
      • Functional Apparel
      • Fashion-Focused Apparel
      • Eco-Friendly Apparel
  • Litter Boxes and Accessories
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales on the Rise
        • Table U.S. Retail Sales of Litter Boxes and Accessories: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
      • Marketer Overview
      • Mass-Market Litter Box and Litter Box Accessories Marketers
      • Pet Specialty Leaders
    • Consumer Trends
      • Litter Boxes and Accessories Consumer Trends
        • Table Ownership of Litter Boxes by Type: 2010-2016 (percent of cat owners)
    • Marketing and New Product Trends
      • Performance and Convenience Are the Watchwords

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