U.S. Beverage Market Outlook 2021
Description
U.S. Beverage Market Outlook 2021
Most major beverage categories are mature and rely primarily on population growth, leaving marketers with the challenge of bringing something new to the table. Opportunities abound for companies that invest in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences, including the wellness and plant-based areas but also flavor trends.
The COVID-19 pandemic led to sharply increased demand for beverages in the retail sector as consumption shifted from the foodservice industry to the home. Even as foodservice outlets reopened and vaccination rates rose, many consumers are continuing to spend more time at home compared to their pre-pandemic habits. This has – along with caution associated with the rise of COVID-19 variants – resulted in more beverages consumed at home as many consumers continue to prepare and consume most of their meals at home. As a result, while demand on the retail side has slowed from the gains seen from 2019-2020, sales have remained elevated from pre-pandemic levels.
Historical and projected retail sales are presented in additional detail for beverages within these primary categories -- carbonated soft drinks, energy and sports drinks, bottled water (plain and enhanced), dairy beverages, dairy alternatives, juices, coffee, and tea. Additionally, the report has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous figures and images highlighting product and marketing trend examples. This report also goes in-depth on COVID-19 trends affecting the beverage market.
With a focus on growth opportunities and “what’s next” – along with bringing decades of food and beverage market perspective and analysis to the table – U.S. Beverage Market Outlook 2021: Retail Beverage Trends & Consumption Preferences is packed with actionable insights about consumer trends, behavior, and motivations. This report delivers predictions and recommendations designed to guide retailers, service providers, wholesalers, beverage suppliers and bottlers, packaging firms, and investors in making business decisions about the beverage market.
Most major beverage categories are mature and rely primarily on population growth, leaving marketers with the challenge of bringing something new to the table. Opportunities abound for companies that invest in new product launches, ingredient changes, and different marketing tactics to appeal to changing consumer preferences, including the wellness and plant-based areas but also flavor trends.
The COVID-19 pandemic led to sharply increased demand for beverages in the retail sector as consumption shifted from the foodservice industry to the home. Even as foodservice outlets reopened and vaccination rates rose, many consumers are continuing to spend more time at home compared to their pre-pandemic habits. This has – along with caution associated with the rise of COVID-19 variants – resulted in more beverages consumed at home as many consumers continue to prepare and consume most of their meals at home. As a result, while demand on the retail side has slowed from the gains seen from 2019-2020, sales have remained elevated from pre-pandemic levels.
Historical and projected retail sales are presented in additional detail for beverages within these primary categories -- carbonated soft drinks, energy and sports drinks, bottled water (plain and enhanced), dairy beverages, dairy alternatives, juices, coffee, and tea. Additionally, the report has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous figures and images highlighting product and marketing trend examples. This report also goes in-depth on COVID-19 trends affecting the beverage market.
With a focus on growth opportunities and “what’s next” – along with bringing decades of food and beverage market perspective and analysis to the table – U.S. Beverage Market Outlook 2021: Retail Beverage Trends & Consumption Preferences is packed with actionable insights about consumer trends, behavior, and motivations. This report delivers predictions and recommendations designed to guide retailers, service providers, wholesalers, beverage suppliers and bottlers, packaging firms, and investors in making business decisions about the beverage market.
Table of Contents
243 Pages
- Beverage Retail Sales Forecast
- COVID-19 Effects on Retail Beverage Sales
- E-Commerce Sales Surge
- Beverage Trends
- Scope
- Methodology
- Highlights
- Negative Personal Effects of the Pandemic
- Even More Report Negative Effects on Friends/Family
- Effects on Work
- Effects on Work Are Continuing in 2021
- Consumer Concerns About Food Safety Rise in Wake of Pandemic
- Water Consumption Increases Most During Pandemic
- Beverage Retail Sales Forecast
- Distribution Trends
- Grocery Delivery
- Direct-to-Consumer Sales
- Plant-Based & Other Innovations in Dairy Alternatives
- Sustainability and Transparency
- Beyond Better-for-You
- Sugar Reduction
- Hybrids
- Flavor Forward
- CBD Beverages
- Hard Beverages
- Private Label Maintains Importance During Pandemic
- Plastic Packaging Solutions
- Sales Outlook
- Consumer Insights
- Key Opportunities
- Sales Outlook
- Consumer Insights
- Key Opportunities
- Sales Outlook
- Consumer Insights
- Key Opportunities
- Sales Outlook
- Consumer Insights
- Key Opportunities
- Sales Outlook
- Consumer Insights
- Key Opportunities
- Sales Outlook
- Consumer Insights
- Key Opportunities
- Sales Outlook
- Consumer Insights
- Key Opportunities
Pricing
Currency Rates
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