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Sports Nutrition and Weight Management Report 2023

Publisher Nutrition Business Journal
Published Apr 01, 2023
SKU # NUT18139422

Description

Sports Nutrition and Weight Management Report 2023


When faced with the uncertainty of the economic climate, the sports nutrition and weight management industry remained resilient throughout the year and continue to have strong predictions forecasted. At no shock to us, the categories examined in this report continued to perform across the industry even with the threat of recession.

In the Sports Nutrition and Weight Management Report 2023 explore survey results that study current and targeted future users. We study the habits within the sports and nutrition industry by generation, giving you the insight needed to be ahead with the trends leading the different categories.

When taking a closer look, you will see that:

We dig deeper into key categories.
Following a huge comeback year, the market is normalizing.
Sports nutrition continues to be a standout category.
The 2023 Sports Nutrition and Weight Management Report offers more data than years prior. With an expansion on the examined categories, this is a report you will want to add to your 2023 collection.

Table of Contents

Executive overview
Top thoughts
Categorical whiplash
Improving general health was the top reason for why regular sports nutrition users take sports nutrition products
Price was the most important for generally active consumers who plan to buy a sports nutrition product in the next year
Energy and joint support are top reasons occasional sports nutrition users would purchase a new product for support
$62.9 billion U.S. sports nutrition and weight management industry by category, 2022
U.S. Sports nutrition and weight management sales and growth, 2018-2026e
U.S. Sports nutrition and weight management sales by category, 2018-2026e
U.S. Sports nutrition and weight management growth by category, 2018-2026e
U.S. Sports nutrition and weight management market share by category, 2018-2026e
Read more
Sports food and beverage: Functional beverages and bars
Top thoughts
Recovering lost ground
71% of regular sports nutrition users agree they always look for low sugar when selecting hydration or electrolyte products
Animal-based protein ingredients individually ranked higher than plant-based ingredients
Functional sports beverages vs. Total sports nutrition and weight management sales and growth, 2018-2026e
Functional sports beverage sales and growth, 2018-2026e
$1.3 billion functional sports beverage sales by channel, 2022
Sports nutrition functional beverage sales by channel, 2018-2026e
Sports nutrition functional beverage growth by channel, 2018-2026e
Nutrition bars and gels vs. Total sports nutrition and weight management sales and growth, 2018-2026e
Nutrition bars and gels sales and growth, 2018-2026e
$5.7 billion nutrition bar and gel sales by channel, 2022
Nutrition bar and gel sales by channel, 2018-2026e
Nutrition bars and gels growth by channel, 2018-2026e
Market manifestations: Functional beverages
Huel Ready-to-Drink
Kate Farms Nutrition Shake
Soylent Complete Energy
Market manifestations: Bars and gels
All Real Protein Bar
Good To Go Soft Baked Bars
SlimFast Intermittent Fasting Bar
Sports food and beverage: Hydration and energy
Top thoughts
Sips and splurges
Energy and immune are top reasons for regular sports nutrition users seeking out hydration products
Recovery from a workout was the primary consumption reason for occasional users of a hydration or electrolyte product
Half of regular sports nutrition users prefer ready-to-drink bottles and liquids for their hydration products
Multivitamins are the top daily product that regular sports nutrition users take for support in their active lifestyle or
sports performance
$40.7 billion sports hydration and energy beverages by channel, 2022
Sports hydration and energy beverages sales and growth, 2018-2026e
Sports hydration and energy beverages sales by channel, 2018-2026e
Sports hydration and energy beverages growth by channel, 2018-2026e
Sports hydration and energy beverages market share by channel, 2018-2026e
Sports hydration and energy beverages vs. Total sports nutrition and weight management industry sales and growth,
2018-2026e
$15.2 billion sports hydration beverages by channel, 2022
Sports hydration beverages sales and growth, 2022-2026e
Sports hydration beverage sales by channel, 2022-2026e
Sports hydration beverage growth by channel, 2022-2026e
Sports hydration beverage market share by channel, 2022-2026e
Sports hydration beverages vs. Total sports nutrition and weight management industry sales and growth, 2022-2026e
Sports energy beverages sales and growth, 2018-2026e
$25.5 billion sports energy beverages by channel, 2022
Sports energy beverage sales by channel, 2022-2026e
Sports energy beverage growth by channel, 2022-2026e
Sports hydration beverage market share by channel, 2022-2026e
Sports hydration beverages vs. Total sports nutrition and weight management industry sales and growth, 2022-2026e
Market manifestations: Hydration
Roar Organic
Prime Hydration
Needed Hydration Support
Market manifestations: Energy
Alani Energy
Oca
Goli Energy Bites
Read more
Sports supplements
Top thoughts
Fresh powder
More than one-third of protein users take protein 3 - 6 times per week
Highest protein content, no added sugar, and organic are top product attributes to regular sports nutrition users
Sports nutrition pills and gummies vs. Total sports nutrition and weight management sales and growth, 2018-2026e
Sports nutrition pills and gummies sales and growth, 2018-2026e
$394 million U.S. sports nutrition pills and gummies sales by channel, 2022
Sports nutrition pills and gummies sales by channel, 2018-2026e
Sports nutrition pills and gummies growth by channel, 2018-2026e
Sports nutrition protein powders vs. Total sports nutrition and weight management sales and growth, 2018-2026e
Sports nutrition protein powders sales and growth, 2018-2026e
Sports nutrition protein powders sales by protein type, 2022-2026e
Sports nutrition protein powders growth by protein type, 2022-2026e
All other sports nutrition powders sales and growth, 2022-2026e
All other sports nutrition powders sales, growth, and market share 2022-2026e
$7.3 billion U.S. sports nutrition powders by channel, 2022
Sports nutrition powders sales by channel, 2018-2026e
Sports nutrition powders growth by channel, 2018-2026e
Market manifestations: Sports supplements
Natreve Mooless Whey
Olly Recover Gummy Rings
Equate Plant-based Protein Supplement
Weight management supplements
Top thoughts
Managing expectations for weight management
Mass market leads for regular purchasers of sports nutrition products
Weight management pill supplements vs. Total sports nutrition and weight management sales and growth, 2018-2026e
Weight management pill supplements sales and growth, 2018-2026e
$1.6 billion weight management pill supplements by channel, 2022
Weight management pill supplements sales by channel, 2018-2026e
Weight management pill supplements growth by channel, 2018-2026e
Weight management meal supplement vs. Total sports nutrition and weight management sales and growth, 2018-2026e
Weight management meal supplement sales and growth, 2018-2026e
$5.9 billion weight management meal supplements by channel, 2022
Weight management pill supplements sales by channel, 2018-2026e
Weight management pill supplements growth by channel, 2018-2026e
Market manifestations: Weight management supplements
Release
Mdrive Lean
Sakara Metabolism Super Powder
Read more
Sales channels
Top thoughts
The aisles have it
Comparing top information sources for staying up to date on new products between generally active consumers
$62.9 billion U.S. sports nutrition and weight management sales by channel, 2022
U.S. Sports nutrition and weight management sales by channel, 2018-2026e
U.S. Sports nutrition and weight management growth by channel, 2018-2026e
$6.7 billion U.S. natural and specialty retail sports nutrition and weight management sales by category, 2022
U.S. Natural and specialty retail sports nutrition and weight management sales and growth, 2018-2026e
U.S. Natural and specialty retail sports nutrition and weight management sales by category, 2018-2026e
U.S. Natural and specialty retail sports nutrition and weight management growth by category, 2018-2026e
U.S. Natural and specialty retail sports nutrition and weight management market share by category, 2018-2026e
$46.3 billion U.S. mass market retail sports nutrition and weight management sales by category, 2022
U.S. Mass market retail sports nutrition and weight management sales and growth, 2018-2026e
U.S. Mass market retail sports nutrition and weight management sales by category, 2018-2026e
U.S. Mass market retail sports nutrition and weight management growth by category, 2018-2026e
U.S. Mass market retail sports nutrition and weight management market share by category, 2018-2026e
$3.4 billion U.S. MLM-network marketing sports nutrition and weight management sales by category, 2022
U.S. MLM-network marketing sports nutrition and weight management sales and growth, 2018-2026e
U.S. MLM-network marketing sports nutrition and weight management sales by category, 2018-2026e
U.S. MLM-network marketing sports nutrition and weight management growth by category, 2018-2026e
U.S. MLM-network marketing sports nutrition and weight management market share by category, 2018-2026e
$4.9 billion U.S. e-commerce sports nutrition and weight management sales by category, 2022
U.S. E-commerce sports nutrition and weight management sales and growth, 2018-2026e
U.S. E-commerce sports nutrition and weight management sales by category, 2018-2026e
U.S. E-commerce sports nutrition and weight management growth by category, 2018-2026e
U.S. E-commerce sports nutrition and weight management market share by category, 2018-2026e
$1.3 billion U.S. practitioner and fitness club sports nutrition and weight management sales by category, 2022
U.S. Practitioner and fitness club sports nutrition and weight management sales and growth, 2018-2026e
U.S. Practitioner and fitness club sports nutrition and weight management sales by category, 2018-2026e
U.S. Practitioner and fitness club sports nutrition and weight management growth by category, 2018-2026e
U.S. Practitioner and fitness club sports nutrition and weight management market share by category, 2018-2026e
$264 million U.S. mail order, DRTV, and radio sports nutrition and weight management sales by category, 2022
U.S. Mail order, DRTV, and radio sports nutrition and weight management sales and growth, 2018-2026e
U.S. Mail order, DRTV, and radio sports nutrition and weight management sales by category, 2018-2026e
U.S. Mail order, DRTV, and radio sports nutrition and weight management growth by category, 2018-2026e
U.S. Mail order, DRTV, and radio sports nutrition and weight management market share by category, 2018-2026e
Read more
Appendix
Generally active consumers have used the following supplements in the last 12 months
Frequency of consuming sports nutrition products for generally active consumers
About 12% of generally active consumers who don’t currently use sports nutrition products said they would consider
purchasing in the next 12 months
Adding protein and managing weight top the reasons for occasional users who consume a protein bar, powder,
or drink product
Losing or maintaining weight are top reasons for occasional users who take a meal replacement supplement or product
Getting through a normal workday is a top reason for occasional users who take an energy supplement
or energy drink product
Regular sports nutrition users turn to social networks to stay updated on new sports nutrition or performance products
and ingredients
Flavor, trust and effectiveness are primary considerations for first time purchase among regular sports nutrition users
Desirable flavoring, highest grams of protein per serving, and texture were the top 3 reasons for what sports nutrition
users look for when purchasing a protein product
Gym activities, including supporting endurance and increasing muscle mass, rank low as reason regular sports nutrition
users take protein
Improved energy, supporting healthy muscle and joint support were the top 3 claims that would influence regular sports
nutrition users to purchase a product for support
Sports nutrition users prefer the following ingredients for their energy drinks or supplements
Convenience tops the list of reasons regular sports nutrition users purchase ready-to-drink beverages
Top preferred types of ready-to-drink beverages for regular sports nutrition users
Company profiles
1440 Foods
Abbott Nutrition
Beachbody (Shakeology)
BellRing Brands (including Premier Nutrition, PowerBar, Premier Protein)
Gainful
Glanbia (including Amazing Grass, Optimum Nutrition, SlimFast, Think!)
GNC
Herbalife Nutrition Ltd
Mondelez International, Inc. (Clif Bar & Company)
Nestlé Health Science (including Atrium Innovations, Boost, Garden of Life, Klean Athlete,
Persona, Pure Encapsulations, The Bountiful Company, Nuun, Orgain, Vital Proteins)
PepsiCo (including Amp, CytoSport, Gatorade, Propel)
Red Bull
Simply Good Foods (including Atkins, Quest Nutrition)
Unilever (including Liquid I.V., Olly Nutrition, Onnit, SmartyPants)
WM Partners (Vega)
Related Content
Executive overview
Home work
Fast tracking
T time
Millennials at middle age
Q&A with Rachita Kenny, certified nutrition specialist
Reinventing a classic
Sports food and beverage: Hydration and energy
Drink up
Weight management supplements
Order in the disorder
Weighting for solutions
Sales channels
Trading places
Coexist
Joining the club
Acknowledgments and definitions
Acknowledgments
Research methodology
Copyright
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