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Toys & Games Retail in Brazil

Publisher MarketLine
Published Oct 16, 2025
Length 30 Pages
SKU # MTLN20768135

Description

Toys & Games Retail in Brazil

Summary

Toys & Games Retail in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
  • The Brazilian toys & games retail market recorded revenues of $2,861.8 million in 2024, representing a negative compound annual growth rate (CAGR) of 0.5% between 2019 and 2024.
  • Value, discount and variety stores and general merchandise retail account for the largest proportion of sales in the Brazilian toys & games retail market in 2024, sales through this channel generated $663.4 million, equivalent to 23.2% of the market's overall value.
  • Brazil accounted for a share of 60.9% of the South American toys & games retail market in 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games retail market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in Brazil
  • Leading company profiles reveal details of key toys & games retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil toys & games retail market with five year forecasts
Reasons to Buy
  • What was the size of the Brazil toys & games retail market by value in 2024?
  • What will be the size of the Brazil toys & games retail market in 2029?
  • What factors are affecting the strength of competition in the Brazil toys & games retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Brazil's toys & games retail market?

Table of Contents

30 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Geography segmentation
4.2. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the recent trends in the market?
8 Company Profiles
8.1. Lojas Americanas SA
8.2. Ri Happy Brinquedos Ltda.
8.3. Magazine Luiza SA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Brazil toys & games retail market value: $ million, 2019-24
Table 2: Brazil toys & games retail market geography segmentation: $ million, 2024
Table 3: Brazil toys & games retail market distribution: % share, by value, 2024
Table 4: Brazil toys & games retail market value forecast: $ million, 2024-29
Table 5: Lojas Americanas SA: Key Facts
Table 6: Lojas Americanas SA: Key Employees
Table 7: Ri Happy Brinquedos Ltda.: Key Facts
Table 8: Magazine Luiza SA: Key Facts
Table 9: Magazine Luiza SA: Annual Financial Ratios
Table 10: Magazine Luiza SA: Key Employees
Table 11: Brazil Size of Population (Million), 2020-24
Table 12: Brazil Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 13: Brazil GDP (Current Prices, $ Billion), 2020-24
Table 14: Brazil Inflation, 2020-24
Table 15: Brazil Consumer Price Index (Absolute), 2020-24
Table 16: Brazil Exchange Rate, 2019-24
List of Figures
Figure 1: Brazil toys & games retail market value: $ million, 2019-24
Figure 2: Brazil toys & games retail market geography segmentation: % share, by value, 2024
Figure 3: Brazil toys & games retail market distribution: % share, by value, 2024
Figure 4: Brazil toys & games retail market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the toys & games retail market in Brazil, 2024
Figure 6: Drivers of buyer power in the toys & games retail market in Brazil, 2024
Figure 7: Drivers of supplier power in the toys & games retail market in Brazil, 2024
Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in Brazil, 2024
Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in Brazil, 2024
Figure 10: Drivers of degree of rivalry in the toys & games retail market in Brazil, 2024

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