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Poland Online Retail Market Summary, Competitive Analysis and Forecast to 2026

Publisher MarketLine
Published Jan 13, 2023
Length 52 Pages
SKU # MTLN17957328

Description

Poland Online Retail Market Summary, Competitive Analysis and Forecast to 2026


Summary

Online Retail in Poland industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
  • The Polish online retail market had total revenues of $17,287.3m in 2021, representing a compound annual growth rate (CAGR) of 21.3% between 2017 and 2021.
  • Online Specialists account for the largest proportion of sales in the Polish online retail market in 2021, sales through this channel generated $9,767.5m, equivalent to 56.5% of the market's overall value.
  • Consumers in Poland prefer fast transfer for payment services, including mobile BLIK payments, cards payments, and e-wallet. Cash-on-delivery (COD) payments are rarely used in Europe.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Poland
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Poland
  • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Poland online retail market with five year forecasts
Reasons to Buy
  • What was the size of the Poland online retail market by value in 2021?
  • What will be the size of the Poland online retail market in 2026?
  • What factors are affecting the strength of competition in the Poland online retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Poland's online retail market?

Table of Contents

52 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the main business models in the market?
7.3. What strategies do the leading players follow?
7.4. Who are the main challengers to the incumbents?
8 Company Profiles
8.1. Zalando SE
8.2. Otto GmbH & Co KG
8.3. OPONEO.PL S.A.
8.4. MediaMarktSaturn Retail Group
8.5. Apple Inc
8.6. Inditex SA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Poland online retail sector value: $ million, 2016–21
Table 2: Poland online retail sector category segmentation: % share, by value, 2016–2021
Table 3: Poland online retail sector category segmentation: $ million, 2016-2021
Table 4: Poland online retail sector geography segmentation: $ million, 2021
Table 5: Poland online retail sector distribution: % share, by value, 2021
Table 6: Poland online retail sector value forecast: $ million, 2021–26
Table 7: Zalando SE: key facts
Table 8: Zalando SE: Annual Financial Ratios
Table 9: Zalando SE: Key Employees
Table 10: Otto GmbH & Co KG: key facts
Table 11: Otto GmbH & Co KG: Key Employees
Table 12: OPONEO.PL S.A.: key facts
Table 13: OPONEO.PL S.A.: Annual Financial Ratios
Table 14: OPONEO.PL S.A.: Key Employees
Table 15: MediaMarktSaturn Retail Group: key facts
Table 16: MediaMarktSaturn Retail Group: Key Employees
Table 17: Apple Inc: key facts
Table 18: Apple Inc: Annual Financial Ratios
Table 19: Apple Inc: Key Employees
Table 20: Apple Inc: Key Employees Continued
Table 21: Inditex SA: key facts
Table 22: Inditex SA: Annual Financial Ratios
Table 23: Inditex SA: Key Employees
Table 24: Inditex SA: Key Employees Continued
Table 25: Poland size of population (million), 2017–21
Table 26: Poland gdp (constant 2005 prices, $ billion), 2017–21
Table 27: Poland gdp (current prices, $ billion), 2017–21
Table 28: Poland inflation, 2017–21
Table 29: Poland consumer price index (absolute), 2017–21
Table 30: Poland exchange rate, 2017–21
List of Figures
Figure 1: Poland online retail sector value: $ million, 2016–21
Figure 2: Poland online retail sector category segmentation: $ million, 2016-2021
Figure 3: Poland online retail sector geography segmentation: % share, by value, 2021
Figure 4: Poland online retail sector distribution: % share, by value, 2021
Figure 5: Poland online retail sector value forecast: $ million, 2021–26
Figure 6: Forces driving competition in the online retail sector in Poland, 2021
Figure 7: Drivers of buyer power in the online retail sector in Poland, 2021
Figure 8: Drivers of supplier power in the online retail sector in Poland, 2021
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Poland, 2021
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Poland, 2021
Figure 11: Drivers of degree of rivalry in the online retail sector in Poland, 2021

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