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Bundle: Breakfast Trends and Opportunities (3 Reports)

Bundle: Breakfast Trends and Opportunities (3 Reports) 


This bundle is ideal for anyone seeking an in-depth, panoramic examination of the American market for breakfast products at retail and breakfast culinary trends at foodservice. Combined the reports feature 300+pages of insights, market analysis, estimates, projections, charts, graphs, and much more.


Breakfast: Retail Product Trends and Opportunities in the U.S., 2nd Edition

CHAPTER 1: EXECUTIVE SUMMARY
THE MARKET
Scope of Report
Report Methodology
REPORT SUMMARY
Market Factors
Segment Dollar Size vs. Projected Growth Rate Leaders
Table 1-1 Current and Projected U.S. Retail Sales of Selected Breakfast Products: By Category and
Segment, 2016 vs. 2017 and 2022P (in millions of dollars and percent change)
Attitudes Toward Breakfast
Cereal
Frozen Breakfast
Breakfast Breads
Breakfast Proteins
Yogurt & Smoothies
Other Breakfast Foods
CHAPTER 2: MARKET FACTORS
KEY POINTS
POPULATION TRENDS
Aging Population Impacts
Table 2-1 Total U.S. Population by Age Demographic, 2016-2020 (in number and percent of adult population)
Growth of Multicultural Population Influences Market
Table 2-2 U.S. Population by Race/Ethnicity, 2016-2020 (in number and percent of population)
THE FAMILY HOUSEHOLD
Focus on Child Consumer to Foster Strong Breakfast Habits
Table 2-3 U.S. Child Population by Age Bracket, 2016-2020 (in number and share of child population)
Kids Wield Power Over Household Food Purchases, Especially Breakfast Foods
Figure 2-1 Kids as Influencers, December 2017 (percent of respondents with children under 18 in HH)
Table 2-4 Kids as Influences by Food Type, December 2017 (percent of respondents with children under 18 in HH)
INCOME, CONSUMER CONFIDENCE, AND IMPACT GROCERY SPENDING
Highest Household Income Demographics
Figure 2-2 Median Household Incomes, by Age of Householder, 2016
Rising Consumer Confidence Equates to Willingness to Spend
Figure 2-3 Consumer Confidence, 2008-2018
Gap Narrows Between Food Sales at Home and Away From Home
Figure 2-4 Food Sales, 2008-2018
HEALTH AND WELLNESS TRENDS
American’s Waistlines Still Expanding
Figure 2-5 Trends in Adult and Youth Obesity, 1999–2000 through 2013–2014
The Importance of Health-Related Product Claims and Positioning
Table 2-5 Shopper Draw for “No/Low” Claims, December 2017 (percent of adults)
Table 2-6 Shopper Draw for Selected Dietary Lifestyle Product Claim, December 2017 (percent of adults)
Implications for the Breakfast Food Market
Healthy Breakfast Food at Retail
Figure 2-6 Annie’s Homegrown Cereals
Figure 2-7 Amy’s Kitchen
Figure 2-8 Nature’s Path Sunrise Breakfast Biscuits
The struggle between healthful and indulgent breakfast food at restaurants
RETAIL SALES PROJECTIONS AND TRENDS
Segment Dollar Size vs. Projected Growth Rate Leaders
Table 2-7 Current and Projected U.S. Retail Sales of Selected Breakfast Products: By Category and Segment, 2016 vs. 2017 and 2022P (in millions of dollars and percent change)
Walmart Leads in Grocery Retail
Table 2-8 Selected Retail Chains Shopped, 2017 (percent)
CHAPTER 3: ATTITUDES TOWARD BREAKFAST
KEY POINTS
Breakfast as the Most Important Meal of the Day
Table 3-1 Attitudes Toward Relative Importance of Mealtimes, 2017 (percent)
The “Breakfast Believer”
Table 3-2 Usage Indexes for Breakfast Prioritizers by Demographic, 2017
Breakfast Believers Tend to be Health-Minded
Table 3-3 Selected Attitudes Toward Health and Food: Households Overall vs. Breakfast Prioritizers, 2017
Breakfast Believers Feel Guilty Indulging in Sweets or Fattening Foods
Table 3-4 Selected Attitudes Toward Indulgence and Food: Households Overall vs. Breakfast Prioritizers, 2017
Household Penetration of Breakfast Foods
Figure 3-1 Household Usage Rates of Selected Breakfast Foods, 2017 (percent)
Table 3-5 Household Usage Rates and Indexes of Selected Breakfast Foods, 2017
CHAPTER 4: CEREAL
KEY POINTS
HOUSEHOLD PENETRATION OF CEREAL
Highest Usage Rates Among Breakfast Foods
Table 4-1 Usage Rates for Cereal, 2017 (number and percent of households)
Trends Over Time
Figure 4-1 Household Usage Rates for Cereal, 2007-2017 (percent)
Key Demographics
Table 4-2 Usage Indexes for Cereal by Demographics, 2017
MARKETING AND PRODUCT TRENDS
Sweetening the Cereal Bowl to Drive Kid Appeal
Figure 4-2 Kellogg’s Unicorn Cereal
Figure 4-3 Post Cookie Cereals
Figure 4-4 Kellogg’s Chocolate Cereals
Overnight Oats Hit Morning Trifecta: Health, Quick Prep, and Portability
Figure 4-5 Quaker Overnight Oats
Figure 4-6 Dave’s Gourmet Overnight Oats
Hot Cereals Focus on Single-Serve, Portable Formats Underscored With Health Claims
Figure 4-7 thinkThin Protein & Fiber Hot Oatmeal
CHAPTER 5: FROZEN BREAKFAST FOODS
KEY POINTS
HOUSEHOLD PENETRATION OF FROZEN BREAKFAST FOODS
Waffles Post Highest Usage Rates
Table 5-1 Usage Rates for Frozen Breakfast Foods, 2017 (number and percent of households)
Trends Over Time
Figure 5-1 Household Usage Rates for Frozen Breakfast Foods, 2007-2017 (percent)
Key Demographics: Frozen Waffles/Pancakes/French Toast
Table 5-2 Usage Indexes for Frozen Waffles/Pancakes/French Toast by Demographics, 2017
Key Demographics: Frozen Entrées/Sandwiches
Table 5-3 Usage Indexes for Frozen Entrées/Sandwiches by Demographics, 2017
MARKETING AND PRODUCT TRENDS
Innovation Attributes
Kid Appeal
Figure 5-2 Eggo
Figure 5-3 Bagel Bites Breakfast
Premium Quality and Unique Flavors
Figure 5-4 WaffleWaffle
Figure 5-5 Jimmy Dean Premium Breakfast Bowl
Figure 5-6 El Monterey Morning Squares
Nutrition
Figure 5-7 Vans Simply Wholesome
Figure 5-8 Kodiak Cakes Toaster Waffles
CHAPTER 6: BREAKFAST BREADS
KEY POINTS
HOUSEHOLD PENETRATION OF BREAKFAST BREADS
Perennial Favorites
Table 6-1 Usage Rates for Breakfast Breads, 2017 (number and percent of households)
Trends Over Time
Figure 6-1 Household Usage Rates for Breakfast Breads, 2007-2017 (percent)
Key Demographics: Bagels, Croissants, and Packaged Muffins
Table 6-2 Usage Indexes for Bagels, Croissants, Packaged Muffins by Demographics, 2017
Key Demographics: Breakfast Pastries
Table 6-3 Usage Indexes for Breakfast Pastries by Demographics, 2017
MARKETING AND PRODUCT TRENDS
Balancing Health and Indulgence
Integrating Health
Figure 6-2 Franz Bakery Bagels
Figure 6-3 Muffin Revolution
The Indulgent Factor
Figure 6-4 Entenmann’s Little Bites
Figure 6-5 Lidl Italiamo
CHAPTER 7: BREAKFAST PROTEINS
KEY POINTS
HOUSEHOLD PENETRATION OF BREAKFAST PROTEINS
Eggs, Bacon, and Sausage: Breakfast and Breakfast All Day
Table 7-1 Usage Rates for Breakfast Proteins, 2017 (number and percent of households)
Trends Over Time
Figure 7-1 Household Usage Rates for Breakfast Proteins, 2007-2017 (percent)
MARKETING AND PRODUCT TRENDS
Cues from Menu Trends
Breakfast Bowls
Figure 7-2 McDonald’s Breakfast Bowls
Breakfast Hash
Figure 7-3 Hash Kitchen Facebook Post, May 2018
CHAPTER 8: YOGURT & SMOOTHIES
KEY POINTS
HOUSEHOLD PENETRATION OF YOGURT & SMOOTHIES
Quick Breakfast Solutions
Table 8-1 Usage Rates for Yogurt & Smoothies, 2017 (number and percent of households)
Trends Over Time
Figure 8-1 Household Usage Rates for Yogurt & Smoothies, 2007-2017 (percent)
Key Demographics
Figure 8-2 Yoplait Go-Gurt Sour Patch Kids
Table 8-2 Usage Indexes for Yogurt & Smoothies by Demographics, 2017
MARKETING AND PRODUCT TRENDS
Innovation Through Flavor and Variety Expansion
Mix-In Mania
Figure 8-3 Chobani Flip Morning
Figure 8-4 Yoplait Mix-Ins
Figure 8-5 Noosa Mates
International Yogurts
Figure 8-6 Wallaby Organic
Figure 8-7 Icelandic Provisions Skyr
Figure 8-8 Oui by Yoplait
Non-dairy
Figure 8-9 Silk Yogurt Alternatives
Figure 8-10 Kite Hill Almond Milk Yogurts
Figure 8-11 Good Karma Flax Milk Yogurts
Figure 8-12 Forager Cashew Milk Yogurts
CHAPTER 9: OTHER BREAKFAST FOODS
KEY POINTS
HOUSEHOLD PENETRATION OF SELECT OTHER BREAKFAST FOODS
Several Popular Types of Breakfast Bars
Table 9-1 Usage Rates for Select Other Breakfast Foods, 2017 (number and percent of households)
Trends Over Time
Figure 9-1 Household Usage Rates for Select Breakfast Foods, 2007-2017 (percent)
Key Demographics: Breakfast/Cereal/Granola Snacks & Bars
Table 9-2 Usage Indexes for Breakfast/Cereal/Granola Snacks & Bars by Demographics, 2017
Key Demographics: Toaster Pastries
Table 9-3 Usage Indexes for Toaster Pastries by Demographics, 2017
MARKETING AND PRODUCT TRENDS
Toaster Pastries Focus on Kid Flavors
Figure 9-2 Pop-Tarts Facebook, December 2017
Figure 9-3 Pop Tarts Flavors
Breakfast/Cereal/Granola Snacks & Bars Focus 0n Convenient Nutrition
Figure 9-4 Nature Valley
Figure 9-5 RxBar
Figure 9-6 Lärabar Nut & Seed


Breakfast and Breakfast Foods All Day: Culinary Trend Tracking Series

Introduction: Scope of Report
Forward
PROFILES
Asian Influences in the A.M.
Biscuit Love
Breakfast Bowls of Champions
Chilaquiles and Migas: Beyond the Breakfast Burrito
Donuts with a Difference
Bent Eggs Benedict
Frittatas as Open-Faced Omelets
Juices
Breakfast Sausage Breaks Out
Shaksuka: Poached Eggs Middle East Style
Toasts and Breakfast Sandwiches
Waffles, French Toast, and Pancakes


Eggs: Culinary Trend Tracking Series

Introduction: Scope of Report
Forward
PROFILES
Chilaquiles and Migas: Beyond the Breakfast Burrito
Deviled Eggsplosion
Bent Eggs Benedict
Frittatas as Open-Faced Omelets
There’s More to Meringue …
Okonomiyaki: As You Like It Japanese Pancakes
Shaksuka: Poached Eggs Middle East Style
Sous Vide/Slow Cooked Eggs
Yolk-Centric

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