The U.S. Weight Loss Market: 2024 Status Report & Forecast

The U.S. Weight Loss Market: 2024 Status Report & Forecast

This new Marketdata report presents a wrap-up of 2023 performance for the U.S. weight loss market during the obesity drugs market explosion and a forecast for 2024. The value of the total market is estimated to have grown to a historic peak of $90 billion in 2023, boosted by soaring sales of the popular prescription GLP-1 weight loss drugs. This is a paradigm shift to medical programs, and a major challenge for competing commercial diet companies, which lost $1 billion in revenues since 2022.

GLP-1 drugs are a game changer in terms of the number of medications now on the market, plus others to come in the next several years. They have affected dieter behavior and how commercial diet companies operate. Nearly all non-medical segments of the market have felt the pain of declining sales, and 26,500 weight loss coaches have lost their jobs. However, more physicians are adding weight loss to their practices, bariatric surgeries are hitting new highs, and caseloads/revenues at medical weight loss franchises and at bariatricians are growing.

The report includes in-depth analyses of: 2020-2023 market/revenue performance, recent competitor and market developments, current dieter trends, diet company advertising spending, and a new analysis of the number and salaries of weight loss coaches in the industry. Special emphasis and analysis on the obesity drugs market, risks, what could derail the market, and why there is a wild west environment emerging – problems with using cheaper compounded drugs that are not FDA-approved.

Individual Status Reports and the Effects of the obesity drugs boom on operations and revenues, for ALL major weight loss market segments… diet soft drinks, artificial sweeteners, health clubs industry, commercial weight loss chains, retail meal replacements and retail appetite suppressants, medical programs (physicians, hospitals/clinic programs, prescription diet drugs, bariatricians, weight loss surgeries), and low-calorie dinner entrees.

Includes profiles/updated outlooks for: WW, NutriSystem, Jenny Craig, Medifast, Herbalife, Glanbia (Slim-Fast), Noom, Simply Good Foods (Atkins), HMR Boston, Lindora, and Profile by Sanford. Marketdata analysis of company strategy, conference calls.

Introduction, Scope, Methodology
Overview: Weight Loss Market Size & Market Segments
Summary: size of the total U.S. weight loss market, by segment: 2016 to 2023
Top diet trends of 2023 (intermittent fasting, GOLO diet, Paleo, Keto, plant based, etc.),
Top diet plans of 2024 (U.S. News, Forbes rankings)
The major market and company developments of 2023
Marketdata’s 2024 market forecasts and $ size for each segment of the
weight loss market
Effects of the pandemic and the obesity drugs boom on the market
Weight Loss Market Advertising & Marketing Spending, by diet companies, drug mfrs.
(Noom, WW, NutriSystem, GOLO)
Total weight loss market $ sales, 10 segments: 2016-2023
Total weight loss market $ sales, 10 segments: 2024 growth forecasts
Performance of the leading diet companies: 2022 & 2023 sales, actions, strategies
Health Clubs Industry
Status Report of U.S. Health Clubs Industry no. of facilities, IHRSA estimates
of lost revenues, companies filing for bankruptcy,
List of industry key metrics
Effects of the pandemic: discussion
2020 -2023 industry performance, $ revenues, challenges & opportunities
2024 Marketdata Forecast: $ size of the market, growth segments, outlook
Revenues of the U.S. health clubs industry: 1993-2024 F
Commercial Weight Loss Programs
Summary: effects of the obesity drugs boom on commercial diet firms, revenues lost
Major Developments of 2023
Staff Downsizing – 26,500 weight loss coaching jobs lost, coaches avg. salaries, no. of
Coaches employed by company
Full-year 2023 sales/performance for the major firms (WW, NutriSystem,
Jenny Craig, Medifast, Profile by Sanford)
Major segments developments since 2019
Key metrics for average brick & mortar retail weight loss centers
2020 -2023 market segment performance, $ value of the market
2024 Marketdata Forecast: $ size of the commercial programs market
Company Status Reports/Outlooks, 2023 performance & developments & current outlook. Marketdata commentary on their actions & strategies
WW International
Jenny Craig
Profile by Sanford
Revenues of commercial weight loss market segment:-2022 F
The leaders, revenues for 2016-2024 F
Estimated Number of U.S. weight loss coaches, by company
Medical Weight Loss Programs
Summary: 2023 Status Report & Summary for all medical programs segment, mix
of types of medical weight loss programs
Discussion of how the pandemic affected operations of hospital, MD and clinics’
weight loss programs, shift to virtual delivery, telemedicine,
Value of The U.S. Medical Weight Loss Market, by segment: 2016-2023
The Weight Loss (bariatric) Surgery Market
Analysis – no. of surgeries, 2023-2024 forecasts
Discussion of how the obesity drugs market has affected surgeries
2021 -2023 market segment performance, $ value of the market
2024 Marketdata Forecast: $ size of the market
No. of bariatric surgeries performed in the U.S.: 1995-2024 F
$ value of the market: 1995-2024 F
Number of bariatric surgeries performed, by type: 2017-2022
The Diet Drugs Market
Discussion of paradigm shift in the market, fueled by skyrocketing sales of Novo Nordisk’s
Ozempic, Saxenda, Wegovy, Mounjaro, Zepbound by Lilly
Discussion of drug prices, affordability by consumers, insurance vs. out-of-pocket, drug
shortages, use of compounded Semaglutide, no. of prescriptions written, usage of older
obesity drugs that are more affordable.
Discussion: problems with compounding pharmacy products, risks, use by medical spas
New drugs under development, market growth outlook, possible factors inhibiting growth
2020 -2023 Rx obesity drugs market performance, sales, growth
2024 Marketdata Forecast: $ size of the market
U.S. obesity drug sales: 2004-2027 F
Sales of the major weight loss drugs in 2022 and 2023
Hospital & Clinic Chains, MD programs
Summary & discussion, growth for regional medical weight loss chains/franchises, status
report for Lindora Clinics, HMR
2021 -2023 market segment performance, $ market size
2024 Marketdata Forecast: $ size of the market
Bariatricians (obesity specialists) Programs
Summary & discussion: increase in caseloads, revenues, OAM membership, how the
growth of obesity meds has affected the profession and practices
Interview with President of Obesity Medicine Association and a bariatric practice consultant
2023 $ value, 2024 Marketdata Forecast: $ size of the market
Retail Meal Replacements & Appetite Suppressants Market
Status Report of the market: background for OTC diet pills, meal replacements,
relative strength of each product, popularity with dieters, major brands
Meal Replacements
Analysis: spike in sales during the pandemic, why these products are so popular
among consumers, medical and MLM weight loss providers
2020 -2023 market segment sales performance, why sales are falling due to obesity
Drugs competition, data from Nutrition Business Journal
Media Radar advertising spend data for GOLO, estimated revenues
2024 Marketdata Forecast
OTC weight loss supplements/diet pills
Analysis of market, headwinds, List of top producers, legal actions by 3 states to
curtail sales to minors
2020 -2023 market segment sales performance, the rise of GOLO
2024 Marketdata Forecast
Marketdata estimates of OTC diet pills, meal replacements, combined sales 2005-2024 F
U.S. Retail & MLM Sales of Meal Replacements, by brand/company: 2017-2023
Top U.S. OTC appetite suppressants brand sales
2022-2023 Company Profiles and sales performance, company outlooks
Slim-Fast (Glanbia plc)
Simply Good Foods (incl. Atkins Nutritionals)
Virtual Dieting – Weight Loss Apps
Summary & discussion of their appeal
Company Profile: Noom – company description, history, strategy, revenues, growth, problems,
Noom enters the diet drugs market (Noom Clinical)
The Diet Soft Drinks & Artificial Sweeteners Market
The Diet Soft Drinks Market
Status Report: the move to zero sugar, diet’s share of all carbonated soft drinks,
findings of Beverage Industry, Beverage Digest: trends in flavors, packaging, pricing,
consumer behavior.
2020 -2023 market segment performance
2024 Marketdata Forecast
2000-2024 F diet soft drink $ sales
The Artificial Sweeteners Market
Summary: Market closely related to diet soft drink consumption
2024 Marketdata Forecast
2000-2024 F artificial sweetener $ sales
Frozen Diet Dinner Entrees & Low-cal Foods Market
Definition of “diet” foods, discussion of dinner entrees, the major brands
Status Report: Reasons for recent growth of frozen foods (healthy eating, convenience,
Use by younger consumers) discussion, effects of the pandemic on usage, findings of
Supermarket News, America, Frozen Food Institute, National Frozen & Refrigerated Foods
2020 -2023 market segment sales performance
2024 Marketdata Forecast
Market size estimates for 2005 to 2023
The major brands: 2017-2022 (Healthy Choice, Lean Cuisine, Smart
Ones, Banquet).
Reference Directory of Industry Sources
List/contacts for trade associations, trade journals, market analysts

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings