Better for You Snacks - US - September 2017
"The BFY (better for you) snacks category grew slightly from 2016-17, but has grown more in the past two years powered both by consumer interest in snacking and brand development of offerings that find a middle ground between healthy and indulgent. Yet the category is still challenged by the depth in snack offerings and ambiguity of the definition of a healthy snack. Advancements in innovation along with expansion of distribution and variety can help BFY snacks reach new consumers and appeal to current category participants."
- Michael Averbook, Food & Drink Analyst
This Report looks at the following areas:
Low penetration in BFY snack category
Fierce competition in snacking
Host of hurdles for BFY snacks category
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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