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The Greater China Notebook PC Industry, 1Q 2016

The Greater China Notebook PC Industry, 1Q 2016

The report finds that shipment volume of the Taiwanese notebook PC industry reached 35.79 million units in the fourth quarter of 2015, due largely to early inventory replenishment in anticipation of the seasonal demand in Europe and the United States. However, with Taiwanese shipments for notebook PC brands remaining soft, the industry's shipment volume declined 2.5% sequentially. On the contrary, the industry's shipment value grew 1.3% sequentially at US$15.78 billion in the fourth quarter of 2015. Driven by the shipment of Skylake-supported notebook PCs, notebook PC ASP increased to US$441. Without any significant incentives on the horizon, sustained notebook PC demand weakness will drag the industry's shipments in the first quarter of 2016.


  • Shipment Volume
    • Table Greater China Notebook PC Shipment Volume, 1Q 2014 - 4Q 2016 Units: Thousand
  • Shipment Value
    • Table Greater China Notebook PC Shipment Value and ASP, 1Q 2014 - 2Q 2016 Unit: US$ Million
  • Ranking
    • Table Greater China Notebook PC Manufacturer Volume Ranking, 1Q 2014 - 4Q 2015
  • Assembly Level
    • Table Greater China Notebook PC Shipment Volume by Assembly Level, 1Q 2014 - 4Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Assembly Level, 1Q 2014 - 4Q 2015
  • Shipment by Maker
    • Table Greater China Notebook PC Shipment Volume by Maker, 1Q 2014 - 4Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Maker, 1Q 2014 - 4Q 2015
  • Screen Size
    • Table Greater China Notebook PC Shipment Volume by Screen Size, 1Q 2014 - 4Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Screen Size, 1Q 2014 - 4Q 2015
  • Computing Platform Types
    • Table Greater China Notebook PC Shipment Volume by Computing Platform Types, 1Q 2014 - 4Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Computing Platform Type, 1Q 2014 - 4Q 2015
  • Price Trend
    • Table Greater China Notebook PC Shipment Volume by Price Point, 1Q 2014 - 4Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Price Point, 1Q 2014 - 4Q 2015
  • Production Locations
    • Table Greater China Notebook PC Shipment Volume by Production Location, 1Q 2014 - 4Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Production Location, 1Q 2014 - 4Q 2015
  • Shipment Destinations
    • Table Greater China Notebook PC Shipment Volume by Shipment Destination, 1Q 2014 - 4Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Shipment Destination, 1Q 2014 - 4Q 2015
  • Business Types
    • Table Greater China Notebook PC Shipment Volume by Business Type, 1Q 2014 - 4Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Business Type, 1Q 2014 - 4Q 2015
  • Customer Portfolio
    • Table Greater China Notebook PC Shipment Volume by Customer, 1Q 2014 - 4Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Customer, 1Q 2014 - 4Q 2015
  • Intelligence Insight
    • Taiwan's Notebook PC Shipment Declines Sequentially in 4Q 2015 on Weakened Seasonal Demand
    • Mid-range and High-end Notebook PCs' Shipment Share Increases
    • Second-tier Taiwanese Notebook PC Markers Changing Business Strategies as Toshiba Fading Out
  • Appendix
    • Research Scope
    • Companies Covered
    • Product Definitions
      • Notebook PC
      • Form Factor
      • Assembly Level
    • Business Type Definitions
      • ODM
      • OEM
      • EMS/CEM
      • OBM
      • Private Label
    • Geographic Definitions
      • Other Asian Countries
      • North America
      • Latin America
      • Western Europe
      • Other European Countries
      • Other

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