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Baby Personal Care in Germany

Publisher MarketLine
Published Aug 14, 2025
Length 41 Pages
SKU # MTLN20472653

Description

Baby Personal Care in Germany

Summary

Baby Personal Care in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The baby personal care market includes retail sales of baby toiletries and diapers. The baby toiletries segment covers bath, lotion, oil, powder, shampoo, and wipes (baby toiletries). Diapers segment covers baby diaper, cloth diapers, and training diapers. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
  • The German baby personal care market recorded revenues of $1,179.1 million in 2024, representing a compound annual growth rate (CAGR) of 4.7% between 2019-24.
  • Market consumption volume increased with a CAGR of 3.3% between 2019-24, reaching a total of 161.8 million units in 2024.
  • The growth of the German baby personal care market during 2019-24 was driven by the rise in household income. According to Eurostat, in 2024, the net disposable income per household in Germany reached $61,463.4, up 15.8% from 2019. This rise in income significantly enhanced affordability, prompting a clear shift in consumer behavior from traditional practices to modern, branded baby care solutions.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby personal care market in Germany
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in Germany
  • Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Germany baby personal care market with five year forecasts
Reasons to Buy
  • What was the size of the Germany baby personal care market by value in 2024?
  • What will be the size of the Germany baby personal care market in 2029?
  • What factors are affecting the strength of competition in the Germany baby personal care market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Germany's baby personal care market?

Table of Contents

41 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the German baby personal care market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the German baby personal care market?
7.6. What have been the most significant developments in the German baby personal care market in 2024?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Bubchen Skincare GmbH
8.3. BB Distribe
8.4. Kenvue Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Germany baby personal care market value: $ million, 2019-24
Table 2: Germany baby personal care market volume: million units, 2019-24
Table 3: Germany baby personal care market category segmentation: % share, by value, 2019-24
Table 4: Germany baby personal care market category segmentation: $ million, 2019-24
Table 5: Germany baby personal care market geography segmentation: $ million, 2024
Table 6: Germany baby personal care market distribution: % share, by value, 2024
Table 7: Germany baby personal care market value forecast: $ million, 2024-29
Table 8: Germany baby personal care market volume forecast: million units, 2024-29
Table 9: Germany baby personal care market share: % share, by value, 2024
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Bubchen Skincare GmbH: Key Facts
Table 15: BB Distribe: Key Facts
Table 16: Kenvue Inc: Key Facts
Table 17: Kenvue Inc: Annual Financial Ratios
Table 18: Kenvue Inc: Key Employees
Table 19: Germany Size of Population (Million), 2020-24
Table 20: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: Germany GDP (Current Prices, $ Billion), 2020-24
Table 22: Germany Inflation, 2020-24
Table 23: Germany Consumer Price Index (Absolute), 2020-24
Table 24: Germany Exchange Rate, 2019-24
List of Figures
Figure 1: Germany baby personal care market value: $ million, 2019-24
Figure 2: Germany baby personal care market volume: million units, 2019-24
Figure 3: Germany baby personal care market category segmentation: $ million, 2019-24
Figure 4: Germany baby personal care market geography segmentation: % share, by value, 2024
Figure 5: Germany baby personal care market distribution: % share, by value, 2024
Figure 6: Germany baby personal care market value forecast: $ million, 2024-29
Figure 7: Germany baby personal care market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the baby personal care market in Germany, 2024
Figure 9: Drivers of buyer power in the baby personal care market in Germany, 2024
Figure 10: Drivers of supplier power in the baby personal care market in Germany, 2024
Figure 11: Factors influencing the likelihood of new entrants in the baby personal care market in Germany, 2024
Figure 12: Factors influencing the threat of substitutes in the baby personal care market in Germany, 2024
Figure 13: Drivers of degree of rivalry in the baby personal care market in Germany, 2024
Figure 14: Germany baby personal care market share: % share, by value, 2024

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