Megatrends in Chile

Megatrends in Chile

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Chile.

Euromonitor's Megatrends in Chile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Appcar simplifies the car rental process and creates income opportunities
More than half of Chileans regularly play video games
Consumers are generally protective of their personal data
Gen Z are the most likely to freely share personal information
Friends and family remain the most trusted source of information
Return to in-person activities expected post-pandemic
Experience more
Falabella opens exciting new dining and entertainment space in Santiago shopping mall
Millennials are the most willing to spend money on experiences
Online socialising is more common than meeting in person post-pandemic
Relaxation and nature are the most sought-after travel features
Millennials are the keenest to resume in-person activities
Middle class reset
IKEA addresses demand for functional and affordable furniture with first Chilean store
Consumers seek bargains amid belt-tightening
Repurposing gains traction as a way to make savings
Baby Boomers are the most likely to cut down on overall purchases
Carozzi extends its classic treat brands into the ice cream category
Most Chileans yearn for a simpler life
Consumers remain confident about their long-term investments
Quality is a high priority in all categories
Shifting market frontiers provides digital sales platform for local businesses
Chileans continue to see more international brands, despite trading difficulties
Baby Boomers are the most focused on supporting local business
Shopping reinvented
Online supermarket JOKR expands in Santiago
E-commerce is most common for electronics
Social commerce is on the rise
Younger generations are engaging with brands via social media
Sustainable living
Walmart Chile store begins growing its own greens using on-site hydroponics system
Chileans are eager to play their part in protecting the environment
Reducing plastics use is the top environmental concern
Consumers are keen to make their voice heard
Biodegradable packaging is seen as most sustainable
Mycobites adds to its range of ready-to-eat mushroom-based foods
Chileans seek healthier ingredients in food
Meditation is the most common antidote to stress
Chileans continue to lag behind global peers in health tech
Consumers remain cautious about health and safety post-pandemic

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