Cheese - US - September 2018
"With sales of $23.6 billion, the cheese category's true challenge is in growing off of such a considerable sales base, since consumers already widely turn to cheese either as a snack or a recipe component. Recent years of dollar sales stagnation have been largely the result of commodity price fluctuations, but the opportunity for growing the category could well come in the form of assuring consumers that cheese is not only a component of a healthy diet but can be integral as well."
William Roberts, Jr, Senior Food & Drink Analyst
This report will look at the following areas:
Slight annual growth expected
Consumers avoiding processed
Usage largely confined to only a few varieties
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