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Smart Packaging Market by End-users and Geography - Global Forecast and Analysis 2019-2023

Smart Packaging Market by End-users and Geography - Global Forecast and Analysis 2019-2023

Global Smart Packaging Market: About this market

Technavio’s smart packaging market analysis considers sales from food and beverage, healthcare, personal care, automotive, and other end-users across APAC, Europe, North America, South America, and MEA. In 2018, the food and beverage segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as increasing demand for high-quality and safe food products and product innovation will play a significant role in the food and beverage segment to maintain its market position. Also, our global smart packaging market report looks at factors such as growing demand for product quality and freshness, increase in demand for printed electronics, and product launches across industries. However, costs involved in shifting to the smart packaging business model, security and data privacy issues, and stringent regulations may hamper the growth of the smart packaging industry over the forecast period.

Global Smart Packaging Market: Overview

Growing demand for product quality and freshness

The ability of smart packaging to protect products during distribution, storage, sale, and use is a major factor that will drive the global smart packaging market during the forecast period. Smart packaging provides enhanced functionalities such as moisture control and active packaging. These functionalities indicate the status or communicate product changes and other information to the consumers. With the increase in urbanization, consumers’ expectation of the packaged products is also evolving. The demographic changes have influenced customers to prioritize products’ quality and freshness over their costs. This demand for product quality and freshness will lead to the expansion of the global smart packaging market at a CAGR of over 8% during the forecast period.

Increasing demand for product traceability in the pharmaceutical industry

The increasing demand for product traceability is the latest trend in the global pharmaceutical industry as it faces the burgeoning issue of drug counterfeiting and imitation. Drug counterfeiting has existed since decades, and the situation has worsened due to the proliferation of Internet sales, inefficient supply chain, and a general lack of stringent regulations in the global pharmaceutical industry. The product traceability feature is likely to be adopted in smart packaging solutions, which helps in product serialization across the pharmaceutical supply chain. Smart packaging is expected to incorporate extensive drug serialization technologies such as RFID and 2D barcodes. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global smart packaging market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global smart packaging market is moderately fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart packaging manufacturers, that include 3M Co., Amcor Plc, Avery Dennison Corp., BASF SE, Huhtamäki Oyj, Insignia Technologies Ltd., International Paper Co., R.R. Donnelley & Sons Co., Stora Enso, and Thin Film Electronics ASA.

Also, the smart packaging market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key product offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global consumer and industrial packaging market
      • Table Segments of global consumer and industrial packaging market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by end-user
    • Table End-user - Market share 2018-2023 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • Food and beverage - Market size and forecast 2018-2023
      • Table Food and beverage - Market size and forecast 2018-2023 ($ millions)
      • Table Food and beverage - Year-over-year growth 2019-2023 (%)
    • Healthcare - Market size and forecast 2018-2023
      • Table Healthcare - Market size and forecast 2018-2023 ($ millions)
      • Table Healthcare - Year-over-year growth 2019-2023 (%)
    • Personal care - Market size and forecast 2018-2023
      • Table Personal care - Market size and forecast 2018-2023 ($ millions)
      • Table Personal care - Year-over-year growth 2019-2023 (%)
    • Automotive - Market size and forecast 2018-2023
      • Table Automotive - Market size and forecast 2018-2023 ($ millions)
      • Table Automotive - Year-over-year growth 2019-2023 (%)
    • Others - Market size and forecast 2018-2023
      • Table Others - Market size and forecast 2018-2023 ($ millions)
      • Table Others - Year-over-year growth 2019-2023 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing penetration of intelligent packaging technology
    • Increasing demand for product traceability in the pharmaceutical industry
    • Inclusion of blockchain technology in smart packaging
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • 3M Co.
      • Table 3M Co. - Vendor overview
      • Table 3M Co. - Business segments
      • Table 3M Co. - Organizational developments
      • Table 3M Co. - Geographic focus
      • Table 3M Co. - Segment focus
      • Table 3M Co. - Key offerings
    • Amcor Plc
      • Table Amcor Plc - Vendor overview
      • Table Amcor Plc - Product segments
      • Table Amcor Plc - Organizational developments
      • Table Amcor Plc - Geographic focus
      • Table Amcor Plc - Segment focus
      • Table Amcor Plc - Key offerings
    • Avery Dennison Corp.
      • Table Avery Dennison Corp. - Vendor overview
      • Table Avery Dennison Corp. - Product segments
      • Table Avery Dennison Corp. - Organizational developments
      • Table Avery Dennison Corp. - Geographic focus
      • Table Avery Dennison Corp. - Segment focus
      • Table Avery Dennison Corp. - Key offerings
    • BASF SE
      • Table BASF SE - Vendor overview
      • Table BASF SE - Business segments
      • Table BASF SE - Organizational developments
      • Table BASF SE - Geographic focus
      • Table BASF SE - Segment focus
      • Table BASF SE - Key offerings
    • Huhtamäki Oyj
      • Table Huhtamäki Oyj - Vendor overview
      • Table Huhtamäki Oyj - Business segments
      • Table Huhtamäki Oyj - Organizational developments
      • Table Huhtamäki Oyj - Geographic focus
      • Table Huhtamäki Oyj - Segment focus
      • Table Huhtamäki Oyj - Key offerings
    • Insignia Technologies Ltd.
      • Table Insignia Technologies Ltd. - Vendor overview
      • Table Insignia Technologies Ltd. - Business segments
      • Table Insignia Technologies Ltd. - Key offerings
    • International Paper Co.
      • Table International Paper Co. - Vendor overview
      • Table International Paper Co. - Business segments
      • Table International Paper Co. - Organizational developments
      • Table International Paper Co. - Geographic focus
      • Table International Paper Co. - Segment focus
      • Table International Paper Co. - Key offerings
    • R.R. Donnelley & Sons Co.
      • Table R.R. Donnelley & Sons Co. - Vendor overview
      • Table R.R. Donnelley & Sons Co. - Business segments
      • Table R.R. Donnelley & Sons Co. - Organizational developments
      • Table R.R. Donnelley & Sons Co. - Geographic focus
      • Table R.R. Donnelley & Sons Co. - Segment focus
      • Table R.R. Donnelley & Sons Co. - Key offerings
    • Stora Enso
      • Table Stora Enso - Vendor overview
      • Table Stora Enso - Business segments
      • Table Stora Enso - Organizational developments
      • Table Stora Enso - Geographic focus
      • Table Stora Enso - Segment focus
      • Table Stora Enso - Key offerings
    • Thin Film Electronics ASA
      • Table Thin Film Electronics ASA - Vendor overview
      • Table Thin Film Electronics ASA - Business segments
      • Table Thin Film Electronics ASA - Organizational developments
      • Table Thin Film Electronics ASA - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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