Category: Advertising & Marketing
Africa Advertising & Marketing
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AVOD Services Market, By Content Type (Movies, TV Shows, Original Series, News, Sports, User-Generated Content (UGC)), By Platform Type (Standalone AVOD platforms, AVOD offerings within broader streaming services, AVOD-supported social media platforms), By Genre (Drama, Comedy, Action/Adventure, Horror/Thriller, Romance, Sci-Fi/Fantasy, Documentary, Animation), By Device (Mobile devices (smartphones, tablets), Desktop and laptops, Smart TVs, Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)), By Advertising Format (Pre-roll ads, Mid-roll ads, Post-roll ads, Banner ads, Interactive ads, Native ads), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... vary. AVOD has become increasingly popular amongst sports teams and leagues, who use their platforms to create behind-the-scenes content and stream live events. This allows them to generate more revenue through advertisements. Market Dynamics: Increasing ... Read More
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TV Ad Spending Market, By Delivery Platform (Cable TV, Satellite TV, Others), By Time Slot (20 Seconds, 60 Seconds, and More than 60 Seconds), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)
... air commercials on broadcast and cable networks. As consumer behaviour evolves in the digital age, the effectiveness and ROI of TV ads continue to be a topic of interest and adaption for businesses aiming to ... Read More
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Open Source CRM Software Market, By Type (Operational CRM, Analytical CRM, Collaborative CRM, and Other types), By Deployment Mode (On-premises, Cloud-based, and Hybrid), By Organization Size (Large Enterprises and Small & Medium Enterprises), By End-user Industry (BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education, and Others), By Application (Marketing, Sales, Customer service and support, and Others), By Component (Software and Services), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)
... CRMs provide a cost-effective alternative for managing relationships and interactions with customers. Some key benefits of open source CRMs include low upfront costs, flexibility to customize features as per business needs, and avoiding vendor lock-ins. ... Read More
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Data Management Advertising Software Market, By Component (Cloud, On-premise), By Data Source (First-party Data, Second-party Data, Third-party Data), By End User (Ad Agencies, Publishers), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... day through various online and offline channels, businesses have started recognizing the value of collecting, analyzing and activating this data to improve their advertising and marketing campaigns. Data management platforms allow companies to gather consumer ... Read More
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France Creator Economy Market, By Platform (Social Media Platforms, Video Sharing Platforms, Podcasting Platforms, Live Streaming Platforms, eCommerce Platforms, Others), By Revenue Model (Advertising, Paid Subscriptions, Merchandise, Affiliate Marketing, Sponsorships and Partnerships, Tips/Donations), By End User (Amateur Creator, Professional Creator), By Content Type (Video Content, Audio Content, Written Content, Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)
... and micro-business owners. This has helped foster a thriving community of content creators, programmers, designers, and other independent professionals who earn income by marketing their skills and talents directly to clients. The creator economy allows ... Read More
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In-flight Retail Advertising Market Research Report By Advertising Medium (Digital Screens, Print Media, In-flight Magazines, Onboard Announcements), By End User (Airlines, Advertising Agencies, Retail Brands), By Type of Advertising (Product Advertising, Service Advertising, Brand Awareness), By Target Audience (Leisure Travelers, Business Travelers, Families) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) Industry Forecast to 2032
... By Target Audience (Leisure Travelers, Business Travelers, Families) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) Industry Forecast to 2032 The in-flight retail advertising market is expected to be ... Read More
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Africa Mobile Value Added Services and Wholesale Voice Carrier Market Size and Forecast (2021 - 2031), Country Share, Trend, and Growth Opportunity Analysis Report Coverage: By Service Type {Mobile Value Added Services Type [Mobile Money, Mobile Advertising, Short Message Service (SMS) and Multimedia Messaging Service (MMS), Mobile Email and IM, Location-Based Services, and Others] and Wholesale Voice Carrier Services (Voice Termination, Interconnect Billing, and Fraud Management)} and Country
... Mobile Advertising, Short Message Service (SMS) and Multimedia Messaging Service (MMS), Mobile Email and IM, Location-Based Services, and Others] and Wholesale Voice Carrier Services (Voice Termination, Interconnect Billing, and Fraud Management)} and Country The Africa ... Read More
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Middle East & Africa Event Logistics Market Forecast to 2031 - Regional Analysis - by Type (Inventory Management, Delivery Management, Freight Forwarding, Pallets and Packaging Services, and Others) and End User (Media and Entertainment, Sports Events, Corporate Events and Trade Fairs, Cultural Events, and Others)
... Events, Corporate Events and Trade Fairs, Cultural Events, and Others) The Middle East & Africa event logistics market was valued at US$ 2,996.65 million in 2023 and is expected to reach US$ 4,093.57 million by ... Read More
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Cloud ERP Market Size and Forecast (2022 - 2031): Global and Regional Share, Trends, and Growth Opportunity Analysis by Deployment Type (Public Cloud, Private Cloud, Hybrid Cloud), by Component (Software, Services), by Business Functions (Finance Accounting, Sales & Marketing, Operations, Human Resources), by Organization Size (Small and Medium Enterprises, Large Enterprises), by Industry Vertical (Manufacturing, Retail, Healthcare, BFSI, IT & Telecom, Others), and by Region (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa)
... Accounting, Sales & Marketing, Operations, Human Resources), by Organization Size (Small and Medium Enterprises, Large Enterprises), by Industry Vertical (Manufacturing, Retail, Healthcare, BFSI, IT & Telecom, Others), and by Region (North America, Europe, Asia-Pacific, Latin ... Read More
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MENA Advertising Market: Analysis By Channel (Digital, Television, Outdoor, Newspaper, Magazine, Others), By Region (Saudi Arabia, UAE, Egypt, Kuwait, Qatar and Rest of MENA) Size & Forecast with Impact Analysis of COVID-19 and Forecast up to 2029
... to 2029 - Report Summary Report Metrics Details Years Considered 2019-2029 Base Year 2023 Forecast Period 2024-2029 Page Count 98 Units Referenced US $ Segments/Key Topics By Channel (Digital, Television, Outdoor, Newspaper, Magazine, and Others) ... Read More
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Digital Signage in Middle East & Africa
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights Digital signage helps broadcast digital audiovisual content to multiple screens in different ... Read More
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Digital Advertising in South Africa
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, ... Read More
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Advertising in South Africa
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, ... Read More
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Advertising Top 5 Emerging Markets Industry Guide 2019-2028
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry. Key Highlights These countries contributed $142,540.6 million to the global advertising industry in 2023, with a compound annual ... Read More
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Middle East And North Africa DOOH - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029
... 2024, and is expected to reach USD 717.40 million by 2029, growing at a CAGR of 16.41% during the forecast period (2024-2029). With the increasing complexity of online advertising, coupled with the premium pricing charged ... Read More
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Programmatic Advertising Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
... America Programmatic Advertising Platform Market Set to Skyrocket, Fueled by Mobile and Social Media Growth The programmatic advertising market in North America is set for significant expansion, fueled by the widespread use of mobile devices ... Read More
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Africa Smart Display Market by Display Technology (LCD, LED, E-Paper Display, and Other Display Technologies), by Type (Standalone Smart Displays, Integrated Smart Displays, Interactive Touchscreen Displays, Transparent Smart Displays, and Other Display Types), by Display Size (Below 24 Inch, 24 Inch to 55 Inch, and Above 55 Inch), by Resolution (UHD, FHD, HD, and Others) by Application (Smart Home, Digital Signage, Automotive, Healthcare, and Other Applications), and by Sales Channel (Direct Sales, Retailers & Distributors, and E-Commerce or Online Sales) – Opportunity Analysis and Industry Forecast, 2023–2030
... Size (Below 24 Inch, 24 Inch to 55 Inch, and Above 55 Inch), by Resolution (UHD, FHD, HD, and Others) by Application (Smart Home, Digital Signage, Automotive, Healthcare, and Other Applications), and by Sales Channel ... Read More
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Demand Side Platform Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
... Unlocking the Potential of DSP for Programmatic Advertising The global demand side platform (DSP) market is set to experience robust growth driven by the rising adoption of DSPs for programmatic advertising. Enhanced campaign reporting and ... Read More
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Middle East and Africa (MEA) Digital Signage Market Summary, Competitive Analysis and Forecast to 2027
... (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights Digital signage helps broadcast ... Read More
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Top 5 Emerging Countries Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights These countries contributed $105,076.8 million to the global digital ... Read More
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Top 5 Emerging Countries Advertising Market Summary, Competitive Analysis and Forecast to 2027
... 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry. Key Highlights These countries contributed $137,406.3 million to the global advertising industry in ... Read More
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Egypt Digital Ad Spend Business and Investment Opportunities Databook – 50+ KPIs on Digital Ad Spend Market Size, Channel, Market Share, Type of Segment, Format, Platform, Pricing Model, Marketing Objective, Industry - Q1 2023 Update
... According to TechInsight360, Digital Advertising Spend in the country are expected to grow by 7.5% on an annual basis to reach US$1,544.9 million in 2023. Medium to long term growth story of Digital Advertising Spend ... Read More
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South Africa Digital Ad Spend Business and Investment Opportunities Databook – 50+ KPIs on Digital Ad Spend Market Size, Channel, Market Share, Type of Segment, Format, Platform, Pricing Model, Marketing Objective, Industry - Q1 2023 Update
... Update According to TechInsight360, Digital Advertising Spend in the country are expected to grow by 8.7% on an annual basis to reach US$1,944.9 million in 2023. Medium to long term growth story of Digital Advertising ... Read More
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South Africa Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027
... 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The digital advertising market (also known as online marketing, Internet advertising ... Read More
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South Africa Insurance Market - By Type (Life Insurance, Non-life Insurance (Automobile Insurance, Fire Insurance, Liability Insurance, Other Insurances); By Distribution Channel (Insurance Brokers, Agencies, Direct Marketing, Bancassurance), Trend Analysis, Competitive Landscape & Forecast, 2019–2029
... South Africa Insurance Market Size More Than Doubles to Cross USD 101 Billion by 2029 South Africa insurance market is flourishing due to the increasing demand for micro-insurance products, particularly in rural regions, and an ... Read More
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