E-commerce market in India 2022-2027
Description
E-commerce market in India 2022-2027
The e-commerce market in India was valued at INR 6,210.96 Bn in 2021. It is anticipated to reach a value of INR 26,459.18 Bn by the end of 2027, expanding at a compound annual growth rate (CAGR) of ~26.71% during the 2022 – 2027 period. The market has grown exponentially over the past five years due to the surge in Internet and smartphone users, improved policy reforms, and increase in disposable income. Mobile wallets, Internet banking, and debit/credit cards have become popular among customers for making transactions on e-commerce platforms.
Market segment insights:
Based on product categories, the market can be segmented into online travel, retail, financial services, matrimony and classified, and other services. Consumers’ buying patterns have changed significantly, especially regarding categories, such as health and pharma, groceries, and food deliveries. In 2021, the online travel segment in India was impacted severely by the COVID-19 pandemic. By 2027, the online retail sector is expected to dominate the e-commerce market in India because of a growing consumer base and increasing FDIs.
COVID-19 impact assessment:
With more consumers spending time indoors and working from home, the demand for goods such as air-conditioners, refrigerators, laptops, desktop computers, food deliveries, and all other necessities had reached an all-time high. Because of the pandemic, consumers’ shopping patterns have changed. The pandemic necessitated the use of new technology tools and zero-contact arrangement to cater to the unprecedented demand. As a result, online retail market expanded significantly along with online food and grocery delivery market.
Competitive insights:
E-commerce companies have brought in various technologies, such as voice recognition, virtual reality (VR), augmented reality (AR), fintech, artificial intelligence (AI), and machine learning (ML) to attract customers and compete with other players. Organizations such as Amazon, Flipkart, Goibibo, Ola, Zomato, and Ixigo have employed voice assistants for assisting customers with their queries, thereby improving customer satisfaction. They also use fintech-based payment platforms such as PayPal, Apple Pay, Google Pay, and Amazon Pay to offer secure and efficient online payment methods to consumers.
The e-commerce market in India was valued at INR 6,210.96 Bn in 2021. It is anticipated to reach a value of INR 26,459.18 Bn by the end of 2027, expanding at a compound annual growth rate (CAGR) of ~26.71% during the 2022 – 2027 period. The market has grown exponentially over the past five years due to the surge in Internet and smartphone users, improved policy reforms, and increase in disposable income. Mobile wallets, Internet banking, and debit/credit cards have become popular among customers for making transactions on e-commerce platforms.
Market segment insights:
Based on product categories, the market can be segmented into online travel, retail, financial services, matrimony and classified, and other services. Consumers’ buying patterns have changed significantly, especially regarding categories, such as health and pharma, groceries, and food deliveries. In 2021, the online travel segment in India was impacted severely by the COVID-19 pandemic. By 2027, the online retail sector is expected to dominate the e-commerce market in India because of a growing consumer base and increasing FDIs.
COVID-19 impact assessment:
With more consumers spending time indoors and working from home, the demand for goods such as air-conditioners, refrigerators, laptops, desktop computers, food deliveries, and all other necessities had reached an all-time high. Because of the pandemic, consumers’ shopping patterns have changed. The pandemic necessitated the use of new technology tools and zero-contact arrangement to cater to the unprecedented demand. As a result, online retail market expanded significantly along with online food and grocery delivery market.
Competitive insights:
E-commerce companies have brought in various technologies, such as voice recognition, virtual reality (VR), augmented reality (AR), fintech, artificial intelligence (AI), and machine learning (ML) to attract customers and compete with other players. Organizations such as Amazon, Flipkart, Goibibo, Ola, Zomato, and Ixigo have employed voice assistants for assisting customers with their queries, thereby improving customer satisfaction. They also use fintech-based payment platforms such as PayPal, Apple Pay, Google Pay, and Amazon Pay to offer secure and efficient online payment methods to consumers.
Table of Contents
84 Pages
- Chapter 1: Executive summary
- Chapter 2: Socio-economic indicators
- Chapter 3: Introduction
- 3.1. Market definition and structure
- 3.2. Business models
- Chapter 4: Market overview
- 4.1. India e-commerce market – An overview
- 4.1.1. Market size and growth forecast (2020 – 2026e)
- Chapter 5: Market segmentation
- 5.1. India e-commerce market segmentation
- 5.1.1. Online retail market size and growth forecast (2020 –2027e)
- 5.1.2. Online travel services’ market size and growth forecast (2020 – 2027e)
- 5.1.3. Online food and grocery delivery market size and growth forecast (2020 – 2027e)
- 5.1.4. Online matrimony and classified market size and growth forecast (2020 – 2027e)
- 5.1.5. Other online services’ market size and growth forecast (2020 – 2027e)
- Chapter 6: Covid-19 impact assessment
- 6.1. Existing market scenario
- 6.2. Segment-wise impact assessment
- Chapter 7: Government initiatives
- 7.1. Initiatives by the Government of India, impacting the e-commerce industry
- Chapter 8: Market influencers
- 8.1. Market drivers
- 8.2. Market challenges
- Chapter 9: Market trends
- 9.1. Market trends
- Chapter 10: Mergers and acquisitions
- 10.1. Mergers and acquisitions
- Chapter 11: Investment scenario
- 11.1. Recent investment scenario
- 11.2. PE/VC investments in B2C E-commerce sector
- 11.3. PE/VC investments in B2B E-commerce sector
- Chapter 12: Competitive landscape
- 12.1. Infibeam Avenues Ltd.
- Company information
- Business description
- Products/services
- Key people
- Financial snapshot
- Key ratios
- Key financial performance indicators
- Key business segments
- Key geographic segments
- Note: Financial information covered for public companies only
- 12.2. Info Edge (India) Ltd.
- 12.3. One97 Communications Ltd.
- 12.4. Thomas Cook (India) Ltd.
- 12.5. BigTree Entertainment Pvt. Ltd.
- 12.6. Flipkart Internet Pvt. Ltd.
- 12.7. Jasper Infotech Pvt. Ltd.
- 12.8. MakeMyTrip (India) Pvt. Ltd.
- 12.9. People Interactive (India) Pvt. Ltd.
- 12.10. Amazon India Ltd.
- Chapter 13: Competitive benchmarking
- 13.1. Competitive benchmarking
- 13.2. Website benchmarking
- Chapter 14: Recent developments
- 14.1. Recent developments
- Chapter 15: Appendix
- 15.1. Research methodology
- 15.2. About Netscribes
- 15.3. Disclaimer
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