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Toys & Games Retail in China

Publisher MarketLine
Published Oct 16, 2025
Length 36 Pages
SKU # MTLN20768159

Description

Toys & Games Retail in China

Summary

Toys & Games Retail in China industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
  • The Chinese toys & games retail market recorded revenues of $24,445.6 million in 2024, representing a compound annual growth rate (CAGR) of 2.6% between 2019 and 2024.
  • Other specialist retail accounts for the largest proportion of sales in the Chinese toys & games retail market in 2024; sales through this channel generated $13,984.5 million, equivalent to 57.2% of the market's overall value.
  • China accounted for a share of 57.2% of the Asia-Pacific toys & games retail market in 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games retail market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in China
  • Leading company profiles reveal details of key toys & games retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China toys & games retail market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the China toys & games retail market by value in 2024?
  • What will be the size of the China toys & games retail market in 2029?
  • What factors are affecting the strength of competition in the China toys & games retail market?
  • How has the market performed over the last five years?
  • How large is China’s toys & games retail market in relation to its regional counterparts?

Table of Contents

36 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Geography segmentation
4.2. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Toys R Us ANZ Ltd
8.2. Lego AS
8.3. Miniso Group Holding Ltd
8.4. Pop Mart International Group Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: China toys & games retail market value: $ million, 2019-24
Table 2: China toys & games retail market geography segmentation: $ million, 2024
Table 3: China toys & games retail market distribution: % share, by value, 2024
Table 4: China toys & games retail market value forecast: $ million, 2024-29
Table 5: Toys R Us ANZ Ltd: Key Facts
Table 6: Toys R Us ANZ Ltd: Key Employees
Table 7: Lego AS: Key Facts
Table 8: Lego AS: Key Employees
Table 9: Miniso Group Holding Ltd: Key Facts
Table 10: Miniso Group Holding Ltd: Annual Financial Ratios
Table 11: Miniso Group Holding Ltd: Key Employees
Table 12: Pop Mart International Group Ltd: Key Facts
Table 13: Pop Mart International Group Ltd: Annual Financial Ratios
Table 14: Pop Mart International Group Ltd: Key Employees
Table 15: China Size of Population (Million), 2020-24
Table 16: China Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 17: China GDP (Current Prices, $ Billion), 2020-24
Table 18: China Inflation, 2020-24
Table 19: China Consumer Price Index (Absolute), 2020-24
Table 20: China Exchange Rate, 2019-24
List of Figures
Figure 1: China toys & games retail market value: $ million, 2019-24
Figure 2: China toys & games retail market geography segmentation: % share, by value, 2024
Figure 3: China toys & games retail market distribution: % share, by value, 2024
Figure 4: China toys & games retail market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the toys & games retail market in China, 2024
Figure 6: Drivers of buyer power in the toys & games retail market in China, 2024
Figure 7: Drivers of supplier power in the toys & games retail market in China, 2024
Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in China, 2024
Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in China, 2024
Figure 10: Drivers of degree of rivalry in the toys & games retail market in China, 2024

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