Generation Y Market Research Reports & Industry Analysis
Yet, paradoxically, survey data show that Millennials are less likely than any other age segment to have cut spending during the recession, and they are more optimistic than other American consumers about the future of the American economy. Millennials in the 18- to 24-year-old age group have significant discretionary income, while many 25- to 29-year-olds are beginning high-income careers and are entering the heavy-spending life stage of forming households and creating families. With an aggregate income of nearly $1 trillion, adult Millennials can be expected to play a key role in the recovery of the American economy and consequently offer significant opportunities to marketers of consumer goods and services.
Nearly 40% of Gen-Y adults are members of multicultural population groups. Hispanics comprise 18% of the Gen-Y population, while Blacks account for 15% and Asians approximately 4%. The 25- to 29-year-old segment is somewhat more diverse than the 18- to 24-year-old segment.
Between 2010 and 2015 the non-Hispanic white segment of the 20- to 29-year-old population is expected to decline by 350,000 while the multicultural component of this age group will increase by nearly 2 million. As a result, all of the growth in the 20- to 29-year-old population will be generated by Hispanic, black and other multicultural population groups.
There are approximately 4.3 Millennials in the 25- to 29-year-old age segment with college degrees who are working on a full-time, year-round basis. Men in this demographic have annual average earnings of $56,593, while women in this category on average earn $45,524 annually.
Generation Y Industry Research & Market Reports
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Ecotourism Market Report by Traveler Type (Solo, Group), Age Group (Generation X, Generation Y, Generation Z), Sales Channel (Travel Agent, Direct), and Region 2024-2032
... Looking forward, IMARC Group expects the market to reach US$ 561.9 Billion by 2032, exhibiting a growth rate (CAGR) of 12% during 2024-2032. The increasing environmental awareness, escalating demand for sustainability, government initiatives and conservation ... Read More
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Luxury Travel Market Share, Size, Trends, Industry Analysis Report, By Tour (Safari & Adventure, Culinary Travel & Shopping, Others), By Age Group (Millennial, Baby Boomers, Others), By Region, And Segment Forecasts, 2024 - 2032
... global luxury travel market size is expected to reach USD 2.46 trillion by 2032, according to a new study by Polaris Market Research. The report “Luxury Travel Market Share, Size, Trends, Industry Analysis Report, By ... Read More
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Case Study: OTAs’ Influence on the Travel Industry
... the travel industry by analyzing their use cases across multiple sectors within the tourism industry. The case study also discusses the challenges and opportunities facing OTA's. Key Highlights During 2022, the OTA market value performance ... Read More
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Culinary Tourism Market Report by Activity Type (Culinary Trials, Cooking Classes, Restaurants, Food Festivals and Events, Others), Tour Type (Domestic, International), Age Group (Baby Boomers, Generation X, Generation Y, Generation Z), Mode of Booking (Online Travel Agents, Traditional Agents, Direct Booking), and Region 2024-2032
... Travel Agents, Traditional Agents, Direct Booking), and Region 2024-2032 The global culinary tourism market size reached US$ 946.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,515.1 Billion by 2032, ... Read More
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U.S. Luxury Travel Market Size, Share & Trends Analysis Report By Tour (Customized & Private Vacations, Safari & Adventure), By Age Group (Millennial, Generation X), By Booking Mode, By Region, And Segment Forecasts, 2024 - 2030
... 2030 U.S. Luxury Travel Market Growth & Trends The U.S. luxury travel market is anticipated to reach USD 634.27 billion by 2030 and it is projected to grow at a CAGR of 8.1% from 2024 ... Read More
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TrendSights Analysis 2023 - Digital Lifestyles
... why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last. Being ... Read More
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Sharing Economy Market By Type (Sharing Accommodation, Sharing Transportation, Sharing Finance, Others), By End User (Generation Z, Millennials, Generation X, Boomers): Global Opportunity Analysis and Industry Forecast, 2023-2032
... at $387,074.5 million in 2022 and is projected to reach $827,098.1 million by 2032, growing at a CAGR of 7.7% from 2023 to 2032. The sharing economy, often referred to as a collaborative economy or ... Read More
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Community Based Tourism Market By Age (Generation X, Generation Y, Generation Z), By Traveler Type (Solo, Group), By Sales Channel (Travel Agents, Direct): Global Opportunity Analysis and Industry Forecast, 2023-2032
... Market was valued at $575.9 billion in 2022, and is projected to reach $2136.8 billion by 2032, growing at a CAGR of 14.1% from 2023 to 2032. Community-based tourism (CBT) is a part of sustainable ... Read More
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Europe Quick E-Commerce (Quick Commerce) Market, By Business Mode (Dark Stores, Cloud Stores, Hybrid Stores, Dark Warehouses, 3PL Utilization), By Product Category (Groceries, Food & Beverage, Alcohol, Health & Beauty, Household Products, Pet Care, Others), By Order Size (<$10, $10-$20, $21-$30, $31-$40, >$40), By Delivery Time (<30 Mins, 30-60 Mins, 1-2 Hours, 2-4 Hours, >4 Hours, Scheduled Delivery), By Consumer Group (Generation Z, Millennials, Generation X, Baby Boomers, Traditionalists)
... By Order Size ( $40), By Delivery Time ( 4 Hours, Scheduled Delivery), By Consumer Group (Generation Z, Millennials, Generation X, Baby Boomers, Traditionalists) Europe Quick E-Commerce (Quick Commerce) Market, By Business Mode (Dark Stores, ... Read More
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Sharing Accommodation Market By Type (Business to Consumer (B2C), Business to Business (B2B), Peer to Peer (P2P)), By Application (Generation Z, Millennials, Generation X, Boomers): Global Opportunity Analysis and Industry Forecast, 2023-2032
... accommodation market was valued at $120.8 billion in 2022, and is projected to reach $235.7 billion by 2032, growing at a CAGR of 6.4% from 2023 to 2032. Sharing accommodation, frequently referred to as shared ... Read More
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Health and Wellness - Consumer TrendSights Analysis, 2023
... consumers. The report includes: trend snapshot of how Health & Wellness is manifesting in different sectors; deep dive into what, why, and how this trend is shaping consumer behavior; product examples by mega-trends to showcase ... Read More
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Mobile Payment Market by Age (Generation Z, Millennials, Generation X, and Baby Boomers), by Payment Type (Proximity and Remote), by Application (Money Transfers, Merchandise Purchases, Bill Payments, Airtime Top-ups, Ticketing, and Others) – Global Opportunity Analysis and Industry Forecast, 2023–2030
... Analysis and Industry Forecast, 2023–2030 Meta Title: Mobile Payment Market Size and Share | Statistics - 2030 Meta Des: mobile payment market was valued at $67.26 billion in 2022 and is slated to surpass $221.92 ... Read More
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Buy Now Pay Later Market Analysis and Forecast to 2032: By Channel (Online and POS), Application (Retail Goods, Media & Entertainment, Healthcare & Wellness, Others), End User (Generation X, Generation Z/Millennials and Baby Boomers), and Region
... Region Buy Now Pay Later is a financing option that allows consumers to purchase items and pay for them over time. This option is often used for big-ticket items, such as furniture or appliances. Consumers ... Read More
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Consumer Values and Behaviour in Egypt
... report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal ... Read More
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Reduced Sugar Food and Beverage Market Forecast to 2030
... among shoppers overall are to scale back their sugar admission serves to the market's extension. The extension of the market is essentially ascribed to the rising interest in food items with less sugar in created ... Read More
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Consumer Values and Behaviour in Belgium
... report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal ... Read More
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United Arab Emirates Skin Care Market Assessment, By Category [Body Care, Facial Care, Hand Care, Depilatories, Make-up Remover, Others], By Product Type [Moisturizers, Cleansers, Sunscreens, Anti-Ageing Products, Toners, Face Masks, Others], By Cohort Group [Gen Alpha, Gen Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others], By Region, Opportunities, and Forecast, 2016-2030F
... Alpha, Gen Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others], By Region, Opportunities, and ... Read More
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Japan Skin Care Market Assessment, By Category [Body Care, Facial Care, Hand Care, Depilatories, Make-up Remover, Others], By Product Type [Moisturizers, Cleansers, Sunscreens, Anti-ageing Products, Toners, Face Masks, Others], By Cohort Group [Gen Alpha, Gen Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others], By Region, Opportunities, and Forecast, FY2017-FY2031F
... Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others], By Region, Opportunities, and Forecast, FY2017-FY2031F ... Read More
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Saudi Arabia Skin Care Market Assessment, By Category [Body Care, Facial Care, Hand Care, Depilatories, Make-up Remover, Others], By Product Type [Moisturizers, Cleansers, Sunscreens, Anti-ageing Products, Toners, Face Masks, Others], By Cohort Group [Gen Alpha, Gen Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online, Offline (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others)], By Region, Opportunities, and Forecast, 2016-2030F
... Gen Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online, Offline (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others)], By Region, Opportunities, and ... Read More
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India Skin Care Market Assessment, By Category [Body Care, Facial Care, Hand Care, Depilatories, Make-up Remover, Others], By Product Type [Moisturizers, Cleansers, Sunscreens, Anti-ageing Products, Toners, Face Masks, Others], By Cohort Group [Gen Alpha, Gen Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others], By Region, Opportunities, and Forecast, FY2017-FY2031F
... Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others], By Region, Opportunities, and Forecast, FY2017-FY2031F ... Read More
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Video Game Market By Device (Smartphones, PC, Consoles), By Age Group (Generation Z, Generation Y, Generation X), By Platform Type (Offline, Online): Global Opportunity Analysis and Industry Forecast, 2023-2032
... at $231.4 billion in 2022 and is expected to reach $446.5 billion by 2032 registering a CAGR of 6.5%. Video games are electronic games that involve interaction with a user interface, typically through a controller ... Read More
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Australia Skin Care Market Assessment, By Category [Body Care, Facial Care, Hand Care, Depilatories, Make-up Remover, Others], By Product Type [Moisturizers, Cleansers, Sunscreens, Anti-Ageing Products, Toners, Face Masks, Others], By Cohort Group [Gen Alpha, Gen Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others], By Region, Opportunities, and Forecast, 2016-2030F
... Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others], By Region, Opportunities, and Forecast, 2016-2030F ... Read More
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Sustainable Tourism Market By Type (Coastal Tourism, Mountain Tourism, Island Tourism), By Application (Solo, Group, Family, Couples), By Age Group (Millennial, Baby Boomers, Generation X, Silver hair): Global Opportunity Analysis and Industry Forecast, 2023-2032
... sustainable tourism market was valued at $3,248.1 billion in 2022, and is estimated to reach $11,413.6 billion by 2032, registering a CAGR of 14.0% from 2023 to 2032. In 2023, the coastal tourism segment occupied ... Read More
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Global Skin Care Market Assessment, By Category [Body Care, Facial Care, Hand Care, Depilatories, Make-up Remover, Others], By Product Type [Moisturizers, Cleansers, Sunscreens, Anti-Ageing Products, Toners, Face Masks, Others], By Cohort Group [Gen Alpha, Gen Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others], By Region, Opportunities, and Forecast, 2016-2030F
... Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others], By Region, Opportunities, and Forecast, 2016-2030F ... Read More
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United States Skin Care Market Assessment, By Category [Body Care, Facial Care, Hand Care, Depilatories, Make-up Remover, Others], By Product Type [Moisturizers, Cleansers, Sunscreens, Anti-ageing Products, Toners, Face Masks, Others], By Cohort Group [Gen Alpha, Gen Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others], By Region, Opportunities, and Forecast, 2016-2030F
... Gen Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others], By Region, Opportunities, and Forecast, ... Read More
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