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Taiwanese Notebook PC and Tablet Industry, 4Q 2018

The report finds that shipment volume of the Taiwanese mobile PC industry, comprising of notebook PCs and tablets, grew 8.8% sequentially but declined 3.1% year-on-year in the third quarter of 2018. Since the end of September 2018, the US has officially imposed 10% tariffs on a number of products exported from China to the United States. Fortunately, notebook PCs and tablets are not included in this round of the list. With the commercial replacement demand and the US economic rebound, US brands HP and Dellhave still collectively accounted for 43.3% of total traditional PCs, comprising of desktop PCs and notebook PCs, in 2018, up from 34.2% in 2015. However, since desktop PCs, servers, and some communications products and their peripheries have been included into the tariff list, IT expenses of enterprise customers are likely to be cannibalized and/or deferred to affect the mobile PC industry. In addition to the intense price competition and the risk of loss due to currency fluctuations, the impact of the trade war on the global economy is likely to lead to a decrease in currencies of some emerging economies against the US dollars to affect their consumer purchase power for mobile PC products.

The report finds that shipment volume of the Taiwanese mobile PC industry, comprising of notebook PCs and tablets, grew 8.8% sequentially but declined 3.1% year-on-year in the third quarter of 2018. Since the end of September 2018, the US has officially imposed 10% tariffs on a number of products exported from China to the United States. Fortunately, notebook PCs and tablets are not included in this round of the list. With the commercial replacement demand and the US economic rebound, US brands HP and Dellhave still collectively accounted for 43.3% of total traditional PCs, comprising of desktop PCs and notebook PCs, in 2018, up from 34.2% in 2015. However, since desktop PCs, servers, and some communications products and their peripheries have been included into the tariff list, IT expenses of enterprise customers are likely to be cannibalized and/or deferred to affect the mobile PC industry. In addition to the intense price competition and the risk of loss due to currency fluctuations, the impact of the trade war on the global economy is likely to lead to a decrease in currencies of some emerging economies against the US dollars to affect their consumer purchase power for mobile PC products.


  • Shipment Volume
    • Table Taiwanese Mobile PC Shipment Volume, 1Q 2016 - 2Q 2019
    • Table Taiwanese Notebook PC Shipment Volume, 1Q 2016 - 2Q 2019
    • Table Taiwanese Tablet Shipment Volume, 1Q 2016 - 2Q 2019
  • Shipment Value
    • Table Taiwanese Mobile PC Shipment Value and ASP, 1Q 2016 - 1Q 2019
    • Table Taiwanese Notebook PC Shipment Value and ASP, 1Q 2016 - 1Q 2019
    • Table Taiwanese Tablet Shipment Value and ASP, 1Q 2016 - 1Q 2019
  • Ranking
    • Table Taiwanese Notebook PC Manufacturer Volume Ranking, 1Q 2016 - 3Q 2018
    • Table Taiwanese Tablet Manufacturer Volume Ranking, 1Q 2016 - 3Q 2018
  • Screen Size
    • Table Taiwanese Notebook PC Shipment Volume by Screen Size, 1Q 2016 - 3Q 2018
    • Table Taiwanese Notebook PC Shipment Share by Screen Size, 1Q 2016 - 3Q 2018
  • Computing Platform Types
    • Table Taiwanese Notebook PC Shipment Volume by CPU Platform Types, 1Q 2016 - 3Q 2018
    • Table Taiwanese Notebook PC Shipment Share by CPU Platform Types, 1Q 2016 - 3Q 2018
  • Price Point
    • Table Taiwanese Notebook PC Shipment Volume by Price Point, 1Q 2016 - 3Q 2018
    • Table Taiwanese Notebook PC Shipment Share by Price Point, 1Q 2016 - 3Q 2018
  • Shipment Destinations
    • Table Taiwanese Notebook PC Shipment Volume by Shipment Destination, 1Q 2016 - 3Q 2018
    • Table Taiwanese Notebook PC Shipment Share by Shipment Destination, 1Q 2016 - 3Q 2018
  • Production Locations
    • Table Taiwanese Notebook PC Shipment Volume by Production Location, 1Q 2016 - 3Q 2018
    • Table Taiwanese Notebook PC Shipment Share by Production Location, 1Q 2016 - 3Q 2018
  • Business Types
    • Table Taiwanese Notebook PC Shipment Volume by Business Type, 1Q 2016 - 3Q 2018
    • Table Taiwanese Notebook PC Shipment Share by Business Type, 1Q 2016 - 3Q 2018
  • Appendix
    • Research Scope
    • Companies Covered
    • Product Definitions
      • Notebook PC
      • Form Factor
      • Assembly Level
    • Business Type Definitions
      • ODM
      • OEM
      • EMS/CEM
      • OBM
      • Private Label
    • Geographic Definitions
      • Other Asian Countries
      • North America
      • Latin America
      • Western Europe
      • Other European Countries
      • Other

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