Patient Experience Technology Market by Offering, Function [Appointment (Online Booking), Registration (Intake), Virtual Care (Telehealth, RPM), Communication, Feedback], End User (Providers, Payers, Pharma & Biotech), Region - Global Forecast to 2030

The patient experience technology market is projected to reach USD 1.16 billion by 2030 from USD 0.66 billion in 2025, at a CAGR of 11.8%. This growth is driven by increasing expectations for convenience and personalization (appointment scheduling, digital check-in, teletriage), regulatory pushes for patient access/interoperability, and rapid adoption of AI, ambient analytics, and conversational interfaces that automate administrative tasks and surface actionable insights from patient feedback and encounter data.

Vendors are increasingly integrating AI across patient experience platforms. For instance, in December 2023, Qualtrics announced a collaboration with Epic to integrate patient experience data directly into Epic’s comprehensive health record (CHR) system. The partnership leverages Qualtrics’ AI and natural language processing to fuse clinical and experiential data, enabling providers to deliver more personalized, empathetic care. The integration allows frontline staff to detect and act on patient sentiment, such as frustrations with scheduling, in real time, enhancing responsiveness and care outcomes.

Thus, such developments demonstrate that combining clinical and experiential data can drive more responsive and outcomes-focused patient care.

The cloud-based segment is expected to witness significant market share during the forecast period.

Based on the offering, the patient experience technology market is segmented into software/platform and services. The software segment is divided into on-premise, cloud-based, and hybrid. The cloud-based platform is expected to witness significant market growth during the forecast period due to its scalability, lower upfront costs, and ability to rapidly deploy updates. Healthcare providers increasingly favor cloud solutions for digital check-ins, telehealth triage, patient portals, and AI-driven personalization. Vendors such as Press Ganey, Qualtrics, and Epic are embedding cloud-native analytics, conversational AI, and ambient listening tools that improve flexibility and care access. In February 2025, Press Ganey partnered with Microsoft to develop generative AI-powered solutions that combine Press Ganey’s dataset of over 7.6 billion patient encounters with Microsoft’s AI, cloud, and ambient listening tools. This collaboration enables predictive analytics for patient safety, real-time actionable insights for providers, and secure data sharing via Azure, demonstrating that cloud-based PX platforms are driving personalization, efficiency, and improved patient experience.

Hence, such strategic collaborations underscore the growing role of cloud-based, AI-enabled patient experience platforms in delivering personalized, efficient, and data-driven care across healthcare settings.

The healthcare payers segment is expected to grow at a considerable CAGR during the forecast period.

By end user, the healthcare payers segment is expected to register the highest CAGR during the forecast period. Payers are increasingly investing in patient experience (PX) platforms to improve member engagement, streamline claims and administrative processes, and enhance overall satisfaction with health plan services. The growing emphasis on value-based care and outcomes-driven reimbursement models is prompting payers to leverage AI, analytics, and patient feedback tools to monitor service quality, predict member needs, and reduce preventable gaps in care.

Digital channels, such as member portals, teletriage, and automated communication tools, are being adopted to provide personalized, real-time support, improve adherence to preventive care, and strengthen patient loyalty. Additionally, regulatory mandates for interoperability and patient access, such as the US Cures Act and Europe’s EHDS, are accelerating payer adoption of patient experience technologies. As a result, payers are emerging as a key growth driver in the market, reflecting their strategic focus on member experience and outcomes.

Europe is expected to lead the patient experience technology market in 2025.

During the forecast period, Europe is projected to hold a substantial share of the global patient experience technology market, driven by the widespread adoption of digital health technologies, rising demand for patient-centered care, and a robust regulatory environment that prioritizes data privacy and interoperability. A major trend is the shift toward personalized healthcare, with platforms and tools designed to tailor interventions to individual patient needs, enhancing adherence, satisfaction, and clinical outcomes. Governments, healthcare authorities, and public-private partnerships are playing a pivotal role in promoting patient involvement across the healthcare ecosystem. For instance, in March 2022, the European Health Initiative, a flagship public-private collaboration in life sciences with a USD 2.46 billion budget, established a Science & Innovation Panel that actively integrates patients in every stage of research, ensuring that healthcare solutions reflect real-world patient priorities.

In addition, the European Union’s eHealth and Digital Decade initiatives are driving widespread adoption of electronic health records (EHRs), patient portals, and interoperable health systems, creating a fertile environment for patient engagement technologies. For instance, in July 2024, the European Commission released the Digital Decade 2024 study, highlighting progress toward universal access to electronic health records (EHRs) for EU citizens by 2030. The report noted that the EU27-average composite score for eHealth maturity increased from 72% to 79% in 2023, with 22 member states improving their performance.

Digital tools such as mobile health apps, telehealth platforms, AI-driven virtual assistants, and remote monitoring devices are increasingly being integrated into clinical workflows to improve communication, monitor treatment adherence, and support preventive care. Notable European vendors such as Doctrin (Sweden), Infermedica (Poland), and Cegedim (France) are actively expanding their patient engagement offerings, providing cloud-based, AI-enabled solutions that enable hospitals, clinics, and payers to enhance patient experience and operational efficiency.

These trends collectively signal that Europe will continue to be a leading region for patient engagement technology adoption, supported by ongoing government investments, regulatory incentives, and the increasing prioritization of patient empowerment in healthcare delivery.

The breakdown of primary participants is as mentioned below:

• By Company Type – Tier 1: 45%, Tier 2: 30%, and Tier 3: 25%
• By Designation – C Level: 42%, Director Level: 31%, and Others: 27%
• By Region – North America: 35%, Europe: 30%, Asia Pacific: 25%, Middle East & Africa: 5%, Latin America: 5%

Key Players

The key players functioning in the patient experience technology market include Press Ganey (US), National Research Corporation (NRC Health) (US), Medallia Inc. (US), Phreesia (US), NiCE (Israel), R1 (US), Epic Systems Corporation (US), IQVIA (US), Qualtrics (US), Relias LLC (US), GetWellNetwork (US), CipherHealth Inc. (US), Kyruus, Inc. (US), Twilio Inc. (US), Relatient (US), Alida (Canada), Certify Health (US), Avaamo (US), Luma Health Inc. (US), Solutionreach (US), and Salesforce, Inc. (US).

Research Coverage

The report analyzes the patient experience technology market. It aims to estimate the market size and future growth potential of various market segments based on component, use case, revenue model, end user, and region. The report also provides a competitive analysis of the key players in this market, along with their company profiles, product offerings, recent developments, and key market strategies.

Reasons to Buy the Report

This report will enrich established firms and new entrants/smaller firms to gauge the market's pulse, which, in turn, would help them garner a greater share of the market. Firms purchasing the report could use one or a combination of the below-mentioned strategies to strengthen their positions in the market.

This report provides insights on:

• Analysis of key drivers: Drivers (rising demand for digital engagement platforms and personalized patient care, increasing adoption of telehealth, mobile health apps, and AI-powered analytics, government initiatives and funding for healthcare digital transformation, growing focus on improving patient satisfaction and long-term engagement, and expansion of cloud-based engagement platforms), Restraints (data privacy and cybersecurity concerns, high implementation and integration costs for healthcare providers, limited interoperability between patient engagement systems and existing EHRs), Opportunities (growth opportunities in emerging markets, adoption of AI-driven personalization and predictive analytics for patient care, strategic partnerships among technology platforms, pharma companies, and payers, and rising adoption of virtual reality and augmented reality) and Challenges (need to ensure accuracy and reliability of feedback data, rapid technological evolution) influencing the growth of the patient experience technology market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the patient experience technology market.
• Market Development: Comprehensive information on the lucrative emerging markets, by offerings, functions, end user, and region
• Market Diversification: Exhaustive information about the product portfolios, growing geographies, recent developments, and investments in the patient experience technology market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, product offerings, and capabilities of the leading players in the patient experience technology market such as Press Ganey (US), National Research Corporation (NRC Health) (US), Medallia Inc. (US), Phreesia (US), NiCE (Israel), R1 (US), Epic Systems Corporation (US), IQVIA (US), Qualtrics (US), Relias LLC (US), GetWellNetwork (US), CipherHealth Inc. (US), Kyruus, Inc. (US), Twilio Inc. (US), Relatient (US), Alida (Canada), Certify Health (US), Avaamo (US), Luma Health Inc. (US), Solutionreach (US), Salesforce, Inc. (US), Vital (US), NexHealth (US), Collectly, Inc. (US), Business Integrity Services (US), and Bamboo Health (US).

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