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Feminine Hygiene in Australia

Publisher MarketLine
Published Sep 11, 2025
Length 45 Pages
SKU # MTLN20572538

Description

Feminine Hygiene in Australia

Summary

Feminine Hygiene in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The feminine hygiene market includes retail sales of sanitary pads, women’s disposable razors & blades, internal cleansers & sprays, pantiliners & shields, and tampons. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Australian feminine hygiene market recorded revenues of $335.2 million in 2024, representing a compound annual growth rate (CAGR) of 1.1% between 2019-24.
  • Market consumption volumes declined with a negative CAGR of 0.2% between 2019-24, reaching a total of 66.0 million units in 2024.
  • The sluggish growth of the Australian feminine hygiene market during 2019-24 was due to the mature market space, meaning most consumers already use basic products like pads and tampons, so there was limited new customer growth.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the feminine hygiene market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the feminine hygiene market in Australia
  • Leading company profiles reveal details of key feminine hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia feminine hygiene market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Australia feminine hygiene market by value in 2024?
  • What will be the size of the Australia feminine hygiene market in 2029?
  • What factors are affecting the strength of competition in the Australia feminine hygiene market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Australia's feminine hygiene market?

Table of Contents

45 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Australian feminine hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Australian feminine hygiene market in 2024?
8 Company Profiles
8.1. Essity AB
8.2. Kenvue Inc
8.3. Edgewell Personal Care Co
8.4. The Procter & Gamble Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Australia feminine hygiene market value: $ million, 2019-24
Table 2: Australia feminine hygiene market volume: million units, 2019-24
Table 3: Australia feminine hygiene market category segmentation: % share, by value, 2019-24
Table 4: Australia feminine hygiene market category segmentation: $ million, 2019-24
Table 5: Australia feminine hygiene market geography segmentation: $ million, 2024
Table 6: Australia feminine hygiene market distribution: % share, by value, 2024
Table 7: Australia feminine hygiene market value forecast: $ million, 2024-29
Table 8: Australia feminine hygiene market volume forecast: million units, 2024-29
Table 9: Australia feminine hygiene market share: % share, by value, 2024
Table 10: Essity AB: Key Facts
Table 11: Essity AB: Annual Financial Ratios
Table 12: Essity AB: Key Employees
Table 13: Kenvue Inc: Key Facts
Table 14: Kenvue Inc: Annual Financial Ratios
Table 15: Kenvue Inc: Key Employees
Table 16: Edgewell Personal Care Co: Key Facts
Table 17: Edgewell Personal Care Co: Annual Financial Ratios
Table 18: Edgewell Personal Care Co: Key Employees
Table 19: The Procter & Gamble Co: Key Facts
Table 20: The Procter & Gamble Co: Annual Financial Ratios
Table 21: The Procter & Gamble Co: Key Employees
Table 22: The Procter & Gamble Co: Key Employees Continued
Table 23: Australia Size of Population (Million), 2020-24
Table 24: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 25: Australia GDP (Current Prices, $ Billion), 2020-24
Table 26: Australia Inflation, 2020-24
Table 27: Australia Consumer Price Index (Absolute), 2020-24
Table 28: Australia Exchange Rate, 2019-24
List of Figures
Figure 1: Australia feminine hygiene market value: $ million, 2019-24
Figure 2: Australia feminine hygiene market volume: million units, 2019-24
Figure 3: Australia feminine hygiene market category segmentation: $ million, 2019-24
Figure 4: Australia feminine hygiene market geography segmentation: % share, by value, 2024
Figure 5: Australia feminine hygiene market distribution: % share, by value, 2024
Figure 6: Australia feminine hygiene market value forecast: $ million, 2024-29
Figure 7: Australia feminine hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the feminine hygiene market in Australia, 2024
Figure 9: Drivers of buyer power in the feminine hygiene market in Australia, 2024
Figure 10: Drivers of supplier power in the feminine hygiene market in Australia, 2024
Figure 11: Factors influencing the likelihood of new entrants in the feminine hygiene market in Australia, 2024
Figure 12: Factors influencing the threat of substitutes in the feminine hygiene market in Australia, 2024
Figure 13: Drivers of degree of rivalry in the feminine hygiene market in Australia, 2024
Figure 14: Australia feminine hygiene market share: % share, by value, 2024

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