Accenture - UX-UI Services
Who Is This Vendor Assessment For?
NelsonHall's UX-UI Consulting and Implementation Services Vendor Assessment for Accenture is a comprehensive assessment of Accenture's UX-UI consulting and implementation services oferings and capabilites designed for:
- Sourcing managers monitoring the capabilities of existing suppliers of IT services and identifying vendor suitability for UX-UI services
- Vendor marketing, sales and business managers looking to benchmark themselves agaisnt their peers
- Financial annalysts and investors specializing in UX-UI services sector.
Key Findings & Highlights
Accenture became a public company in July 2001, having separated from Andersen Worldwide in the January of that year. Accenure provides management consulting, technology, and outsoucing services and solutions, targeting Global 2000 organizations andd larger public-sector agencies. While much of its activity remains focused on consulting and projects, outsourcing now contributes 46% of its total revenues.
Accenture is focunign heavily on next-generation capabiliites or The New, as Accenture calls it, which is digital, cloud and security-related services, supported by new technology. THis includes expanded use of automation capabilities internally.
Accenure initally set up a group called Accenture Marketing Sciences Group in 2001 to provide digital markeing services. In 2009, the group was renamed Accenture Interactive to offer a broad range of services around digital marketing and media management.
In 2013, Accenture accquired both Fjord and Acquity Group to form the foundation of its UX design and implementation services; adding ~800 employees across the two companies with locations across the U.S. and Europe. Since these acquistions, Accenture Interactive has madde a series of acquisitions to expand its design capabilities both geographically and functionally. These acquisitons include:
- December 2014: Accenture acquired Australian digital agency Reactive Media Pty Ltd (Reactive) to strengthen its digital marketing services capabilities in Australia and New Zealand
- June 2015: Accenture acquired Brightstep, a digitaal marketing consulting company with ~60 employees bases in Stockholm, Sweden
- July 2015: Accenture acqurired Chaotic Moon, a creative technology studio based in Austin, Texas. Chaotifc Moon had ~200 people in its Austin office at the time of acquisiton
- August 2015: Accenture acquired AD.Dialeto, an independent Brazilain digital agency, expanding its digital marketing in Latin America
- July 2016: Accenture acquired a majority stake in IMJ Corporation, (IMJ), a Tokyo headquarted full-service digital agency
- Novemebr 2016: Accenture aquired U.K.-based digital agency Karmarama to strengthen its digital marketing services capabilities
- January 2017: Accenture acquired Altitude, a privately held product design and innovation firm based in Boston
- May 2017: Accenture acquried Australian creativite gagency The Monkeys and design business Maud
- October 2017: Accenture has acquried Altima a digial commerce agancy, heaquarted in France with offices in China, Canada and the U.S.
- May 2018: Accenture acquried Shanghai-based HO Communication, a full servie digital marketing agency with ~200 employees and officies in Shanghai,Beijing, Chengudu, and Nanjing.
Accenture Interactive has now delivered engagement across ~2k clients and possesses ~25k employees
NelsonHall estimates that Accenture Interactive revenues for CY 2017 were $6.55bn. OF this, NelsonHall estimagtes that UX-UI design and implementation services represent ~11% of this (~$721m).
Accenture positoins its UX-UI design capabilities in support of three different client focus area:
- Design-led strategy: pivot services, products, and organisations to be design-led
- Service design: envison and shape services across multiple touchpoints impacting both customers and employees
- Product ccreation: shape, build and launnch digital and connected physical products
Accenture has ~25k employees in Accenture Interactive and ~50k dedicated to digital engagments. Of this, ~1.1k globally are designers spanning skills including content, visual motion and business design.
NelsonHall estimates that these designers are supported by ~3k UX-UI developers locatd across delivery locations in Costa RIca, India, and Eastern Europe.
Accenture has been very aggressive in expanding its capabilities in support of creative, UX-UI design and development services, acquiring several focused niche firms that provides industry, geography or functional capabilites. THis focus has resulted in rapdi growth of Accenture Interactive. This rapid expansion has given Accenture a broad network of design studio, and breath of skilled employees, though it continues to invest to expand both.
This active acquisition of niche capabilities, tailored to specific geographies,positions it well to understand local culture, client and user needs and provide clients value in tailoring its products to specific target markets.
While the acquisiton have broadened capabilities, it also provides Accenture with the ongoing challenge of incorporating these small, specialist firms into the broader corporate cullture. As UX increasingly becomes a core component of broad digital transformation engagments, these new capabilities become incrasingly important and the risk of losing key knowledge if people choose not to remain as part of a much bigger organization than the one they joined increases. However, Accenture's history of integration new acquisitions and its ability to embed these new capabilities into the broader Accenture delivery engine, provide it with the key knowledge if people choose not to remain as part of a much bigger organization than the one they joined increases.
As the UX-UI service market continues to evolve from traditional
customer-facing web properties to new interaction models, such as voice
interactions, AR/VR and experience tailored to machines themselves,
As the UX-UI service market continues to evolve from tradtional customer-facing web properties to new interactive models, such as voice interactions, AR/VR and experience tailored to machines themselves, Accenture is looking to evolve its own offerings. THe globally distributed delivery model that Accentures has built will require specfic attention to maintian alignment between design studios and development centers around the globe.
As its studio network reaches full geographic coverage, Accenture may pivot its acquistion eye towards investing in capabilites to deliver the adoption of UX-UI in these emerging areas.
Scope of the Report
The report provides a comprehensive and objective analysis of Accenture's UX-UI service offerigns, capabilites and market and financial strength, including:
- Analysis of the company's offerings an key service components
- Revenue estimates
- Identification of the company's strategy, empahsis and new developments
- Analysis of the profile of the company's customer base and examples of current contracts
- Analysis of the company's strengths and weaknesses.