Oral Hygiene in Europe
Summary
Oral Hygiene in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, mouthwash, toothbrushes & replacement heads and toothpaste. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2024 exchange rates.
- The European oral hygiene market recorded revenues of $14,047.4 million in 2024, representing a compound annual growth rate (CAGR) of 2.4% between 2019 and 2024.
- Market consumption volume increased with a CAGR of 1% between 2019 and 2024, reaching a total of 3,051.4 million units in 2024.
- In 2024, Europe’s oral hygiene market grew by 4.7%, primarily fueled by a rise in final household consumption expenditure on health and a growing awareness of oral hygiene among consumers. Increased final household consumption expenditure on health indicates a shift in consumer priorities toward preventive care and wellness.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the oral hygiene market in Europe
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in Europe
- Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Europe oral hygiene market with five year forecasts
- What was the size of the Europe oral hygiene market by value in 2024?
- What will be the size of the Europe oral hygiene market in 2029?
- What factors are affecting the strength of competition in the Europe oral hygiene market?
- How has the market performed over the last five years?
- What are the main segments that make up Europe's oral hygiene market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market share
- 1.8. Market rivalry
- 1.9. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Market share
- 7.2. Who are the leading players in the European oral hygiene market?
- 7.3. Which companies have been most successful in increasing their market shares between 2019-24?
- 7.4. Which companies market shares have suffered in the last 5 years?
- 7.5. What are the most popular brands in the European oral hygiene market?
- 8 Company Profiles
- 8.1. The Procter & Gamble Co
- 8.2. Haleon Plc
- 8.3. Colgate-Palmolive Co
- 8.4. Unilever Plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Europe oral hygiene market value: $ million, 2019-24
- Table 2: Europe oral hygiene market volume: million units, 2019-24
- Table 3: Europe oral hygiene market category segmentation: % share, by value, 2019-24
- Table 4: Europe oral hygiene market category segmentation: $ million, 2019-24
- Table 5: Europe oral hygiene market geography segmentation: $ million, 2024
- Table 6: Europe oral hygiene market distribution: % share, by value, 2024
- Table 7: Europe oral hygiene market value forecast: $ million, 2024-29
- Table 8: Europe oral hygiene market volume forecast: million units, 2024-29
- Table 9: Europe oral hygiene market share: % share, by value, 2024
- Table 10: The Procter & Gamble Co: Key Facts
- Table 11: The Procter & Gamble Co: Annual Financial Ratios
- Table 12: The Procter & Gamble Co: Key Employees
- Table 13: The Procter & Gamble Co: Key Employees Continued
- Table 14: Haleon Plc: Key Facts
- Table 15: Haleon Plc: Annual Financial Ratios
- Table 16: Haleon Plc: Key Employees
- Table 17: Colgate-Palmolive Co: Key Facts
- Table 18: Colgate-Palmolive Co: Annual Financial Ratios
- Table 19: Colgate-Palmolive Co: Key Employees
- Table 20: Colgate-Palmolive Co: Key Employees Continued
- Table 21: Colgate-Palmolive Co: Key Employees Continued
- Table 22: Unilever Plc: Key Facts
- Table 23: Unilever Plc: Annual Financial Ratios
- Table 24: Unilever Plc: Key Employees
- Table 25: Europe Size of Population (Million), 2020-24
- Table 26: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
- Table 27: Europe GDP (Current Prices, $ Billion), 2020-24
- Table 28: Europe Inflation, 2020-24
- Table 29: Europe Consumer Price Index (Absolute), 2020-24
- Table 30: Europe Exchange Rate, 2019-24
- List of Figures
- Figure 1: Europe oral hygiene market value: $ million, 2019-24
- Figure 2: Europe oral hygiene market volume: million units, 2019-24
- Figure 3: Europe oral hygiene market category segmentation: $ million, 2019-24
- Figure 4: Europe oral hygiene market geography segmentation: % share, by value, 2024
- Figure 5: Europe oral hygiene market distribution: % share, by value, 2024
- Figure 6: Europe oral hygiene market value forecast: $ million, 2024-29
- Figure 7: Europe oral hygiene market volume forecast: million units, 2024-29
- Figure 8: Forces driving competition in the oral hygiene market in Europe, 2024
- Figure 9: Drivers of buyer power in the oral hygiene market in Europe, 2024
- Figure 10: Drivers of supplier power in the oral hygiene market in Europe, 2024
- Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in Europe, 2024
- Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in Europe, 2024
- Figure 13: Drivers of degree of rivalry in the oral hygiene market in Europe, 2024
- Figure 14: Europe oral hygiene market share: % share, by value, 2024
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