Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
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- With hundreds of up-to-date reports available, we offer a wealth of valuable data and insights, including detailed analysis of consumer behavior, emerging technologies, and the latest marketing strategies and tactics.
- Whether you need information on influencer marketing, social media, marketing automation, digital signage, trade shows, or direct mail advertising, we have reports available on a wide range of popular topics.
- Plus, we make it easy to find vital statistics on market sizing, segmentation, geographic landscape, top vendors, market drivers and challenges, and much more.
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Advertising & Marketing Industry Research & Market Reports
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Outdoor Advertising - 2022 U.S. Market Research Report with Updated Forecasts
... historical and forecasted market size, product lines, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational breakdown, consolidation analysis, employee productivity, price inflation, pay bands for the top 20 industry jobs, trend ... Read More
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Direct Mail Advertising - 2022 U.S. Market Research Report with Updated Forecasts
... includes historical and forecasted market size, product lines, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational breakdown, consolidation analysis, employee productivity, price inflation, pay bands for the top 20 industry jobs, ... Read More
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Media Representatives - 2022 U.S. Market Research Report with Updated Forecasts
... historical and forecasted market size, product lines, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational breakdown, consolidation analysis, employee productivity, price inflation, pay bands for the top 20 industry jobs, trend ... Read More
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The Digital-First Era Demands a New Marketing and Sales Model: Introducing Adaptive Customer Engagement
... facing the reality of reaching and influencing a predominantly digital-first buyer. Today's buyer is fully engaged across multiple digital channels and information sources through the entire journey. B2B marketers have even more complexity due to ... Read More
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Eco-Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
... eco-tourism, eco-tourism in the media and the role of travel industry players and tourism bodies. The case study also discusses the negative side of eco-tourism and the impacts it may have as well as the ... Read More
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Metaverse Market for Automotive by Products (Software, Hardware), Technology (Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), Non-fungible Token (NFT), Blockchain), Function, Application & Region - Global Forecast to 2030
... for automotive is projected to grow from USD 1.9 Billion in 2022 to USD 16.5 Billion by 2030, at a CAGR of 31.4%. The concept of digital twin factories and virtual showrooms in the virtual ... Read More
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Advertising, Public Relations, And Related Services Global Market Briefing 2022: Ukraine-Russia War Impact
... design, research, promotional and consulting services market accounting for 19.5%. In terms of per capita consumption, the market was $101.1 and in terms of global GDP, the market was 0.81%. Advertising, public relations, and related ... Read More
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United States of America (USA) Management and Marketing Consultancy Market Summary, Competitive Analysis, and Forecast, 2017-2026
... market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The value of the ... Read More
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United Kingdom (UK) Management and Marketing Consultancy Market Summary, Competitive Analysis, and Forecast, 2017-2026
... (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The value of the management & ... Read More
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Germany Management and Marketing Consultancy Market Summary, Competitive Analysis, and Forecast, 2017-2026
... to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The value of the management & marketing consultancy market in ... Read More
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Italy Management and Marketing Consultancy Market Summary, Competitive Analysis, and Forecast, 2017-2026
... to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The value of the management & marketing consultancy market in ... Read More
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Canada Management and Marketing Consultancy Market Summary, Competitive Analysis, and Forecast, 2017-2026
... volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The value of the management & ... Read More
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France Management and Marketing Consultancy Market Summary, Competitive Analysis, and Forecast, 2017-2026
... to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The value of the management & marketing consultancy market in ... Read More
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Salesforce Debuts Marketing Cloud Engagement on Hyperforce in India
... available in India to new customers beginning in August 2022. It also provides an overview of new offerings and IDC's view on the impact on current market dynamics. Please Note: Extended description available upon request. Read More
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STATE OF LUXURY 2022
... knowledge-economy future. This report summarizes the findings from a survey among nearly 600 luxury industry executives and advertising and marketing agencies and consultants that serve the luxury industry. The survey was conducted at the end ... Read More
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Cloud Advertising Market Share, Size, Trends, Industry Analysis Report, By Service Type (Infrastructure as a Service (IaaS), Software as a Service (SaaS), Platform as a Service (PaaS)); By Deployment Model; By Region; Segment Forecast, 2022 - 2030
... - 2030 The global cloud advertising market size is expected to reach USD 638.01 billion by 2030, according to a new study by Polaris Market Research. The report “ Cloud Advertising Market Share, Size, Trends, ... Read More
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Global Out-Of-Home Advertising Market Size study, By Product (Digital Billboards, Transit, Street Furniture), By Industry Vertical (Telecom, Transport, BFSI, Retail, FMC&G, E-Commerce, M&E [Mechanical and Electrical]) and Regional Forecasts 2022-2028
... valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. The Out-Of-Home Advertising is a type of outdoor ... Read More
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Social Media Analytics Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Component [Solutions and Services (Professional Services and Managed Services)], Application (Customer Experience Management, Competitive Intelligence, Sales & Marketing Management, and Others), Deployment (Cloud and On-Premise), Organization Size (Large Enterprises and SMEs), and Vertical (BFSI, IT & Telecommunication, Media & Entertainment, Retail & e-Commerce, and Others)
... Others), Deployment (Cloud and On-Premise), Organization Size (Large Enterprises and SMEs), and Vertical (BFSI, IT & Telecommunication, Media & Entertainment, Retail & e-Commerce, and Others) The social media analytics market is projected to reach US$ ... Read More
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Worldwide Enterprise Marketing Campaign Management Software Forecast, 2022–2026: The Pandemic Investment Tide Recedes as Storm Clouds Gather on the Horizon
... enterprises must invest in resiliency across the front office," said Gerry Murray, research director of IDC's Marketing and Sales Technology research. "Increasingly that means every front-office technology solution must operate as part of a system ... Read More
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Topics of Interest from RSA Security Conference 2022 and Implications to Security Services Providers
... San Francisco, California. Topics include the future of security operations center (SOC), evolution of managed detection and response services, and cybersecurity transformation. "Transform" is the chosen theme for this year's RSA 2022 conference. IDC is ... Read More
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Over & Out – Retail’s Inventory Distortion Matrix – 2022
... on what retailers tell us their systems say, IHL interviews consumers to see what is really happening. How often are they leaving the stores without purchasing something they intended to buy? Depending on the segment, ... Read More
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Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time
... digital advertising were strong spending growth, M&A activity and consolidation, and Amazon crashing the party with sky-high tech sales," said Karsten Weide, VP, Media and Entertainment at IDC." Please Note: Extended description available upon request. Read More
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Blue Yonder ICON 2022: The Journey of the Berries
... with accelerated complexity on all fronts served as the thematic underpinning for ICON, whose event title, "Experience the Edge," emphasized the need for harnessing data from the edge and using it effectively across the supply ... Read More
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Worldwide Advertising Technology Forecast, 2022–2026: Digital Spending Turbocharged by COVID-19, But DMPs Collapse
... (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), China, Japan, Asia/Pacific (excluding China and Japan) (APECJ), and Latin America (LA). This study analyzes the current state of the major advertising technology ... Read More
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Global Enterprise Artificial Intelligence Market Size study, by Deployment (Cloud, On-premises) by Technology (Natural Language Processing (NLP), Machine Learning, Computer Vision, Speech Recognition, Others) by Organization (Large Enterprises, Small And Medium Enterprises) by End-use (Media & Advertising, Retail, BFSI, IT & Telecom, Healthcare, Automotive & Transportation, Others) and Regional Forecasts 2022-2028
... & Advertising, Retail, BFSI, IT & Telecom, Healthcare, Automotive & Transportation, Others) and Regional Forecasts 2022-2028 Global Enterprise Artificial Intelligence Market is valued approximately USD 11.4 billion in 2021 and is anticipated to grow with ... Read More
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