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Digital Trends Quarterly: STBs and Streaming Devices - UK - December 2017

Digital Trends Quarterly: STBs and Streaming Devices - UK - December 2017

“Another avenue of development that may increase the growth potential for the smartwatch market is the introduction of more models in the designer/luxury segment. The watch market has a well-established luxury segment in which people are willing to pay a significant premium for prestige, so high price points won’t be a drawback in the way that they can be in the early days of other new technologies, where the premium is based primarily on the functionality. More affordable designer models are also becoming available, and we’re reaching a point where people will simply consider smartwatches amongst their options when shopping in the broader watch category.”

– Matt King – Category Director, Technology and Media Research


TOC available on request

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