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Kazakhstan Online Retail Market Summary, Competitive Analysis and Forecast to 2026

Publisher MarketLine
Published Jan 13, 2023
Length 37 Pages
SKU # MTLN17957237

Description

Kazakhstan Online Retail Market Summary, Competitive Analysis and Forecast to 2026


Summary

Online Retail in Kazakhstan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
  • The Kazakhstani online retail market had total revenues of $1,520.4m in 2021, representing a compound annual growth rate (CAGR) of 29.1% between 2017 and 2021.
  • Other Online Retail account for the largest proportion of sales in the Kazakhstani online retail market in 2021, sales through this channel generated $800.3m, equivalent to 52.6% of the market's overall value.
  • Kazakhstan witnessed huge shift to digital payments and a sharp decline in the usage of cash. Consumers prefer seamless mobile payments while shopping, while merchants are also inclined towards digital payments.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Kazakhstan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Kazakhstan
  • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Kazakhstan online retail market with five year forecasts
Reasons to Buy
  • What was the size of the Kazakhstan online retail market by value in 2021?
  • What will be the size of the Kazakhstan online retail market in 2026?
  • What factors are affecting the strength of competition in the Kazakhstan online retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Kazakhstan's online retail market?

Table of Contents

37 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the main business models in the market?
7.3. What strategies do the leading players follow?
7.4. Who are the main challengers to the incumbents?
8 Company Profiles
8.1. Kaspi Bank JSC
8.2. Air Astana JSC
8.3. Wildberries.ru
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Kazakhstan online retail sector value: $ million, 2016–21
Table 2: Kazakhstan online retail sector category segmentation: % share, by value, 2016–2021
Table 3: Kazakhstan online retail sector category segmentation: $ million, 2016-2021
Table 4: Kazakhstan online retail sector geography segmentation: $ million, 2021
Table 5: Kazakhstan online retail sector distribution: % share, by value, 2021
Table 6: Kazakhstan online retail sector value forecast: $ million, 2021–26
Table 7: Kaspi Bank JSC: key facts
Table 8: Kaspi Bank JSC: Annual Financial Ratios
Table 9: Kaspi Bank JSC: Key Employees
Table 10: Air Astana JSC: key facts
Table 11: Air Astana JSC: Key Employees
Table 12: Wildberries.ru: key facts
Table 13: Wildberries.ru: Key Employees
Table 14: Kazakhstan size of population (million), 2017–21
Table 15: Kazakhstan exchange rate, 2017–21
List of Figures
Figure 1: Kazakhstan online retail sector value: $ million, 2016–21
Figure 2: Kazakhstan online retail sector category segmentation: $ million, 2016-2021
Figure 3: Kazakhstan online retail sector geography segmentation: % share, by value, 2021
Figure 4: Kazakhstan online retail sector distribution: % share, by value, 2021
Figure 5: Kazakhstan online retail sector value forecast: $ million, 2021–26
Figure 6: Forces driving competition in the online retail sector in Kazakhstan, 2021
Figure 7: Drivers of buyer power in the online retail sector in Kazakhstan, 2021
Figure 8: Drivers of supplier power in the online retail sector in Kazakhstan, 2021
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Kazakhstan, 2021
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Kazakhstan, 2021
Figure 11: Drivers of degree of rivalry in the online retail sector in Kazakhstan, 2021

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