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Wearable Augmented Reality: Google Glasses and Beyond

Is the future of Augmented Reality “wearable” or “hand-held”?
This research examines the prospects of wearable devices and solutions versus Augmented Reality held in the hand via a smartphone, tablet computing device (such as iPad), or other wireless devices. While the report places a lot of attention upon Google’s latest wearable Augmented Reality, it is important to note that AR solutions encompasses much more than just the device and/or interface. This research includes analysis of other technologies, such as location determination, and other aspects of the value chain, such as applications in the Cloud.

Target Audience:

  • Google and their Competitors
  • Wireless Device Manufacturers
  • Augmented Reality Technology Vendors
  • Mobile Commerce and Advertising Vendors


General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.


1.0 Executive Summary
2.0 Introduction
2.1.1 User Position And Augmented Reality
2.1.2 Collaborative Applications
2.1.3 Augmented Reality Challenges
3.0 Wearable Devices And Augmented Reality
3.1 Wearable Devices Component And Technologies
3.1.1 Google Glasses
3.1.2 Google Glasses Technologies
3.1.3 Google Glasses Potential Applications
3.1.4 Google Now Integration With Google Glasses
3.2 Will Google Glasses Be Android Based Or Cloud Based?
3.2.1 Cloud Computing And The Transformation Of Google Mobile Apps
3.2.2 Gfs Ii
3.2.3 Bigtable
3.2.4 Mapreduce
3.2.5 Memcache
3.2.6 Appengine
3.3 Google Business Model And Cloud Strategy
3.3.1 Market Strategy
3.3.2 Google Apps Marketplace And Mobile Applications
3.3.3 Google Clouds
3.3.4 Economic Of The Cloud And Its Benefits For Google
3.3.5 Swot Analysis For Google Cloud Services
3.3.6 Google Mobile Clouds Potentials For Google Glasses
3.4 Handheld Vs. Wearable Augmented Reality
3.4.1 Swot Analysis For Wearable Augmented Reality Devices
4.0 Google Glasses Applications
4.1 Google Glasses In Construction Sites
4.1.1 Navigation In Construction Sites Through Ar Applications
4.2 Google Glasses In Healthcare And Medical Solutions
4.2.1 Google Glasses In Surgery
4.2.2 Google Glasses Interaction With Robotics For More Automated Surgeries
4.3 Google Android
4.4 Android Applications Analysis
4.4.1 Swot Analysis For The Android Os
4.5 Market Overview
4.5.1 Market Forecast
4.5.2 Market Share
4.5.3 Market Analysis
4.5.4 Market Predictions
4.5.5 Business Opportunities
4.5.6 Trends In Mobile Software Development
4.5.7 Mobile Cloud Software Developments
4.5.8 Application Billing
4.5.9 Handset Business Trends
4.6 Android Os Future
4.6.1 Android Hardware Developments
4.6.2 Conclusion
4.7 Google In Social Media Market Place And Its Benefits For The Glasses Project
4.8 Google In Social Commerce
4.8.1 Mobile Commerce And Social Selling Through Google Applications
4.8.2 Google+ And Location Services
4.8.3 Facebook Social Selling Vs Google+ Social Selling
4.8.4 Swot Analysis Google+ Vs Facebook In Mobile Commerce And Social Selling
4.9 The Future Of Google Strategy In Social Selling And Social Advertising
4.9.1 Google+ To Take Over Facebook
4.10 Google Drive
5.0 Google As A Service Provider
5.1 Google As A Vno: Cloud And Applications
5.1.1 Google In The Cloud: Potential Network Advantages
5.1.2 Google In The Cloud: Incumbent Network Operator Implications
5.1.3 Google Applications As A Platform To Incumbent Operators’ Networks
5.2 Ott Voip Providers And Google
5.2.1 Voip Providers
5.2.2 Incumbent Operators Threats
6.0 Google Glasses Challenges
6.1.1 Users Privacy In Google Glasses
6.1.2 What Can Be Done To Protect User Privacy In Google Glasses Applications
6.1.3 Using Google Glasses Applications As Offline Application To Increase Profit
6.1.4 Google Glasses And Mobile Business Application
6.2 Google Glasses + Social Commerce = Commerce Success
6.3 Google Glasses Applications And Its Challenges
6.4 The Acceptance Of The New Applications In Google Glasses
6.4.1 The End-user Perspective
6.4.2 The Network Operator And Third Party Provider Perspective
7.0 Google Future Direction With Google Glasses
7.1.1 New Mobile Advertising Vendors Challenge Google
7.2 Google Applications Products
7.3 Location Commerce And Google Applications
7.4 Google Strategic Direction
7.4.1 Recent Events Affects Google Strategies
7.5 Applications For Marketers
7.6 Google Compute Engine
7.6.1 Google Compute Engine Vs Amazon Cloud Service

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